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Interview with Mark Frost, CEO, Sitecore

"B2B marketers need to centralize all their customer data, across all channels so that all their digital marketing tools are working off the same data set." Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech? I was delighted to join Sitecore as their CEO because it's a great company with fantastically talented people and a wonderful culture. I was excited by some significant trends -- half of our species is now online; WCM and Commerce are massive and rapidly growing…

Promo Integrates Shutterstock to Become the Video Creation Platform With the Largest Video Library

With Promo, Businesses Can Create Video Ads Quickly, Easily and Affordably, That Can Compete With the Big Brands Slidely the maker of Promo, the #1 video creation solution for businesses, announced a new content integration with Shutterstock Inc., adding more than nine million premium quality videos to the Promo video platform over the next few months. Shutterstock is a leading technology company offering a creative platform for high-quality imagery and music, tools and services to businesses globally. Promo makes…

How Relationship Intelligence Affects Your Success

In 2013, bestselling author Michael Simmons interviewed Ronald Burt, one of the world’s top network scientists. He asked him about the number one best predictor of career success. Burt’s response? An open network. An open network is a network where you are connected to different clusters of people who don’t know each other (versus a closed network where you are connected to people who tend to know each other). We often hear that in order to be successful we must have a strong network. What many people don’t realize is…

TechBytes with Mark Langsfeld, VP, Analytics Innovation, Anexinet

Mark Langsfeld VP, Analytics Innovation, Anexinet  Data and analytics teams can no longer survive in silos. They work in tandem to offer an accurate understanding of your marketing and sales campaign's performance. Accurate and relevant insights based on data analytics provide essential wisdom about where your business is heading. To better understand the greatest barriers for traditional marketers in adopting analytics insights platforms, we spoke to Anexinet's VP of Analytics Innovation, Mark Langsfeld. Tell us…

New CMC Study: Digital Behavior Is Powered by Culture Across Demographic Segments

The trade group, Culture Marketing Council (CMC): The Voice of Hispanic Marketing conducted a study which reveals groundbreaking results on digital behavior across demographic segments. The study said that culture is the driving force behind digital behavior in respect to how information is shared, what platforms are chosen, how demand is absorbed, percolation outside of in-culture spaces and across non-Hispanic African American, non-Hispanic White and Hispanic segments. Organic diversification and a sturdy presence in…

BrandWizard Announces AEM Assets Integration, AI-powered Chatbot, and Multilingual Search

Reduce Your Brand Team's Busy-Work by 50%, and Free Them up to Be More Productive BrandWizard, the global leader in digital brand management, announces a release that reduces the time Brand Teams at large multinational companies spend on administrative work, enabling them to be more productive. AEM Assets integration enables more seamless integration between Brand and Marketing organizations. The AI-powered chatbot frees-up many hours spent answering basic brand and brand management questions. Finally, multilingual search…

mParticle, AppsFlyer, Amplitude, and Braze Come Together to Launch OpenGDPR Initiative

OpenGDPR Initiative Establishes an Open and Integrated Framework for Programmatically Honoring Data Subject Rights Across Multiple Technology Companies mParticle, AppsFlyer, Braze (formerly Appboy), and Amplitude announced the launch of OpenGDPR, establishing a common framework for compliance with GDPR mandated data subject rights. The OpenGDPR framework presents a public API specification along with a recommended set of best practices for implementing and maintaining a connected and compliant stack. By adopting OpenGDPR,…

Widen Unveils Video Portals to Simplify Video Marketing and Audience Engagement

New Widen Video Portals and Video Management Support Faster Production and Higher-Quality Storytelling Widen, a leading digital asset management (DAM) software maker, has introduced an enhanced Video Management suite. The Widen Video Portal enable marketers to curate and share videos with colleagues and partners through a branded microsite optimized for online video presentation. The Video Management solution centralizes video collections, simplifies video delivery and publishing, and measures audience engagement. Read…

OPTIZMO Joins the International Association of Privacy Professionals

OPTIZMO Will Continue to Promote Effective Privacy Practices Throughout the Digital Advertising Ecosystem OPTIZMO Technologies, the industry leader in email suppression list management, announced that is has joined the International Association of Privacy Professionals (IAPP) to support effective privacy practices throughout the email and digital advertising industries in 2018 and beyond. The IAPP is a resource for professionals and companies looking to thrive in today’s rapidly evolving information economy. It is the…

Search Discovery Appoints Evan Bench in Continued European Expansion

Business Intelligence Leader Evan Bench Launches French Operations to Service Search Discovery's International Clients Search Discovery, a leading business intelligence company, announced the appointment of Evan Bench to the role of Business Intelligence Manager. Evan is the first French appointment for Search Discovery and will be based in Paris, France. The company's move into France follows the opening of a London office in 2017. Today, France holds the largest share in the European business intelligence market,…

CloudEngage Announces New Audience Segmentation Products For Next Generation One-to-one Personalization

Visitor Profiles Can Now Be Segmented Based on On-Site Interests as Well as Organic Search Terms That Bring Them to Your Website CloudEngage, the most intuitive web personalization suite on the market, proudly introduces their new advanced audience segmentation engine. The platform now offers two innovative approaches to help marketers provide enhanced context and relevance to web visitors. The first approach offered by this new capability empowers marketers to manually create segments based on easily configurable…

Verimatrix Recognized for Contributions to Latin American Pay-TV Market with PRODU Award Win at NAB Show

Verimatrix's MultiRights Multi-DRM Solution Named Best Pay-TV Technology Contribution Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights OTT solution. MultiRights helps service providers effectively navigate the modern OTT ecosystem by offering a unified entitlement system that embraces multiple digital rights management (DRM) domains. For those seeking to grow OTT…

Insite Software Announces Significant New Customer Growth

Leading B2B ECommerce Solutions Leans Into New Cloud-Based Subscription Strategy, Accelerates Customer Acquisition Insite Software, a leading B2B commerce platform, is experiencing significant growth and increased market adoption with its new cloud subscription solution. Insite's rate of new customer acquisition has more than doubled since the launch last summer of InsiteCommerce Cloud, its fully-hosted, SaaS-based eCommerce solution. "Although Insite Software has always been a leader in eCommerce solutions for…

Zilliant Named in Gartner’s Market Guide for B2B Price Optimization and Management Software

Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, announced that the company has been listed in the "Market Guide for B2B Price Optimization and Management Software," published by Gartner on March 15, 2018. According to the report, "Gartner estimates that about 750 companies had deployed PO&M software at the end of 2017. This is an increase of 37 percent from 2016." In terms of market direction, the report states, "Gartner expects this market to…

Here is What’s Wrong With CRM

There’s a fundamental problem with Customer Relationship Management (CRM) platforms and it starts with the name. CRMs are built with a focus on the customer (the “C”). The problem is that our network connections are more than just customers. They are people. People, Not Just Numbers When we think of our relationships as “customers”, we tend to think of them as transactions. We prioritize pushing them through the sales funnel, rather than building a strong rapport. This breeds a culture of taking over giving. From the…

Avaya Customer Happiness Index and Behavior Pattern Analytics is Named a 2018 Gold Edison Award Winner

Awards Celebrate 31 Years of Honoring Innovators and Innovation  The Avaya Happiness Index on Blockchain, which securely collects and automatically analyzes customer interaction data from multiple sources across all channels in real time, was voted a Gold Winner for innovation at the April 11th event at The Capitale in New York City. Ahmed Helmy, Director, Advanced Solution Architect International Market (EMEA-APAC), Avaya, joined hundreds of senior executives from some of the world's most recognized companies to…

Oktopost Officially Named a Facebook Marketing Partner

Leading B2B Social Engagement Platform Oktopost Has Been Recognized by Facebook as an Official Badged Marketing Partner Oktopost, the only social engagement platform for B2B enterprises, recently announced its acceptance into the Facebook Marketing Partner Program. Designed to empower and connect between world-class marketing companies, the Facebook Marketing Partner program upholds that Oktopost has a proven track record of enabling B2B marketers to drive successful organic lead-generation efforts on Facebook while…

Interview with Alex Collmer, Founder & CEO, VidMob

"The problem hasn’t been the targeting technology, it has been the ability to get the creative necessary to deliver a targeted message." Tell us about your role at VidMob and how you got here. What inspired you to launch a video technology platform? I’m the founder and CEO of VidMob. My entire career has been spent as an entrepreneur, working at the intersection of technology and media. I have always been interested in video and found myself becoming increasingly convinced that the shift to video was going to be a very…

ScribbleLive Appoints Mary Ward As Chief Marketing Officer

Mary Ward Will Lead Global Marketing Initiatives as Company Integrates Product Portfolio and Continues International Expansion ScribbleLive, a leading content cloud provider, announced that Mary Ward has been appointed as its Chief Marketing Officer. Ward will lead ScribbleLive's global marketing organization and continue to build the company's brand as it integrates its product portfolio and expands into new regions. Ward first came to ScribbleLive through its acquisition of ion interactive in September 2017. Ward…

Alexa.com Launches Alexa Agency Plan to Help Digital Agencies Win and Retain More Business

The New Alexa Agency Plan Equips Agencies With Insights That Instantly Reveal Clients' Untapped Avenues for Growth Alexa.com, the trusted source of competitor and audience insights, recently announced the launch of the Alexa Agency Plan. The new plan will assist agencies with attracting key audiences for their clients and accelerating their growth. As a result, the plan is instrumental in helping agencies win new business, keep their project pipeline full, and reduce revenue fluctuations by becoming an indispensable…