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Tellables Launches Virtual Human Storytellers at 2019 Alexa Conference

Tellables, a publisher of voice apps, is set to launch virtual human storytellers at The Alexa Conference. The digital characters, which tell original stories and understand spoken language, will be on display at the Alexa World's Fair in Chattanooga, TN from January 15–19, 2019. Virtual human storytellers are an addition to the current Tellables lineup of conversational, voice first story apps. Amy Stapleton, CEO and founder of Tellables, explained consumers with Alexa-enabled devices can access audio stories by…

Arvizio Brings BIM, LiDAR and CAD Visualization to Magic Leap

Unified Mixed Reality Collaboration for Microsoft Hololens, Magic Leap and Vr Headsets Arvizio Inc., announced the expansion of their MR Studio enterprise mixed reality software platform to include Magic Leap One and virtual reality (VR) headsets in addition to new features for Microsoft HoloLens. Architecture, Engineering and Construction (AEC) firms as well as those in the energy, engineering and mining industries can now engage in combined mixed reality and fully immersive VR experiences while sharing design reviews,…

Juniper Research: Virtual Reality Games Revenues to Reach $8.2 Billion by 2023, Driven by Smartphone Content

Representing 580% Growth over the Next 4 Years A new study from Juniper Research has found that revenues from VR-specific games will reach $8.2 billion by 2023, rising from an expected $1.2 billion in 2019. It argued that development of smartphone VR content is essential to increase consumer confidence in VR across all platforms, following a disappointing year of hardware sales in 2018. “Revenues from VR-specific mobile games will exceed $4.6 billion by 2023, however average revenue per mobile VR games user will be the…

Mission 2019: How VideoAmp is Eyeing to Transform the Established AdTech Paradigm

In 2019, we expect a dramatic AdTech transformation powered by new platforms for set-top box and automated content recognition (ACR) data processing. A leading player in the TV advertising and OTT, VideoAmp acquired IronGrid Data Services, Inc., followed by an announcement to launch a Data & Emerging Products Division. Currently, VideoAmp’s marketing investment platform measures linear TV, OTT and digital media investment across various AdTech platforms, including Programmatic and non-Programmatic channels. The leading…

Prediction Series 2019: Interview with Randy Frisch, CMO, Uberflip

What opportunities and challenges did you and/or Uberflip identify at the start of 2018 and manage to conquer by now, or plan to soon? We saw a real need for a platform that wasn’t just focused on the creation of content. So often, marketers think that if they keep churning out content, it will result in more conversions, ROI, etc., but that’s just not the case. We’re simplifying the web for marketers by helping them create personalized content experiences at scale under one roof. You know the motto “work smarter, not…

BMF Ushers In The Future Of Experiential Marketing As It Celebrates 15th Anniversary

Global Agency Accelerates International Expansion, Signs World Renowned Clients & Unveils Rebrand The BMF Media Group – now, simply BMF– the award-winning global integrated experiential marketing agency, announced the celebration of its 15th anniversary with a series of significant milestones. BMF was founded in 2003 with just two employees and two clients: Maverick Records, founded by pop icon Madonna and now owned by Warner Music Group, and Kiehl's, the leading naturally inspired skincare, body and haircare…

Interview with Mike Lane, CEO and Founder, Fluency

"If you are going to be in this space, you need to innovate and compete because tomorrow there will be something new and the deck will get reshuffled." Tell us about your role and journey into technology. What galvanized you to start Fluency? My first computer was the Commodore 64. I was hooked instantly. There seemed to be unlimited potential in front of me that I couldn’t even imagine and it sparked my interest in technology. I started college as an Environmental Engineer but finished with a degree in Engineering…

PlugXR Announces Augmented Reality Creator (Beta) to Create Fastest Mobile AR Apps for Free

Expands AR Market for Everyone with NO Coding Skills PlugXR, Inc., an Augmented Reality (AR) /Virtual Reality (VR) /Mixed Reality (MR) Silicon Valley startup based in San Jose, California (USA), Sweden (Europe) and Hyderabad (India), announced its flagship AR Authoring Platform, PlugXR Creator (Beta), the Fastest and First-of-its-kind AR App Creator for Android/iOS mobiles to develop powerful AR apps in Minutes. PlugXR announces Augmented Reality Creator (Beta) to create fastest Mobile AR Apps for Free “We…

Tips and Best Practices for Building Your Web Presence

Choose the Right Domain Name Choosing the right domain can be one of the quickest steps to getting online, but make sure you take a moment to make the right selection. Having a URL that is short, simple and easy to say and understand aloud is critical. To that end, avoid punctuation, unnatural abbreviations or phrases. Keeping your domain name as close as you can to your business name helps. And don’t forget to spend time online looking for businesses and sites with similar domain names and adjust yours, if needed, to avoid…

Spiceworks Study Reveals Nearly 40 Percent of B2B Tech Brands Are Increasing Marketing Budgets in 2019

By 2020, 48 Percent of B2B Technology Companies Plan to Use Purchase-Intent Targeting to Reach In-Market Buyers Spiceworks, the marketplace that connects the IT industry, announced the 2019 State of IT Marketing report examining marketing spend, trends, and challenges in B2B technology companies across North America and Europe. The survey found 37 percent of companies expect their marketing budgets to increase, 42 percent expect them to remain flat year over year, and only 8 percent expect a decline. Organizations that…

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

Partnership Highlights Much-Anticipated Solution for Targeting Transparency and Results Measurability for Mobile Ads That Provide True Value for Advertisers Across Key Verticals AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The…

The Alexa Conference Names the 2019 Alexa Award Finalists

Winners to Be Revealed at The Alexa Conference, Jan. 15-17, at the Chattanooga Convention Center The Alexa Conference, presented by podcast network VoiceFirst.FM, announced the finalists of the 2019 Alexa Awards. The winners will be announced during the upcoming conference, Jan. 15-17, in Chattanooga, Tenn. "Congratulations to this year's Alexa Award finalists, all of whom demonstrate creativity and innovation, while showcasing how far voice technology has come in terms of impacting every business across every…

Interview with Megan J. Browning Kvamme, CEO, FactGem

"The industry is still exploring how AR and VR can transition from the realm of entertainment into more business-oriented applications." Tell us about your role and how you got here. What inspired you to be part of FactGem? I am CEO and Co-Founder of FactGem. My route to the technology field was definitely not typical, but thinking back, I would not have arrived here by any other path. I actually started my career in investment banking. As part of my work, I needed to sift through mountains of data, generally housed in…

Triton Digital Integrates Operative.One with the Tap Advertising Platform

Triton Digital, the leading technology provider for the global audio industry, announced that it has integrated the Operative.One Ad Management Platform from Operative, with Triton’s Tap Advertising Server to further optimize and streamline the order management process for audio publishers. @TritonDigital has integrated the Operative.One Ad Management Platform with the Tap Advertising Server to optimize order management for publishers. Through this partnership, publishers that use the Tap ad server can now manage their…

HTC VIVE Teams Up With Mozilla And AWS To Bring Dedicated Virtual Reality Web Browser To Market

New Browser Integrates Seamlessly with Amazon Sumerian to Quickly Build and Deploy Websites Within Virtual Reality HTC VIVE, the leader in room-scale Virtual Reality (VR), announced a first of its kind collaboration with Mozilla's Firefox, AWS's Amazon Sumerian, and Fidelity Investments that will enable consumers to bring VR into their everyday life by providing an immersive web browsing experience in VR. Firefox Reality will become Vive's native VR browser, providing a safe and private experience for users. To…

Rakuten Marketing Named the Leader in the Performance Marketing Industry, Winning Top Affiliate Network in Global Survey

For the eighth consecutive year, the Rakuten Marketing affiliate network has been named by mThink, publishers of Revenue+Performance magazine, as the world’s top affiliate network for providing superior strategy and technology to brands and publishers. “It is thrilling that our affiliate network continues to be recognized for its dedication to technology innovation and strategic services, that together empower advertisers and publishers to thrive in their business” Every Fall, mThink conducts the biggest research…

Wrench.Ai Integrates With Iterable To Simplify The Path To Personalization

Marketers Can Deliver Meaningful Personalization at Scale by Automating and Distilling Customer Data into Easy-To-Apply End User Insights and Preferences Marketers using Wrench.Ai’s AI-enabled platform can integrate natively within the Iterable application to deliver meaningful personalization at scale. Wrench.Ai empowers marketers to automate and distill hours of client research into easy-to-apply end user insights and personalization preferences, using deep learning and semantic analysis. The technology allows teams to…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

Synamedia Makes CES Debut, Offering Pay-TV Providers Frictionless Cloud Migration Strategies, New Revenue Opportunities

Credentials Sharing Insight Premieres Alongside Other Demos, Showcasing Synamedia's Expanded Video Security Portfolio Synamedia, the largest independent video software provider, will bring its newest solutions to CES 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly.  The company also unveiled new security software that combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators.…

Digital Domain Incubates Iconic Engine To Focus On XR Space

Digital Domain, one of the world's most innovative creators of visual effects content and immersive reality experiences, announced the formation of a new partner company—Iconic Engine—to target the extended reality (XR) content market. With the increasing availability of AR-capable devices and standalone VR headsets, Iconic Engine will lead the charge in further developing, growing and harnessing the ever-evolving possibilities that XR brings. Digital Domain executive Amit Chopra will spearhead the new company, alongside…