Banner Before Header

TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations

Tiered channel program enhances integration of TapClicks’ marketing operations and intelligence technologies with solution providers and MSPs TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced the launch of the TapClicks Partner Program, a new community purpose-built to serve the growing needs of marketers and agencies that are faced with increasingly sophisticated technology and data landscapes. The tiered channel program will provide partners with…

Adolescent Content and Getty Images Collaborate to Modernize the Depiction of Young People in Stock Imagery

Getty Images, a world leader in visual communications, and Adolescent Content, a media company representing Gen Z and millennial creatives, have announced an ongoing partnership that aims to modernize the depiction of young people in stock imagery by giving them the tools to authentically depict their peers. Founded in 2013, Adolescent Content is a global Gen Z creative collective, featuring an advertising agency, production studio, media division, digital platform and original content studio focused on reaching young…

GSMA Supports World First in Asia-Pacific for Digital Innovation

New ‘Regulatory Pilot Space’ to Stimulate Economic Activity from Cross Border Data Flows The GSMA called on businesses to come forward with details of services and applications that require the transfer of personal data across two or more ASEAN countries1 as they can fall under the remit of a newly adopted ‘Regulatory Pilot Space’ (RPS). The initiative will promote economic growth2 in the Asia-Pacific region from digital innovation by giving businesses the certainty that their handling of data across borders is judged…

Digital Realty Launches PlatformDIGITAL and Unveils Platform Roadmap to Underpin the Next Wave of Digital Transformation

Publishes Pervasive Datacenter Architecture Strategy and Introduces Enterprise IT Solutions to Solve Industry's Data Gravity Challenges, Optimize Data Exchange and Scale Digital Business Digital Realty, a leading global provider of data center, colocation and interconnection solutions, announced PlatformDIGITAL™, a first of its kind global data center platform designed to enable customers to scale digital business. With the digital economy set to reshape both private and public enterprises across all industries,…

The Blurring Lines Between B2B and B2C

B2B used to be a boring software category. When the rise of affordable Cloud Computing dropped the cost of starting a new company, that changed — innovation took place in every sphere of business and we all ended up with a set of amazingly powerful tools to work better together. Now a new wave of change is happening. B2B companies are adapting their Sales, Marketing and Product playbooks with techniques that were formerly found only in the consumer space. This creativity is necessary now, because of the rise in remote…

Digital Turbine Ranked #63 Fastest Growing Technology Company in North America on Deloitte’s 2019 Technology Fast 500™

2,117% Growth Attributable to Platform Adoption by Operators, OEMs and Advertisers Digital Turbine, Inc., the #1 mobile platform connecting operators and OEMs with mobile advertisers, announced it ranked 63rd on Deloitte's Technology Fast 500™, a ranking of the 500 fastest growing technology companies in North America now in its 25th year. Digital Turbine has grown 2,117% during this period. Digital Turbine has been ranked on the list for 5 consecutive years (2015-2019). Digital Turbine's CEO, Bill Stone, credits…

TechBytes with Sylvain Grande, SVP, Product at Shutterstock

Could you tell us about your role and the team/technology you handle at Shutterstock? I’m the SVP of Product and UX at Shutterstock. I oversee the company's product and user experience/product design functions with a focus on enhancing the customer experience across all of our products and customer channels. What is the idea behind launching ‘Smart Brief’?  After analyzing hundreds of briefs and client interviews, the Smart Brief was designed to simplify the briefing process and increase the quality of briefs by…

Druva Recognized in Deloitte’s 2019 Technology Fast 500™ for Fourth Consecutive Year

Druva’s Industry-Defining Strategy and Exceptional Growth Help Company Secure a Top Spot Druva, Inc., the leader in Cloud Data Protection and Management, announced it has been recognized in Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Marking Druva’s inclusion for the fourth consecutive year, this award highlights the increasing adoption of Druva’s industry-leading platform and…

Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily Marketing Mix. Vidyard, the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they…

Adswerve Expands Team with Two New Appointments

Former Google Executives to Support Growth and Demand for Digital Marketing and Analytics Services Adswerve, a leading Google Marketing Platform Consultancy and Partner, announced that it has added two new directors to its team. The former Google executives, Lucinda Nieto and Peter Crofut, extend the company’s domain expertise, service and support for Google Marketing and Cloud solutions and services. Adswerve Expands Team with Former Google Executives to Support Growth and Demand for Digital Marketing and Analytics…

Springbot Ranked No. 193 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500

Attributes revenue growth to steady demand among SMB merchants for a multichannel marketing solution that allows them to grow their business Springbot, a data-driven marketing platform for eCommerce retailers, announced it ranked No. 193 on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Springbot's revenues grew 573% over the three year period used to define the Deloitte Technology…

UJET Announces New SMS Adapter Solution for Enterprise-Level Contact Centers

Allows for Rapid Deployment of Smartphone Capabilities Without Replacing an Entire Call Center Stack UJET, Inc., a leading provider of customer support communications and solutions, announced the general availability of its new SMS Adapter solution. UJET’s new SMS Adapter lets anyone on the Salesforce CRM quickly implement and deploy in-call SMS capabilities and smartphone features such as photos, video, and screenshots in collaboration with their existing IVR system. Marketing Technology News: Branded Stores with…

Sidecar Named to the Deloitte 2019 Technology Fast 500

Sidecar grew 576% in the past three years, earning Deloitte's recognition as a fastest growing company in North America Sidecar is #191 on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies in North America now in its 25th year. Sidecar has grown 576% over the past three years due to the organization's customer-centric approach to addressing the evolving pain points facing performance marketers in retail. "Sidecar is…

MarTech Interview with Annette Rippert, Senior Managing Director at Accenture Technology, North America

"Technologies like Artificial Intelligence and Machine Learning promise great benefits for users and consumers."" Could you tell us about your journey in technology and how you started at Accenture? I actually started off as an Electrical Engineer before joining Accenture. I’ve spent time in various positions across Accenture, and I now lead Accenture Technology in North America. This means I drive Accenture Technology’s business, helping clients achieve Digital Transformation using the latest emerging technologies across…

Why PR Distribution and Monitoring Solutions Fail to Earn Media Coverage for the Clients

As public relations and communications staffers, we all go through a similar process. We have an upcoming announcement or news items that our business or organization needs to get some attention for. So, we pull together the right people internally to discuss messaging, timing, target audience, goals, Key Performance Indicators (KPIs), potential media outlets and reporters and ways to amplify the message through other Marketing channels. We take that information and begin to craft the press release for approval. Everyone…

Infobip Partners With AmBANK to Offer Businesses an Omnichannel Customer Experience

Infobip, a global cloud communication platform company for businesses and a leader in omnichannel customer engagement has partnered with AmBank Group, one of Malaysia's premier financial solutions groups. Infobip is part of AmBank's newly launched BizM.A.T.E (Multi-partner, Actionable, Technologically Efficient Solutions) with 16 other partners, forming five categories including Accounting and HR Solutions, Payment and Marketing Solutions, Communications and Internet, Operations and Administrations and Logistics, and Work…

UJET Announces New SMS Adapter Solution for Enterprise-Level Contact Centers

Allows for Rapid Deployment of Smartphone Capabilities Without Replacing an Entire Call Center Stack UJET, Inc., a leading provider of customer support communications and solutions, announced the general availability of its new SMS Adapter solution. UJET’s new SMS Adapter lets anyone on the Salesforce CRM quickly implement and deploy in-call SMS capabilities and smartphone features such as photos, video, and screenshots in collaboration with their existing IVR system. Marketing Technology News: Branded Stores with…

Say It Now Drives One-To-One Conversations Between Brands and Consumers

Voice technology company expands services business with appointment of Ed French to newly-created role of commercial director Award-winning Say It Now has appointed Ed French as commercial director as it expands the services side of its business.  The role has been created to drive awareness and demand for voice technologies that allow brands to develop personalised communications that forge deeper relationships with consumers. French will be responsible for working with enterprise clients to develop voice applications…

Whitlock and Modality Form Strategic Alliance to Fast Track Microsoft Teams Migration

Whitlock, a leading provider of audiovisual and video collaboration solutions, and Modality Systems, communications and collaboration services specialists, have today announced a strategic alliance to help global enterprises plan, deploy, operate and manage Microsoft Teams and support their existing legacy UC and AV investments. The "Teaming for Teams" global alliance aligns the extensive customer base of the two companies, both Microsoft Gold Partners, with a services portfolio comprising of consulting, infrastructure…

P&G, Amazon and WPP Vet Laurent Burman Drives DTC Success as New SoundCommerce CCO

Ecommerce and Digital Agency Exec to Lead Go-to-Market and Customer Success for VC-Backed Data Platform Provider Operations data platform provider SoundCommerce announced the appointment of CPG, ecommerce, and digital agency veteran Laurent Burman as the company's new Chief Commercial Officer responsible for the company's marketing, customer success, and new business development. Burman is a veteran consumer brand, SaaS software and digital commerce executive with tenure at Procter & Gamble; Amazon.com where he led…