Lionbridge Expands Executive Team, Names Ken Watson As Chief Technology Officer

Ken Watson Brings over Two Decades of Global Technology Experience, Will Lead Technology and Innovation as CTO at Lionbridge Lionbridge Technologies, the world's most trusted global digital communications company helping brands deliver seamless, cross-cultural experiences, announced it has named Ken Watson as its Chief Technology Officer (CTO). As they continue along a path of rapid evolution, innovation, and growth, Watson will support the company's technology transformation. Also Read: Marketing Evolution Adds Smart…

Skedulo Launches Independent Platform, Helps Transform Customer Experience

Expanding Beyond the Salesforce and Service Now Ecosystems, Skedulo Now Offers Intelligent Mobile Workforce Management Connected to Any System of Record Skedulo, the leader in intelligent mobile workforce management, unveiled a new, independent version of its platform for operations teams and their mobile workforces that enables users to better manage the movement of their workers and meet ever-growing customer service and support expectations. Skedulo's new, independent platform expands the company's product…

Serenova Launches Skylight for CRM: CCaaS Integration for Salesforce and Zendesk

Serenova's Skylight: A New Agent Experience Extends CxEngage's Omnichannel Functionality to CRM for Increased Agent Productivity and a Personalized Customer Experience Serenova, a leading contact center-as-a-service (CCaaS) and workforce optimization (WFO) provider, released Skylight for CRM with key integrations to Salesforce and Zendesk. The all-new agent experience, included in the latest release of CxEngage, embeds omnichannel interaction and routing capabilities directly into the customer relationship management…

All-Star Speakers for Emma’s Fourth Annual Marketing United Conference

The Onion’s Mike McAvoy, CNN’s Mel Robbins, and New York Times Best-Selling Author Bob Goff join the likes of Google's Daniel Sieberg, Voicera's Cory Treffiletti, Mel Robbins, Jay Acunzo of the 'Unthinkable' Podcast and Others Emma, a provider of best-in-class marketing software and services, is hosting its fourth annual Marketing United Conference. This is the most anticipated marketing event of the year! What with world-class speakers, hands-on learning, and an unbeatable venue in Nashville, Marketing United Conference…

Marketo’s New Accelerate Partners Help Marketers Intelligently Engage Through Every Stage of Buyer’s Journey

Marketo's new class of partners, includes Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com. Marketo, the leading provider of engagement marketing software and solutions, welcomed seven new partners to Marketo Accelerate, the MarTech industry's first partner accelerator. This new class of partners, including Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com, integrate into the Marketo Engagement PlatformTM to allow marketers to create and deliver personalized experiences…

GlobalWide Media Joins TUNE Certified Partner Program to Advance Mobile Marketing Standards

The Latest Partnership with TUNE’s HasOffers Platform to Provide Increased Value for Partners and Customers GlobalWide Media (GWM), a leader in data-driven digital marketing, has announced that it has joined the TUNE Certified Partner Program. The program, run by TUNE, the leader in mobile marketing measurement, honors integrated advertising partners who have demonstrated their commitment to upholding unbiased and trustworthy standards in mobile marketing. Recommended Read: Five DIY Activities to Become a B2B Content…

HIRO Media, the World’s First Safe SSP, Presents Exclusive Roundtable During Advertising Week Europe

HIRO Media's Event to Explore Issues, Trends, and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers HIRO Media, the world's first safe SSP, is proud to bring together thought leaders and influencers from all sides of the digital advertising industry - Brands, Publishers, Agencies and Advertising Technology - for an exclusive Advertising Week Europe event in London. Also Read:  GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem The Programmatic & Media industries are…

ABM Update: DiscoverOrg Scoops Strategic Investment from The Carlyle Group

Latest Partnership Would Help DiscoverOrg Accelerate Growth and Innovation in Sales and Marketing Operations DiscoverOrg, a leading Sales and Marketing Intelligence provider and a Top 150 MarTech RADAR company, has announced that it has received a strategic minority investment from global alternative asset manager The Carlyle Group along with additional investment to come from 22C Capital. TA Associates will maintain a significant equity stake in DiscoverOrg. Recommended Read: Salesforce Einstein Analytics Unveils…

Adobe’s Survey Highlights the Importance of DMPs

Adobe's Survey Showcased, Why DMP Is a Technology That's Here to Stay Modern Marketers can't imagine going about their daily activities without Data Management Platforms (DMP). DMPs allowed marketers to effectively channelize their marketing efforts to be, timely, accurate, and intelligible while guaranteeing customer experience. DMP showcased why it is a technology that's here to stay. Despite only being less than a decade old, it has become the main factor that decides whether your campaign will succeed or your…

True Influence Helps Marketers to Build Smarter Leads Fueled by Dun & Bradstreet Data

InsightBASE Platform Creates Highly Targeted Leads with Intelligent Company Data True Influence, the leading provider of lead solutions, announced the newest release of its InsightBASE lead acceleration platform. This enhanced platform is driven by a partnership with Dun & Bradstreet which enables True Influence to access information from the world's largest commercial database. By analyzing 16K+ attributes of entities of all sizes around the world, combined with web activity, intent data, and more, the True Influence…

TwentyThree Scoops $2.5 Million Credit Facility; Plans to Further Expand Its 800% YoY Growth in the US

New Funding Will Allow TwentyThree to Further Their Growth and Ambition into the US to Bring Video Marketing Platforms to All Marketers TwentyThree, a leading Video Marketing Platform, has announced that it has raised a $2.5 million credit facility. As an organically grown European SaaS company, TwentyThree has 40+ employees, a 13,000 square foot office in Copenhagen, recently opened an office in San Francisco, is challenging North American competitors, partnered and integrated with market-leaders such as HubSpot, and…

AdSpruce Places the User at the Forefront of the Adtech Revolution

 AdSpruce Has Revealed an Updated Line-Up of Ad Spots That Offer a Faster, Focused and Friendlier Ad Experience, Which Falls in Line with Its "User-First" Philosophy Built on creative studio technology of AdSpruce and ad server via a proprietary, made-for-mobile delivery platform, the updated ad line-up provides new features and functions based on industry research and consumer feedback in order to provide a truly user-first advertising experience. The improvements come as many in the ad industry battle against the…

Four Takeaways From Last Week’s Webinar World

Last week, marketers from around the world gathered at the Westin St. Francis in San Francisco’s Union Square to learn more about the increasing role of webinars in digital marketing. The second annual Webinar World, hosted by On24, featured keynotes by executives from On24, Forrester, Gimlet Media, Heinz Marketing, and TOPO Inc, and breakout sessions focused on webinar best practices, marketing strategy, and webinar execution. Here were some major takeaways from the event -- Webinars Can Play A Role At Each Stage Of The…

Inkit Integrates with Iterable: Direct Mail Better Than Ever

Strategic Partnership Leverages Companies’ Focus on Delivering Real-Time, Triggered, Direct Mail Automation for Omni-Channel Marketers Inkit, the dominant direct mail automation platform, recently announced a partnership and integration with Iterable, provider of the next-generation Growth Marketing Platform. Inkit’s direct mail infrastructure and the Iterable’s growth marketing platform make direct mail simpler, faster, and more automated than ever. The strategic partnership provides growth marketers with a user-friendly…

Mindmatrix Sales Enablement Software Introduces Electronic Contract Signing Feature

The Leading Sales and Channel Enablement Platform Will Now Support Electronic Signatures Mindmatrix Inc., announced the addition of an electronic contract signing feature to its channel and sales enablement software, permitting customers and channel partners to electronically sign contracts and agreements. With encryption and access codes in place, the feature meets the necessary security and legal requirements to ensure that any contract signed using the Mindmatrix platform’s e-contract module is secure and legally…

NetBase Introduces Next-Generation Artificial Intelligence for Image Analysis

The Next-Generation Artificial Intelligence Delivers the Deepest Insights into Facial Emotions, Scenery, Objects, and Logos NetBase, a global leader in enterprise social analytics, announced its next-generation artificial intelligence (AI) image analysis capabilities. The NetBase next generation AI analyzes visual posts to identify brand logos and keywords to give the most comprehensive view of a brand’s performance. The platform also accurately classifies images by facial emotions, common scenery, and everyday objects to…

IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety

The Trade Desk, DoubleClick Bid Manager, Oath, Viant's Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading ad tech platform for measurement and analytics, Integral Ad Science (IAS), has announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory. Now, in-app advertisers can leverage inventory that is brand safe, fraud-free, and expected to meet a given viewability goal. Through key integrations with top programmatic…

Madison Logic Partners with Bizible to Uncover ROI for B2B Marketers

Madison Logic's Account-Based Marketing Platform, ActivateABM, Delivers 350% Increase in Marketing Impact, Sales Opportunity, Lead to Conversion and Win Ratio for PGi as Shown by Bizible Account-Based Attribution Data Madison Logic, the leading global account based marketing (ABM) platform, announced that through its partnership with Bizible, the leading provider of omnichannel every-touch attribution analytics and marketing performance management software, PGi has experienced remarkable ROI. The integration between…

Amagi Names Deepakjit Singh Chatrath as CEO

Leading Broadcast Technology Company, Amagi, Adds Industry Heavyweight Deepakjit Singh Chatrath as CEO to Help Company Continue Its Massive Global Growth Amagi, a global leader in cloud-based technology for media processing, recently announced that it has named Deepakjit Singh Chatrath as its Chief Executive Officer. With nearly 30 years of experience in broadcast technology – including executive positions at Encompass, Ascent Media, Bharti Airtel and BT – Deepakjit has been brought in to increase the footprint of Amagi…

Oracle to Break Down the Barriers to Creating Epic Customer Experiences at Modern Customer Experience 2018

Dedicated Marketing, Commerce, Sales and Customer Service Sessions to Help Attendees Meet Skyrocketing Expectations and Advance Careers To help organizations create epic experiences that deliver predictable and tangible business results, Oracle is hosting Modern Customer Experience 2018 in Chicago, Illinois, between 10 and 12 April. Held at McCormick Place hotel convention center, Modern Customer Experience 2018 will bring together thousands of marketing, commerce, sales and customer service professionals to share best…