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Walt Disney Animator & Filmmaker Mike Merell Joins ConsumerAcquisition.com As Creative Director

Mike Merell Brings Entertainment Industry Expertise to In-House Design Studio ConsumerAcquisition.com announced that filmmaker and animator Mike Merell has joined the company as Creative Director. Merell brings over 25 years of visual design experience, spanning both computer animation and live action, in the entertainment industry. Also Read: Consumer Acquisition Launches Shutterstock Collection within Custom Ad Creation Marketplace With over 15 years at the Walt Disney Co, Merell worked as a CGI character animator…

Unlock Location Intelligence Capabilities with CARTO’s New Data Enhancements

The Announcement Includes Integration of Third-Party Data Streams, a New Interface for Data Scientists Designed to Augment Location Intelligence Analytics Madrid-based location intelligence platform, CARTO, has unveiled a new data strategy at the ongoing CARTO Locations conference. The new data strategy is anchored on derivative data streams, which optimize modern location data sources to help organizations to better harness the power of location intelligence across a variety of business challenges. Recommended Read: …

Voicera Acquires Dubai-Based AI Company to Expand Virtual Assistant ‘Eva’

Voicera Reveals New App to Provide Eva with Predictive Highlights Voicera is disrupting note-taking app technology forever! With its latest acquisition of Dubai-based Wrappup, a pioneer in AI-based voice technology would eliminate human effort for collaboration teams at an enterprise level. The notion of sitting in a boardroom with notepads would be history as Voicera’s Eva begins to summarize details with an AI-backed system. Recommended Read: 7.ai Removes Time, Cost and Risk Barriers to Chatbot Deployment Wrappup’s…

Verve Hires Mobile Industry Veteran Mark Fruehan to Lead Enterprise Platform Initiatives

Renowned Mobile Innovator Mark Fruehan Will Drive Verve's Programmatic, Enterprise, and Indoor Location Solutions Verve, the global leader in location-powered mobile marketing, today announced that Mark Fruehan has been appointed to the newly created role of EVP, Enterprise Platforms, effective immediately. Reporting to CEO Tom Kenney, Fruehan will guide go-to-market strategy and scale demand for the company's programmatic, enterprise, and indoor location solutions. As 2018 progresses, it is evident that brands are…

DemandJump Names Seasoned Sales Pro Joe Kuntz as CRO

Joe Kuntz  Would Lead Strategy and Sales Operations for Leading Marketing Customer Acquisition Platform DemandJump has announced that it has hired veteran sales pro, Joe Kuntz as the CRO. Joe would be in-charge of the revenue generation operations, bringing in his experienced goal-oriented leadership to build a connective solution for the company. Read Also: Fireside Chat with Shawn Schwegman Joe has over two decades of experience in sales, strategy and leadership growth. Most recently, he was the EVP of Sales…

Lead Liaison Makes Huge Leap in Sales Enablement with Rhythms

Lead Liaison Amplifies Functionality of Their Sales Enablement Solution With the Addition of Rhythms Sales and marketing software provider, Lead Liaison, expands their Sales Enablement solution this week with the addition of Rhythms. This announcement comes on the heels of their Sales Enablement release late last year, which provides businesses with a platform to streamline top-of-the-funnel outreach. “Sales Enablement has been huge for our clients,” says Jennifer Worsham, Director of Client Relations, Lead…

XCHNG Announces New OnXCHNG Partners, Gaining Meaningful Ad Inventory Traction

Blockchain Protocol For Digital Advertising Exceeds Transaction Volume Requirements Kochava Labs SEZC, a research and development subsidiary of Kochava Inc, announces its second round of strategic partners to participate in OnXCHNG, the partnership program for the industry's open source blockchain framework for the digital advertising ecosystem, XCHNG. New OnXCHNG partners include supply-side exchanges, mediation and networks, PeerStream, Inc, Receptiv, EQ Works, FeedMob, Heart Media, Instal, Zedge, Sulvo, and Mobidays.…

New Report Uncovers the Real Components of Unified B2B eCommerce

Leading B2B ECommerce Experts Release White Paper Dispelling the Main Myths of B2B eCommerce, and Defining the True Measures of a Successful B2B Buying Experience Insite Software, a leading B2B commerce platform, has released a new report exploring the misconceptions surrounding B2B eCommerce and outlining the top characteristics of a truly unified commerce system. Leading B2B commerce experts within the Insite organization developed the report to help manufacturers and distributors better understand the real…

Urban Airship Taps Former Salesforce-Pro Michael Stone as SVP of Marketing

Michael Stone Is a Former Salesforce Executive who Brings More Than 25 Years of Technology Marketing Experience to Further Accelerate Global Business Growth While Salesforce continues its acquisition spree this year, Portland-based Urban Airship has announced that they now have a former Salesforce marketing technology pro as their new SVP of Marketing. Michael Stone has joined its executive leadership team to lead Urban Airship’s global marketing team. In his new role, Michael Stone would direct its integrated…

Showpad Appoints SAP Hybris Veteran Don Matejko As Chief Revenue Officer

Appointment of Don Matejko Will Scale Showpad's Revenue and Facilitate Growth in Chicago and Global Markets Showpad, one of the world's most powerful sales and marketing success platform has named Don Matejko as the company’s Chief Revenue Officer. In this role, he’ll be responsible for scaling Showpad’s revenue as the company continues to grow in Chicago and expand around the globe. In the past year, Showpad has experienced significant global growth with the opening of its North American headquarters in Chicago and a $25…

BookingBug Raises $13.4 Million In First US Funding Round Led By PeakSpan Capital

Financing Round and 100 Percent Year-On-Year Growth Indicates BookingBug's Continued  Momentum and Industry Demand across the Globe BookingBug, the world’s leading appointment and scheduling platform announced that it has closed $13.4 million in Series C funding from PeakSpan Capital and Downing Ventures. This round of financing brings the company’s total funding to $17.2 million. Brands, agencies, and resellers use the BookingBug platform to create a secure, data-driven and integrated system for the entire customer…

How to Nail Your Customer Loyalty Program

Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise Today, customers are way closer to their preferred brands than they were ever before, thanks to the promotions and ads targeting them. The plethora of purchase options available offline and online empowers a customer to make their choices. With more brands fighting it out for customer attention, the power of Customer Loyalty is unprecedented, in modern marketing campaigns. However, recent trends show a reversal in…

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

Marketo Has Named The Pedowitz Group (TPG) a Revvie Finalist for 2018 Partner of the Year Award; Joint TPG/Marketo Client, Advent, Named Finalist in Dream Team Category Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), has been named a finalist for the Revvie Digital Services Partner of the Year Award. This award recognizes partners who are delivering exceptional value to Marketo customers through marketing transformation, implementation or creative services and winners will be announced at Marketo Nation…

Mindmatrix Launches Next-Generation Sales Prospecting Playbooks with Voice Integration

The Channel and Sales Enablement Software Platform Integrates Its Playbooks, Lead Nurturing, Scoring and Asset Management Modules With Voice Solutions to Deliver a Complete Channel and Sales Enablement Experience Mindmatrix channel and sales enablement software now integrates with voice platforms making its sales enablement functionality more powerful. This is the first major enhancement in the second quarter of 2018 by Mindmatrix. The channel and sales enablement software provider rolled out several enhancements in the…

Billups Appoints David Krupp As Chief Revenue Officer

Billups Continues Its Mission to Transform the OOH Industry; Builds Momentum as the Leading Independent OOH Agency with Clients across Categories Billups, the leading independent agency in the out-of-home (OOH) industry, announced the appointment of David Krupp as Partner and Chief Revenue Officer (CRO). An industry veteran with more than two decades of experience leading business development and marketing strategy, Krupp will lead Billups’ client development efforts worldwide – working closely with major brands,…

Phunware Announces Partnership With Kontakt.io To Create Richer Location-Powered Mobile Experiences

Hardware-Software Pairing to Enable Enterprise Digital Transformation Across Industries Phunware, an enterprise mobile software company whose mobile application lifecycle management platform helps brands engage, manage and monetize mobile users worldwide, announced a partnership with Kontakt.io, a global IoT (Internet of Things) platform provider. The partnership pairs BLE (Bluetooth Low Energy) beacon hardware from Kontakt.io with Phunware’s powerful platform to enable real-time indoor wayfinding, workflow optimization…

IRI Enhances Suite Of Solutions Through Artificial Intelligence And Machine Learning

IRI's Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions IRI, a global leader in innovative solutions and services for consumer, retail, and media companies, announced that as a result of its extensive investments and research, it has implemented artificial intelligence (AI) and machine learning enhancements to its offerings to improve the cutting-edge analytics solutions IRI provides for CPG brands, over-the-counter healthcare organizations,…

Ipsos Announces The Release Of Ipsos Affluent Digital Audiences

Recent Release by Ipsos, Publishers, and Media Agencies Can Now Target Influential Audiences Identified by the Preeminent Study of Affluent Americans For over forty years, Ipsos Affluent Intelligence (IAI) has been the preeminent authority on affluent American consumers. IAI's continuously fielded Affluent Survey is the longest running, most widely used study of consumers with household income over $125,000. Also Read: New CMC Study: Digital Behavior Is Powered by Culture Across Demographic Segments The survey…

Clutch Among 18 Startups Participating In Salesforce Accelerate Program

Clutch Is the First Participants of Salesforce Accelerate Program to Offer a Cross-Cloud Loyalty Solution for Salesforce's Mid-Market Customer Clutch, a loyalty and consumer management platform, has been chosen to join 18 startups in the Salesforce Accelerate program. Clutch’s next-generation loyalty strategy uses embedded machine learning based on behavioral and transactional data to help brands identify, understand and motivate their customers. The solution will be available as an app that is integrated with Marketing…

Data Synchronization Platform PieSync Joins Marketo Innovate Partner Ecosystem

PieSync's Partnership With Marketo Allows Marketers to Sync Their Data across Marketo, Bussiness App, and Their CRM PieSync, the world's fastest-growing data synchronization platform, has joined the Marketo Innovate partner ecosystem, the industry's first MarTech partner innovator. PieSync integrates Marketo with other cloud-based business applications with their intelligent 2-way contacts synchronization platform. By forming this partnership, Marketo customers can now automatically synchronize their data between Marketo,…