NVM Contact Center Decked with Fully-Integrated Omnichannel Solution to Deliver Exceptional CXs

A Fully-Integrated Omnichannel Solution Has Been Designed to Deliver a Consistent Customer Experience Across All Salesforce Digital Channels and the NVM Contact Center NewVoiceMedia, a leading global provider of Cloud Contact Center and Inside Sales Technology, announced its Spring ’18 release. The leading cloud contact center provider unveiled key capabilities that will enable businesses to drive digital transformation and create unified, consistent and integrated experiences irrespective of the channel chosen by the…

Marketing Evolution Adds Smart TV Data Through Partnership with Inscape

The Addition of TV Data Expands Customers' Ability to Measure and Optimize Campaign Right-Time Marketing Marketing Evolution, leading provider of global AI-based marketing optimization and analytics software, announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in the U.S. This partnership adds a powerful layer of insights for marketers, combining Marketing Evolution’s person-centric insights with Inscape’s TV viewing data, to measure…

Demandbase Appoints Trish Sparks as Chief Customer Officer

Seasoned Customer Success Executive, Trish Sparks to Drive Strategy, Scale and Long-Term Customer Growth Demandbase, the leader in Account-Based Marketing (ABM) announced that Trish Sparks has joined the company as Chief Customer Officer. Sparks comes to Demandbase from LinkedIn with more than a decade of pre-sales, sales, operations and customer success leadership experience at B2B technology companies. In her new role, Sparks will lead the company’s customer strategy, scale the customer success function, drive customer…

How Rich Real-Time Data is Accelerating Partner Marketing 

Years ago, partner marketers cared primarily about a couple of metrics – how many sales were driven and who was the responsible for the click that brought the customer to the website. Oh, how times have changed. Today’s leading merchants are taking a more comprehensive approach to collecting and using data -- to understand users, track and optimize buyer flows, and determine the specific role that partnerships play in the marketing mix. My company tracks and analyzes partner marketing programs, and from this unique…

TechBytes with Brennan Wilkie, SVP, Customer Experience Strategy, InMoment

Brennan Wilkie SVP, Customer Experience Strategy, InMoment A CX Blueprint could be a fascinating aspect of building a modern marketing campaign for millennial customers. However, the fading boundaries of CX and User-Experience (UX) make it hard for traditional SMEs to focus their resources on new-age expectations. To understand how CX exponents leverage data and if data privacy could be the biggest challenge in CX Intelligence, we spoke to Brennan Wilkie, SVP, Customer Experience Strategy, InMoment.Tell us about your…

Interview with Christopher Golec, CEO, Demandbase

"We hope that attendees take away from the conference the scaffolding to either get started on ABM and get the highest impact out of the gate or accelerate their ABM programs and take their efforts to the next level. "Tell us about your role and how you got here? How is the Silicon Valley today different from when you first started? I landed in Silicon Valley back in 1995 after being transferred from Boston by General Electric. I had held roles in engineering and sales, and this particular role was focused on working with…

Two-Thirds of Voice-Assisted Device Owners Never Purchase Through Them: Episerver Study

Episerver's Annual Benchmark Report Reveals Consumers Have Been Slow to Adopt Smartwatches and Voice-Assisted Devices for Shopping and Browsing Even though it seems everyone is talking about voice-assisted devices and smartwatches, the majority of consumers don't own these new devices, and even fewer use them to complete purchases, according to a recently released study by Episerver, the company transforming digital experiences. For its annual "Reimagining Commerce: Global Findings" report, Episerver surveyed 4,000…

TrustArc Launches Intelligent GDPR Assessments to Drive Compliance Automation

New Addition to the TrustArc Privacy Platform Provides Critical Resources to Help Businesses Meet Fast Approaching May 25th GDPR Deadline TrustArc, the leading data privacy management company, announced the addition of over a dozen privacy assessment solutions to further accelerate the process by which companies meet the impending May 25th GDPR deadline and maintain compliance afterward. Powered by intelligent content, the GDPR Assessments incorporate automated compliance capabilities including risk calculations and…

Invoca Becomes Premier Level Partner in Adobe Exchange Partner Program

Deeper Collaboration Brings Together Leading Solutions from Adobe and Invoca, Giving Marketers an Unprecedented Way to Personalize the Customer Experience and Boost Revenue with Call Insights Invoca, the call intelligence company, announced it's joining the Adobe Exchange partner program at the Premier tier, the highest level within Adobe's global technology partner ecosystem. Bringing leading solutions from Adobe and Invoca closer together will give marketers an unprecedented way to personalize the customer…

Terminus Has a New CMO; Sangram Vajre Is Now Chief Evangelist

As CMO, Peter Herbert Would Be Responsible for Leading the Company's Goal to Grow ABM into an Agile B2B Marketing Force in 2018 and Beyond Sangram Vajre, Co-founder, and CMO of leading ABM platform Terminus has been named as the Chief Evangelist of the company.  VP of Marketing at Terminus, Peter Herbert has been promoted to Chief Marketing Officer. Read More: Account-Based Marketing Leader Terminus Acquires BrightFunnel Peter Herbert joined Terminus in July 2017. A marketing veteran with years of experience in the…

Alight Analytics Launches-ChannelMix, Sports Marketing Analytics Solution

ChannelMix, The Sports Marketing Analytics Solution, Automatically Collects and Organizes ALL Social Media Data From Facebook, Twitter, Instagram, YouTube, SnapChat and All Other Fan Engagement Platforms Alight Analytics, the industry leader in marketing analytics, launches a new product to help professional sports teams, leagues and other sporting organizations better understand — and monetize — the massive fan engagement with their brand. The National Basketball Association and the Memphis Grizzlies are the first two…

Highspot and SalesLoft Push Modern Sales Engagement to a New Level

SalesLoft Will have Analytics and Pitch Capabilities with the Aid of New Highspot Everywhere Integration Highspot, powering modern businesses with the industry's highest-rated sales enablement platform, announced a new partnership with SalesLoft featuring the only native sales enablement integration directly within the platform. By doing so, the two companies create a seamless experience between sales enablement and sales engagement, empowering sellers to engage buyers with the most effective content for any sales…

Shutterstock Expands Leadership Team

David Petts as Chief Revenue Officer, Lou Weiss Comes in as Chief Marketing Officer, Both Joining Lisa Nadler Who Became Chief Human Resources Officer in 2017 Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality assets, tools and services, announced the expansion of its leadership team with three hires over the last six months. David Petts as Chief Revenue Officer, Lou Weiss joins the company as Chief Marketing Officer and Lisa Nadler, who joined the company in 2017, as…

Atento’s Solutions Based on Cognitive Technology Create a More Satisfactory and Efficient Customer Experience

The Use of Cognitive Technology Is Part of Atento Digital's Specialized Offer to Maximize the Opportunities Offered by Digitalization Throughout the Client's Life Cycle Atento S.A., the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the top five providers worldwide incorporates cognitive technology into its customer experience services and solutions to increase final consumer satisfaction and the effectiveness of the business processes…

The Two Mobile Trends That Cannot Be Denied

In 2018, Mobile is the new reality. It’s not a trend. It’s not a channel. It’s too big to be either of those things. With nearly 80 percent of the world’s internet users now accessing the web via mobile phones — totaling more than 2.7 billion people regularly using apps and the mobile web worldwide — mobile is simply how things are now. But just as our industry once watched mobile as a trend unto itself — as an observable portion of a larger whole — we’re now seeing two massive forces rise up within…

Small Businesses Can Grow and Innovate Faster Thanks To Salesforce Essentials

Essentials Delivers New Easy-To-Use Sales and Service Apps Backed by the Power of Salesforce Trailhead, Einstein AI, Lightning and AppExchange Salesforce, the global leader in CRM, announced Salesforce Essentials — easy-to-use, intelligent apps for small business teams, built on the world's #1 CRM platform. The first Essentials apps — Sales Cloud Essentials and Service Cloud Essentials — are available now, enabling every small business to grow and innovate faster with the power of Salesforce. "There are more than…

NETGEAR Joins Swrve Series D Funding Round After Successful Deployment of Swrve’s Customer Interaction Platform

NETGEAR Has Invested In the Leading Customer Interaction Platform After Improving Upsell Metrics Using Swrve NETGEAR, a leading provider of networking devices for online game-play, the smart home, and the small business environment, has joined Swrve’s Series D funding round. NETGEAR will contribute to the round that was initially led by Summit Bridge Capital and involved a number of previously existing investors. Swrve is a MarTech 150 RADAR Company. Read More: Transform Your Marketing Team Into A 3D Organization…

Evergage Named a Top Rated A/B Testing and Personalization Tool on TrustRadius for Second Year in a Row

Winners Are Based on Reviews and Satisfaction Scores from Real-World Users - Who Highlighted Their Successes With Evergage Evergage, the real-time personalization platform company, recently announced that, for the second year in a row, it is has been named a Top Rated A/B Testing and Personalization Tool on TrustRadius, the most trusted review site for business technology. TrustRadius awards are an unbiased reflection of customer sentiment, based on satisfaction scores independently provided by verified end-users.…

Rakuten Marketing Survey: Global Organizations Anticipate 26 Percent Marketing Budget Loss in 2018

Rakuten Marketing Survey's Report, Identifies Marketers' Fear of Budget Waste as E-commerce Continues to Expand Globally Rakuten Marketing, the leading technology company that enables brands to increase sales through data-driven performance marketing, announced results from its newest global report. The Rakuten Marketing "What Marketers Want in 2018: Five Strategic Opportunities for 2018" survey polled over 1,000 marketers across the US United Kingdom, France, Germany, and Asia-Pacific (APAC) and found a common fear of…

Ternio Joins IAB, Hyperledger, Linux Foundation and AdLedger to Help Push Blockchain Standards in Digital Advertising

Ternio Is a Blockchain-Based Digital Advertising Company That Brings Transparency to the Digital Advertising Ecosystem Through a Verifiable and Decentralized Asset Which Ensures Contract Terms Are Met Ternio, the first company to provide a scalable blockchain solution for programmatic digital advertising, announced it has joined four different organizations to help accelerate the creation and adoption of blockchain standards in programmatic digital advertising. These groups include the Interactive Advertising Bureau…