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An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

Despite the rise of digital advertising, local TV remains one of the most powerful mediums for reaching mass audiences. According to BIA/Kelsey, US local television advertising revenue is expected to hit $20.8 billion this year. At the heart of this robust marketplace, is a series of technological advancements revolutionizing the way local TV advertisements are bought and sold. Powered by automated inventory transactions and the growth of supply-side platforms (SSPs), the future of local linear TV advertising is as powerful…

Interview with Lou Jordano, CMO, Crimson Hexagon

"The true value of social media for CMOs is not about engagement and automation, but about the level and types of insights that you’re extracting from social media data." Tell us about your role and how you got here. What’s the most exciting part about Crimson Hexagon’s workplace? Before I came to Crimson Hexagon, I was CMO at Attivio, a cognitive search and insight platform, which also uses natural language processing and AI to help companies make sense of unstructured text. For me, the most exciting part of Crimson’s…

Rhonda Wunderlin, Chosen For SIIA Software And Services Board Of Directors

Rhonda Wunderlin Also Served as a Board Member for KaiNexus and Oracle Marketing Cloud Customer Advisory Board Informa Engage a renowned leader in marketing services, announced that Rhonda Wunderlin, VP of Performance Management has been elected to the SIIA Board of Directors (Software and Information Industry Association). SIAA is the trade association of digital content and software, thus benefitting its members with the deliverance of advocacy, leadership and marketing information. Wunderlin has been elected for a…

AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising

AdLedger's 'Campaign Reconciliation' Project Leverages a Shared Ledger to Deliver on Blockchain's Promise of Higher Level of Transparency and Data Security to Advertising AdLedger, the non-profit research and development consortium building and implementing the blockchain standards for digital advertising, is joining forces with IBM and Salon Media for a proof of concept blockchain project centered on campaign reconciliation. The project leverages a shared ledger to deliver on blockchain’s promise to bring more…

bpm’online Introduces A Major Update To Its Intelligent Platform For Business Process Automation And CRM

bpm'online 7.12 Comprises of Tools to Accelerate Four Key Business Transformation Cycle  Implementation, Adoption, Alignment and Change bpm'online, a global business software company leading in the space of business process automation and CRM,  announced a major update of its product line, bpm'online version 7.12 featuring over 200 enhancements and updates to accelerate business growth and transformation. bpm'online 7.12 features tools to accelerate the four key pillars of business transformation cycle –…

TwentyThree Unveils New ABM Tool, Allowing Seamless Video Integration Into Campaigns

New ABM Tool Will Allow Marketers to Share Relevant Content to Create Far More Effective and Targeted Campaigns TwentyThree, the Copenhagen and San Francisco-based video marketing platform, is launching a new Account-Based Marketing tool that will allow marketers to integrate video seamlessly into ABM campaigns, follow prospects, and engage with targeted accounts. Also Read: TwentyThree First to Support Publishing of LinkedIn Video The new ABM tool will allow marketers to share content that is only relevant to that…

Bigger and More Powerful: Watch out for the New AT&T Channel Sales Event in November

The Official Announcement of Fusion by AT&T Partner Solutions Was Made in Las Vegas at the Channel Partners Conference & Expo Channel sales are a vital facet of organizational revenues and affiliate programs. The buzz around the channel sales events in 2018 just got stronger. US telecom major AT&T announced an all-new, bigger channel sales event – Fusion by AT&T Partner Solutions. The event is slated to assemble solution providers from the two branded programs of AT&T – AT&T Alliance Channel and…

The Power of Event Automation for Better Connectivity in Business

Certain CMO Kristen Alexander Unravels Her Strategy on How Event Automation Could Be the Biggest ROI Churner for Every Business in 2018 This year, MarTech Series has partnered with leading B2B marketing and sales conferences around the globe. At each of these events, we realized how marketers love to stay on top of their business by networking and churn valuable insights on 'what's hot, and what's not'! We learned that though marketers use an arsenal of tactics, a majority of marketers still say email is the most…

dataxu Announces TotalTV For Media Companies

TotalTV Utilizes Audience Intelligence, Analytics, and Automation to Improve Yield for Advertisers Across Linear and Digital Video dataxu, a leading software provider for marketing professionals, announced its new solution for media companies, TotalTV. This solution enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices — including connected, addressable, and/or linear TV — into a single source of inventory. TotalTV improves yield for…

New Corporate Visions Research Reveals Most Effective Message for Upselling Existing Customers

The Winning Message, as Validated by the Corporate Visions Research, Was a Combination of Emotional "Why Change?" Messaging With "Why Stay?" Relationship Reinforcement Content In collaboration with Dr. Nick Lee, a professor at the Warwick Business School, Corporate Visions has published a new study revealing a tested and proven messaging framework for delivering the most effective upsell message to existing customers. The study—covering what study authors dubbed the "Why Evolve?" situation—was done in partnership with the…

Profisee Introduces Actionable Analytics With Profisee Platform Version 6.1.0

Enterprise Data Management Made Easier for the Business with Profisee Platform V6.1.0 Profisee, a leading modern data management technology company, announced, the general availability of the latest version of the Profisee Platform (v6.1.0). With the release of v6.1.0 of the Profisee Platform, Profisee continues to focus on providing the industry's most interactive and engaging data stewardship experience for business users. By allowing organizations to configure targeted applications for different business…

Robin8 Appoints Joe Sticca As Global COO To Expand Tech Offering Globally

With Joe Sticca, Robin8 Continues to Enhance Its Team by Hiring Top Level Mangement Executives Robin8, the creator of the Profile Utility Token (PUT), has selected Joe Sticca as Global Chief Operations Officer for the Robin8 core business and social media platform being built on the blockchain. He is a new addition to the team that Robin8 is building to improve their existing product offerings and expand globally. Robin8 is a New York and Shanghai-based digital platform for influencers, those who seek to steer their…

Eclipse and Racami Announce Partnership To Combine Document Composition and Workflow

Eclipse's Business Communications Center Powered by Racami's DocOrigin Provides Dynamic Interactive Customer Communications Two of the world's most innovative document automation leaders announced a partnership that combines Eclipse's DocOrigin with Racami's Alchem-e to take document automation to a new level. While seamless to the corporations that utilize DocOrigin and Alchem-e, the technology provides integration between Data Processing, Composition, Post Composition, Printing, Document Presentation and Document…

Brainshark’s Chief Readiness Officer to Deliver Featured Presentation on Improving Sales Training at ATD 2018

Brainshark to Also Demonstrate its Acclaimed Sales Readiness Solutions - Including Upcoming AI-Powered Machine Analysis for Video Coaching Brainshark Inc, delivering SaaS-based sales enablement and readiness solutions, announced that its chief readiness officer, Jim Ninivaggi, will be a featured speaker at the ATD 2018 International Conference & Exposition, held May 6-9, at the San Diego Convention Center. Hosted by the Association for Talent Development (ATD), a professional membership organization, ATD 2018 is the…

Futuri Media Makes a Broader Set of Patented Interactive Features Available for Licensing

Cleveland-Based Technology Company Holds Patents in More Than 150 Countries Worldwide Futuri Media, a global leader in SaaS technology designed to drive audience and revenue growth for broadcasters, announced that it is making a broader set of its most popular intellectual property available for license to media companies who desire to use its award-winning IP in their own applications. Futuri, named Tech Company of the Year 2017 by OHTec, has an extensive portfolio of intellectual property assets. These include…

Insightly Releases Dynamic Customization Features for Better Context-Based Customer Engagement 

Insightly’s Metadata-driven Architecture Allows For Rapid Innovation on Its Customer Relationship Platform, Outpacing That of Legacy CRMs Insightly, the CRM for building lifelong customer relationships, announced its latest product release designed for modern enterprises whose unique business dynamics require greater flexibility in how they structure and access their customer data. Insightly offers a new breed of CRM that helps modern businesses of all sizes build lifelong customer relationships and grow faster than ever…

Ugam Announces Second Annual Ugam Customer Summit: “Actionable Analytics For Transformative Growth”

Industry Leaders Convene for Inspiring Conversations on Driving Analytics in Retail and Manufacturing at Ugam Customer Summit Ugam, a global leader in data and analytics, announced its upcoming Ugam Customer Summit, "Actionable Analytics for Transformative Growth." The event will take place April 18-19, 2018 at the Ritz-Carlton in Half Moon Bay, California. Ugam Customer Summit is a two-day event for a curated list of industry leaders in retail and manufacturing. It is a platform for inspiration and engaging…

Pradeo Launches a GDPR Toolset for Companies to Diagnose Their Mobile Framework against the Regulation

Pradeo Security to Detect and Flag Any illegitimate Use of Personal Data by Mobile Applications That Hinders GDPR Compliance At a time when GDPR has become a major focus for companies, Pradeo aims at providing readability by highlighting personal data manipulated through the mobile framework and drawing a clear path towards GDPR-compliance. For its fourth participation in the RSA Conference, Pradeo announces the launch of a GDPR toolset as part of its PRADEO SECURITY solution. Today's digitalized society naturally…

TheoremReach Rewarded Surveys: A New App Monetization Strategy

TheoremReach'  Introduces a New App Monetization Strategy in the Market, Where Only 1% out of 3.5 Million Apps See Financial Success With the Google Play store now offering over 3.5 million apps (and counting), the world of app development has never been more competitive. By some estimates, less than 1% of apps ever become "financially successful." And out of those apps that are making money, over 98% of them are free to download. As a result, publishers need new and innovative ways to monetize their apps. Gone are the…

Captiv8 Hires Lynn D’Alessandro As Head Of Global Sales

Lynn D'Alessandro Comes With 20+ Years of Experience in Sales and Marketing Captiv8, the largest AI-Powered Branded Content Platform, announced the addition of Lynn D'Alessandro as Head of Global Sales & Brand Partnerships. Prior to Captiv8, Lynn ran sales and marketing for Womensforum, recently acquired by VIX, where she developed a full suite of advertising solutions. Lynn was integral in growing the company's offerings by continuing to meet the demands of marketers through the development of multi-channel solutions…