Banner Before Header

Pulsar Launches “Google Trends” For Social Media

Pulsar TRENDS Offers the Easiest and Quickest Way to Get Instant Insights and Ideas from Social Media Pulsar, an audience intelligence platform, has launched a new product that lets users map real-time and historical trends instantly with access to 12 years worth of public data, from the very first Tweet back in March 2006 to April 2018. Pulsar TRENDS helps users to easily understand what audiences all around the world are excited by, and how the conversation changes over days, months or even years. Did the focus of…

What Martech Partnerships Really Say About the State of Digital Marketing

The Martech Landscape Has Become Too Diverse And Specialized For Agencies To Stay Locked Into One-Vendor Partnerships. R2I’S Chris Chodnicki Discusses Why Having Multiple Partners Can Make Agencies More Effective And Credible. When the MarTech Series invited me to discuss R2i’s Preferred Partnership level with Acquia, I was surprised. In many circles, we are known as an Adobe partner, but normally, agency-vendor partnerships aren’t big news. What’s behind the interest? Maybe this partnership is an avenue to speak…

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

eZanga CEO, Rich Kahn Spoke About How LeadThink Used Anura and Found That  Insight Into Organizational Ad Fraud Increased Dramatically Anura, a leading ad fraud and PPC fraud detection software made by eZanga, published a report on how their client, LeadThink, gained significantly from Anura's robust analytics platform. LeadThink used Anura for several months and found that the organizational ad fraud insight increased dramatically. Read More: Here is What’s Wrong With CRM Ophir Laizerovich, President and…

Music Audience Exchange Unveils MAX Artist Matching Engine™

Three Year Data Project Maps 1.8 Million Artists to Psychographic and Behavioral Attributes of their Audiences Last week, Music Audience Exchange (MAX) unveiled their groundbreaking MAX Artist Matching Engine™. MAX's latest product was the result of a three-year project from a team of engineers and data scientists. The Artist Matching Engine™ is powered by a novel data model that uses neural networks to map music tastes onto the demographic, psychographic, geographic, and behavioral attributes of music audiences. Read…

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

"The success of the #RunMarketing movement is due to the need for marketers to better manage all of the operational aspects of marketing." Tell us about your role and how you got here. What inspired you to start a MarTech company?           The Allocadia story, like many entrepreneurs, starts with experiencing a big, challenging problem first-hand. I was working in marketing at a global high-tech company in Vancouver, Canada. My colleagues and I managed our multi-million dollar marketing investments in multiple…

IQIYI Joins AOMedia To Promote Cutting-Edge Video Technologies

As AOMedia Member, IQIYI Will Contribute Its Deep Industry Expertise in Advanced Online Video Content and Creation and Delivery iQIYI, an innovative market-leading online entertainment service in China, announced that it has joined the Alliance for Open Media (AOMedia) as a Promoter member. AOMedia is a non-profit organization formed by the world's best-known leaders in video industry with the aim to define and develop media technologies that address the need for an open standard for video compression and delivery over…

Citrix Personalizes The Customer Journey With Evergage

Citrix to Use Evergage's Real-Time Personalization to  Educate, Guide and Inform Individual Prospects and Customers with  Relevant Content Evergage, the real-time personalization platform company, announced that Citrix is deploying Evergage as part of an expanded personalization strategy to consolidate and replace various "point solutions" and better engage with prospects and customers at the one-to-one level. By understanding each person's and company's interests, preferences, and unique connectivity, collaboration and…

AIA Worldwide Receives Three Awards At The 2018 Internet Advertising Competition

AIA Worldwide Recognised for Awards in Three Categories Including Best Telecommunication Website, Best Restaurant Website, and Best TV Website AIA Worldwide, a global leader in talent acquisition technologies, announced that it has won three major awards at the 2018 Internet Advertising Competition (IAC), hosted by Web Marketing Association. The Web Marketing Association (WMA), which was founded to help set a high standard for internet marketing and corporate web development on the World Wide Web, created the IAC…

AppOnboard Raises $15 Million In Series A Funding To Empower Mobile Developers

AppOnboard Plans to Accelerate Its Growth and Development to Bring Its Proprietary App Demo Technology to More Developers Worldwide AppOnboard, a mobile technology platform for app developers, has announced it has raised $15 million in Series A funding to further accelerate the development and adoption of its app demo technology. The round was led by Korea Investment Partners (KIP) alongside Mirae Asset Management, Mantaray, MTG, and Runa Capital who join existing investors London Venture Partners, Troy Capital Partners,…

Percolate and Allocadia To Deliver Joint Solution To Empower Marketing Leaders

Percolate Partnership with Allocadia  Highlights Two Best in Class Marketing Technology Providers' Commitment to Help Marketers Percolate, the System of Record for Marketing, and Allocadia, the leading Marketing Performance Management solution, announced a partnership to further streamline the marketing process to deliver more effective marketing results. This partnership is another validation of the growing importance of the marketing operations role and technologies that support their objectives. The integration will be…

Dexecure Raises US $7,60,000 to Make the Web Faster

Dexecure Optimizes Websites Across Devices, Browsers and Bandwidth Conditions Achieving up to 40% Faster Load Time Singapore-based SaaS company Dexecure announced a Singapore $1 million (USD 7,62,948.20) seed financing round by Cocoon Capital and Walden International. Dexecure's unique algorithm speeds up mobile and desktop websites by up to 40%. Faster websites generate more page views, increase customer engagement and drive more conversions and sales. Since Dexecure also reduces the bandwidth needed per page, both…

Telaria Attains 100% Ads.txt Compliance Across All Premium Video Supply

Telaria Bans Unauthorized Resellers to Help Publishers and Buyers Identify Legitimate Video Supply and Reduce Counterfeit Inventory Telaria, the leading video monetization software company, announced that it is the first and only video supply platform to reach full ads.txt compliance following a concerted effort to ensure all its publisher partners have adopted the initiative. To adhere to the highest level of transparency and accountability, the company will continue to block all resellers not authorized in a publisher’s…

Digital Remedy Acquires New Media Filmmaker And Creative Futurist Collective

Digital Remedy Appoints CrowdHere CEO Nick Pahade as Company's First Chief Operating Officer and President Digital Remedy, a white-labeled ad operations and sales solution for publishers, advertisers, and influencers, announced the acquisition of CrowdHere, a curated collection of new media filmmakers and creative futurists. CrowdHere CEO Nick Pahade has been appointed as Chief Operating Officer (COO) and President of Digital Remedy, a first for the company. Pahade—who has been on the Board of Digital Remedy for four…

AppSwarm To Develop Application Skills For Amazon Alexa With Programming Team

AppSwarm Partners with and Assists Other Development Firms in Technology Development, Business Management, and Funding Needs AppSwarm, a technology company specializing in the accelerated development and publishing of mobile apps, announced plans to develop a suite of applications for Amazon Echo using Alexa Skills Kit. The company plans to develop a suite of voice recognition applications for the Amazon Echo focusing on personal, business, and entertainment utilizing the Amazon Skills Kit, and Video Skills Kit.…

TripleLift Expands Leadership Team for Publisher and Mobile-Focused Growth Initiatives

Native Advertising Firm Recruited Rubicon Project, Hearst Digital Media and Publishers Clearing House Executives TripleLift, the world’s largest native advertising platform, announced the expansion of its global leadership team, with Jacqueline Quantrell joining as global chief revenue officer; Jason Kleinman as general manager of branded content; and Tom Anderson as general manager of mobile. “As traditional display gives way to native advertising, the direct experience of our new leadership in technology, media and…

Mobile Posse Expands HQ; Names Steve Drill as CTO

Mobile Posse Appoints Noted Software Development Leader Steve Drill as CTO to Transform and Inspire the Engineering Team Mobile Posse, the leading platform for creating frictionless content experiences on smartphones, announced the expansion of its Arlington headquarters at One Ballston Plaza to a new 18,000 square foot space, which is triple the size of its former office. Mobile Posse also announced the appointment of Steve Drill as Chief Technology Officer. The move comes on the heels of Mobile Posse’s announcement that…

Cision Enhances Support For Global Communications Cloud

New Cision Communications Cloud Features Via Machine Learning Include Improved Sentiment And Enhanced Localization Cision Ltd, a leading global provider of earned media software for marketing communication professionals and public relations services. The software at Cision’s allows users to identify the right influencers, craft and distribute meaningful stories and measure impacting insights. Cision announced improvements in the Cision Communication Cloud user interface. The latest improvements include identification…

Oracle Partner Openprise Launches Data Orchestration Platform

Openprise Helps Marketers in Data Preparation, Decision Making, and Execution with Oracle Marketing Cloud Integration Openprise, an Oracle Partner Network’s (OPN) Silver Level and Cloud Standard Member, announced that it has launched a data orchestration platform on the Oracle Cloud Marketplace. Oracle customers can seek trusted service providers and business applications for unique customized solutions, including those that extend to Oracle Cloud Applications. The Oracle Cloud delivers enterprise-related services at…

Substantial Market Potential Stimulates Additional $6 Million Funding Round For OnQ

onQ's Clients Compass from 1000 Publishers, Content Providers and Organizations to Egypt's Ministry of Education, Latter Through a Partnership with Imagine Education onQ is an innovative platform that humanizes the digital experience and modifies the connection of how consumers and organizations interact in the digitalized ecosystem. The company announced the closing of an early second stage equity financing, totaling to $6 million. Also Read: onQ Secures $7M Funding In Early Stage Financing Round The same group of…

Euclid’s Survey Reveals The Shopper Of The Future Has Arrived, Stores Shaped For The Past Must Catch Up

A New Euclid Survey Reveals That Consumers Increasingly Want – and Expect – an Amazon-Like Experience in Stores Euclid, the leading data platform for offline attribution and store visit retargeting, revealed results of a new survey that found consumers, particularly millennials, increasingly expect an “Amazon-like” experience when shopping in-store. According to the survey, retailers must develop engaging, convenient experiences to meet these changing demands Euclid’s “The Store of the Past Meets the Shopper of the…