AI to End Brand Safety Crisis? AnyClip Got the Answers…

AnyClip’s Content Platform Provides Contextually Targeted Ultra-Premium Video Content to Advertisers and Publishers   AnyClip, an AI-driven video content and data monetization pioneer, has announced the launch of AnyClip’s Content Platform, an unmatched premium video content and Brand Safety solution for advertisers and publishers. The Platform provides advertisers the unprecedented ability to gain real-time insights into content, ensure Brand Safety, and contextually target ultra-premium content while allowing publishers…

Progress Launches AI-Driven Native Chatbot

Progress's NativeChat, Offers 15x Faster Development, Native Support for 72 Languages and Ability to Integrate with Web, Mobile and Social Channels for a Seamless Digital Customer Experience BEDFORD, the leading provider of application development and deployment technologies, announced the availability of Progress NativeChat, the artificial intelligence-driven platform for creating and deploying chatbots. Unlike other chatbot technologies, NativeChat is based on patent-pending CognitiveFlow technology that can be trained…

360° Video Ads Drive Higher Purchase Intent Compared To Traditional Video Ads

Biggest Pitfall For Effective 360° Video Ads Is Simple Branding, According To New Research From YuMe, MAGNA, The IPG Media Lab MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands, in partnership with YuMe by RhythmOne, a proven partner for video advertising leadership and innovation, announced the results of a media trial examining consumers’ perspective on 360° video advertising from innovative brands BMW, Royal Caribbean…

Beating the Big Guys Is All About Brand Loyalty

There’s an imbalance in the sales and marketing industry today between small business and the industry giants of the world. With deeper pockets, wider budgets, and seemingly limitless tools at their fingertips, competing against the “big guys” can seem like an insurmountable task. But it doesn't have to be this way. With the right solutions and customer insights, smaller businesses can be just as competitive at winning over their customers. Regardless of the size of your business, the most effective way to drive customer…

Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker

"Technology is going to help us all get more personal. Data, behavioral intent and AI can help us all make the experience more personal for our leads and customers."Tell us a little bit about your role at Looker? I head up the team that fills and optimizes the marketing lead funnel. Our first goal is to feed our sales development team with the highest quality leads possible. Those leads need to turn into happy customers. We spend our time testing and trying all that we can. Then we spend a good bit of time analyzing to…

Mediavine Launches Exclusive Video Adhesion Ad Unit

The Custom-Built Video Adhesion Unit Brings Together Advertisers, Publishers, and Users in a New Way Through High-Viewability Mobile Native Experiences Mediavine has launched a custom-built, patent-pending ad unit exclusive to the company: the video adhesion player. The unit, currently in beta testing, is the first of its kind and is Mediavine's first piece of advertising technology to receive a provisional patent. The video adhesion player is a mobile native experience that showcases publishers' original videos to…

Telemundo Deportes Initiates 100-Day Countdown to the FIFA World Cup, Unveils Sponsors and Digital Partners

Telemundo Unveils Initial Findings of an In-Depth US Consumer Focused Research Study Around the FIFA World Cup Telemundo Deportes announced a line-up of top-tier advertising partners, digital partnerships, more legendary and groundbreaking commentators, and insights of its latest consumer-focused study around the FIFA World Cup. "We are kicking off the 100-day countdown in a big way to celebrate this historic moment for Telemundo Deportes. This will be the most consumed and most widely distributed digital event in…

Teradata Names Martyn Etherington as Chief Marketing Officer to Bolster Its Cloud Strategy

Teradata Appoints Martyn Etherington As Chief Marketing Officer   Teradata, a leading cloud-based data and analytics company, has named Martyn Etherington as Chief Marketing Officer. Etherington, who has a distinguished track record of driving top-line results, growing market share, improving customer experience and enhancing brands, will report to Oliver Ratzesberger, who became Teradata's Chief Operating Officer earlier this year. Both roles are newly-created and showcase the ongoing evolution as a company that…

Genesys Unveils New Customer Experience Marketplace to Drive Unparalleled Business Performance

Genesys's New Unified AppFoundry Offers Ecosystem of 200+ Pre-Built Integrations, Giving Customers Time-To-Value Almost Immediately At the Enterprise Connect conference opening, Genesys, the global leader in omnichannel customer experience and contact center solutions, will debut a unified AppFoundry marketplace that incorporates integrations for its entire portfolio, including the PureEngage, PureConnect and PureCloud platforms. The new Genesys AppFoundry makes it simpler for businesses to quickly gain value from the…

WordPress Events Plugin Market Disrupted by New Innovative Event Registration Calendar Software

WordPress Has a New Event Registration Software That Changes Everything Event Registration Pro Calendar is the newly released event calendar and event registration plugin for WordPress developed by Integrated Technology and Design. A leader in the open source event registration market for the past 10 years as a Joomla CMS extension, Event Registration Pro Calendar is now released as a WordPress Plugin. For many years, WordPress event calendar plugins and WordPress event registration software have been lacking a common…

Leaders from P&G, Facebook, Google & More Join the Lineup for 4A’s Accelerate Conference

Speakers for the Annual Conference Include Actor John Leguizamo, P&G's Marc Pritchard, Facebook's Nada Stirratt and Google's Allan Thygesen The 4A's flagship conference, formerly known as Transformation, relaunches this April as 4A's Accelerate. Accelerate, slated for April 8–10 at the Loews Miami Beach Hotel, will bring together C‑level executives and industry leaders from across the advertising, marketing and media worlds. It will celebrate creativity, its impact on commerce and its influence on culture with a…

FleishmanHillard Hires Matt Groch to Lead Development of Global Data Analytics Capability

Research and Technology Strategist Matt Groch Brings Experience in the Strategic Application of Research, Data and Technology Across a Variety of Industries FleishmanHillard (FH) recently announced the hire of Matt Groch as senior vice president and global lead of data analytics and innovation. Reporting to Natasha Kennedy, global managing director, research and analytics, Groch's hire represents the agency's commitment to the expansion and growth of its research and analytics practice. "Matt brings a unique set of…

Is GDPR Really Changing Ad Tech?

The ad tech industry is accustomed to change. The General Data Protection Regulation (GDPR) will, no doubt, have a global impact. Despite the understated value of the new U.K. data protection bill, ad tech is bracing itself ahead of the deadline to comply. Are we overreacting? First off, What Is GDPR? GDPR will hold companies that control and process personal data from European countries accountable for how they handle that data. The UK government's new data protection legislation will go into effect starting May 2018.…

talkshoplive Launches the First Ever Live-Streaming Social Selling Network

talkshoplive Video Platform Includes All the Tools and Resources Needed by Vendors  talkshoplive launched an offering for everyone from small business owners to mainstream brands and influencers a platform to create their own live streaming home shopping shows. The first network of social selling shows powered by user-generated content and it is also a full-service storefront and an intimate shopping exchange never before experienced in online purchasing for sellers and buyers. The innovative platform is set…

Dropbox and Salesforce Form Strategic Partnership

The Partnership Leads to the Creation of Branded Customized Dropbox Folders Within Salesforce Commerce Cloud and Salesforce Marketing Cloud with the New Digital Asset Engagement Solution Dropbox and Salesforce, announced a strategic partnership to connect Salesforce’s #1 CRM platform with Dropbox’s leading collaboration platform, enabling companies of all types and sizes to collaborate and more deeply connect with their customers across sales, service, marketing, commerce and more. The companies will initially deliver…

Transform Your Marketing Team Into A 3D Organization

“However beautiful the strategy, you should occasionally look at the results,”- Winston Churchill Never has the need for data-driven decisions been more critical to optimizing marketing performance than they are today. Digital transformations have created more and richer data about our customers and prospects. Marketing teams that are serious about contributing to the business are serious about turning that data into customer insights. Generating more urgency is the rise in business accountability. Gartner reports in…

Briz Media Group Launches Connectors – A New Twist on Influencer Marketing

dbray Media Rebrands Agency as Briz Media, Launches 'Connectors'  Briz Media Group, formerly named dbray Media, recently announced the formation of Connectors, a network of the best and brightest influencers and power players in the communications and marketing industries. These high-profile executives are committed to bringing new innovative ideas, thinking and guidance to Briz Media Group, its clients, and the communications industry in general. Agency changes include a new logo and website that better reflect the…

Interview with Tom Edwards, Chief Digital & Innovation Officer, Agency, Epsilon

"Brands will continue to seek out marketing partners who really know their customers and are able to drive business growth."Tell us a little bit about your role at Epsilon? As the Chief Digital and Innovation Officer for the Agency business unit of Epsilon, I am responsible for brand planning, strategy, research, data design, analytics, experience design, digital and engagement strategy, media and innovation. Within my role, I have a unique opportunity to monitor trends and emerging technology and quickly apply and act on…

TechBytes with Neal Sinno, GM and VP Operations, Playbuzz

Neal Sinno GM and VP Operations, Playbuzz Modern marketing technologies are created with two strategic aspects at their core -- first, to deliver unprecedented customer experiences; and then, manage the performance and validity of the CX performance based on audience conversions. Video monetization products catapult marketers and advertisers to achieve both, in a programmatic ecosystem. To understand how should app-marketers and mobile advertising platforms make better use of Video Monetization and news streaming…

Cognitiv Taps Marketing Veteran Jana Jakovljevic As VP of Strategic Partnerships

Jana Jakovljevic Joins Cognitiv After Successful Outings at Rubicon Project, Spotify, and IPONWEB Cognitiv, a provider of neural network technology for marketers, announced the appointment of Jana Jakovljevic as VP of Strategic Partnerships. In this newly created position, Jakovljevic will be responsible for building Cognitiv’s partner network to enable deep learning through Cognitiv’s NeuralMind, a self-learning technology that automatically creates custom algorithms that continuously grow more accurate over time.…