Banner Before Header

Salesforce-MuleSoft Deal: The Dynamic Shift in Marketing Cloud Equation

Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, global martech leader Salesforce announced that it has signed an agreement to acquire MuleSoft for $6.5 billion. MuleSoft generates software to associate different types of enterprise data on it. Salesforce is a cloud computing company with a market capitalization above $90 billion. At the time of this news, Salesforce had said that the acquisition “represents a 36% premium over MuleSoft’s closing…

The Great Bot Battle: Chatbots Vs Live Chat

Chatbots Are A Contact Center Industry Buzzword. In Fact, If This Was A Bingo Game, Chatbot Would Be The Winning Ball. But Who Would Win In A Fight, Chatbots Or Live Chat? IBM has identified chatbots as a key trend for enterprise call centers in 2018. They go as far as to call this technology a game changer. According to a McKinsey Global Institute discussion paper on artificial intelligence, the technology is accelerating digital transformation. Tech giants spent approximately $30 billion on AI in 2016, with machine…

Nielsen Powers Rapidly Expanding Audience-Based Buying Marketplace with API Platform

Nielsen Enterprise Audience API Provides Easy Integration with TV Buying, Selling and Inventory Management Solutions Nielsen announced the commercial availability of its Enterprise Audience API that empowers media clients and their solution providers to accelerate their TV audience targeting initiatives. Through the new API, clients now have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending habits, in-store FMCG purchases and extended psychographic…

Fuji Television Network Selects Harmonic Cloud Playout Solution for OTT Delivery

VOS Media Processing Software Streamlines Playout Tasks, Increasing Monetization Harmonic, the worldwide leader in video delivery technology and services, announced that Fuji Television Network (Fuji TV), a leading television station in Japan, has deployed a cloud playout solution from Harmonic for its SMART OTT service. Using Harmonic's cloud-native VOS media processing software, Fuji TV is performing channel playout directly from a public cloud platform to simplify workflow and increase monetization opportunities.…

X2Engine Inc Taps CRM Industry Veteran David Buchanan as CEO

Before Joining X2Engine, David Buchanan Was CEO of Bluenile Software, a Salesforce.com Marketing Cloud Implementer X2Engine Inc, the company that develops X2CRM, announced that 30-year CRM industry veteran David Buchanan has joined the company as CEO. Additionally, the company announced it is a platinum sponsor of CRM Evolution 2018, taking place in Washington, DC April 9-11, 2018. At the conference, X2CRM will be showcased in the Customer Solutions Expo (Booth 105), where attendees can talk to the popular Jibo social…

Mexican Startup Flyr Raised US $6 Million to Democratize Social-TV Advertisement

Flyr, a Mexican Startup in Silicon Beach, Democratizes Production of TV-Quality Advertisement for iPhone and IPad Users Worldwide Initially raising US $5 million to build a social network, Flyr shifted course a year ago to continue with the longtime dream from visionary VFX genius Hassan Uriostegui that one day the iPhone would be the new platform where everybody would access the power of creative software. Hassan's products have been a hallmark of innovation for Apple devices since 2010. These creations…

New IAB Report Reveals Data Sources that Inspire Creativity and Reduce Digital Ad-Spend

Lack of Data-Led Creativity the Leading Cause of Wasted Digital Ad-Spend, Says New IAB Report IAB Report demonstrates how brands can harness data to influence the creative communications process The key is to foster a data-driven philosophy across teams In their recent report, The Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee, has revealed that poor data application in the creative process is leading to a significant wastage in digital ad spend. The whitepaper…

Marketing United TechBytes with Colby Cavanaugh, SVP Marketing, Emma

Colby Cavanaugh SVP Marketing, Emma Today, Marketing United by Emma will unfurl the irresistible power of storytelling and the changing dynamic of marketing technologies in 2018. As event partners, we decided to dive deep into Emma's vision at Marketing United 2018, and how it could help MarTech companies and customers build a strong product roadmap based on AI, data, and analytics and spoke to Colby Cavanaugh, SVP Marketing at Emma. “Tell Your Story” at Emma and the team/technology you handle? I’m the SVP of…

Interview with Malcolm Cowley, CEO, Performance Horizon

"More and more businesses are recognizing that partnerships enable them to leverage pre-existing customer relationships to grow their own sales and profits." Tell us about your role at Performance Horizon and how you got here. What inspired you to join the company? I’m the founding CEO at Performance Horizon, and we came up with the idea based on the experience my co-founders and I had building a successful business during the 2000s. Back then we built an affiliate network called Buy.at that we eventually sold to AOL.…

Spectrio Equips QSRs With Top Marketing Technology To Drive Sales

Spectrio Provides One-Stop-Shop Solution to Improve Customer Satisfaction Spectrio, one of the leading end-to-end technology-enabled audio and video marketing company, has innovated top-tier marketing services aimed to increase customer satisfaction and drive sales in QSRs and restaurant concepts across the nation. Adding technology marketing tools such as Digital Signage, Overhead Radio, On Hold Music and Messaging, and Wifi Marketing is essential upgrades and improvements that QSRs must embrace to meet customer…

Hyland Featured In Celent’s ‘Customer Communication Management in Insurance’ Report

Hyland Receives XCelent Service Award From Celent for Exceptional Customer Service Hyland, a prominent content services solutions provider, was profiled as a leading vendor for customer communication management (CCM) capabilities for insurers by Celent. Defined by the analyst firm as 'a technology system that allows the automatic generation of documents from a managed template to both variable data and business rules,' Hyland is among only nine featured vendors delivering CCM capabilities to the insurance…

DocStar Named In KMWorld Magazine’s Annual ‘100 Companies That Matter in Knowledge Management’ List

Last Month, Epicor Announced the Newest Version of the Next-Generation DocStar Enterprise Content Management Solution Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, announced that DocStar has been recognized by KMWorld in its 2018 prestigious list of "100 Companies That Matter in Knowledge Management" for the second consecutive year. The accolade comes as DocStar grows its customer roster. Additions include industrial filtration leader BWF-Envirotec,…

Meredith Corporation Joins Wright’s Media Growing Client Roster

Wright's Media Partnership with Meredith Corporation to Deliver Unrivaled Award and Editorial Licensing to Consumers Wright's Media, an industry-leading content licensing provider, announced a partnership with Meredith Corporation to deliver unrivaled award and editorial licensing to consumers. Wright's Media will work with Meredith's editorial team to custom-build licensing programs around industry-specific events unique to their target audience. Also Read: Meredith Corporation Partners With Google On Launch Of New…

How the GDPR Affects American Retailers like Whole Foods and Amazon, and What Businesses Can do to Mitigate Their Risk

The General Data Protection Regulation (“GDPR”) continues to be an important topic of conversation for US companies. Since its inception, the GDPR has raised a number of questions as to whether businesses are properly prepared to comply. The GDPR was adopted on April 27th, 2016 and allotted a two-year post-adoption grace period for businesses to strategize and implement their compliant approach. With only three months left it has been reported that an estimated 61% of US businesses are not ready for the regulation and that…

Liftoff’s Data Shows Mobile Users Increasingly Engaged with Finance Apps

Ahead of Regulatory Changes, Liftoff Data Reveals Now is the Time for Finance App Makers to Capture Market Share in EMEA  Despite having considerably lower registration and activation rates compared to APAC, financial apps in Europe have a chance to seed usage by capitalizing on a low cost-per-install before the Payment Service Directive (PSD2) increases competition. Read More: Five DIY Activities to Become a B2B Content Rockstar Liftoff, a leader in mobile app marketing and retargeting, has released a new report…

What Happened At Oracle’s Markie Awards Last Year?

The Markie Awards 2017 Recognized Top Companies and Leaders for Creative, Innovative, and Effective Modern Marketing Campaigns That Delivered Increased Engagement, Conversion and ROI In its 11th year, the Markie Awards 2017, hosted by Oracle, featured 17 categories that reflect the evolving marketing landscape, including: Account-Based Marketing Team of the Year, Best Digital Marketing Ecosystem, Best Integrated Mobile Experience, Best Use of Data, Most Creative Marketing Campaign, and Modern Marketing Leader of the Year.…

How to Build Context-Based Email Lists Using Social Media

Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion Social media continues to be the most innovative channel for content marketers and brand agencies to promote content and build a credible audience-base. According to We Are Social, there were 2.8 billion users on social media in 2017 globally. In 2018, social continues to be at the forefront of marketing battles. Social pages for businesses have become a marketing staple. Easy to use, share, react, and…

Rumble to Invest $20 Million in Its Video Community as It Broadens User Base

Rumble CEO to Deliver Remarks on Blockchain, TV Innovation at NAB Show Rumble announced it is on pace to invest $20 million into its community of global video creators and professional producers in 2018. Rumble’s community more than doubled in the last year, adding short-form videos of heartwarming pets and wild animals, to hard news and science. Rumble now houses the largest inventory of video in its history, with more than one million video assets in its marketplace, provided by individual creators and content partners…

Confidence In TRUSTX Accelerates With $2.2 Million In Growth Capital From CBSi, ESPN, Meredith, FOX News And NBCUniversal

TRUSTX and Its 35 Premium Content Publishers Are Delivering on Their Mission to Restore Trust, Transparency and Safety at Scale Across the Programmatic Advertising Ecosystem TRUSTX, the industry's only purpose-driven, cooperative programmatic advertising marketplace, has secured $2.2 million in funding from CBSi, ESPN, Meredith, FOX News and NBCUniversal to accelerate the growth of its marketplace created to establish a sustainable future for trusted advertising. The new funds are structured to reinforce the…

How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

Every year, new advancements in the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been creating quite the buzz in the B2B arena. Even though marketers have tested the waters when it comes to machine learning algorithms, there is still major ground to be covered when it comes to predictive analytics, personalization, statistical analysis as well as lead generation. Given its potential, Artificial…