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Cinedigm Partners with Tubi to Launch Suite of Channels on the New Tubi Channels VOD Platform

The Suite Includes Popular Digital-First Networks CONtv, DOVE CHANNEL, DOCURAMA, WHAM, HALLYPOP, and COMBAT GO Cinedigm has partnered with Tubi, the leading free movie and TV streaming service, to launch a suite of six of the Company’s popular digital-first channels on the landmark Tubi Channels streaming service—a curated VOD platform featuring content from major networks, studios, streaming services, and media companies, allowing viewers to enjoy their favorite movies and television series in one convenient place and…

KARE 11 Announces Changes to News Leadership

KARE 11 Announces News Leadership Restructure “We are launching a unique News leadership structure at KARE 11,” said John Remes, General Manager.  “Creating a News Triad of content leaders which will help us more completely serve our customers and meet them online, on-air and socially.” Effective September 24, 2018, Stuart Boslow will be joining KARE 11 News in the newly created role of Director of Content.  Boslow, former Executive Producer at TEGNA sister station KSDK in St. Louis, will oversee vision, strategy,…

Kasha Cacy Appointed Global CEO of Engine

Data-driven marketing solutions company Engine announced the appointment of Kasha Cacy as the company’s global chief executive officer, a new position. Effective Sept. 4, Cacy will oversee Engine’s 17 offices across North America, the UK, Europe and Asia-Pacific, leading the company’s marketing solutions offering, from insights and content to distribution and technology. Cacy joins Engine from UM, the full-service marketing and media agency network of IPG Mediabrands, where she served as US CEO. She will be based out…

Canon Discovery Services Releases Whitepaper Social Media Discovery

Canon Discovery Services, a division of Canon Business Process Services (Canon), has published a whitepaper focused on how social media collection and preservation can complicate legal discovery. While email is still widely used, more people are communicating with social media platforms such as Facebook, Twitter, Snapchat, and Instagram. Although using these communications platforms has become second nature to many, they present discovery challenges. A 2017 survey by Robert Half Legal found that 52 percent of lawyers said…

What Work Worries Are Keeping Employees up at Night?

As a workforce, we’re stressed out, there’s no denying it. According to PwC, one in three UK employees are working with anxiety, depression or stress. Mental health problems affect around one in six people in any given week. It also doesn’t help that as a nation, the UK has one of the worst work-life balances in Europe. In fact, together - stress, depression and anxiety, are said to represent the second most prevalent self-reported illness caused or made worse by work in the UK. All you need to do is look at the trends in…

Cloudinary Announces New Integration with Salesforce Commerce Cloud

Cloudinary to Help Commerce Cloud Customers Realize the Full Potential of their Media Assets and Deliver Personalized and Optimized Shopping Experiences Cloudinary, the end-to-end media management solution for many of the world’s top brands, has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world’s #1 CRM platform – Salesforce…

The Top 7 Form Conversion Killers And How to Thwart Them

More than 80% of abandoning visitors never return to the website. So, what’s killing those conversions? Smart marketers (or marketing ninjas) will thwart conversion killers before they strike, optimizing websites for ultimate conversion rates. Read on for the most common problems you may be facing when it comes to form conversion: Using social media wrong Be wary of making visitors sign-up for a new account, 86% of users won’t sign up for a new account if it requires a registration process; however, 77% of users…

YouTube Announces Product Features to Monitor Video Surfing

Following Facebook and Instagram, YouTube Also Will Be Alerting Its Users About Time Spent Watching Videos Following in the footsteps of Social Media giants, Facebook and Instagram, YouTube has also launched features to tell users about the time spent on YouTube. Considering the awareness drives about Social Media’s impact on health recently, tech giants are looking to add usage indicators in their products. Hence, the world’s second most visited website, YouTube, will be introducing new features on Android and iOS…

Alfresco Hires Customer Success Officer Heather Guntrum to Lead Next Wave of Customer Success

Strategic Leader from SDL and Teradata Brings Solid History of Successful Management and Growth Alfresco Software, a leading enterprise open source provider of process automation, content management, and information governance software, announced that Heather Guntrum has joined the company as Customer Success Officer. Guntrum will own the post-sale experience for all customers, enabling their competitive advantage and success using Alfresco solutions. She will join Alfresco’s executive team and report directly to CEO…

TechBytes with Mark Connon, Chief Operating Officer, Tapad

Mark Connon Chief Operating Officer, Tapad In 2018, US advertisers could be spending $46 billion on programmatic digital display advertising (that's $10 billion more compared to 2017!). How will this spending on Programmatic Advertising stand up to the European market, especially in a heavily disrupted digital ecosystem? Mark Connon, COO, Tapad, spoke to us about the most impactful disruptions in marketing operations around programmatic technologies for 2018-2020.Tell us about your role and journey into technology. What…

Quotient Technology Earns TAG ‘Certified Against Fraud’ Seal, Validating the Company’s Commitment to Delivering Quality Digital Advertising

Quotient Technology announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, underscoring Quotient’s commitment to providing the highest standards against fraudulent, nonhuman traffic in digital advertising. “We are committed to delivering CPGs the best, most effective digital media available and in a brand-friendly environment. Our proprietary data, combined with our media technology and expertise, enables us to deliver shopper media and influencer campaigns that drive high…

Interview with Ben Plomion, CMO, GumGum

"Too many marketers continue to hang on to the more traditional elements of marketing while ignoring those that could help improve consumer engagement and brand visibility."Tell us about your role at GumGum and how you got here. What’s the most fascinating aspect of being a part of GumGum? I joined GumGum three years ago and became Chief Marketing Officer a year later. I am responsible for Brand Management, Integrated Marketing Programs and Corporate Communications. Our company teaches machines how to see things the way…

Simple Raises $17 Million to Roll out MRM Product Globally

BBRC Private Equity Leads $17 Million Investment Round to Help Marketing Technology Firm Simple Launch Its Marketing Resource Management Software Globally Marketing resource management firm Simple has raised $17 million to roll out its new Intelligent Marketing Platform globally. The round is led by Brett Blundy’s BBRC Private Equity, with existing investor Perle Ventures also increasing its investment. The fresh round of capital will expedite Simple’s expansion into new markets in Europe and further develop its…

Data Is the New Oil: Harness More to Enhance the Value Chain

SAPPHIRE Now was a big success. It showcased why and how customer experience is turning into the new currency for digital sales. Better the experience, longer the customer engagement. With the coming of age for AI and Machine Learning technologies in sales and marketing, businesses have truly understood the real-power of engrossing customer experience. Innovations in CRM, Marketing Automation, and data analytics are moving at a faster pace, but not the data that feed into them. To better understand how SAP Commerce Cloud…

Study Examines 44 Billion Instagram Ad Impressions; Spending Skyrockets While CPM Holds Steady

In 36 Month Analysis, Brand Networks Chronicles Instagram’s Maturity Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, released the findings of a study analyzing 36 months of data and examining more than 44 billion Instagram ad impressions served on behalf of the company’s customers. The report, which looks at advertising trends from June 2015 to July 2018, reveals Instagram’s stunning growth since the launch of its Ads API, its price…

Marketers Gain Deep Customer Understanding with BlueConic’s Industry-Leading Customer Profiles Integrated with Decibel’s Proprietary Digital…

New Partnership Helps Marketers Maximize the Value of their Customer and Digital Platform Data to Deliver Smart Campaigns BlueConic, the world’s leading customer data platform (CDP), and Decibel, the global leading digital experience intelligence platform, unveiled its partnership, aimed to empower marketers with even richer data to understand and respond to customer behavior across channels. Adding Decibel’s Digital Experience Score (DXS®), the first digital version of NPS, to the customer profiles built and stored in…

CGS Survey Finds Optimal Customer Service Requires a Blended Bot and Human Experience

Consumer Expectations Are High for Personalized Interactions and Secure Management of Data CGS, a global provider of business applications, enterprise learning and outsourcing services, announced the findings from its 2018 Global Consumer Customer Service Report of more than 500 US and UK individuals, ages ranging from 18 to over 65. The survey looked at consumer preferences for customer service engagements, specifically chatbot usage. Despite today’s technology-dependent environment, the results showed that many consumers…

New Progressive Attention AI from Voicera Mimics Human Brain to Radically Improve Automated Conversational Understanding at Work

Dual System AI and NLP Platform Processes Conversational Data to Identify Importance and Relevance, Increases Accuracy in Transcription and Highlighting vs. Industry Benchmarks After months of research and development, Voicera is officially launching its foundational innovation for Progressive Attention AI that powers its in-meeting assistant, Eva.  Progressive Attention AI accurately mimics human-level attentiveness by extracting the most valuable moments from a meeting and applying progressively higher computational…

fishbat Shares Four Strategies to Boost CRO

fishbat Shares Four Psychological CRO Tactics to Help Build a Stronger Brand Appeal Towards Customers CRO or conversion rate optimization is an important element for consumers to take some sort of action when they visit a website. CRO serves as the ultimate sign-off when customers are exposed to website content. Brands need to understand user psychology behind how users interact with a website. fishbat ensures that their CRO strategy will allow every web page to harness greater value. fishbat talks about the following…

What 500,000 Sales Calls Reveal About How Sales Reps Should Ask Questions

Trish Bertuzzi from the Bridge Group once told me, “a great marriage begins with the first date, and a quality sales process originates with the discovery call.” A discovery call is a two-way call for the prospect to understand your solution and whether it can help them solve a real problem, and an opportunity for a sales rep to determine whether they should invest more time to develop the account. As a sales rep, time is your limiting resource. A good discovery builds rapport, establishes trust, qualifies a…