Banner Before Header

Movable Ink Extends Visual Experiences Across Email, Web, and Display

Today, Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon by 600+ innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and…

Research: What Will Be the Greatest Digital Marketing Challenges for Technology Resellers In 2019?

The Channel Institute, a training and certification body for channel business professionals, is today publishing the results of research conducted with more than 200 channel marketing leaders worldwide. Although a wide range of challenges were mentioned by respondents, there were three standout challenges that were mentioned most frequently and appeared key to success: Data Management. Vision and Capabilities Proving ROI. Data Management The successful collection, management and analysis of data is seen…

TechBytes with Paul Lindstrom, Head of Research and Analytics at Tunity

Paul Lindstrom Head of Research and Analytics at Tunity Muted TV technology is a raging adtech phenomenon and a disruptive customer experience trend. We spoke to Paul Lindstrom, Head of Research and Analytics at Tunity, to understand how it impacts the adtech ecosystem and the trends in Mobile Advertising technologies in the coming months.Tell us about your role at Tunity and the team/technology you handle. I am the Head of Research and Analytics for Tunity. In this role, I look to transform the data collected via the…

The 5 Crucial Skills of Marketing Operations Leaders

It’s undeniable! The marketing profession has seen an incredible rise in marketing operations. The advent of sophisticated marketing technology and the steady progression toward a “digital-first” marketing mix has forced businesses to elevate their level of talent and spend. According to McKinsey and Co, companies that invest in marketing operations can experience a 25% increase in overall marketing effectiveness. The rapidly growing role of marketing operations attracts hybrid workers — people who can think strategically…

Decoding Conversant’s Mesobase, MarTech’s First Customer and Prospect Relationship Management (CPRM) Platform

All CMOs are driven to achieve the 3Es of marketing -- Efficiency, Efficacy, and Engagement. Marketing Technology landscape has swelled to over 6000+ to actually allow CMOs get closer to their goals and increase marketing efficiency in a measurable manner. Today, marketing and sales teams have an unprecedented access to their customers and prospects, including their anonymous activity with you and across the web. Recently, Conversant announced a powerful Marketing & Analytics Platform, Mesobase, to further empower…

Blockchain and Adtech: First Things First

Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far better, it will usher in a new wave of innovation. Publishers, marketers and their customers will benefit greatly, with more meaningful interactions that engender trust and loyalty—and produce better results at lower cost. But first things first. Read More: SendGrid Taps Carrie Palin as Chief Marketing Officer The mere availability of better technology does not yield the…

Dreamforce Interview with Nipul Chokshi, VP Marketing at Lattice Engines

"We’ll see AI become a part of the general fabric or infrastructure that underlies all B2B sales and marketing operations." Since the last time we spoke at MarTech Series, how has the martech landscape around ABM changed? Companies are realizing that if you want to do ABM properly and at scale, you need the ability to really think “audience-first.” First, you identify the right accounts and contacts, then assess what part of the buyer journey they are in, develop the proper messages for each buyer (based on who they…

Capgemini Se : Capgemini Expands Its Digital Marketing Consulting Expertise with the Acquisition of June 21 in France

Capgemini expands its digital marketing consulting expertise with the acquisition of June 21 in France Capgemini announced today the acquisition of June 21, a consulting firm specializing in digital marketing. With expertise in supporting the C-Suite on their data-driven digital transformation, June 21 will reinforce, notably in France, Capgemini Invent, the Group's recently launched digital consulting, innovation and transformation Global Business Line. This bolt on acquisition enables Capgemini to further meet growing…

Linguistic Systems, Inc. Announces the Relaunch of its Unique, Secure, Translation Services Solution as Ai Translate by LSI™

2 Concurrent Announcements: LSI Translation Plugin for Relativity is Rebranded as Ai Translate Plugin™ for Relativity; and Ai Translate by LSI Consulting™ is launched. Linguistic Systems, Inc. (LSI) announces that it is rebranding and relaunching its unique, secure, translation services solution as Ai Translate by LSI™. Formerly branded as Select Translation Service (STS), the solution has recorded nearly a decade of experience and hundreds of millions of translated pages for major AmLaw 100 and other international law…

Simpleview Selects AudioEye for Accessibility Partnership

Destination CMS/CRM platform formalizes digital inclusion roll-out strategy AudioEye, Inc. (NASDAQ: AEYE) ("AudioEye" or the "Company"), the leader in cloud-based software-as-a-service (SaaS) digital content accessibility solutions, and the only web accessibility company leading with technology for sustainable compliance with ADA-related requirements and enhanced user experience, today announced a new partnership with Simpleview, the travel and tourism industry's leading provider of CRM, CMS, website design, digital…

Teads Signs Exclusive Global Partnership with the Economist Group

Teads, the global media platform, today announces an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands. With a growing global audience and a reputation for insightful analysis and perspective on world events, The Economist is one of the most widely recognized and well-read current affairs publications in the world, reaching a unique audience of over 1.4m C-suite and business decision makers. Teads' global media platform will enable The…

Dun & Bradstreet Named A Leader Among B2B Marketing Data Providers by Independent Research Firm

Earns highest scores possible in data coverage, analytics, and product roadmap and vision criteria Dun & Bradstreet was cited as a Leader in the Q3 2018 Forrester Wave™ evaluation, The Forrester Wave™: B2B Marketing Data Providers, Q3 2018. The company received the highest scores possible in the data coverage, analytics, go-to-market, and product roadmap and vision criteria and was among the second highest scores in the data acquisition and processing and data management criteria. "The first investment a…

[24]7.ai Offers Apple Business Chat to Help Clients Meet Customers Where They Are

To offer conversational and transactional chat and chatbot support to consumers across Apple iOS devices worldwide 7.ai, a global leader in intent-driven customer engagement solutions, today announced its customers are now able to use Apple Business Chat, a new way for users to communicate directly with businesses using the Messages app on iPhone and iPad. "We are proud to support Apple Business Chat, which offers a powerful, engaging new way for businesses to connect with their customers where they are, and when they…

Informa Engage Experts Share Modern Marketing Thought Leadership at Upcoming Industry Events

Informa Engage thought leaders have been invited to share their expertise on data, marketing automation, sales enablement and audience monetization at events hosted by Chief Marketer, Folio and the Software & Information Industry Association. "At the center of our business is understanding the needs of our audiences as well as the needs of the marketer's that want to reach these business decision makers. Our mission is to bring those two groups together in meaningful ways and to help marketers expand their market…

First ‘Modern Marketing to Today’s Woman Session’ at AdTech Tokyo 2018

KPI Solutions, an ad technology company that provides digital media solutions, announced Jennifer Willey, Global Gender Equality Expert, CEO and Founder of Wet Cement, will lead the company's session at AdTech Tokyo. AdTech Tokyo is a premier global marketing conference. Taking place on 4-5 October 2018, Jennifer Willey will discuss how companies can fuel innovation and growth by becoming a modern marketer for today's woman. In addition to the session, Willey will deliver a keynote address on AdTech Tokyo's mainstage.…

Programmatic Is Not a KPI

Talking to the CMO of a well-known retailer earlier this year, I heard a familiar viewpoint; “I guess we’ll have to look into doing programmatic soon. Everyone else seems to be doing it.” Well, she wasn’t wrong. With over 80% of display ads traded programmatically this year and spend expected to reach $65 billion by 2020, the majority of brands are utilizing this technology, but is following the crowd reason enough to invest? In short, the answer is no. If a company’s programmatic goals extend no further than adoption,…

Torchlite Raises $3 Million to Expand Marketplace of Certified Digital Marketing Experts

New strategic funding round includes existing investors and new Institutional Investor Torchlite, the platform for finding and managing on-demand digital marketing talent, announced today it attracted $3 million in funding to expand its tech-enabled network of digital marketing freelancers. The funding round includes funding from existing investors, including Scott McCorkle, a technology investor and advisor, and new investor Salesforce Ventures. “Torchlite was created to enable every company to unlock the value of its…

Dreamforce Interview with Julie Bregen, Head of Global Sales Enablement and Associate Development at ValueSelling Associates

"We offer a ValueSelling solution that integrates with Salesforce, giving clarity to opportunity pipelines for sales teams and sales managers."Tell us about your role in the company and the team you handle. I’m in a newly developed role at ValueSelling Associates, leading growth and success initiatives for the company. Our team of associates — all sophisticated, tenured sales experts — trains leading enterprise companies with the ValueSelling Framework sales methodology. Therefore, staying on top of the technology map is…

Promo Partners with Unsplash to Expand its Video Creation Library

Unsplash Is the First Photo Provider to Join Promo’s Premium Video Library Which Is the Largest Worldwide Slidely the maker of Promo, the leading video creation platform for businesses, announced a new content integration with Unsplash, the fastest growing creative platform for free-to-use, high-resolution photography, adding more than 650,000 photos to the Promo visual library. Promo is the #1 video creation service, empowering businesses to supercharge their online content marketing by creating professional looking…

Applift Rebrands With First Combined UA and Retargeting Offering for Mobile Advertisers

Introduces Mobile Journey Advertising Solution Applift, a leading mobile ad tech company, announced its rebrand under the tagline “True Mobile Performance” in support of its new solution, Mobile Journey Advertising, focused on performance-centric outcomes through cost per action (CPA). The rebrand includes a new logo, website design, and brand messaging in support of the company’s approach that delivers performance along the whole customer journey combining user acquisition and retargeting to deliver maximized ROAS for…