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Sprinklr and Nextdoor Announce Partnership to Power Memorable Customer Experiences

First-Of-Its-Kind Integration Makes It Easy for Global Brands to Manage Nextdoor Alongside Other Social Channels All in Sprinklr Sprinklr, the world’s #1 social media management platform, announced its integration with Nextdoor, the private social network for neighborhoods. Now, the world’s largest brands can engage with customers on Nextdoor alongside their other social channels all in Sprinklr, resulting in a personalized customer experience. Sprinklr is the first social media management platform to integrate with…

Cognizant to Acquire SaaSfocus To Expand Salesforce Cloud Consulting Capabilities

Cognizant’s Digital Transformation Portfolio to Broaden in India and Australia Cognizant announced that it has agreed to acquire SaaSfocus, a private consulting firm that specializes in digital transformation and leverages the Salesforce Platform. This transaction is expected to close in the fourth quarter of 2018, with certain closing conditions. SaaSfocus is one of the largest independent Salesforce Platinum consulting partners in the Asia-Pacific (APAC) that operates across India and Australia. This acquisition…

MarTech Breakthrough Announces Inaugural MarTech Breakthrough Award Winners

Program Recognizes Top Marketing, Ad and Sales Technology Companies and Solutions MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, announced the winners of the inaugural MarTech Breakthrough Awards program. The winning MarTech Breakthrough selections showcase marketing technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in MarTech solutions across the globe.…

Four Signs Your Document Management Tools Need a Fresh Look

The way documents are governed can play a big part in how smoothly an organization operates — and if it’s not done properly, it can also carry significant risk. But often, leadership doesn’t know whether the organization’s document creation and management tools need a fresh look. Fortunately, there are telltale warning signs that can point to the need for reconsideration of a document management strategy. If any of these sound familiar, it’s not only time to rethink where your documents are stored, but how they are…

Pegasystems Appoints Jeff Farley as Vice President of Global Sales Operations

Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, announced it has appointed Jeff Farley as vice president of global sales operations. Mr. Farley will lead the operational functions that support Pega's global sales team to help Pega meet its growth goals. With more than 30 years of experience in sales operations, strategic business partnerships, and finance, Mr. Farley most recently joins Pega from Red Hat where he was the global business finance leader for their…

SPLICE Software and Duck Creek Technologies Announce Solution Partnership

Splice to Provide API-Based Next-Gen Digital Engagement Solutions to Duck Creek Customers SPLICE Software, which specializes in using big and small data and voice technologies to drive customer engagement, and Duck Creek Technologies, the leading provider of SaaS core systems to P&C insurers worldwide, announced  they have entered into a formal partnership. SPLICE is now a Solution Partner within Duck Creek's partner ecosystem, offering solutions to Duck Creek customers through Duck Creek's Content Exchange. SPLICE…

Allied Dispatch Solutions Drives Customer Service Experience and Productivity with NewVoiceMedia

NewVoiceMedia, a leading global provider of cloud contact center and inside sales solutions, announced that roadside assistance company Allied Dispatch Solutions, LLC (ADS) has observed “significant increases” in productivity since implementing the NVM Platform in 2017. ADS also reports optimized data management, reliability and customer experiences in its contact centers. Headquartered in Johnson City, Tennessee, with a subsidiary located in London, Ontario, ADS provides roadside assistance and customized call center…

InfluencerDB Adds New Leaders to Its Sales and Marketing Team

New Global SVP of Sales and VP of Global Marketing Join InfluencerDB to Enhance Focus on Transparency & Data InfluencerDB, a global influencer marketing software on a mission to make the practice simple, transparent and data-driven, announces the addition of two top executives to its roster, Jonathan Chanti, formerly of HYPR, Platinum Rye Entertainment, and Innovative Artists now Global SVP of Sales and Gloria Stitt, formerly of Julius Inc, Sharablee, and Avon, now VP of Global Marketing. Coming to the US on the…

FocusVision Wins Award for Outstanding Innovation for Customer Experience Management

Martech Breakthrough Awards Names Research Technology Leader Inaugural Winner in 2018 Show MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry , announced that FocusVision, a full-spectrum insights and analytics technology solutions provider, has won the 2018 MarTech Breakthrough Award for outstanding innovation in customer experience management. “FocusVision already has a stellar reputation for its market-leading…

Digitas and 3|SHARE Launch “Adobe Center of Excellence”

Digitas, The Connected Marketing Agency, is combining our existing capabilities with 3|SHARE, a key Adobe solution partner, to create an Adobe Center of Excellence. The goal is to deepen Digitas' ability to help clients quickly build customer experiences that are whole and creatively connected—fast tracking their ROI on Adobe investments. The Center of Excellence will live within Digitas and be comprised of 200+ Adobe experts in strategy, design, technical development, data and media—working seamlessly across capabilities…

Interview with Maria Pergolino, Chief Marketing Officer, Anaplan

"We condense information from campaign performance, behavioral data, surveys and other research to build a comprehensive view of the customer landscape."Tell us about your role and how you got here? I’m CMO at Anaplan, and we’re pioneering the category of Connected Planning. Our platform connects people, data, and plans to enable real-time decision-making in today’s rapidly changing business environment which gives our customers a competitive advantage. I joined Anaplan following two remarkable experiences – being…

ZINFI Launches Advanced Do-It-Yourself Partner Relationship Management Capabilities to Accelerate Profitable Growth

Rapid Evolution of Channel Management Automation Creates Demand for Configurable PRM Applications That Enable Administrators and Users to Automate Custom Workflows, Content and Campaigns ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has launched a set of next-generation, do-it-yourself capabilities for its partner relationship management SaaS…

PeerLogix Announces Partnership with Largest Third-Party Data Marketplace

PeerLogix, Inc., the established standard for tracking Over-the-Top (“OTT”) viewership data on Smart-TV, desktop and mobile, announced it has successfully completed, ahead of schedule, the previously announced six-month evaluation agreement with the operator of the largest third-party data marketplace in the digital advertising industry. Under the terms of the agreement, featuring a monthly revenue share commitment, PeerLogix will provide to the Partner audience data for specific show and movie titles from its robust…

TechBytes with Mark Ballard, VP, Research, Merkle

Mark Ballard VP, Research, Merkle Social media advertising has been the vanguard of growth for firms and brands that are looking to grow their presence online. Pushing past the initial rush of vanity metrics, firms are now seeking more from their paid social media engagements. We spoke to Mark Ballard, VP, Research, Merkle, to understand how the social media advertising landscape is evolving.Tell us about your role at Merkle and the team/technology you handle. As Vice President of Research at Merkle, I oversee our…

Daktronics Deploys New Generation of Narrow Pixel Pitch Product Line

Designed and Engineered with AV Integrators in Mind Daktronics of Brookings, South Dakota, has launched a new generation of the company’s narrow pixel pitch product line including pixel pitches of 1.2, 1.5, 1.9 and 2.5 millimeters. As AV integrators are increasingly adopting LED video technology as a viable alternative to LCD technology, this product line brings an easy installation option to the market. Also Read: Revcontent Recognized with “Best Overall AdTech Solution” Award “To capture a larger share of the…

Gainsight CEO Nick Mehta Ranks Third on Top 50 SaaS CEOs of 2018 List

Mehta Recognized for SaaS Leadership for the Second Consecutive Year Gainsight, the Customer Success company, announced that its Chief Executive Officer, Nick Mehta, was recognized as one of the Top 50 SaaS CEOs of 2018 by The SaaS Report. Mehta ranked number three on the list, jumping up from the number twelve spot on the 2017 list. The SaaStr Report is a comprehensive source for business news, investment activity, and corporate actions related to the SaaS and software sectors. Nominated CEOs were assessed across a number…

MWWPR Acquires Search Interactions, Leading SEO and SEM Marketing Firm

Search Interactions' Deep Expertise in Digital Marketing and Roster of Digital Commerce, Entertainment and Media Clients to help Accelerate Growth of MWWPR's Digital-First Service Offerings MWWPR announced the acquisition of Search Interactions (SI), one of the industry's top digital marketing agencies specializing in SEO, SEM, content creation, optimization and research. The SI team will be joining the MWWPR's global digital services team. The Search Interactions team has over 15 years of SEO and SEM experience for a…

Online Grocery Farmdrop Taps Selligent Marketing Cloud to Drive Customer Engagement

Selligent Marketing Cloud, the B2C marketing automation company, announced online ethical grocery company, Farmdrop, as its latest client. The partnership will help to drive customer engagement for Farmdrop as well as support its exponential growth. Farmdrop is an online grocer distributing high-quality, fresh food and household products direct from local farmers, fishermen and food makers. The company uses proprietary technology to sell thousands of products from hundreds of independent producers to customers in the…

Mediafly Recognized with Prestigious 2018 MarTech Breakthrough Award

Company Honored with “Best Content Sharing Platform” Designation Sales enablement platform, Evolved Selling solution provider, and technology company, Mediafly, announced that it has been selected as the winner of the “Best Content Sharing Platform” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation,…

Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

Aprimo Delivers Comprehensive, yet Modular MRM Solution, According to the Report, and Achieves Highest Score Possible in 25 Criteria Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced it was named a “leader” among the most significant marketing resource management (MRM) vendors by Forrester Research, Inc., a leading global research and advisory firm, in its new report: The Forrester Wave: Marketing Resource Management, Q3 2018. This recognition follows Aprimo being…