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Interview with Myles Peacock, CEO, CreativeDrive

"Marketing automation is going to be a big part of understanding how and where consumers are engaging with your brand, and how to fine-tune the delivery of the content they want."Tell us a little bit about your role at CreativeDrive? I steer CreativeDrive’s global executive team strategy, client service, performance offerings and growth strategy, overseeing a collective of world-class creators, makers and doers that include an international team of over 1,000+ filmmakers, motion graphic designers, photographers, app…

TechBytes with Kelly Jo Sands, EVP, Marketing Technology, Ansira

Kelly Jo Sands EVP, Marketing Technology, Ansira Data-driven, technology-enabled marketing solutions provider Ansira recently acquired Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. We spoke to Kelly Jo Sands, EVP, Marketing Technology, Ansira to understand her thoughts on Digital transformation, attribution and the vast potential of AI/ML in advertising technology.Tell us about your role…

Searching for a CMS: A Guide to Pick the Right Platform for Any Project

In Part One of How to Work with a Content Management System (CMS), We Picked Key Points Any Online Business Should Start With Websites are like gardens and lawns – you always miss out on something that your neighbor (in this case your competitors) have. Or you wish, you could add more – but run out of place to showcase them. Creating a website takes a lot of hard work, immaculate precision, foresight, and of course, oodles of creativity. However, science is a ready reckoner and a helpful assist to get things right, and in…

Valimail Extends Its Comprehensive, Identity-Driven IDEA Platform With Valimail Defend to Provide 360-Degree Protection Against…

New Product Brings Automated Approach to Stop Friendly-From and Lookalike Email Impersonation Attacks Without Using PII Valimail, the world's leader in automating email authentication, announced its newest product, Valimail Defend. Valimail Defend is the latest solution to be built on Valimail's extensible and fully automated Valimail Identity-Driven Email Anti-impersonation (IDEA) platform. Valimail Defend provides immediate, highly accurate, and effective email fraud protection, eliminating inbound email…

Splice Machine’s Data Platform for Intelligent Applications Now Available as a Fully Managed Service on Microsoft Azure

Addition of Azure Gives Companies Cloud Independence While Leveraging an Open Source, Scale out SQL RDBMS, Data Warehouse & Machine Learning Platform in One Splice Machine  announced the public release of its intelligent application platform on the Microsoft Azure cloud service.  This gives Splice Machine's customers another way to use the data platform while having the independence to deploy on premise, on Amazon Web Services, and now, on Azure. With Splice Machine, companies can develop and deploy smarter,…

Target Marketing Introduces The Launch Of Brand United

A New Sister Brand Specializing in Unified Brand Experiences Target Marketing, the go-to resource for marketing success, introduced BRAND United under parent company NAPCO Media, a leading B-to-B media company. BRAND United will serve as a resource for marketers on the omnichannel strategies and innovative technologies that can be implemented at each stage of the customer journey to create a united brand experience. BRAND United will guide marketers by taking a deep dive into each experience touchpoint; from discovery…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Sales Force Automation

Pega’s Next-Generation Digital Transformation Suite, It Helps Organizations Sell Smarter, Bust Quotas, and Simplify Sales Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises,  announced it has been named a Visionary in the Gartner Magic Quadrant for Sales Force Automation report . In the report, Gartner evaluated 15 vendors of sales force automation (SFA) technology, which the firm defines as applications that support the “automation of sales activities, processes,…

Sightly Opens Two New US Locations, Makes Several New Hires to Serve Expanding Customer Base

Performance Video Advertising and Analytics Platform Sightly Delivers Relevant Ads to the Most Receptive Youtube Viewers in Brand Safe Content Sightly, a leading performance video advertising and analytics platform and Premier Google Partner, announced that the company is opening an office in Chicago and expanding in Los Angeles. The company is adding several new hires to support the increasing demand for video advertising that delivers results and builds brand value. This comes at a time when digital video is poised for…

Harness the Full Power of Video Marketing through Analytics

Video Marketing Is an Exciting Part of Online Marketing. Analytical Tools for Video Performance Would Help Marketing Teams Gain Better Insights into Their Campaigns Video Marketing is witnessing rampant adoption among marketers who are focused on delivering better cross-screen customer experiences. The technology amplifies the efforts of content marketing and generates better opportunities for on-screen engagements with an audience of all age-groups. Shorter attention spans today have to lead to the need for content…

Infusionsoft CEO Makes a Surgical Dissection of CRM for SBs

Most CRM Platforms Are Built for Seasoned Marketers or Full-Scale Teams and Are Overly Complicated for the Average Small Business Owner, Says Infusionsoft CEO Clate Mask The growing demand for better customer insights and personalization has forced most businesses to look for and invest in automation tools that orchestrate a harmonious collaboration between marketing and sales efforts. Infusionsoft has steadily grown as one of the leading martech companies to successfully help businesses, especially SBs, find their 'sweet…

Clari and Marketo Announce Strategic Partnership to Break Barriers Between Sales and Marketing

Integrated Solutions to Create Alignment for Building a Healthy Pipeline and Converting It into Closed Business Clari, the leading provider of AI solutions for sales, and Marketo, the leading provider of engagement marketing software and solutions, announced a strategic partnership to unite sales and marketing across the revenue funnel. "Most sales and marketing teams operate in silos — and it's hurting the business," said Andy Byrne, CEO of Clari. "Our partnership with Marketo is aimed at breaking that data…

The Year of Advanced TV: Why It’s Finally Arrived

Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing, listening to radio, and reading magazines. The entire media consumption pattern has changed, and the new media paradigm is one of choice. Perhaps nowhere are these transformed consumption patterns as evident as in the realm of TV and digital video. Over the past decade, TV viewing habits have…

Artos and Aigo.ai Announce Partnership to Marry Blockchain and AI

Aigo's Advanced AI Personal Assistant Brings a Custom User Experience to Blockchain Ticketing Solutions From Artos Aigo.ai and Artos.io  announced a strategic relationship combining AI and blockchain technologies to integrate Aigo's voice assistant capabilities into Artos's ticket wallet service, which can be integrated into existing ticketing software or provided to clients as a white label app. While users are within the ticket wallet, Aigo will be able to assist by offering personalized recommendations for events…

Nigel Eyre Joins Apex CoVantage to Drive Innovation in Publishing

Former Taylor & Francis Group Leader Brings Broad Expertise to Bolster Apex Industry-Leading Technologies and Solutions Apex CoVantage, a technology-led publishing services provider, announced that Nigel Eyre, former Global Production Director at Taylor & Francis Group, has joined its Content & Media Solutions leadership team as a Senior Consultant. With over thirty years of experience working for major publishers, Mr. Eyre is uniquely positioned to provide insights into current industry dynamics and the…

Edina Realty Launches “Emma Marketing” Automation for Agents

Automation Service Powered by Imprev Simplifies the Agent Marketing Experience At its annual agent technology camp, Edina Realty, the largest residential brokerage serving Minnesota and western Wisconsin, announced the launch of marketing automation for its agents. This innovative service, powered by Imprev, automatically creates branded marketing content for agents throughout the life of Edina Realty’s listings, dramatically simplifying the way agents promote their listings and helping them win more business. Edina Realty…

87seconds Joins Global Digital Marketing Group Datawords

87seconds Has Demonstrated a Strong Growth Trajectory Brussels-based video content agency 87seconds announces its acquisition by Datawords, a global digital marketing Group and leader in e-Multicultural technologies. As a result, the fast-growing scaleup company becomes part of a larger network of digital agencies within the Datawords Group. This will strengthen the video agency's road to international expansion and global content campaigns. Driving growth and international expansion Having doubled its annual…

TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite

Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content…

Interview with Travis Montaque, Founder and CEO, Emogi

"We’re also allowing brands to join the conversation seamlessly – not as ads, but as branded content that is presented to users when they want to share them."Tell us about your role at Emogi and how you got here. What inspired you to start a Conversational Content Platform? I serve as the Founder and CEO of Emogi a content engine for communication services that helps people have better conversations whether they’re texting on a chat app, commenting on a post, or sending a video to friends. Partnering with leading…

NetworkNewsWire Latest Publication on Gamification Features DeepMarkit

NetworkNewsWire Announces Publication on Gamification and Entertaining Features Morphing Web Visitors Into Loyal Customers  NetworkNewsWire, a multifaceted financial news and publishing company,  announced the publication of an editorial featuring DeepMarkit Inc., a client of NNW and gamification technology company inventing new ways to engage consumers and other audiences. The publication is titled E-Commerce Growth Potential Supercharged by Gamification. Gamify has been winning over merchants due to ease of setup,…

TrueCommerce Announces Integration with Shopify eCommerce Platform

Shopify Merchants Get a Unified Platform for Integrating Commerce Channels with Backend Business Systems TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, has announced the availability of integration with Shopify, a leading eCommerce platform powering over 500,000 merchants across 175 countries. The new product offers Shopify merchants a unified platform for integrating all commerce channels with their business systems and supply chain network. Additionally,…