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Full Circle Insights Launches Jumpstart Program to Recommend Implementations That Generate ROI More Quickly

Program Applies Lessons Learned from Hundreds of Client Interactions to Accelerate Results from Customers' New Funnel Management Strategies Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced the rollout of Jumpstart, a new program designed to help customers get a fast start on implementing advanced funnel management strategies, so they can generate returns on marketing investments more quickly. The program applies lessons learned from hundreds of client…

Atomic Reach Strengthens Executive Team with Addition of Two Vice Presidents to Support Company Growth

Business Development Strategist, Paul Roscoe, and Executive Sales and Marketing Leader, Dean Perry, Join Executive Team Atomic Reach, an AI-enabled content intelligence platform, announces Paul Roscoe as Vice President of Business Development and Strategic Partnerships and Dean Perry as Vice President of Sales. On the heels of a $3.4 million bridge equity round, Atomic Reach continues to aggressively build out its team, hiring 10 employees in the past 12 months, bringing the company to a total of 21 employees. Roscoe…

Zype Wins Stevie Award for Excellence in Customer Service

Zype's Customer Success Department Recognized with Bronze International Business Award Zype, the video content management and distribution infrastructure company, was named the winner of a Bronze Stevie Award by the International Business Awards in the Customer Service Department of the Year category. "Customers are at the core of everything we do, so we are proud to receive this award for providing excellent customer service," said Ed Laczynski, CEO at Zype. "One of our strong differentiators as a company is the high…

IMVU: The Leading Avatar-Based 3D Social Network Acquires StayUp, Inc.

Stayup Technology Will Accelerate the Development of IMVU's Next-Generation Social VR Platform IMVU, the leading avatar-based social network, announces the acquisition of StayUp, Inc., a social VR company headed by Founder & CEO Gary Chevsky.  Previous to StayUp, Gary was the President at Tango, a mobile messaging company with over 400 million users and a pioneer in mobile video-chat. The acquisition extends the capabilities of the IMVU platform in avatar design, shared experiences, and user-generated content with…

The Secret to True Brand Authenticity

Understand what matters to your customers – and show you care Authenticity in marketing. Illusion or reality? I am encouraged that companies are inching closer to creating bonafide, meaningful connections, and interactions with their consumers – a challenge that marketers have struggled with for decades. In my experience, to achieve genuine brand relationships, companies must be vocal and heartfelt about the social issues that are bringing people closer together today – impacting brands and consumers alike. Companies…

TechBytes with Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM

Chris Zaloumis Senior Director, Enterprise Video Offerings, IBM Video has taken the enterprise by storm. B2B video is poised to grow exponentially in the years to come. To understand how enterprises could leverage video for B2B outreach, we spoke to Chris Zaloumis, Senior Director, Enterprise Video Offerings, IBM.Tell us about your role at IBM and the team and technology that you handle. I am the Senior Director of Enterprise Video Offerings at IBM, where I lead a team of product managers and strategic technology…

Ignite Visibility Named as One of Inc. 5000’s Fastest Growing Companies in America

The San Diego Digital Marketing Agency Earns a Place on the List for Its Third Consecutive Year Inc. Magazine announced that Ignite Visibility, a premier full-service s agency based in San Diego, made their annual list of America’s Fastest Growing Private Companies. Ignite Visibility ranked as number 1,030 on the Inc. list that represents the most successful and dynamic private companies in the country. Since opening in 2013, Ignite Visibility has provided more than 100 clients, ranging from local companies to…

Weber Shandwick Receives Four IPG Inclusion Awards at 2018 Ceremony

Firm Honored for Community Impact, Campaign Effectiveness & Inclusive Talent Initiatives Weber Shandwick, one of the world's leading global communications and marketing services firms, received four honors at Interpublic Group's annual IPG Inclusion Awards. The program honors agencies and individuals from IPG's global network that have shown leadership in advancing the holding company's goal of being one of the most diverse and inclusive organizations in the world. Weber Shandwick was recognized for its impactful…

Interview with Mark Gorman, CEO, Matrix Solutions

"The ad industry should take the initiative of working to standardize data collection and usage and market this to the consumer as a whole to ensure a better understanding of created value."Tell us about your role and journey into technology. What made you join Matrix Solutions? I am a member of Main Line Equity Partners. Our strategy is to find technology and technology enabled companies that have good fundamentals, but where there is an opportunity to change the organization and reignite growth. As part of our strategy,…

Digital Marketing Leaders Summit Singapore 2018 – Less than 4 Weeks to Go

PR Newswire Is the Official News Release Distribution Partner of Digital Marketing Leaders Summit Singapore 2018 The Digital Marketing Leaders Summit 2018 is now under 4 weeks away, taking place on September 12 & 13, at the spectacular Marina Bay Sands! Over the past two years, this summit has experienced global success, in Sydney, Singapore and Boston. The 2018 Singapore summit will be returning with 25+ digital marketing leaders across industries. After attending this 2-day event, attendees will see what's…

XUMO, a Leading Disruptor in Free Streaming TV, Releases Growth Metrics for its Popular OTT Service; Adds an Additional 6 Premium Channels…

Viewership Increases by 325 Percent and User Consumption is up 90 Percent; XUMO Signs ELEVEN SPORTS, ATTN:, Endemol Shine Group, and Genius Brands to Join Existing Roster of Over 140 Channels, Available in 30 Million U.S. Households and Beyond XUMO, the premier live video-on-demand (VOD) over-the-top (OTT) service, today released growth metrics for its popular, free streaming TV service, reporting a rise in viewership of 325 percent and a 90 percent increase in user consumption over the past year.  Underscored by this…

Verimatrix Shortlisted for 2018 IBC Innovation Awards, Named Two-time Finalist for this Year’s CSI Awards

Company Recognized for New Capabilities of Vtegrity and Verspective Intelligence in Addition to Collaborating to Bring TV Everywhere to Africa Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has been shortlisted for this year's IBC Innovation Awards and named a two-time finalist for the CSI Awards, both to be presented at IBC 2018. Alongside Econet Media, AWS Elemental and Roku, Verimatrix is being recognized by the IBC Innovation Awards for bringing TV…

TikTok Brings Its Global Talent Program One Million Audition to Russia

TikTok's global talent campaign One Million Audition is in Russia for the first time;   Previously held globally and helped creators in 10 countries/regions to gain fame in a short period;  7 renowned industry stalwarts to mentor and inspire the contestants TikTok, the world's fastest growing short-form video app, announced to bring its global talent program One Million Audition to Russia. The cultural contest will be held between August 18 and August 30 and will seek the best creators of the internet era.…

Franchise 500 Brands Rank Fishman PR as No. 1 Public Relations Firm in Franchising

Franchise PR Firm Earns Top Spot in Entrepreneur Magazine's 'Best in Service' Supplier List Fishman PR, a national agency specializing in PR, content marketing and social influencer relations to help franchise brands grow, has been recognized as the top public relations firm for franchise companies in Entrepreneur magazine's inaugural "Best in Service" ranking of top franchise industry suppliers. The industry-leading agency, founded in 1991, was ranked by franchisors as the No. 1 public relations firm in the space in…

Verint’s Intelligent Self-Service Automation Capabilities Take First Place with Two Prestigious Industry Honors

“Best Overall AI Solution” in 2018 AI Breakthrough Awards; “NextGen Innovation of the Year” in 2018 Customer Contact Week (CCW) Awards for Excellence Verint Systems Inc. , The Customer Engagement Company, announced it leadership in customer engagement automation continues with two top industry honors for its Intelligent Self-Service portfolio: “During the annual CCW Excellence Awards, we honor individual and team-wide contributions to training and development, culture, innovation, and overall contact center strategy,…

Peter Nguyen of Ad Exchange Group Named EY Entrepreneur Of The Year 2018 Award Winner in Orange County

Peter Nguyen Joins Ranks of Mold-Breaking Entrepreneurs in Advertising and Marketing EY announced that CEO Peter Nguyen of Ad Exchange Group, a performance-based digital direct response marketing company, received the Entrepreneur Of The Year 2018 Award in the Advertising and Marketing category in Orange County. The award recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities.  Peter Nguyen was selected by an independent…

Acquia Appoints SaaS Pro Matt Kaplan to Lead Product Team

 Matt Kaplan Joins Acquia from LogMeIn Digital experience company Acquia has announced the appointment of Matt Kaplan as its new senior vice president of product, who is responsible for advancing Acquia’s portfolio of platform applications that power world-class digital experiences. Matt Kaplan joins Acquia from LogMeIn, where he served as Chief Product Officer and general manager of emerging products. “Matt is extremely growth-oriented and passionate about innovation. He’s a creative force who knows how to design…

Sailthru Named to Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

Sailthru, the leading personalized marketing automation technology provider for retail and publishing, announces it has been named to Gartner's inaugural July 2018 Magic Quadrant for Mobile Marketing Platforms as a Niche Player. According to the report, "Mobile marketing capabilities increasingly determine brand marketing success. Broad and rapid consumer adoption of smartphones breeds a dependency few technologies have ever enjoyed. Ninety-four percent of smartphone owners report using their device multiple times per…

Microsoft’s Cortana Has Finally Integrated with Amazon’s Alexa

A Year After Finalizing Their Collaboration Amazon and Microsoft Have Integrated Alexa with Cortana. The Integration Intends to Give Tough Competition to Apple’s Siri and Alphabet Inc’s Google Assistant There has been some interesting news developing for users of Alexa and Cortana in the United States. Owners of Amazon’s Alexa and Microsoft's Cortana will now be able to access features of both, Alexa and Cortana. Hence, Alexa owners can latch onto Cortana features and vice-versa. The integration adds tremendous…

MeetEdgar Launches Auto-Variations to Automatically Write Social Media Posts

New Feature Makes Social Media Marketing Easier for Small Businesses MeetEdgar, a leading social media publishing application for small businesses and entrepreneurs, announced a new feature that automatically writes and publishes a variety of social media posts for their users' social media accounts at the push of a button. The application will leverage natural language processing to read content from a provided URL and pull out relevant, quote-worthy text to create social media posts. The release of the…