Banner Before Header

New Progressive Attention AI from Voicera Mimics Human Brain to Radically Improve Automated Conversational Understanding at Work

Dual System AI and NLP Platform Processes Conversational Data to Identify Importance and Relevance, Increases Accuracy in Transcription and Highlighting vs. Industry Benchmarks After months of research and development, Voicera is officially launching its foundational innovation for Progressive Attention AI that powers its in-meeting assistant, Eva.  Progressive Attention AI accurately mimics human-level attentiveness by extracting the most valuable moments from a meeting and applying progressively higher computational…

fishbat Shares Four Strategies to Boost CRO

fishbat Shares Four Psychological CRO Tactics to Help Build a Stronger Brand Appeal Towards Customers CRO or conversion rate optimization is an important element for consumers to take some sort of action when they visit a website. CRO serves as the ultimate sign-off when customers are exposed to website content. Brands need to understand user psychology behind how users interact with a website. fishbat ensures that their CRO strategy will allow every web page to harness greater value. fishbat talks about the following…

What 500,000 Sales Calls Reveal About How Sales Reps Should Ask Questions

Trish Bertuzzi from the Bridge Group once told me, “a great marriage begins with the first date, and a quality sales process originates with the discovery call.” A discovery call is a two-way call for the prospect to understand your solution and whether it can help them solve a real problem, and an opportunity for a sales rep to determine whether they should invest more time to develop the account. As a sales rep, time is your limiting resource. A good discovery builds rapport, establishes trust, qualifies a…

JumpCrew Hires Lavall Chichester as Chief Marketing Officer

Ad Agency Exec, Formerly of Mullenlowe Mediahub, Brings Digital Leadership to JumpCrew’s Acquisition Marketing Platform JumpCrew, a leading acquisition marketing platform, announced that it has hired Lavall Chichester in the newly created position of Chief Marketing Officer.  JumpCrew partners will benefit from the same marketing leadership Chichester brought to projects with Apple, Kaiser Permanente and Western Union. He will lead a growing team of more than 20 marketers. Chichester was previously at MullenLowe…

Bigtincan Survey Finds Sales Professionals Lost More Than $1 Million in Revenue on Average in 2017

Survey of More Than 600 Sales Professionals Illustrates the Need for AI and Automation Solutions to Improve Loss Margins Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced the findings of its recent study that evaluated if, and how, sales professionals are using sales enablement and advanced technologies like artificial intelligence (AI). Bigtincan surveyed more than 600 US sales executives, working for organizations with 1,000 or more employees across industries including financial…

Ten Incredibly Business-Savvy Quotes for Every Marketer

Ten Incredibly Powerful Business-Savvy Quotes from the Industry To Help Every Marketer Stay on Top of the Business  What is Success? Where am I in this high-adrenaline playing field? How could technology enable business leaders to focus more on operations and less on human interactions? Which technologies should I be looking into? Will this industry meet my career goals? These are some of the questions that most marketers wish to ask business leaders and hope they are answered quickly. Workplace productivity and…

Email Verifier ZeroBounce Raises the Standards for Email Data Quality

Premier email verifier ZeroBounce raises the standards for email data quality with its new email scoring system. ZeroBounce A.I. determines the quality of an email address and makes a significant difference in customers’ email list management. Driven by artificial intelligence, ZeroBounce A.I. is an extension of the classic email verification system, offering users a more detailed analysis of their email quality. The software scans each address in an email list and provides a score to describe activity levels, potential…

TechBytes with Zephrin Lasker, VP, E-Commerce, Rakuten Viber

Zephrin Lasker VP, E-Commerce, Rakuten Viber Rakuten Viber has been at the forefront of the mobile commerce wave. We spoke to Zephrin Lasker, VP, E-Commerce, Rakuten Viber, to understand the latest trends in the space and how Rakuten Viber is leveraging consumer data to drive retargeting and how messaging apps are transforming marketing tactics.Tell us about your role at Viber and the team/technology you handle. I head up the eCommerce function at Viber, which is responsible for the messaging app’s native shopping…

MomentFeed Ready for Facebook’s New Recommendations Update, Offering New Tools for Businesses to Improve Local Sales and Experiences

MomentFeed, the leader in mobile customer experience management for multi-location brands, announced that its clients will have the opportunity to take complete advantage of Facebook Recommendations, a new product announced by Facebook. “We are well-prepared due to our official FMP relationship with Facebook, and we are going to make it easy for our clients to get the most out of Facebook Recommendations.” With the release of Recommendations, Facebook provided MomentFeed with early-access to API documentation, allowing…

Interview with Gil Becker, President and CEO, AnyClip

"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual targeting of the content they consume is the best place to do just that."Tell us about your journey into technology. What made you be a part of AnyClip? Most of my career evolved around technology. I studied Mathematics, Computer Science, and Electrical Engineering and I was always attracted to technology-centric companies. I’m at AnyClip because marrying premium video content with…

Kreo Design Crafts a Dynamic Direct Marketing Tool-Kit for Facebook

Started in early 2013 by Darshita Thaker, an alumna of National Institute of Design, Kreo Design and Innovation is a multidisciplinary design firm with a larger than life portfolio. Energy-filled and enthusiasm driven, their love for innovation and inspired design knows no bounds. When Facebook approached them to create an industry solutions guide to effective marketing and advertising on Facebook, Instagram and Audience Network, Kreo Design immediately put on their thinking caps. The original brief document provided by…

17 UX Trends That Are Better Than the Rest

Have you ever driven down a road that was incredibly uneven or bumpy? Did you ever get frustrated trying to install a piece of software on your computer? Have you ever eaten at a restaurant and had lousy food and even worse service? If you said yes, then you have been a victim of poor user experiences that you haven't forgotten. While UX is a crucial element in both the digital and physical world, it is in digital that we see the value of UX skyrocket, and that is for one reason - choice. People will often drive down a…

The Personalization Summit of 2018 Will Reveal Strategies to the Theme ‘Realizing the One-To-One Dream’

The Premier Industry Event, Hosted by Evergage, is to Feature Industrial Speakers and Personalized Insights from Global Brands  Evergage, the 1-to-1 Platform Company, has announced its agenda for its 5th annual Personalization Summit. The summit is scheduled to be held from September 11-13 at the Boston Park Plaza. The theme of the summit is “Realizing One-to-One Dream” which is a premier industry event, featuring keynotes from CX Luminary Don Peppers and Evergage CEO Karl Wirth. The industry event will also provide…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NMPi Receives Premium Google Comparison Shopping Partner Badge Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows…

Luxury Brand Diane Von Furstenberg Attributes 11% of Revenue Being Driven by Personalization

After Online Overhaul, Qubit Pro and Qubit Aura Used to Create Seamless Multi-Channel Visitor Journeys Using the Qubit Pro personalization platform and Qubit Aura, the product discovery solution for mobile web, Diane von Furstenberg (DVF) has been able to leverage Qubit’s proprietary machine learning technology to create in-the-moment experiences - serving the right message, offer or product in the right place and at the right time, increasing brand engagement and customer loyalty. DVF now attributes 11% of its revenue…

PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail

Led by Advance Venture Partners, Investment Will Bolster Marketing Capabilities and Solidify Company’s Leadership Position PebblePost, the creator of Programmatic Direct Mail, announced it has secured a $25 Million Series C round, led by Advance Venture Partners (AVP). The new capital will enhance the company’s capabilities to convert shoppers into buyers with meaningful mail. “With hundreds of consumer brands on our platform, and our continued growth, we have a distinct advantage in serving the market we created,” said…

CIO Summit: The CIO as Digital Change Agent Will Capture the Conversation at HMG Strategy’s Boston CIO Leadership Conference

As organizations move forward with their digital strategies, the CIO is ideally positioned to navigate how the various moving parts must be orchestrated to achieve optimal transformational success. The courageous leadership qualities required by CIOs to foster a culture of innovation and power the company into the future will drive the discussion at the 2018 Boston CIO Executive Leadership Summit, produced by HMG Strategy, to be held on September 13, 2018 at the Seaport Hotel and World Trade Center in Boston. "For CIOs to…

Supporting a New Age of Ad Targeting

Given that the average household has at least three devices and the fact that individuals can shift between these devices up to 27 times an hour, it can be nearly impossible for marketers to hone in on the most relevant audience and device for their campaign. Without a cross-device perspective, marketers won’t know if all the devices in that household belong to one individual or another, nevermind adding the complexity of shared devices and behaviors. However, what began as solving for media attribution has now evolved…

The Roadmap for Fast Profit Growth

Reducing variable costs is important for profitability, as is optimizing sales volume to leverage fixed costs. But for most companies, improving realized price (the price you actually receive) is the fastest, most effective way to grow margin and improve profitability. Today, a growing number of companies are focusing on pricing processes and capabilities to improve profitability. They understand that because customers’ perceptions of value vary—as does their “willingness-to-pay” for that value—it is important to treat…

Templafy Acquires Veodin and SlideProof, Adding Berlin Office

Acquisition Strengthens Templafy's Global Customer-Base, Continuing to Elevate Document Creation Productivity Across All Industries Under Veodin's Popular 'Slideproof' Tool Templafy, a global leader in enterprise template management and document creation, announced that it has acquired Berlin-based Veodin, making Veodin's popular 'SlideProof' add-in part of Templafy's enterprise communications productivity and governance platform. SlideProof is a PowerPoint add-in designed for management consultants & professionals…