Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components: RealCDP certification, a five point checklist of core capabilities needed to build a unified, sharable customer database. CDPFinder templates and vendor information to help buyers find the right CDP for their needs "The CDP industry faces two challenges," said CDP Institute Founder David Raab.  "First, many firms offering a CDP or CDP alternative…

Apstra Announces Vice President of Worldwide Sales to Accelerate Intent-Based Data Center Network Automation Globally

Jeff Jones Brings Nearly Three Decades of Deep Expertise in Scaling Products from Industry Leaders such as NETSCOUT and Apple Apstra Inc. announced that Jeff Jones has joined the company as vice president of worldwide sales and will head up all sales efforts for the company. Jones is a seasoned strategic leader who brings nearly 30 years of experience to Apstra at a time when the company is expected to change the competitive landscape as a pioneer in Intent-Based Networking. @ApstraInc hires Jeff Jones as VP of Worldwide…

Intertrust Announces DRM API Integration With Amazon Web Services (AWS)

Intertrust, a pioneer in Digital Rights Management (DRM) technology, announced that its ExpressPlay uDRM service now includes API integration with AWS Elemental services via the Secure Packager and Encoder Key Exchange (SPEKE) API. SPEKE defines the standard for authentication and communication between encryptors and digital rights management (DRM) key servers. Encryptors include video encoders, transcoders, and origin servers. We are excited to announce that we have expanded the ExpressPlay uDRM service to include…

MomentFeed Appoints Kyra Purvis to Vice President of Social Solutions

Purvis Strengthens MomentFeed’s Ability to Help Clients Drive In-store Traffic Through Integrated Social and Marketing Strategies MomentFeed, the leader in mobile consumer experience management for multi-location brands, announced that Kyra Purvis has joined the company as Vice President of Social Solutions. A career expert in digital advertising and consumer marketing strategies, Purvis brings deep expertise in helping organizations use social media practices to increase engagement at a brand and local level. “The…

World Fuel Services Connects its Global Workforce and Reimagines Digital Customer Engagement with Box

Box, Inc., a leader in cloud content management, announced that World Fuel Services, a leader in the energy industry, selected Box to be the content layer for its IT infrastructure of best-of-breed cloud applications, centralize content management across its global workforce, and reimagine customer engagement models and digital business processes. World Fuel Services Connects its Global Workforce and Reimagines Digital Customer Engagement with Box World Fuel Services provides energy, logistics, and technology solutions for…

Armor Extends its Security Portfolio with Palo Alto Networks RedLock, a Cloud Security Posture Management Offering

Armor, a leading cloud security solutions provider, announced that it is launching Armor Automated Security and Compliance – RedLock. RedLock from Palo Alto Networks is a continuous cloud security and compliance posture management offering for public and multi-cloud environments. This offering is the latest addition to Armor’s portfolio of cloud security-as-a-service solutions. Adding RedLock to Armor’s portfolio allows customers Armor to address both the security issues associated with how developers are utilizing and…

Integrate Acquires Event Lead Management Company Akkroo, Its Second Acquisition in Three Months

Acquisition Further Bolsters Integrate's Demand Orchestration Capabilities and Expands Its Global Workforce by Establishing an Emea Headquarters in London Integrate announced its acquisition of London-based B2B event lead capture company Akkroo, adding a new, innovative way to capture and process leads in real time at in-person events. Integrate's customers will now be able to send event leads to sales teams as they happen, rather than waiting for event organizers to share lists post-event or manually processing paper…

MarTech Interview with Apu Gupta, CEO, Curalate

"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about your role and journey into Social Media Marketing/Social Commerce. What made you co-found Curalate? I’m the CEO of Curalate. At Curalate, we’re making it dead simple to turn any image or video into a storefront. In the process, we’re helping brands and retailers generate hundreds of millions of dollars of e-commerce revenue using visual content from social channels. Essentially, if you invest…

Observations from the 2019 Adobe Summit

More than at any other time in history, today’s CMO has a multitude of channels to reach. Forrester has gone as far as to say that the role of a CMO has evolved to “Chief Collaborator.” CMOs are now responsible for balancing the goals and processes of the product team, sales team, marketing team and the customer success team, to deliver a seamless, consistent experience for customers — and that’s just the internal channels they reach. Additionally, one of the main goals for the modern CMO is to seek new channels to…

Everest Group Names ABBYY a Leader in its Intelligent Document Processing Products PEAK Matrix Assessment 2019

ABBYY, a global leader in Content IQ technologies and solutions, has been recognized by Everest Group, a leading consulting and research firm, as a Leader in its Intelligent Document Processing (IDP) products PEAK Matrix Assessment 2019. ABBYY is positioned in the top grouping of the comparative assessment among 16 vendors due to its impact in the market and its vision and capabilities to deliver solutions successfully. ABBYY has emerged as a Leader in Everest Group’s PEAK Matrix for IDP software products in 2019 Everest…

Zixi Partners With Red Bee Media For Reliable Video Delivery Over IP

Partnership Enables Effective, Global Distribution of Broadcast Quality Video over IP Zixi, the industry leader for enabling dependable, live broadcast-quality video over IP, announced a partnership with Red Bee Media, the international broadcasting and media services company, to enable stable, secure and cost-effective distribution of high quality video content over IP to Red Bee Media's customers worldwide. Every year, Red Bee Media delivers more than 4-million hours of programming in more than 60-languages for over…

Maropost Offers Access to Return Path’s Comprehensive Email Deliverability Tools

New Partnership Strengthens Email Performance Within Data-Driven Customer Engagement Programs Maropost, the unified platform that simplifies customer engagement for B2C brands and retailers, and leading email solutions provider Return Path, have partnered to offer Maropost customers access to Return Path’s email deliverability solutions platform. The partnership will allow Maropost to offer custom pricing and packaging for customers who want access to the most comprehensive source of data on email performance. Additional…

Extron and Panopto Streamline Video Capture and Content Management

Extron, the leader in integrated AV solutions, and Panopto, the leading enterprise video platform provider, announced a strategic partnership to seamlessly integrate Extron's configurable AV control systems with Panopto's media capture software and video content management system. For businesses and universities, the partnership will dramatically simplify the recording and management of presentations, lectures, and events. Starting today, Extron is making available certified drivers for its in-room control systems, which…

Pacvue’s President Melissa Burdick to Discuss Top Opportunities and Challenges of Amazon Advertising

Amazon Is Now the #3 Digital Advertising Platform in the US and Emarketer Predicts a Continued Growth of over 50 Percent per Year Through at Least 2020 Pacvue, a leading software and services provider for brands, vendors and agencies advertising on today's online marketplaces, is pleased to announce that co-founder and President Melissa Burdick will be speaking at the upcoming 2019 ANA Media Conference Presented by Quantcast. "Amazon's ad business, roughly 10 years old, is finally getting serious about becoming a…

Frost & Sullivan Names Richard A. Moran as CEO

Frost & Sullivan, the growth consulting firm, announced the appointment of Richard A. Moran as Chief Executive Officer, effective immediately. Moran will assume global operations and strategy for the organization with a focus on helping clients accelerate growth. "It's unusual to find someone who has experience leading and succeeding in the areas of research, consulting, technology and leadership. Richard has proven experience in all areas that align with Frost & Sullivan's core mission, and we are pleased…

ADARA Appoints MWWPR as AOR Across EMEA

Will Head Communications Efforts for Leading Provider of Predictive Traveller Intelligence  ADARA, the world's travel data co-op and leading provider of predictive traveller intelligence for travel brands, has appointed MWWPR as its agency of record in the UK. MWWPR will handle ADARA's B2B, corporate and thought leadership across EMEA; and serve as the regional coordination hub for France, Germany, Spain and UAE, targeting travel, technology media and advertising markets. Solidifying ADARA as the world's leading travel…

85% of Marketers Using Artificial Intelligence Believe It Will Drive Double-Digit Revenue Growth Within Two Years

Demandbase Research with Salesforce Pardot Shows High Expectations for AI but Low Usage Among Marketers Demandbase, the leader in Account-Based Marketing (ABM), revealed the results of their Artificial Intelligence (AI) survey, issued in conjunction with Salesforce Pardot and global research firm, Demand Metric. The findings point to strong interest and high expectations in AI from B2B marketing and sales professionals; 84 percent of study participants are currently planning, evaluating, implementing or using AI, and 84…

Klarna Launches Global Customer Authentication Platform

Klarna, a leading global payments provider, announced the launch of its global authentication platform — an aggregator with multiple global and local authentication solutions. The platform allows multinational businesses, including merchants and other banks, to provide a simple, secure and personalised customer authentication experience irrespective of market, through a one-time integration. Klarna has enabled millions of customers globally to shop securely without compromising their experience through an…

DEG and SessionM Partner to Deliver Smarter Interactions and Impactful Customer Experiences

Powerhouse Platform and Strategic Expertise Will Provide Consumer Brands with a Deeper Level of Loyalty Engagement Full-service digital agency DEG, Linked by Isobar and SessionM, the leading customer engagement and loyalty platform, have formed a strategic partnership to enhance brands' customer interactions, creating more impactful personalized customer experiences across every channel. As a SessionM strategic partner, DEG will work with brands to implement and integrate the SessionM platform, harnessing their data…

The Future of Video Consumption: VIDDO Starts Operation

Pay-Per-View System Offers Fair Income for Content Creators and Advantages for Users VIDDO, a brand new online video platform which offers fair revenue distribution for content creators worldwide, has just started operations after a successful test period. VIDDO defines itself as a new social media platform for video content, offering a series of advantages for both consumers and creators. Creators are remunerated immediately after the first viewing of their videos, while users can generate income for themselves by…