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Malaria Must Die Campaign Releases New AR Mosquito Filter

The campaign ‘Malaria Must Die, So Millions Can live’, launched a digital and out of home advertising activation to inspire people to join the world’s first voice petition to end malaria. The campaign will activate online and on out of home displays and billboards across New York City during the annual United Nations General Assembly (UNGA) meeting which takes place from 23rd-27th September. Earlier this year, malaria champion David Beckham launched the world’s first voice petition to end malaria. In a…

PGA TOUR and GameOn Technology Collaborate to Bring TOUR Content to Chat Platforms

PGA TOUR to provide fans with direct link to favorite players news, scores and video highlights via Facebook Messenger and other platforms The PGA TOUR and GameOn Technology, with its industry-leading engagement platform, ChatOS, announced a new multi-year content and marketing relationship. Available for Facebook Messenger users at the start of the 2019-20 PGA TOUR Season, the TOUR chat platform and newly launched TOUR Chatbot allow fans to ask questions and get information about tournaments with instant access to…

Aarki Improves Advertising Relevance Through Advanced Personalization Strategies

Aarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization strategies to reactivate and retarget mobile apps' lapsed users and earn back their loyalty. Aarki Aarki now has the ability to take in real-time user app activity. Through its proprietary creative platform, Aarki Studio, Aarki's creative team can now design highly personalized ads. By leveraging user attributes like recent spend, level reached, wallet balance, and more, they create ads that dynamically…

4 Applications of AI in Marketing That CMOs Should Watch Closely

From Optimizing Messaging for Direct-Response Channels to Powering Chatbots, AI Is Making an Impact That Will Only Accelerate from Here Over the next decade, Artificial Intelligence will transform the nature of work across a range of industries, and given our penchant for being early adopters, marketers will be on the fast track. The potential of AI and Machine Learning to help marketers better understand our customers, improve their experience with our products and services, and reach them via tailored messages and…

HUAWEI CLOUD Gains Ground in Global Markets through Cloud + AI + 5G + IoT

HUAWEI CLOUD Adoption Soars as Enterprises Seek a New Class of Connected and Intelligent Applications HUAWEI CLOUD has announced a series of 2019 strategic investments to expand its global footprint in response to growing demand for its intelligent, secure and stable cloud platform. HUAWEI CLOUD is seeing strong adoption of its services, and today operates 23 cloud regions and 45 availability zones across Africa, Asia Pacific, Europe, and Latin America, empowering digital transformation for organizations globally.…

Nrby Adds Award Winning Cable Executive to its Growing Board of Directors

Leading Location Centric, Mobile Collaboration Provider Adds to its Leadership Team Nrby, a location centric, mobile collaboration platform that is changing field service, operations, and customer service teams from being reactive to proactive, driving organizational efficiency, decreasing operating costs, and skyrocketing customer satisfaction, is excited to announce the expansion of its Board. Marketing Technology News: Deloitte Ascend Launches at Oracle OpenWorld San Francisco Today,…

Star Power: Social Content Ratings Expands Social TV Talent Coverage

With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry's First Syndicated Solution for Measuring Talent's Impact Nielsen, the industry's one source of media truth, announced that its Social Content Ratings (SCR) solution now comprehensively measures talent's promotion of TV programs across Twitter, Facebook and Instagram. This enhancement, following Instagram's enablement of Creator Account measurement via its Graph API, makes Nielsen's SCR the only solution in…

Sojern’s New Digital Co-Op Program Boosts Local Tourism Growth with Comprehensive Advertising and Analytics Package

New Program Solves Unique Needs of DMOs Looking to Tie Together Multiple In-Market Campaigns and Prove Total Economic Impact Sojern, the leading provider of digital marketing solutions for the travel industry, announced a new Digital Co-Op Program designed to benefit destination marketing organizations (DMOs) and local hotel and attractions marketers across North America. Historically, co-op programs, in which a DMO integrates its marketing budget, campaign strategy, and overall KPIs with local area hotels and…

MarTech Interview with Ezra Doty, CEO and Co-Founder at Quorum

"Machine Learning takes the heavy lifting out of optimization, increasing effectiveness and reducing manual labor costs." Tell us about your role and journey into Technology. What inspired you to start at Quorum? My entire career has revolved around Media and AdTech, and I’ve seen several stages of evolution in the industry. As AdTech has become more sophisticated, I noticed that Out of Home physical advertising was booming, and simultaneously mobile location data has become more abundant and more accurate. It made me…

Oracle Unveils AI-Voice for the Enterprise

Oracle Introduces Natural Voice Conversations to Digital Assistant and Enhances Deep Learning Semantic Parser to Handle Complex Linguistic Constructs Oracle announced availability of its AI-trained voice with Oracle Digital Assistant. Now, enterprise customers can use voice commands to communicate with their enterprise applications to drive desired actions and outcomes, enriching the user experience with conversational AI, simplifying interactions and improving productivity. “Enterprises are demanding an AI-powered…

SRAX Inc. Discusses BIGtoken in Exclusive NetworkNewsWire Audio Interview

SRAX Inc. announces the broadcast of its exclusive audio interview with NetworkNewsAudio (NNA), a NetworkNewsWire (NNW) Solution that delivers clients unparalleled visibility, recognition and brand awareness in the investment community. The interview can be heard at http://nnw.fm/o6dkX SRAX CEO and Founder Christopher Miglino joins NNW’s Stuart Smith for a review of the company’s impressive growth pattern during the past year and its goals for the future. SRAX is a digital marketing and consumer data management technology…

Netsuite Expands Commitment to Nonprofits

The NetSuite Social Impact Program Helps More Than 1,500 Nonprofits Change the World SuiteConnect -- To help nonprofits and social enterprises across the world accelerate their missions, Oracle NetSuite continues to expand the NetSuite Social Impact program. Since introducing the program in 2006, NetSuite has helped more than 1,500 nonprofits and donated more than $100 million in software. To increase its impact and help nonprofits of any size spend more of their time and resources on changing the world, NetSuite has…

SalesMail App Expands to the Recruiting and Direct Sales Industries

Smartphone App Provides Branded Video Messaging for Outreach and Relationship-Building Efforts SalesMail, a video-based smartphone app, recently expanded into the recruiting and direct sales industries after being exclusively available in the senior living and home care markets. Developed and sold by HeartLegacy, LLC, SalesMail lets users send branded, one-to-one video messages to recipients for a variety of business needs. Packed with functionality for recruiters and sales professionals, SalesMail delivers a…

BrightEdge Automates SEO with the Launch of BrightEdge Autopilot at Share19

Acquisition of New Mobile Technology Developed by Trilibis Helps Power Self-Driving SEO BrightEdge, the global leader in organic search and content performance, unveiled BrightEdge Autopilot and the deployment of the industry's first self-driving SEO technology. Made possible through a series of technology investments and targeted acquisitions, marketers can now auto-optimize mobile and fully automate the most critical and time-consuming of SEO tasks. BrightEdge Autopilot | Self-Driving SEO…

Qualtrics Introduces New Capabilities to turn Feedback into Conversations

Leveraging the Power of AI, New Smart Conversations Allow Organizations to Gain Greater Insights into Experience Data Qualtrics, the leader in experience management, announced Smart Conversations, a new way of gaining insights through artificial intelligence (AI) powered feedback flows. Built directly into the Qualtrics XM Platform, organizations can now make feedback more personalized and actionable with conversational experiences created by real-time topic and sentiment analysis from open text comments. Traditional…

The Relevancy Group releases The Relevancy Ring 2019 CDP Buyer’s Guide

Findings Indicate Close to 50% of Companies Currently Using a CDP and Seeing Significant Improvements in Business as a Result The Relevancy Group, a leading market research and advisory firm, released "The Relevancy Ring 2019 Customer Data Platform (CDP) Buyer's Guide." Leveraging their proprietary combination of customer (user) feedback with a multi-analyst assessment approach.  The 2019 CDP guide provides a quantifiable measurement of eight leading enterprise-class Customer Data Platform Providers (CDPs) including…

Former Head Of Amazon Rekognition Humphrey Chen Joins VidMob As Chief Product Officer

Seasoned Technology Leader to Focus on Advancing VidMob's Platform for Unifying Data and Human Creativity & Oversee Newly Implemented Collaboration with MIT Institute for Data, Systems & Society VidMob, the world's leading technology platform for scalable, data-informed advertising creative announced a significant addition to its expanding product team. Nearly two months after closing a $25 million Series B financing, the company has hired Humphrey Chen as Chief Product Officer. Chen previously served as the head…

Clearbit Unveils X, the First Data-Driven Platform for B2B Marketing and Sales Teams

Thousands of Clearbit customers can now leverage their customer data together with Clearbit’s to improve online advertising, deliver de-anonymized leads to sales, and personalize their entire lead lifecycle -- from website to messaging to renewal Clearbit, a data-tools provider for thousands of business-to-business (B2B) companies, announced Clearbit X, the first data-enabled growth engine, purpose-built for both marketing and sales teams within B2B companies. X lets companies improve their customer communications with…

The Simple Marketing Strategy No Business Can Afford to Overlook in 2019

Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional marketing has transformed to digital — and word-of-mouth has transformed to online reviews. While there’s nothing wrong with continuing to make the most of old-school marketing methods if they’ve treated you well, there is something wrong if your business doesn’t adapt to the new realm of online reviews. Most businesses recognize that online reviews are important, but may not…

4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World

It’s tempting to write off malvertisers as simply an annoyance or unsophisticated criminals, but nothing could be further from the truth. Far from being crude spammers, malvertisers are sophisticated, smart, persuasive, and often more technologically savvy than many of their legitimate advertising counterparts. And they’re extremely dangerous and costly. The last IAB estimate put the cost of malvertising at just over $1 billion. In case that figure isn’t troubling enough, here are a few more reasons why you need to take…