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The Alexa Conference Names the 2019 Alexa Award Finalists

Winners to Be Revealed at The Alexa Conference, Jan. 15-17, at the Chattanooga Convention Center The Alexa Conference, presented by podcast network VoiceFirst.FM, announced the finalists of the 2019 Alexa Awards. The winners will be announced during the upcoming conference, Jan. 15-17, in Chattanooga, Tenn. "Congratulations to this year's Alexa Award finalists, all of whom demonstrate creativity and innovation, while showcasing how far voice technology has come in terms of impacting every business across every…

Interview with Megan J. Browning Kvamme, CEO, FactGem

"The industry is still exploring how AR and VR can transition from the realm of entertainment into more business-oriented applications." Tell us about your role and how you got here. What inspired you to be part of FactGem? I am CEO and Co-Founder of FactGem. My route to the technology field was definitely not typical, but thinking back, I would not have arrived here by any other path. I actually started my career in investment banking. As part of my work, I needed to sift through mountains of data, generally housed in…

Triton Digital Integrates Operative.One with the Tap Advertising Platform

Triton Digital, the leading technology provider for the global audio industry, announced that it has integrated the Operative.One Ad Management Platform from Operative, with Triton’s Tap Advertising Server to further optimize and streamline the order management process for audio publishers. @TritonDigital has integrated the Operative.One Ad Management Platform with the Tap Advertising Server to optimize order management for publishers. Through this partnership, publishers that use the Tap ad server can now manage their…

HTC VIVE Teams Up With Mozilla And AWS To Bring Dedicated Virtual Reality Web Browser To Market

New Browser Integrates Seamlessly with Amazon Sumerian to Quickly Build and Deploy Websites Within Virtual Reality HTC VIVE, the leader in room-scale Virtual Reality (VR), announced a first of its kind collaboration with Mozilla's Firefox, AWS's Amazon Sumerian, and Fidelity Investments that will enable consumers to bring VR into their everyday life by providing an immersive web browsing experience in VR. Firefox Reality will become Vive's native VR browser, providing a safe and private experience for users. To…

Rakuten Marketing Named the Leader in the Performance Marketing Industry, Winning Top Affiliate Network in Global Survey

For the eighth consecutive year, the Rakuten Marketing affiliate network has been named by mThink, publishers of Revenue+Performance magazine, as the world’s top affiliate network for providing superior strategy and technology to brands and publishers. “It is thrilling that our affiliate network continues to be recognized for its dedication to technology innovation and strategic services, that together empower advertisers and publishers to thrive in their business” Every Fall, mThink conducts the biggest research…

Wrench.Ai Integrates With Iterable To Simplify The Path To Personalization

Marketers Can Deliver Meaningful Personalization at Scale by Automating and Distilling Customer Data into Easy-To-Apply End User Insights and Preferences Marketers using Wrench.Ai’s AI-enabled platform can integrate natively within the Iterable application to deliver meaningful personalization at scale. Wrench.Ai empowers marketers to automate and distill hours of client research into easy-to-apply end user insights and personalization preferences, using deep learning and semantic analysis. The technology allows teams to…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

Synamedia Makes CES Debut, Offering Pay-TV Providers Frictionless Cloud Migration Strategies, New Revenue Opportunities

Credentials Sharing Insight Premieres Alongside Other Demos, Showcasing Synamedia's Expanded Video Security Portfolio Synamedia, the largest independent video software provider, will bring its newest solutions to CES 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly.  The company also unveiled new security software that combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators.…

Digital Domain Incubates Iconic Engine To Focus On XR Space

Digital Domain, one of the world's most innovative creators of visual effects content and immersive reality experiences, announced the formation of a new partner company—Iconic Engine—to target the extended reality (XR) content market. With the increasing availability of AR-capable devices and standalone VR headsets, Iconic Engine will lead the charge in further developing, growing and harnessing the ever-evolving possibilities that XR brings. Digital Domain executive Amit Chopra will spearhead the new company, alongside…

Marketing Technology Primer on “What is Sentiment Analysis”

This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry A lot has changed in the way brands market their products to their customers. However, the biggest challenge continues to haunt every marketer even in the New Year — Do I know the exact emotion or sentiment of my buyers’ group? To answer that, marketing teams are hugely focused at relying on the current crop of Marketing Technologies for Sentiment Analysis. A Quick Overview of Sentiment Analysis…

Prediction Series 2019: Interview with Kerry Bianchi, President and CEO, Visto

How can businesses up their customer engagement game in 2019? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the relationship in the end. What were the AdTech…

From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019

Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, and, well, Amazon, have made the landscape more perilous than ever for enterprise brands. Many enterprise brands have chosen to pursue a digital transformation strategy to elevate customer experience and improve competitive execution. A major tenet of this strategy is to move customers from face-to-face or human-assisted engagements to primarily mobile- and digital-led…

Prediction Series 2019: Interview with Brad Rukstales, CEO and President, Cogensia

Tell us about your journey in technology and how you arrived at Cogensia. I grew up on the MAR side of MarTech, in the world of third-party data, predictive analytics, and consulting. I have worked for marketing consulting firms, list and data companies, and advertising agencies before starting Cogensia’s parent company in 2002. My focus has always been to help marketers make smarter decisions through the use of insight and data, whether that is statistical modelling, Machine Learning, segmentation, or data consolidation…

PERQ Appoints Amy Peck as VP Marketing Cloud Solutions

Peck Will Lead Innovative New Home Furnishings Division Created to Drive Even More Engagement Online and More Sales in Stores for PERQ’s Growing Customer Base PERQ, experts in online consumer engagement and behavior, announced the appointment of Amy Peck to the newly created role of Vice President, Marketing Cloud Solutions. Peck will lead a new marketing cloud solutions team that is focused on delivering innovative, data-driven, multi-channel marketing solutions to PERQ’s growing home furnishings customer database. PERQ’s…

Twelve Trends That Will Impact Social Media in 2019

As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019 As the year ends, we predict the twelve trends that will make a difference in how marketers leverage social media for campaigning. 1. Data Today’s entrepreneurs have realized that the success of their business depends on how well they handle data and deploy it, over social media or otherwise. No wonder then,…

How Ciena Used Interactive Marketing to Double Global Usage of Its Mobile App

Augmented and virtual reality allows products to be displayed within 3D environment There are a lot of ways technology can solve a problem — whether it’s in our everyday lives or in business. But one unexpected fix that’s making waves in the enterprise is augmented reality (AR) and virtual reality (VR). Piper Jaffray estimates that more than 500 million VR headsets could be sold by 2025. Many of those, then, are likely to be used in business settings as well. From neuroscience to workplace training to industrial…

It Costs 23% More to Advertise in Google Search Than Four Years Ago. Here’s What You Can Do About It

 Recently, Kantar Media analyzed cost per click (CPC) in US Google search ads over the last four years with an eye toward determining the most expensive keywords. The results were not surprising. Keywords pertaining to mesothelioma — the cancerous tumor that is at the center of many, high-payout asbestos-related lawsuits — topped the list, with the top 10 mesothelioma keywords averaging $185.86 per click over the last four years. To be sure, mesothelioma terms have been the most expensive Google keywords by cost per…

Achieving Marketing Success in 2019: Be Relevant, Personal and Precise

In today’s technology-driven business world, innovation has reached breakneck speed — if you are not innovating, you are falling behind. For marketers, this means there is more pressure to deliver results that can be backed by data and a greater need to quickly pivot campaigns when success is unlikely. With Gartner predicting CMOs’ budgets will increase to over 12 percent of company revenue in 2019, marketing leaders are continuing to gain new responsibilities. To remain strategic, they must have an eye toward the future…

MGID Has Achieved the TAG “Certified Against Fraud” Seal

MGID, a global pioneer in native advertising, announced that the Trustworthy Accountability Group(TAG) has granted MGID the TAG "Certified Against Fraud" Seal, recognizing MGID's compliance with the rigorous requirements of the program to combat fraudulent traffic across the digital advertising supply chain. Founded by the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB), TAG is the leading global certification program fighting…

Six Months of GDPR — How Has It Changed Business?

Before its existence, the General Data Protection Regulation (GDPR) brought about lots of fears within the circles of business owners and marketers. For customers or prospective clients, as that was their much awaited ‘triumph’ after the Facebook security breach. As we are aware that data and its privacy protection is as old as the advancing age of cyber technology, it took seven years of preparation before the new GDPR was implemented. Since then, we’ve been seeing its influence on almost everything from digital…