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Qstream Promotes Bridget Jay to Vice President of Client Services

Bridget Jay Previously Served as Director of Client Services for Qstream Qstream, makers of software that uses science, data and mobile technology to ignite sales performance, announced Bridget Jay has been promoted to Vice President of Client Services. Jay previously served as Director of Client Services for Qstream and has been integral to developing new customer success processes and programs for the company during her 4+ year tenure. As Vice President of Client Services, Jay manages a global team of consultants…

Spiceworks Study Reveals 40 Percent of Large Businesses Will Implement Intelligent Assistants or Chatbots by 2019

New Study Shows Microsoft Cortana Is the Most Commonly Used Intelligent Assistants in the Workplace Spiceworks announced the results of a new survey examining the adoption and usage of intelligent assistants and AI chatbots in the workplace. The results show that within the next 12 months, 40 percent of large businesses – those with more than 500 employees – expect to implement one or more intelligent assistants or AI chatbots on company-owned devices, compared to 25 percent of mid-size companies and 27 percent of small…

Patron Launches ICO, Riding Momentum of $15 Million Pre-Sale and Major Partnership Announcements

The Highly-Anticipated Public Sale Will Give Contributors a Chance to Support One of the Leading ICOs out of Japan Patron, a Japan-based blockchain platform for influencer marketing, has officially launched its public ICO after successfully raising $15 million (USD) in its private and pre-ICO rounds. The public ICO will run from March 27 through April 26 and begin with a 35% bonus for early-bird contributions. The highly-anticipated public sale will give contributors a chance to support one of the leading ICOs out…

GDPR: Developing a Proportionate Response

GDPR: Developing a proportionate response The ticking of the GDPR clock is getting louder, and eye-watering fines for non-compliance have captured the attention of business leaders operating in the EU. But with data playing a critical role in the revenue-generating activity, it’s important to ensure both data protection and data use requirements are met. With a considered approach, it’s possible to create a compliant environment that doesn’t put a stranglehold on marketing. Also Read: Marketers Must Move To The Beat Of…

Bit by Bit, Moving Away from Goo.gl

Last Week Google Announced That It Is Shutting Down Its URL Shortner Goo.gl. We Must Now Move to Greener Pastures, Says Competitor Bitly You must have heard that Google goo.gl URL shortener will be shut down by 13 April, in favor of dynamic links. Letting go of your favorite URL shortener is hard; imagine going back to (gasp!) sharing longish links with no way to track them and analyze them. Google announced that it will cease service for any new or anonymous users on 13 April. Yet, existing users can continue to use…

TechBytes with Flint Barrow, Chief Technology Officer, Qutee

Flint Barrow Chief Technology Officer, Qutee Qutee is branded as an intelligent discussion-platform bringing data democracy to digital communities. Though similar to Reddit, Qutee offers data analytics that can be trusted by marketers to drive their social media and influencer marketing campaigns. To better understand the core tenets of Qutee’s content management and how publishers could benefit from the marketing technologies, we spoke to the Chief Technology Officer, Flint Barrow. Tell us about your role…

Clutch Announces Leading Marketing & Advertising and IT & Business Services Companies in Boston in 2018

KoMarketing, Ladybugz Interactive Agency, BIGfish Communications, Boston Web Group, Etc, Featured in the List  of Leading Marketing and Advertising Agencies in Boston Clutch named the top Boston marketing and advertising and IT and business services companies for 2018. This list of 77 companies is a result of research conducted by Clutch, a ratings and reviews platform that evaluates thousands of marketing, design, development, and IT services firms. Also Read: Clutch Announces Leading Web Designers in Seattle and…

Interview with Eric Bisceglia, VP, Go-to-Market, Voysis

"It’s important for marketers to have a comprehensive voice strategy and understand the use cases that the different voice platforms present." Tell us about your role and how you got here. What inspired you to be part of a Voice AI company? My entire career has been focused on building products and marketing them. I cut my teeth at EMC Corporation where I spent most of my time on new product launches. At LogMeIn, I was involved in building and launching a number of the company’s new product initiatives, like join.me.…

Sustainable Brands Announces Full Conference Program for SB’18 Vancouver

Target, P&G, REI, Danone and Google among companies confirmed to showcase how brands are redesigning products and services for The Good Life  Sustainable Brands recently announced full program details for SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The conference will convene more than 3,000 senior executives, top brand strategists and leading sustainability practitioners to discover how brands can update their products and services to prepare for a changing…

Is January 1 Really the “Black Friday” of Fitness?

The more we learn about how consumers are using mobile devices, the more we see that marketing in some industries may be off the mark. For example, our recent data study on the fitness app industry shows that the cycles of interest stretch far beyond the New Year’s Day gym rush. The study, which covers 2017, and January 2018, shows that consumers are just as interested in fitness in July as they are in January, and even more so from October to December. This would seem to be an eye opener for industry marketers who look…

Tremor Video DSP Expands Marketing Team

Both Chadwick and La Rosa Will Be Located at Tremor Video DSP's New York Headquarters  Tremor Video DSP, the leading programmatic video platform, announced the appointment of Justin Chadwick as Senior Director of Marketing and Jessica La Rosa as Senior Director of Product Marketing and Sales Strategy. “We are growing our marketing team to meet the rising demand for brands that want to directly connect with viewers in the living room. Justin and Jessica’s extensive marketing backgrounds and their ability to produce results…

Digilant Bolsters Digital Advertising Veteran Team with New US CEO Raquel Rosenthal

Expands Executive Team Focused on Bringing Omni-Channel Programmatic Solutions to Brands and Agencies Digilant, a global provider of programmatic ad buying solutions and services, announced it has hired Raquel Rosenthal as Chief Executive Officer of US Operations. Rosenthal will lead client and agency strategy, as well as expand the company's capabilities and service offerings. "The addition of Raquel to the Digilant executive team is an important step for our company and a signal of our ongoing commitment to…

SendGrid Enhances API Sending Experience, Providing Customers with Email Activity & Engagement Data

SendGrid's Powerful Data Insights Help Customers Improve Email Deliverability & Optimize Campaigns for Business Growth SendGrid, a leading digital communication platform that drives engagement and growth, today announced enhancements to its API sending experience, providing customers with a comprehensive and longer, historical view of their email delivery and engagement data. SendGrid’s new email activity feed and history enable customers to easily pinpoint a specific email message and troubleshoot email delivery…

William Mills Agency Partners with TrendKite for Advanced Program Analytics

William Mills Agency Provides the TrendKite Platform as a Premium Service Offering William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, announced that it has entered into a formal relationship with TrendKite to provide comprehensive reporting capability to clients. The Austin, Texas-based company offers public relations reporting services through detailed analytics coupled with visually appealing, interactive and mobile-friendly graphics. The agency…

Gartner Recognizes Virtusa in its 2017 Magic Quadrant for CRM and Customer Experience Implementation Services

Virtusa Takes a Consulting-Led Approach in Helping Clients Use CRM/CX Solutions to Create Marketplace Differentiation Virtusa Corporation, a global provider of digital engineering and IT outsourcing services that accelerate business outcomes for its clients, announced that Gartner Inc. has positioned Virtusa in the Niche Player quadrant of the 2017 Magic Quadrant for Customer Relationship Management (CRM) and Customer Experience (CX) Implementation Services. The report, published on January 8, 2018, evaluated Virtusa…

AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital Advertising Solutions

AdTheorent's Solutions Leverage Machine Learning Technology and Cross-Channel Management Capabilities to Provide Real-Time Ad Optimization with Improved Return on Investment for Customers Based on its recent analysis of the digital advertising industry, Frost & Sullivan recognizes AdTheorent with the 2018 North American Growth Excellence Leadership Award for its suite of products that offer customers effective predictive advertising, robust cross-channel campaign management capabilities, and pragmatic advertising…

Ayuda Announces Revenue Intelligence for OOH

Ayuda Introduces New Platform to Optimize How DOOH Suppliers Manage Revenue, Beginning with Waterfalled Playback of Content from Direct and Programmatic Sales Ayuda Media Systems, an out-of-home ad tech company announced at the 2018 Digital Signage Expo that it will be demonstrating the first of many revenue-optimization- centric features that constitute the next evolution of Ayuda’s complete business operations platform for D/OOH media owners. Leveraging Ayuda’s advanced optimization algorithms, the Revenue Intelligence…

Fullscreen Hires Mary Murcko as New Sales Leader

Mary Murcko, a Veteran of Digital Marketing & Advertising, Will Help Increase Sales Fullscreen, a global leader in social-first entertainment and branded content, announced the appointment of Mary Murcko as SVP, Partnerships & Revenue. Mary brings extensive experience leading revenue growth, strategic planning, marketing, and product management for global media companies to this position. In her new role, Mary will be tasked with driving revenue and partnerships across Fullscreen’s full range of brand service…

Triggmine Unveils Revolutionary Email Marketing Tool

Artificial Intelligence Now Creates Better Email Campaigns Than Any Human Email automation SaaS company Triggmine plans to augment its adaptive email marketing tool with blockchain-enabled Smart Contract and an AI-based neural network. The new features are part of an initiative designed to grow the most intuitive AI tool for small and medium-size businesses on the market. AI to the Rescue Triggmine is an AI-based email marketing tool that is supported by most of the major e-commerce platforms. AI helps to personalize…

Hottest Trends in Social Media Marketing Technology For 2018  

In 2017, we witnessed various trends in social media marketing like the introduction of live feed, integrated video, and story features, and the growth of mobile ads. Lately, the B2B sector has become more involved in catering to the ideas of social media marketing techniques, since they deliver efficiently and have a wide reach. Also Read: Eight Ways AI Will Be Used In Marketing In 2018 Hot Trends for 2018 Mobile Chatbots Chatbots have now being programmed to think, feel and act according to a customer’s requirements.…