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TechBytes with Mykolas Rambus, General Manager at Equifax

Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax is data-driven marketing, which is a combination of capabilities that Equifax has had for many years. One capability is our credit marketing services business. Let's say you receive a credit card, home or auto financing offer in the mail or by email. You would know that as credit marketing. We also acquired a business in 2009 called IXI, which operates the IXI Network, a wealth data exchange of anonymized…

Spectrum Equity Announces Sale of Ethoca to Mastercard

Ethoca's Product Suite Adds to Mastercard's Commitment to Reduce Digital Commerce Fraud Spectrum Equity, a leading growth equity firm, is pleased to announce that the previously announced acquisition of Ethoca by Mastercard has closed. Ethoca is the leading, global provider of collaboration-based technology that enables card issuers, ecommerce merchants and online businesses to increase card acceptance, stop fraud, recover lost revenue and eliminate chargebacks from both fraud and customer disputes. Ethoca's suite of…

ServiceNow to Acquire Appsee’s In-App Mobile Analytics Platform and R&D Talent

The Deal Will Support and Strengthen ServiceNow’s Focus on Delivering Consumer Grade Mobile Experiences at Work ServiceNow, Forbes’ No. 1 World’s Most Innovative Company in 2018, announced it has signed an agreement to acquire the in-app mobile analytics platform and R&D talent of Appsee, an Israel-based application analytics platform company. With the acquisition of Appsee’s intellectual property and key Appsee talent, ServiceNow will further its mobile application and web browser strategy by adding deep user…

NetLine Corporation Releases 2019 State of B2B Content Consumption and Demand Report for Marketers

An Exclusive Look into Real Content Consumption Behavior from over Four Million Downloads on the Largest B2B Buyer Engagement Platform NetLine Corporation released its annual 2019 State of B2B Content Consumption and Demand Report for Marketers. Consolidating 12 months of first-party content consumption and demand data, the report transforms in-depth research into key takeaways, helping B2B marketers achieve lead generation success by structuring more informed and buyer-oriented content marketing programs. With nearly…

Freshworks Acquires Natero, a Leader in Customer Success Cloud Software

Acquisition Makes Freshworks the Industry's First Customer Engagement Platform to Seamlessly Connect Every Customer Touchpoint from First Web Visit to Latest Invoice Freshworks Inc., a global innovator in customer engagement software, announced it has acquired Natero, Inc., a leading customer success management software company. The acquisition gives Freshworks a SaaS platform that unifies marketing, sales, support and, now, customer success. With Natero's AI/ML-powered technology, the Freshworks platform puts actionable…

RevJet Launches Shutterstock Image Application to Streamline Digital Ad Creative Production

New Application Provides RevJet Customers Seamless Access to Shutterstock's Collection of more than 260 million Images RevJet, the only platform where Fortune 500 marketers take control of advertising experiences, announced the integration of Shutterstock's API to the RevJet AppXchange. The new app provides seamless access to Shutterstock's high-quality licensed photographs, vectors, and illustrations via the Shutterstock API, all within The RevJet Ad Experience Platform — adding to RevJet's suite of leading creative…

Video Streaming Is Best for Telecom Industries in Delivering Customer Satisfaction

Video streaming expands its lead over subscription TV service in terms of customer satisfaction, rising 1.3% to a score of 76 on the American Customer Satisfaction Index’s (ACSI ® ) 100-point scale, according to the ACSI Telecommunications Report 2018-2019. Subscription TV service sits stagnant at 62, tied with internet service providers (ISPs) for last place among all industries tracked by the ACSI. American Customer Satisfaction Index (ACSI) results for telecom 2018-2019 (Graphic: Business Wire) Among the five…

MarTech Interview with Mike Orr, Co-Founder at Grapevine6

"Marketing needs to produce valuable content but salespeople also need unique content to stand out and engage buyers in the market." How exciting is the current Social Media ecosystem today? As an engineer at heart I think this is the most exciting time for Social Media for business. We’re past the early adopters and into solving the value that unlocks mass adoption. On the consumer side the platforms are starting to deal with the problems of a maturing community – security, individual v. collective rights, and honestly…

People.ai Scoops $60 Million Series C Funding; Announces AI-based Revenue Intelligence Tool

People.ai Has Announced a New AI Solution to Help Sales, Marketing and Customer Success Teams Have Their Best Day at Work, Every Day In Marketing Technology, AI-driven tools are slowly but surely growing in prominence. Their adoption is driving Revenue Systems to deliver on Marketing, Sales and Customer Success objectives. People.ai has constantly taken steps to address the challenges in Personalization and Intent-based marketing and sales campaigns. Today, People.ai announced the launch of its latest creation, "The Wire".…

Pulse Insights Ranked a Strong Performer in Digital Voice of Customer Specialist Platforms by Independent Research Firm

Earns the Highest Possible Scores in Integrations & Data Sharing Criteria Pulse Insights LLC, a  leading SaaS solutions provider for enterprise marketers, announced that it has been named a Strong Performer in a Forrester research report published today. The Forrester Wave: Digital Voice-Of-The-Customer Specialist Platforms, Q2 2019 examines the current state of digital voice of customer feedback offerings, and evaluates the players that matter most in the space. Forrester recognized Pulse Insights for its…

Magnet360, Mindtree’s Salesforce Practice, Named a Leader in Professional Services for Salesforce Sales and Service Cloud by ISG

Company Recognized for Its Accelerators and Solutions in Consumer-Packaged Goods and Retail, Manufacturing, Financial Services and Healthcare Magnet360, the Mindtree Salesforce practice, has been named a leader in Professional Services for Salesforce Sales and Service Cloud in the US ISG Provider Lens for the Salesforce Ecosystem. This recognition is attributed to our sustained investment in Salesforce solutions as well as our ability to apply Salesforce expertise across a range of industries. The ISG Provider Lens…

Vymo Collaborates With Microsoft to Power Organizations Globally With its Intelligent Personal Assistant for Sales

Vymo has announced its collaboration with Microsoft to expand the global presence of its intelligent personal assistant for sales. The partnership will focus on enabling organizations to strengthen their Customer Relationship Management (CRM) using Artificial Intelligence (AI) capabilities and empower their sales function with predictive and actionable insights. Vymo is already powering an existing base of 85,000+ users in 50+ large global businesses across Banking, Insurance, Financial Services and Pharma sectors with…

Peach Raises the Stakes in the Americas With A+V Investment

A+V, Latin America’s leading video ad workflow company, has become a fully-fledged member of the Peach family enhancing Peach’s global capabilities and potential. Peach has raised its equity interest in the company to 75% from a minority position. Peach made an initial investment in A+V at the end of 2013 and has helped the company successfully become the number one player across Latin America. A+V is the market leader in Chile where it’s headquartered as well in Brazil, Mexico, Colombia, Peru and Ecuador.  It also…

Digital Remedy Names David Zapletal Chief Innovation & Media Officer

Advertising Solution Provider Promotes from Within to Bring Stronger Client Focus to Newly Integrated C-Suite Digital Remedy, a white-labeled ad operations and sales solution for publishers, advertisers, and agencies, announced that David Zapletal has joined the C-Suite as Chief Innovation & Media Officer a newly created position for the company. Advancing from his current role as EVP of Media Optimization at Digital Remedy, for the first time Zapletal will be fulfilling a C-Suite position interweaving media,…

Relationship-Building App ZooWho by Sean Bair to Launch This Summer

This Upcoming App Uses Technology to Grow Your Personal Relationships, Not Distance Them With the prevalence of social media in modern society, vital relationships are often reduced to little more than faces on a screen. One entrepreneur, Sean Bair, is working to combat how social media is driving apart our real world connections with others through his new app, ZooWho. ZooWho serves as a relationship-boosting tool by allowing users to record details about friends and acquaintances, such as important dates, personal…

Omar Javaid Named President of Vonage’s API Platform Group

Jay Patel Promoted to Vonage Chief Product Officer Vonage, a global business cloud communications leader, announced that Omar Javaid has been named President of the Company's API Platform Group. In this role, Omar will drive the vision and development of Vonage's communications APIs via Nexmo, the Vonage API Platform and will continue to provide strategic oversight of the Company's product portfolio. Vonage's Nexmo continues to be integral to accelerating the Company's One Vonage strategy of delivering fully integrated…

Quorum’s Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH…

Company Debuts Industry-First Companion Ad Solution at OAAA Geopath Conference Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards into a new realm of effectiveness. The company will debut its solution at the OAAA Geopath Conference in Las Vegas, May 20 – 22, showing how OOH Sales reps can easily add companion mobile and social advertising to existing physical OOH placements within their client's media plan. The…

ListenFirst’s State of Social TV Report Provides Key Insights To Boost Strategy Performance

TV Social Audience Growth up 16% in q1 2019, Social Engagement up 6% for TV Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, released its 2019 State of Social TV report with key insights into how consumers are engaging with TV properties on social media, the impact on TV arising from the changes in audience and content quality across social platforms, and the continued rise of Instagram. ListenFirst's report details the rise in Instagram Stories, fan footprint and engagement,…

DiCentral and Nippon Information and Communication Partner for Next Generation B2B Integration Needs

DiCentral Corporation, a leading innovator in supply chain management solutions and B2B integration,  announced a technology partnership agreement with Nippon Information and Communication (NI+C), a leading information technology services firm headquartered in Tokyo, Japan. The partnership will enable NI+C to enhance their current EDI capabilities to accommodate the growing demand for outsourced B2B integration and supply chain automation. NI+C was established in 1985 as a joint venture between NTT Corporation and IBM…

SpotX and Jukin Media Partner for Success in CTV Monetization

Jukin Media Successfully Scales Digital Linear Programming Business with Surge into Connected TV SpotX, the leading global video advertising and monetization platform, announced results from a new partnership with Jukin Media, the global digital media company and owner/ operator of multimedia entertainment brands People Are Awesome, FailArmy, The Pet Collective, and others. By serving as the largest contributor to the programmatic monetization of Jukin Media's ad-supported linear streaming channels and connecting…