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William Mills Agency Partners with TrendKite for Advanced Program Analytics

William Mills Agency Provides the TrendKite Platform as a Premium Service Offering William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, announced that it has entered into a formal relationship with TrendKite to provide comprehensive reporting capability to clients. The Austin, Texas-based company offers public relations reporting services through detailed analytics coupled with visually appealing, interactive and mobile-friendly graphics. The agency…

Gartner Recognizes Virtusa in its 2017 Magic Quadrant for CRM and Customer Experience Implementation Services

Virtusa Takes a Consulting-Led Approach in Helping Clients Use CRM/CX Solutions to Create Marketplace Differentiation Virtusa Corporation, a global provider of digital engineering and IT outsourcing services that accelerate business outcomes for its clients, announced that Gartner Inc. has positioned Virtusa in the Niche Player quadrant of the 2017 Magic Quadrant for Customer Relationship Management (CRM) and Customer Experience (CX) Implementation Services. The report, published on January 8, 2018, evaluated Virtusa…

AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital Advertising Solutions

AdTheorent's Solutions Leverage Machine Learning Technology and Cross-Channel Management Capabilities to Provide Real-Time Ad Optimization with Improved Return on Investment for Customers Based on its recent analysis of the digital advertising industry, Frost & Sullivan recognizes AdTheorent with the 2018 North American Growth Excellence Leadership Award for its suite of products that offer customers effective predictive advertising, robust cross-channel campaign management capabilities, and pragmatic advertising…

Ayuda Announces Revenue Intelligence for OOH

Ayuda Introduces New Platform to Optimize How DOOH Suppliers Manage Revenue, Beginning with Waterfalled Playback of Content from Direct and Programmatic Sales Ayuda Media Systems, an out-of-home ad tech company announced at the 2018 Digital Signage Expo that it will be demonstrating the first of many revenue-optimization- centric features that constitute the next evolution of Ayuda’s complete business operations platform for D/OOH media owners. Leveraging Ayuda’s advanced optimization algorithms, the Revenue Intelligence…

Fullscreen Hires Mary Murcko as New Sales Leader

Mary Murcko, a Veteran of Digital Marketing & Advertising, Will Help Increase Sales Fullscreen, a global leader in social-first entertainment and branded content, announced the appointment of Mary Murcko as SVP, Partnerships & Revenue. Mary brings extensive experience leading revenue growth, strategic planning, marketing, and product management for global media companies to this position. In her new role, Mary will be tasked with driving revenue and partnerships across Fullscreen’s full range of brand service…

Triggmine Unveils Revolutionary Email Marketing Tool

Artificial Intelligence Now Creates Better Email Campaigns Than Any Human Email automation SaaS company Triggmine plans to augment its adaptive email marketing tool with blockchain-enabled Smart Contract and an AI-based neural network. The new features are part of an initiative designed to grow the most intuitive AI tool for small and medium-size businesses on the market. AI to the Rescue Triggmine is an AI-based email marketing tool that is supported by most of the major e-commerce platforms. AI helps to personalize…

Hottest Trends in Social Media Marketing Technology For 2018  

In 2017, we witnessed various trends in social media marketing like the introduction of live feed, integrated video, and story features, and the growth of mobile ads. Lately, the B2B sector has become more involved in catering to the ideas of social media marketing techniques, since they deliver efficiently and have a wide reach. Also Read: Eight Ways AI Will Be Used In Marketing In 2018 Hot Trends for 2018 Mobile Chatbots Chatbots have now being programmed to think, feel and act according to a customer’s requirements.…

Kloudless Raises $6 Million Series A Funding to Connect the Enterprise

Kloudless' Unified APIs Enable Developers to Code Once and Connect Their Applications to Several Software Services Kloudless, the enterprise integrations solution for developer and product teams, announced a $6 million Series A funding led by Aspect Ventures, with participation by Bow Capital, Alibaba Taiwan Entrepreneurs Fund, Heavybit and Ajay Shah, joining earlier investors Tim Draper and David Sacks. The company has now raised $8 million in total capital. Kloudless' unified APIs enable developers to code once to…

The State Of Play With OTT Sports Streaming

The starting whistle has blown, the spectators are watching eagerly, and a major metaphorical match has just kicked off in the world of media. Battling it out are the biggest ‘Over The Top’ (OTT) media streaming services, and sat on the sidelines, plugged into the wall and gathering dust, is cable TV. The prize at stake? The attention and subscriptions of millions of viewers, all tuning in to watch live coverage of sports. With OTT sports streaming already racing ahead as an area of growth, it’s time to take a look at…

S4M Granted Continued MRC Accreditation for Post-Click Measurements

With the Latest MRC Accreditation, S4M Remains the Only Mobile Actor Today Accredited by MRC for Post-Click Measurements S4M (Success for Mobile), a leading mobile programmatic technology, announced about its renewed Media Rating Council (MRC) accreditation for HTML5 mobile web and in application display and rich media Served Impressions, Clicks, and post-click metrics including Installs, Opens, and Landings. Now, the company remains the only platform accredited by MRC for app installs and opens and continues to advocate…

Playwire Launches New Complete Monetization Platform to Seamlessly Connect Publishers and Advertisers

All-Inclusive Digital Media Platform Debuts Along with New Dedicated Website Playwire, the largest online representation firm for reaching gaming and entertainment enthusiasts online, announced the creation of their Complete Monetization Platform (CMP), an all-inclusive solution for mid-market digital publishers. The platform combines brand-new features and technology along with a few legacy ones. The purpose of the Complete Monetization Platform is to connect publishers and advertisers through, what Playwire has…

Conversica Wins 2018 Awards for Applying Conversational AI to Automotive Customer Acquisition and Retention

Company Recognized with Two AWA Awards for Its Artificial Intelligence-Powered Automotive Sales and Service Assistants Conversica, the leader in conversational AI for business and the only provider of AI-based lead engagement software for automotive dealers, was recognized with two Automotive Website Awards (AWAs), for automating sales processes and delivering an exceptional fixed operations solution, by industry research firm PCG at the 2018 National Automotive Dealers Association (NADA) Show. In recognizing…

Altify Announces Altify Relationship Map Live App for the Quip Platform

Altify and Salesforce Customers Can Now Visualize Their Key Account Contacts to Build Relationships with the Right People and Win the Deals Altify, the digital sales transformation software company, unveiled the Altify Relationship Map Live App for the Quip Platform, available on the Salesforce AppExchange, the world’s leading enterprise cloud marketplace. Altify brings people, power, influence, and reporting relationships to life in the Live App, making it easy to compile account summaries and executive briefings and…

Announcing the Winners of the 2018 Iterable Growth Marketing Awards

Finalists of the 2018 Growth Marketing Awards to be Honored at Activate on April 3 at the San Francisco St. Regis Iterable, the growth marketing platform that powers true omnichannel relevance at scale, recently announced the winners of its 2018 Growth Marketing Awards. These awards were open to submissions from all companies that leverage Iterable to power personalized communications at scale. Here are the winners of each category: Growth Marketing Team of the Year: Box As a cloud content management platform, Box…

TechBytes with Patrick Welch, President and COO, Bigtincan

Patrick Welch President and COO, Bigtincan Sales Enablement is a sector of the martech universe that grown by leaps and bounds in the last few years. Bigtincan recently unveiled Bigtincan Hub, an AI-driven Sales Enablement Automation Platform. We spoke to Patrick Welch, President and COO, Bigtincan to understand how their product helps users achieve better ROI. Tell us about your role and how you got here? What inspired you to be a part of a sales enablement company and Bigtincan specifically? As the…

SXSW: Mobile Video, YouTube, Facebook – 3 Data-Driven Takeaways

Though its overall influence has waned over the years, SXSW still spotlights some of the biggest trends and challenges in digital advertising and media. 2018 was no different. From brand safety and transparency to Facebook and mobile video, Austin was a hotbed for discussing problems and predicting how we can fix them. But what I found interesting was how central data was in each conversation. With that in mind, here are three data-driven takeaways out of SXSW, based on what I saw and heard. The Surge in Mobile Video…

Snappy Kraken Announces New Video Production Services to Enhance Marketing Outcomes for Financial Professionals

Advisors Who Add Quality Video Content to Their Digital Communications Strategy See the Results Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, recently announced an affordable, professional video production service for financial advisors. In addition to producing studio-quality videos for advisory firms, Snappy Kraken’s video production team is now available for on-location shoots at financial services conferences and/or advisory firm office…

Cisco Announces New Chief Sales and Marketing Officer and New Chief Customer Experience Officer

Gerri Elliott and Maria Martinez Join Cisco  Cisco announced that Gerri Elliott has been named Executive Vice President and Chief Sales and Marketing Officer, and Maria Martinez will serve as the company's Executive Vice President and Chief Customer Experience Officer. Elliott and Martinez will join Cisco's executive leadership team and serve as executive officers of the company. Also Read: Need for Data Orchestration for Contextualizing Customer Experience New EVP and Chief Sales and Marketing Officer As chief…

Interview with Thom Gruhler, CEO And Founder at Fjuri

"Brands that leverage data, analytics, and AI to better understand customer needs and reduce the lag between insight and action are going to win out over those who don’t."Tell us about your role at Fjuri and how you got here. The launch of Fjuri was directly shaped by my experience working as a CMO at Microsoft, and prior to that as marketing leader with global brands. The challenges companies face in applying data to improve the customer experience are real. I knew if I was experiencing these challenges at Microsoft,…

Quincy Media Deploys Avid’s Story-centric TV News Workflow Across 14 U.S. Markets

Broadcaster Accelerates News Production with Remote Collaboration Based on Avid MediaCentral Avid, a leading global media technology provider for the creation, distribution and monetization of media assets for global media organizations, enterprise users and individual creative professionals, announced that Quincy Media has adopted Avid’s end-to-end story-centric workflow. Powered by MediaCentral, the new workflow facilitates remote collaboration for journalists and news teams across multiple Quincy television stations,…