Genesys Returns to Toronto for 7th Annual Tech and Customer Experience Summit

Join Innovative Industry Leaders to Discuss the Impact of Artificial Intelligence on the Rapidly Evolving Future of the Customer Journey Genesys, the global leader in omnichannel customer experience and contact center solutions, invites Greater Toronto Area tech enthusiasts, students, developers, product managers, UI/UX designers and customer experience experts to attend the seventh annual Toronto Tech Summit. Taking place Friday, May 24, the event brings together Canada's most forward-thinking leaders to discuss the…

Unravel Data Introduces the Industry’s First AI-Powered Cloud Platform Operations and Workload Migration Solution for Data Applications

Unravel Delivers New AI-powered and Unified Performance Optimization for Planning, Migrating, and Managing Modern Data Applications on AWS, Azure and Google Cloud Platforms Unravel Data, the only data operations platform providing full-stack visibility and AI-powered recommendations to drive more reliable performance in modern data applications, announced a new portfolio of capabilities that help customers plan, migrate, and manage modern data applications running on AWS, Microsoft Azure and Google Cloud Platform. This…

Adobe, Microsoft and LinkedIn Join Forces to Accelerate Account-Based Experiences

Adobe announced an extension of its partnership with Microsoft and a new integration with LinkedIn that will accelerate account-based experiences (ABX) through new marketing solution integrations. Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales. This will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams. This partnership will drive better…

New Adobe Advertising Cloud Capabilities Power Cross-Channel Advertising Campaigns

Adobe announced a partnership with Roku, Inc. to offer Adobe customers the ability to precisely target the large consumer audience moving to over-the-top service (OTT). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform. With a seamless activation for programmatic ad buying and access to Roku ad inventory, marketers can better scale their campaigns, manage frequency and more effectively measure success on OTT. “Adobe…

Vlocity Raises $60 Million Series C Funding to Accelerate Digital Transformation in Vertical Industries

Financing Will Fuel Rapid Growth, Accelerate Product Development and Expand Global Customer Service and Support Vlocity, Inc., a leading industry cloud software company and Forbes Cloud 100 company, announced that it secured $60 million in funding to drive digital transformation and customer experience improvements across multiple vertical industries. The Series C financing was led by Sutter Hill Ventures and Salesforce Ventures, with participation from new investor Bessemer Venture Partners and existing strategic…

TRIBE Brings Leading Content Marketplace from Down Under to the US

TRIBE, a self-serve marketplace connecting brands with micro-influencers, announced their US launch, as well as a $7.5 Million Series A funding round with multiple investors from around the globe, including Burch Creative Capital. TRIBE’s US operations will be headquartered at One World Trade Center in Manhattan and will be overseen by the company’s CEO, Anthony Svirskis. The company has additional offices in Sydney, Melbourne, Manila and London, with over 70 global employees. “With TRIBE we’re finally seeing influencer…

Applicaster Secures $20 Million Growth Funding After Breakthrough 2018

In the Last Year, the Company Has Achieved 100 Percent Growth in Annual Recurring Revenue Applicaster, the company simplifying the production, delivery and maintenance of direct-to-consumer media applications, announced a $20 Million growth round of funding, alongside the strategic appointment of key executives. The funding round, led by Viola Growth and backed by further investment from 83 North, Pitango, Saban Ventures, and Planven Investments, will be used to expand the company’s global presence and product capabilities,…

Adomni Launches First-Of-Its-Kind Platform Providing Audience Analytics for Digital Out-Of-Home Advertisers

Newly Updated Digital Out-Of-Home Platform Includes Insights into Audience Behavior to Deliver Targeted and Effective Campaign Results Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising, announced a first-of-its-kind update to its platform: the ability to buy DOOH ads based on audience. The new feature gives advertisers the ability to spend campaign dollars more effectively and target their audience based on behaviors. Prior to this update, the DOOH ads were primarily sold based on…

Group IMD & Honeycomb Rebrand as Peach

Group IMD & Honeycomb, global market leaders in the fast-moving advertising technology sector have rebranded as Peach. Building upon two decades of expertise creating technology to optimise video advertising workflows, the rebrand marks the company’s increased focus on innovation for digital media, enabling video ad delivery to any screen, anywhere, anytime — and helping clients seize new opportunities across TV and digital advertising. Peach automates processes so video advertising can be sourced, checked,…

Wayin Partners With Adobe To Collect Zero-Party Data Through Interactive Experiences

Wayin Becomes Business Tier Partner in Adobe Exchange Partner Program to Enable Non-Technical Marketers to Quickly Create Interactive Marketing Experiences That Collect Zero-Party Data and Drive Personalized Engagement Wayin, the Zero-Party Data Platform, announced that it has become a Business Tier partner in the Adobe Exchange Partner Program. The modern marketer has to find the balance between consumer demand for increased privacy and tightened data controls, and an expectation for better personalization,…

New Research from Fresh Relevance Reveals Retailers Might Be Losing Sales with a Lack of Ratings and Customer Reviews

New research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product ratings and review information consistently. Nearly two thirds (61%) of UK consumers base their purchase considerations on detailed reviews from other customers and 56% on product star ratings, yet just 20% of the fashion retailers surveyed are actually providing this information. The study combines consumer research conducted by One Poll, as well as analysis of the social…

ThoughtSpot Selects People.ai’s Powerful Revenue Intelligence System To Increase Campaign ROI for all ABM Activities

People.ai, creators of the only Revenue Intelligence System powered by AI, announced that ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, has chosen People.ai to deliver insights across all their go-to-market activity data, enabling them to solve the problem of campaign attribution and increase campaign ROI. Millions of dollars have been invested in CRM tools with the hope of realizing ROI around better visibility, productivity, increased pipeline and customer engagement. The truth is data…

Key in 2019 Business Development? Partnerships

As we dive into 2019, there’s no question that the MarTech industry will continue to grow. The Moore Stephens 2018 MarTech Report values the global Marketing Technology market at an estimated $100 billion. And the same report predicts that enterprises will continue to increase budget allocation to MarTech. So it’s safe to say that the ROI is seen, appreciated and valued. But the real question is: Which portion of the industry will see — and drive — the most growth? Without a doubt, it’s partnerships. Defining Partnerships…

Integrate and Marketo Enable B2B Marketers to Accelerate Revenue

Integrate Becomes a Marketo Launchpoint Partner to Help Joint Customers Increase Pipeline, Improve Lead-To-Opportunity Rates and Reduce Customer Acquisition Costs At Adobe Summit – The Digital Experience Conference, Integrate, a leader in B2B demand orchestration, announced it has expanded its collaboration with Marketo, an Adobe company, to help joint customers drive engagement with prospects and customers more effectively and accelerate revenue. B2B marketers that use Integrate and Marketo together can automate lead…

Thinking Ahead: Horizon Consumer Science Celebrates 25th Anniversary

'We Were Doing Data Science Long Before They Came up with a Name for It.' - Dr. Ian L. Cesa, Founder and President, Horizon Consumer Science Horizon Consumer Science has got market research down to a science. For 25 years, Horizon has been focused on what most of the market research industry has not – getting the right answers to the important questions their clients have. From an office in downtown Los Angeles with a staff of one when he founded the company in 1994, Dr. Ian L. Cesa has grown Horizon into a…

Madison Logic Showcases New Journey Acceleration Solution

Madison Logic, a leading global account-based marketing (ABM) platform, will exhibit at the annual Adobe Summit from March. At the conference, the company will demo its new solution, Madison Logic’s Journey Acceleration, launched in February and now available to the Adobe ecosystem through LaunchPoint by Marketo, an Adobe company. "Through our integration with Marketo, Madison Logic gives marketers unprecedented visibility into how target accounts are engaging with marketing, providing the increased ability for sales to…

MarTech Interview with Mike Seiman, CEO, Digital Remedy

"Being technology-vendor agnostic allows for the experience of integrating data and analytics into our tools, for the automation of buying media to be more frictionless than it typically would be." Tell us about your role and journey into digital asset efficiency? What made you start Digital Remedy? In 1994, I was fortunate to work with computers. In 1996, I started blogging, which lead to the creation of our first ad network in 1997. My philosophy has always been that if I hire better people around me, continue my…

Why Payments Innovator, FreedomPay, Thinks Modern Data Architecture is a ‘Game Changer’ for Merchants

Payments Innovator, FreedomPay, the global leader in secure commerce technology for lodging, retail, restaurants, stadiums and other hospitality merchants, announced the publication of a new report entitled Personalization and Digital Identity: The Keys to Unlock Loyalty. The analysis takes an in-depth look at customer loyalty and the importance of having the right digital data architecture for next generation connected commerce. According to the new report, FreedomPay argues that loyalty interaction is changing and…

Voices.com and Jargon Partner to Localize Alexa Skills

Voices.com and Jargon to Help Brands Go Global in a Voice-First World Voices.com, the online marketplace where brand managers and marketers discover, audition and hire professional voice actors has partnered with Jargon.com, the leading conversation platform for voice assistant applications. Bringing Jargon’s ability to localize voice applications together with Voices.com’s offering of the deepest and most diverse marketplace for voice actors, this partnership will enable the two companies to assist brands in solving…

Branch Announces New Client Relationship: Adobe Creative Cloud

Branch's Best-In-Class Deep Linking and Attribution Services to Deliver Better Customer Experiences and Measurement Across Adobe Creative Cloud Branch announced the signing of a formal two-year relationship with Adobe. Branch will provide its deep linking and attribution platform across Adobe Creative Cloud, including  Adobe Lightroom, Adobe Photoshop, Adobe Rush, Adobe Spark, Adobe XD, and the Adobe Creative Cloud Desktop App Manager. The relationship also includes Adobe Scan and Adobe Acrobat Reader, within Adobe…