Anodot Expands Globally, Adds Andy Fenselau As New CMO

Following Massive Customer and Sales Momentum, Anodot Brings on Andy Fenselau and Amit Levi to Help Accelerate Its Global Ramp Anodot, the AI-powered analytics company, announced that it has appointed Andy Fenselau as Chief Marketing Officer, based in the company's Silicon Valley headquarters and Amit Levi as the VP Head of Product, based in the Israel offices. This is the next step in Anodot's hyper-growth trajectory following a recent $23 million round of funding. Fenselau previously led strategy, marketing…

Cloudwords Launches the Cloudwords Marketplace

Industry's First Localization Software Exchange Platform Readies the Market for Big Changes Cloudwords Inc., the leading Marketing Globalization Platform, announced the Cloudwords Marketplace, the industry's first localization software exchange designed specifically for marketing organizations to have one single exchange platform for their integrated solutions. The platform allows marketers and their organizations to make faster, more informed decisions that will ultimately increase their bottom line.…

60% of Enterprise Marketers Set To Use Artificial Intelligence (AI) in Content Marketing Strategy This Year

Over 500 Surveyed Marketers Provide Insight on AI-Adoption Tipping Point, with Key Benefits Aligned Around Personalization and Customer Experience A new survey released by BrightEdge, the leader in enterprise SEO and content performance marketing, reveals marketers have become more receptive to the adoption of artificial intelligence technologies, such as machine learning, and their capabilities to deliver better customer experience and marketing performance. In its second annual "Future of Marketing" survey, BrightEdge…

Velocify LeadManager SMS Texting Arrives in a New Avatar for Agile Sales Teams

Ellie Mae Sets a New Standard for Powerful Mobile Communications Integrated into a Centralized Lead Management Solution Ellie Mae, a leading cloud-based platform provider, has unveiled a completely redesigned Velocify LeadManager SMS texting functionality that provides a seamless and simple way to send automated and individual texts to mobile phones from within the solution. Velocify LeadManager SMS texting empowers sales professionals with the combined strength of integrated individual and bulk messaging and the…

Conga to Acquire Octiv to Accelerate Intelligent Document Automation Capabilities

The Acquisition Will Complement Conga's Product Portfolio with Expertise in Web-Based Document Creation, Delivery, and Collaboration Just days ahead of the annual Conga Connect event, Conga, the global leader in Intelligent Document Automation, has announced that it has entered into an agreement to acquire Octiv, an industry-leading provider of web-based document solutions. As a Salesforce Platinum ISV Partner, Conga is committed to providing its customers with enterprise-grade infrastructure, security, and solutions.…

Adobe Advertising Cloud Search Unveiled for Simplified Search Advertising

Updated UI and AI Features Powered by Adobe Sensei To Boost ROI for Advertisers Adobe has introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and AI to address the challenges in Search Advertising. Part of the Adobe Experience Cloud, the offering is designed to save time and increase ROI for advertisers. Recommended Read: Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences Search advertisers face increased complexity in planning and optimizing…

Rubicon Project Now Offers Programmatic Guaranteed Buying Marketplace to Third-Party DSPs

Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project, the Global Exchange for Advertising, has announced that it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying. Rubicon Project is the only third-party exchange to currently offering programmatic guaranteed buying for all deal types…

Interview with Nadjya Ghausi, VP, Marketing, Prezi

"When it comes to MarTech tools, It is less about “state of the art” and more about “is this tool going to give me results and will the tool increase ROI?” We ask “what unique purpose does it address?” and “how does it integrate with stack we already have?” "Tell us about your role and how you got here. What inspired you to be a part of the Prezi team? In my role as Vice President of Marketing at Prezi, I oversee the marketing team including Brand, Demand Generation, International, Product Marketing, and Marketing Ops.…

Speakeasy AI Releases The World’s First and Only Active Listening Pilot

Speakeasy AI, the world's first and only provider of Speech-to-Intent solutions, today announced its revolutionary, low barrier to entry Active Listening Pilot. The pilot process enables customers to utilize Speakeasy AI's Speech-to-Intent solution to connect to real-time audio streams within IVR or other voice channels to truly understand customer intent. The pilot provides real-time vision into what customers are asking, allowing enterprises to know how its customers are already interacting with its business utilizing AI.…

180byTwo LOCi Account-Based Audiences Unveiled as an Industry-First Location-Based ABM Solution

180byTwo LOCi ABM Audiences Deliver Resolution, Insights and Activation Through DAAS Partners Lotame, LiveRamp and adsquare In a major push to the ABM ecosystem, 180byTwo, a leader in Audience Solutions, has announced the launch of its next-generation Audience Solution Product “Location Based ABM”, helping Account Based Marketers reach key accounts across the ecosystems programmatic channels. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As 180byTwo LOCi ABM Audiences are now…

Now, You Have LiveRamp IdentityLink for TV

LiveRamp IdentityLink for Television Is Aimed at Transforming The World's Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based Marketing at Scale in $224 Billion Television Industry LiveRamp, a leading provider of Omnichannel Identity Resolution and a MarTech RADAR 150 Company, announced the extension of its IdentityLink™ platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media…

Dynamic Yield Partners with ResponseTap to Create Engaging, Personalized Call Center Experiences

Partnership Between Dynamic Yield and ResponseTap  Creates Cohesive Customer Journey Across Web, Apps, Email and Now Phone Dynamic Yield, a leading Omnichannel Personalization technology stack and ResponseTap, Europe’s leading Call Intelligence platform, today announced a partnership that will allow brands to sync call center sessions to the rest of a user’s online experience. At the time of this announcement, Colton Perry, VP Channel at Dynamic Yield, said, "While digital and self-service continues to grow,…

Location is Most Important When it Comes to Digital Marketing

One of the largest names in banking, JPMorgan Chase, got really smart about programmatic advertising last year. They realized that only 3% of websites they were placing ads on were leading to activity beyond impressions. They were spending advertising dollars on roughly 400,000 websites, and right now they’re spending money on just 5,000 websites. Is this impacting their results? No. Their performance did not change at all. You are probably thinking, “What?!” JPMorgan Chase learned what many companies are learning the hard…

Movable Ink and Persado Partner to Build AI-Powered Personalized Content Engagements

Movable Ink and Persado Unite the Power of Precise Language and Emotion with Real-Time Content Testing and Optimization Movable Ink, a leading intelligent content platform, and Persado, a leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate…

S4M Co-founder Stanislas Coignard Takes Over As US CEO to Focus On US Expansion

Previously Chief Strategy Officer, Stanislas Coignard Co-Founded S4M with Global CEO, Christophe Collet in 2011 S4M, mobile advertising technology experts, specializing in drive-to-store campaigns, announces moves by senior leadership for offices in the US. Stanislas Coignard, previously Chief Strategy Officer at S4M’s headquarters in Paris, France, will now take over the leadership of the company’s expansion in the Americas as US CEO. Coignard co-founded S4M with Global CEO, Christophe Collet in 2011 and has been…

[24]7.ai Removes Time, Cost and Risk Barriers to Chatbot Deployment

Industry-First Fixed Price Offer Empowers Companies to Deploy an Enterprise-Ready AI Virtual Agent in Just 60 Days 7.ai, a global leader in intent-driven customer experience solutions, announced the industry's first ever fixed price offer that empowers large companies to deploy enterprise-ready chatbots in just 60 days. Now, large companies in any industry can provide better customer service while saving money, whether their customers engage with them via voice or digital channels. The offer eliminates barriers to AI and…

Asia-Pacific Marketers Focused on AI and Digital Skills, Says Adobe’s 2018 Digital Trends Report

Adobe's 2018 Digital Trends Report Found That Globally, Top-Performing Companies Are More Than Twice as Likely to Be Using AI for Marketing Adobe and Econsultancy have released the Digital Intelligence Briefing: 2018 Digital Trends report, which provides insights into the state of digital marketing and the trends shaping the industry. This year's report uncovers distinct differences between Asia-Pacific (APAC) marketers and their North American and European counterparts, particularly with regards to adoption of artificial…

Toluna Announces Global Growth Driven by Continued Digital Innovations

Toluna's Growth Is Underpinned by a Vision to Transform and Expand The Market Research Industry Toluna, a leading provider of on-demand, consumer insights, announced several significant business milestones recently, The announcements included double-digit revenue growth, year-over-year, driven by more than 40% percent revenue growth from its leading on-demand, automated consumer insights platform. The company further cemented its growth with the acquisition of KuRunData by parent company ITWP in January 2018, boosting its…

Sellics Launches Amazon Vendor Optimization Software for Brands

Sellics Vendor Edition Software Enables Brands to Perform Amazon SEO, Optimize Amazon Marketing Services (AMS) Campaigns to See Increased ROI Sellics, the leading All-in-One Amazon software tool for third-party sellers, has released Vendor Edition, the first Amazon optimization platform developed for vendors selling wholesale to Amazon. Sellics' Vendor Edition software enables brands to optimize for Amazon search marketing ('Amazon SEO'), automate Amazon Marketing Services (AMS) ad campaigns, manage customer reviews, and…

TechBytes with Zackary Cantor, Director, Decision Sciences, GlobalWide Media

Zackary Cantor Director, Decision Sciences, GlobalWide Media As audience-based advertising strategies continue to draw a sizeable amount of ad dollars into the tech industry, the definitions of “Digital Transformation’ and “Digital Innovation” have begun to converge for businesses. Brands are now focusing on creating personalized ads that match up to the modern customer experience standards. To know more about the state of adtech in 2018 and the major pain points that advertisers should get rid of, we spoke to Zackary…