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Aprimo Promotes Todd Rathje to Chief Customer Officer

New Position Allows for the Marketing Operations Leader to Better Focus on Global Customer Base Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced the promotion of Todd Rathje to Chief Customer Officer. Previously, Rathje served as Senior Vice President of Americas for Aprimo. “I’ve had the chance to work closely with Todd for several years and believe that he is uniquely qualified to hold this key position. Having closed deals with many of the customers Aprimo still…

Nimble Rated Small Business CRM Market Leader By Office 365 And G Suite Users, Says G2 Crowd

Users Rate Nimble Highly Based on Customer Satisfaction, Return-On-Investment, User Adoption and Ease of Implementation for Sixth Consecutive Year Nimble, the simple smart CRM for Office 365 and G Suite, announced it has been named a CRM Market Leader for small business teams, according to G2 Crowd (the world’s leading business software reviews platform). Rankings are based on verified user reviews and market presence. Nimble ROCKS! It's been named #CRM Market Leader for small business teams for the 6th time,…

OpenX Brings Programmatic Video Exchange to Japan and APAC Market

Publishers, Buyers Can Now Access Video Inventory Through Industry’s Highest Quality Marketplace OpenX, the world’s leading independent advertising technology provider, announced the launch of the company’s video marketplace in Japan and APAC following record growth in the video business in the US and Europe. Publishers and marketers in Japan and APAC can now access video inventory through the OpenX Exchange, one of the industry’s largest and highest quality programmatic advertising exchanges. “As OpenX continues to…

Seven Examples of Outstanding B2B Marketing Campaigns

MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. We spoke to MarTech insiders to know their favorite campaigns. Here are the seven picks: Salesforce Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing his favorite B2B…

Interview with Anthony Kennada, Chief Marketing Officer, Gainsight

"Too many sales and marketing organizations are focused on building a sales process that is disconnected from how prospects like to buy."Tell us about your role and journey into technology. What made you join Gainsight? I started my career as a high tech recruiter in 2008, placing software engineers with exciting startups in Silicon Valley. As it turned out, 2008 was not a good economic climate for hiring anyone. Our boutique agency folded after six months or so and I was out looking for a new job. I emailed my hiring…

Captivate and Executive Channel Network Partner to Provide Advertisers with an International Presence in the Workplace

Captivate, North America’s largest digital video office network, has formed a strategic partnership with Executive Channel Network, (ECN) the UK and Europe’s leading workplace media communication specialist. Through this partnership, Captivate and ECN provide a one-stop shop for advertisers to reach an international audience of professionals during the workday where people spend the majority of their time. This alliance provides brands with an opportunity to interact with workplace professionals in a unique…

DiscoverOrg Leads G2 Crowd’s Momentum Report for Sales Intelligence

Out of 41 solution providers included in G2 Crowd’s 2018 Momentum Report for Sales Intelligence, DiscoverOrg has received the highest Momentum Score, based on exceptional customer satisfaction and market growth, reinforcing DiscoverOrg’s position as the pacesetter in the B2B sales and marketing data industry. The new Sales Intelligence Momentum Grid from G2 Crowd showcases B2B data solutions with the highest growth trajectory based on a product’s user satisfaction, online presence, and employee headcount growth over the…

Salesforce Positioned in the Leaders Quadrant of the 2018 Magic Quadrant for CRM Lead Management

Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2018 Magic Quadrant for CRM Lead Management. Salesforce was placed for its completeness of vision and ability to execute. Salesforce Pardot enables marketing and sales teams to align better than ever with innovative lead management capabilities including AI-powered lead scoring, lead nurturing and lead routing—delivering a smarter and more personalized customer experience. Also Read: Animoto Selects…

Wildfire Systems Launches Wildlink, The First Platform for Monetizing Social Messaging and Digital Communications

Wildfire Systems, Inc. announced the launch of Wildlink, the first monetization system for social messaging and digital communications. Wildlink rewards consumers for making word-of-mouth recommendations, while driving incremental revenue for merchants and platform partners. Over 20,000 e-commerce sites are in the Wildlink network, including Hotels.com, Expedia, Nordstrom, Sephora, REI, Ticketmaster, 1-800-Flowers and Walmart. Wildfire Systems has launched Wildlink, the first platform for monetizing social messaging and…

PactSafe Launches Chat-to-Sign, Converting Live Conversations into Legally Binding Contracts

First of Its Kind Product Allows Customers to Create, Distribute and Accept Contracts in Slack and Intercom PactSafe, the workflow platform for contract acceptance, announces the launch of Chat-to-Sign, a new product of its platform that integrates with collaboration hub Slack and customer messaging platform Intercom to allow signers to accept contracts inside of chat conversations. According to recent reports, 30 percent of all agreements are currently opened from a mobile web browser. This number is much lower…

ZINFI Expands Its Partner Relationship Management Platform by Introducing Advanced Community Capabilities

ZINFI’s Newly Expanded Community Module Enables High-Performance Channel Organizations to Dynamically Communicate with Their Channel Partners Using Social and Private Collaboration Modes ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has expanded its partner relationship management (PRM) platform by introducing an expanded Community module with…

Verve Announces Exclusive Partnership with Accretive Media, Bringing the Power of Movement Science to Digital Out-Of-Home

Verve, the leading mobile platform for location-powered programmatic video and display marketing,  announces its exclusive partnership with Accretive Media, a programmatic digital out-of-home (DOOH) advertising platform. The partnership brings location-powered consumer insights, targeting, and measurement capabilities to the DOOH space, empowering brands and advertisers to reach uniquely-qualified consumer segments that take into consideration movement patterns as well as the benefit of cross-screen exposure. During a…

Top 5 Mobile Ad Tech Trends at DMEXCO 2018

The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, gathered thought leaders across the digital marketing industry under one roof. The 41,000 visitors-strong event is held annually in Germany, so the focus is both on global and European topics. This year’s motto was “Take C.A.R.E.” – a timely reminder that the digital economy is aware of users’ needs and the ad tech industry should be making a shift towards more transparent communication. With pivotal changes…

Mercanto Launches Email Personalization Platform to Help Retailers Win in the Amazon Era; Announces Integration With SendGrid

Mercanto, the world leader in AI email personalization, announced the launch of Mercanto Canvas, a platform that helps retailers better understand and communicate with their customers. "Now it's clear that Amazon aims to sell customers everything, and therefore no retailers are safe. Amazon has launched fashion, pharma, and electronics categories, and has acquired its way into groceries. From today onward, retailers must innovate at the same pace as Amazon. However, many retailers are resource-constrained and find it…

Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands

AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing AspireIQ (formerly Revfluence) announced that it would partner with Pinterest for Content Marketing. AspireIQ is one of the leaders in sourcing Influencer Marketing Platforms to brands for marketing campaigns. Brands can leverage AspireIQ' ecosystem to connect with influencers for creating exceptional marketing campaigns exclusively for Pinterest. AspireIQ will also gain access to Pinterest' campaign performance analytics…

Branding to Store Benchmark Study: On Average It Costs Just $6 to Drive a Consumer to Store

Until now there has been almost no investment in testing the returns generated by mobile advertising.  We, therefore, wanted to demonstrate the effectiveness of this channel that we were seeing in the numerous successful campaigns run on our Hawk Demand-Side Platform (DSP). To do that we chose our drive-to-store tool, ‘Branding To Store’, a powerful mobile advertising solution for retailers wanting to drive customers to their outlets and FMCG brands that need to attract consumers to stores that stock their products.…

Interview with Arndt Groth, President, Smaato

"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes a long time to integrate the acquisitions into a holistic offering."Tell us about your role and journey into technology. How did you arrive at Smaato? After spending the last couple of decades with different ad tech and media companies, joining Smaato was a natural evolution. The tech industry has shifted towards mobile-first, and that's exactly where Smaato is. I’ve always had an interest in technology,…

Bold360 by LogMeIn Wins 2018 SaaS Award for Best Customer Service & CRM Product

LogMeIn announced that its flagship intelligent customer engagement product, Bold360, was named a winner of the 2018 SaaS Awards for Best Product for Customer Services/ CRM.  This global program celebrates the best and brightest in cloud computing and Bold360 was honored for its proven ability to help businesses support their customers in truly innovative ways. The SaaS Awards is a sister program of the Cloud Awards, an international program which has been recognizing and honoring industry leaders, innovators and…

Persado Announces Persado for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Persado Platform Brings AI-Generated, Customer-Engaging Marketing Language and Deep Response Insights to Customers Persado, a leading provider of AI-generated marketing language, announced it has launched Persado for Salesforce on Salesforce AppExchange. Customers can now integrate Persado with Salesforce Marketing Cloud to generate and deploy AI-generated email messages powered by Persado’s Marketing Language Cloud that meaningfully boosts email performance and improves customer engagement. Comprised of the world’s…

Nuxeo Adds iSoftStone to Its Partner Program

Global Technology Consulting Firm Integrates the Nuxeo Content Services Platform into its Portfolio Nuxeo, the leading cloud-native Content Services Platform, announced iSoftStone, a global technology solutions and services provider, as the newest member of its partner program. iSoftStone has a proven track record of providing IT consultancy and support services to hundreds of clients across key industries such as retail, technology, telco, manufacturing, and many others. Joining the Nuxeo partner program enables…