First Data Releases Consumer Insights Study on German Consumers’ Preferred Payment Methods

63% of German Consumers Indicate They Do Not Fear Fraud or Theft When Making Card or Contactless Payments First Data, a global leader in commerce-enabling technology, released its first nationally-representative study of more than 2,000 German consumers. The study examines consumers’ preferred payment methods, as well as the key factors that influence the adoption of card and contactless payment methods, including security, accessibility and age. The findings span the entire population and compare national regions. “Our…

ThoughtSpot Partners with Alteryx to Advance Analytics with AI

New Capabilities Empower Business Users to Connect, Transform and Model Complex Data, Then Quickly Find Insights Through Search and AI ThoughtSpot, the leader in search and AI-driven analytics, announced a new partnership with Alteryx, Inc., revolutionizing business through data science and analytics, to simplify the entire data pipeline for business users, from data preparation through insight generation. Business users can leverage the Alteryx Platform to perform advanced analytics, and then find insights and answer…

A Majority of Developers to Join the Hibe Social Network for Mobile Apps

More Than 75% of Developers to Use the Hibe Platform to Address Adoption, Retention and Monetization Problems of Their Mobile Applications Virtual Artifacts (VA) announced they have conducted two surveys between Jan. 12-28, 2019 and Feb. 11-20, 2019 with mobile applications developers about its flagship platform Hibe, a social network for mobile apps that allows different applications to "friend" each other in order to enable their users to interact with each other. The goal of the first survey was to validate their…

Vibes Ranks No. 1 on the 2018 Smarties Business Impact Index

Vibes Recognized for Driving Business Outcomes at the MMA Impact NY 2019 Conference Vibes, a mobile marketing leader, announced it was recognized as a frontrunner of the 2018 Mobile Marketing Association's Smarties Business Impact Index at the MMA Impact NY 2019 conference, taking place last week. Vibes scored highest in the North American region in the Enabling Technologies category. The MMA Smarties Business Index ranks the industry's top marketing teams and creative talent driving business impact through the power of…

AdColony Receives TAG Certified Against Fraud Recertification, Continues Commitment To Fight In-App Ad Fraud

Trustworthy Accountability Group (TAG) Certifies Mobile Advertising Marketplace for Second Year in a Row AdColony, the mobile performance marketplace, announced that the Trustworthy Accountability Group (TAG) has awarded the company a 2019 Certified Against Fraud seal. For the second year in a row, AdColony is part of a group of media and advertising companies that have met the stringent requirements designed to protect advertisers, publishers, technology providers and consumers from digital ad fraud. “Digital ad fraud…

MarTech Interview with Aaron Brooks, Co-Founder and Co-CEO, Vamp

"The best way to optimize influencer content is amplifying it through channels such as Facebook, Google and even OOH." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Vamp? It started quite simply by looking at influencers’ feeds and seeing aspirational content that wasn’t just high-quality and beautiful, but also much more engaging than anything brands or traditional publications were producing. I saw a lot of unleashed potential in the quality of this content and, although…

Sigmoid Delivers Next-Generation Analytical Solution ‘SigView’ to OpenX

The New Partnership Will Power Real-Time Analysis on the Industry’s Largest Independent Ad Exchange Sigmoid, a leader in real-time interactive analytics solutions for advertising technology, announced a partnership with OpenX, the world’s largest independent advertising technology provider. OpenX will be using SigView the leading real-time analysis solution from Sigmoid, as a centralized platform to conduct real-time analysis on the company’s over 60B daily auctions, without compromising speed or user experience.…

Kode With Klossy Partners with the Ad Council’s She Can STEM Campaign to Celebrate the Bright Futures of Girls in STEM

Karlie Kloss, Joined by Her Kode with Klossy Scholars, Shares Empowering Pi Day Message: If She Can STEM, so Can You The Ad Council's She Can STEM campaign has joined forces with Karlie Kloss's nonprofit organization, Kode With Klossy, to show girls how exercising their minds – using science, technology, engineering and math (STEM) – is the first step to changing the world. In a new PSA (public service advertisement), launching today to coincide with Pi Day, supermodel and entrepreneur Karlie Kloss is joined by a team of…

Innovid Promotes Ken Markus to Chief Client Officer

Leading Video and Connected TV Company Expands Products and Services in Response to Market Demand for Technology and Expertise that Deliver Personalization While Integrating Seamlessly with In-House Brand Platforms Innovid, the world’s leading video advertising platform, announced the promotion of Ken Markus to Chief Client Officer, where he will focus on partnering and supporting Innovid’s expanding client roster. As Innovid continues its rapid expansion on the heels of its $30 million funding raise from Goldman Sachs…

To Share or Not to Share? Or: How to Make your Video Ad Go Viral

Budweiser’s “Puppy Love” is one of the most viewed video ads ever (50 million in a year) because it was virally shared. The question that has baffled advertisers and analysts is, what drives sharing of digital content? New research from @USCMarshall and @UHouston researchers could guide marketers looking for more online ad shares. USC Marshall professors, Gerard J. Tellis and Deborah MacInnis, with colleagues Seshadri Tirunillai and Wayne Zhang, conducted the most comprehensive analysis to date on what types of ads are…

Innovid Accelerates Global Expansion with Appointment of Seamus Whittingham as Managing Director, EMEA

Leading Video Advertising Platform Expands Connected TV Advertising Initiatives to Meet Growing International Demand Innovid, the world’s leading video advertising platform, announced the appointment of marketing industry veteran Seamus Whittingham to lead its EMEA team as Managing Director, based out of London. In his new role, Whittingham will be focused on driving Innovid’s leadership in connected TV (CTV) advertising to support and grow the large base of global advertising brands, publishers and broadcasters in the…

Trivver Now Available on Unreal

With Trivver Now Integrated into Unreal, Monetizing Immersive Environments Has Never Been Easier Trivver announces their Software Development Kit (SDK) for Unreal Engine is now available. Trivver’s XR Ad Platform solves the challenges most commonly associated with immersive advertising with its multi-patented, unified software platform that enables companies of all sizes to easily monetize digital environments via non-disruptive advertising. Years in the making, the company has developed highly intuitive,…

XITE Launches the Ultimate Music Video Experience in the US

All-New Streaming Music Video App Now Available on Amazon Fire TV, Apple TV, Comcast X1 Xfinity and Coming Soon to Roku International music video service XITE announced the debut of the ultimate music video experience in the United States – with its all-new user and artist friendly streaming app across set-top boxes, connected devices, and smart TVs. Availability on mobile devices and tablets will follow in the second half of 2019. XITE is now on Amazon Fire TV, Apple TV, Comcast X1 Xfinity and coming soon to Roku, and…

Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities

Partnership Is Founded upon a Mutual Vision of Revolutionizing Business-To-Business (B2B) Marketing Orb Intelligence announced the public launch of their B2B Audience Targeting Solutions. The solutions combine Orb’s industry-leading international B2B data set with the largest independent identity graph, enabling marketers to build international B2B campaigns using GDPR compliant data across the digital ecosystem. “Three significant trends are driving the use of programmatic media buying by B2B marketers. They are the…

BigCommerce Launches B2B Ecommerce Initiative Targeted at Wholesalers, Manufacturers and Distributors

BigCommerce for B2B Bolsters the Ecommerce Platform’s B2B Capabilities Through Applications from Industry-Leading Partners Apruve, Brightpearl, Bundle B2b, Nextopia, punchout2Go and Shipperh BigCommerce, the leading SaaS ecommerce platform for fast-growing and established brands, announced the rollout of BigCommerce for B2B, a comprehensive suite of applications tailored specifically to accelerate the success of B2B merchants selling online. Available immediately, BigCommerce for B2B is the result of the strategic…

Adwerx Creates Customized Retargeting Digital Advertising Program For Luxury Portfolio International

Service Will Be Used to Market Many of the World's Most Luxurious Homes Adwerx, the leading provider of automated digital advertising for the real estate industry, has created a new custom-tailored program for Luxury Portfolio International to provide digital listing ads that will retarget the affluent consumers who visit properties on the LuxuryPortfolio.com website. Luxury Portfolio is the luxury division of Leading Real Estate Companies of the World and markets over 50,000 luxury properties each year. Over 200…

SPINS and The Data Council Expand Partnership, Bringing Unprecedented Health and Wellness Insight to Item Set Up

SPINS, the leading wellness-focused data technology company, and The Data Council, the leading provider of verified and standardized product data and images, announced their expanded partnership which will infuse The Data Council's IX-ONE platform with SPINS health and wellness insights, providing brands, retailers, and their partners with increased item-level transparency and completeness as well as a highly efficient one-stop integrated solution. The partnership will bring to bear a series of solutions in 2019…

VIVA Entertainment Group Finalizes Promotional Deal With Internet Giant Bidwin, Inc.

VIVA Entertainment Group, Inc., a distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription format, announced that it has executed a deal with in-app marketing company, BidWin, Inc., as part of the Company's overall strategy to increase visibility in the market place and grow its subscriber base. Under the terms of the Agreement, Viva will utilize BidWin's +200,000 in-app network for marketing and advertising initiatives which assists content creators and providers wanting to drive digital…

Dramatic Improvement in Neural Machine Translation (NMT) Cuts at Least 30% of Translation Costs for Large Enterprises

According to One Hour Translation (OHT), the World’s Largest Online Translation Agency, the Improvement in NMT Boosts Corporate Demand for Translation Services There has been a dramatic drop in the cost of translation services for major corporations in the past year and the savings amounts to at least 30%, according to One Hour Translation (OHT). The company, the world’s largest online translation agency, attributes the drop to the improved capabilities of NMT (Neural Machine Translation) technology. The downward…

Neurala Launches Brain Builder Platform to Accelerate Creation of Custom Vision AI Solutions

Neurala announced the launch of Brain Builder: an end-to-end SaaS platform to streamline the creation of custom vision AI solutions. By giving organizations an all-in-one tool for data tagging, training, deployment and analysis, Brain Builder makes custom vision AI creation more efficient and accessible for AI beginners and experts alike.  “While investments in AI have increased exponentially in recent years, a staggering 91 percent of organizations still face significant barriers to adoption, including a lack of IT…