Banner Before Header

PlaceIQ Partners With Media Horizons And Colangelo To Help Filippo Berio Brands Reach Walmart Consumers

4X+ Open Lift in Visitation Over The Open Control Group PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with response marketing agency Media Horizons and brand behaviorists Colangelo which successfully helped CPG client Filippo Berio deliver highly targeted ads to visitors of select Walmart locations that carry Filippo Berio products, effectively minimizing waste and delivering a 4.09x lift over the control group. A combination of PlaceIQ…

Unbxd Launches $10 Million Partner Fund to Accelerate AI Adoption in E-Commerce

In a bid to arm Small and Medium ecommerce companies to stay competitive with Amazon, Online Product Discovery Innovator is incentivizing SIs, Partners, and Agencies to drive quicker adoption of its Search, Browse, Recommendations and PIM products Unbxd, the online search platform of choice for leading ecommerce businesses, announced the launch of its $10 Million Partner fund to accelerate the adoption of its AI-powered ecommerce search and Product Information Management (PIM) solutions. The initiative is aimed at…

More People are Familiar with Fitbit Wearable Brand, Despite Apple Watch Dominating in Revenue

A New Survey Finds Fitbit and Apple Watch to Be the Most Well-Known Wearable Brands. While the Apple Watch Beats Fitbit in Sales, More People Are Familiar with the Fitbit Brand Because It Is Cheaper and Fitness-Centric Fitbit and Apple Watch both excel in brand recognition in the wearable market, according to a new survey by The Manifest, a business news and how-to site. Fitbit maintains greater familiarity among consumers, though, despite Apple Watch generating far more revenue. More than three-quarters of people…

Resulticks Embarks on Roadshow Tour Hosting Multiple CMO Dinners Showcasing the Value of Real-Time Customer Engagement

Business leaders and marketing professionals in Atlanta, Chicago and New York invited to attend "Real Time Conversations: A CMO Dinner" Resulticks, the world's fastest growing real-time conversation marketing solutions provider, has announced venues for its upcoming Real Time Conversations: A CMO Dinner series. Scheduled for Chicago, Atlanta and New York, the executive-level events will explore the value-driving potential of the new marketing paradigm: real-time, omnichannel marketing. The evening will include networking…

Omnicom Strengthens Its AI-Based, User-Centric Personalization Solutions By Acquiring Smart Digital

Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc., announced that it has agreed to acquire a majority stake in Smart Digital GmbH. Smart Digital is a leading consulting and marketing technology company with a proprietary AI platform and data capabilities powering real-time customer experiences.  Smart Digital's technology is able to recognize users across online digital touchpoints and deliver personalized customer interactions in…

Balto, Real-Time AI Call-Guidance Software, Raises Additional $3 Million in Seed Funding

Balto, the World's First Artificial Intelligence Software for Real-Time Call Guidance and Coaching, Announced That It Closed a $3 Million Seed Financing Round Participating in the round are OCA Ventures (co-lead), Stage Venture Partners (co-lead), Jump Capital, Cultivation Capital, SaaS Ventures, TIA Ventures, and Sandalphon Capital. This round of funding will be used to scale the organization's sales and marketing capabilities, expand headcount, and make major investments in applying A.I. to help sales teams make their…

SAP Cloud Solutions Land on Alibaba Cloud Platform in China

Alibaba Group and SAP announced that SAP S/4HANA Cloud and SAP Cloud Platform are now available on Alibaba Cloud, the data intelligence backbone of Alibaba Group in China. Chinese enterprises can now easily adopt SAP’s world-leading enterprise cloud solutions on the powerful Alibaba Cloud infrastructure. The strategic partnership between the two technology leaders provides seamless integration of world-class SaaS, PaaS and IaaS solutions. Alibaba Group and SAP also announced that they will jointly design local solutions…

CrowdFlik Announces Launch of Enterprise Solution for Patented Mobile Video Collaboration Platform

CrowdFlik for Developers offering proven mobile video content creation platform to enable businesses to quickly and seamlessly integrate within their branded user experience CrowdFlik, Inc., a leader in advanced mobile video technology, announced today that it will offer its patented mobile video collaboration and content creation platform to enterprises and developers worldwide to enable them to offer integrated fan-video creation and curation to their customers. CrowdFlik's proprietary offering is a cloud-based platform…

94% of Consumers Rely Heavily on Third-Party Digital Profile Content to Choose Retailers, According to New Study

Retailers are struggling to manage the business information and content most predictive of consumer intent and customer acquisition, according to a new study by Synup, the Intent Marketing Cloud. Synup’s The State of Retail 2019 report surveyed 837 consumers to better understand how they find, trust, and choose retail brands. It found that people in large part are leaving traditional media and websites behind, with 77% of consumers placing significant weight on a retailer’s visibility and accuracy across digital media…

Sinch Strengthens SaaS Offering with myElefant Acquisition

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire myElefant SAS for an upfront cash consideration of EUR 18.5 million with an additional cash earnout of up to EUR 3 million within two years if certain gross profit targets are met. Founded in Paris in 2010, myElefant has built a cloud-based software platform for mobile engagement using rich, interactive messaging. Its low-code design tools let businesses create immersive media…

Tsū, the Social Media Platform that Hooked Millions, Set to Relaunch

With support from Larry Krauss of Terracap, Hilco Streambank, and other seasoned business leaders, Tsū will challenge social media incumbents to provide the missing tools and platform for today's influencers Tsū Inc., the social media platform that disrupted the industry, has been acquired by seasoned business leaders with the intention of relaunching the platform. Despite being one of the fastest growing social media companies in history with 1 million registered users in the first three weeks and an impressive 3.5 million…

Slidetown Launched to Integrate Powerful Storytelling for Presentations That Engage and Persuade

Slidetown, a new firm, has been launched to help businesses incorporate remarkable storytelling into high-impact presentations. The goal of the founders, Danielle Daly Sabaris and Joni Galvao, is to simplify complex messages and manifest that simplicity in a powerful story to dramatically improve business communications and empower presenters with the tools to engage, influence and persuade their audiences. Marketing Technology News: Helsinki-based Apps and User Feedback Management Service AppFollow.io Secures $1.1…

New Mobile App for inMotion ignite Aims to Relieve Creative Directors, Project Managers, and Designers from Chasing Stakeholders for…

Reviewers Can View, Comment, and Approve Creative Assets on-the-go from a Mobile Device and Keep the Creative Process and Workflow in Motion inMotionNow, a leading provider of workflow management software for creative and marketing teams, announced it has released a new mobile app that works in tandem with the review and approval features of its flagship product, inMotion ignite. The inMotion ignite Review + Approval App for iOS enables stakeholders to review creative assets, leave feedback or comments, or approve…

The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases

Our youngest generation wields a considerable influence on household buying, new study shows Move over celebrities and micro-influencers: The youngest consumers among us just might be the hottest new influencers in town. NCSolutions, the leading company for improving advertising effectiveness for the entire CPG ecosystem, announced results from an innovative meta-study in partnership with Snap Inc., creator of Snapchat. Based on the measurement of 19 CPG Snapchat advertising campaigns across 32 brands and almost 4 billion…

Black Friday Shoppers will Ditch Brands if Retailers Don’t Meet their Performance Expectations This Year

New Quantum Metric Research Uncovers Consumer Experience Expectations and Frustrations When Shopping Online, and How Retailers Can Deliver Excellence This Black Friday Quantum Metric, the digital experience intelligence platform, released new research identifying top consumer pain points when shopping online and found that on Black Friday in particular, a slow shopping experience can be so frustrating to consumers and drive them directly to the competition. Shoppers are browsing faster and spending less time on…

SS&C to Acquire Algorithmics Assets from IBM

Acquisition to expand SS&C's risk analytics and regulatory solutions SS&C Technologies Holdings, Inc. announced it has entered into a definitive agreement to acquire certain Algorithmics and related assets from IBM. Algorithmics provides leading risk analytic products and services for the financial services industry worldwide. The addition of Algorithmics will extend SS&C's risk analytics and regulatory offering. The acquisition is expected to be completed in the fourth quarter, pending the completion of…

Smaato’s New “NextGen SDK” Built From the Ground Up by App Developers

Modular SDK Offers Open Measurement Support and In-App Header Bidding Smaato, the global in-app advertising platform, has officially announced a new software development kit (SDK) for Android and iOS that includes key features to help today’s mobile publishers and app developers maximize their revenue. The Smaato NextGen SDK was built by a team of former app developers, who have a deep understanding of the problems many publishers face when integrating an advertising SDK. With support for Open Measurement and an in-app…

Cheetah Digital Unveils Customer Engagement Suite at Signals 19

The Customer Engagement Suite Enables Marketers to Drive Revenue, Build Lasting Customer Relationships, and Deliver a Unique Value Exchange Throughout the Entire Customer Lifecycle Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the debut of its Customer Engagement Suite at Signals 19. The Customer Engagement Suite enables marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies, all based on a foundational data layer, the…

RedPoint Announces $13.5 Million Equity Raise to Accelerate Strategic Partnerships and Geographic Expansion

Led by Camden Partners, latest investment round to further fuel the company’s growth as it meets increased demand for its customer engagement solutions worldwide RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced an equity raise of $13.5 million to fuel continued geographic expansion and deepen strategic partnerships. Led by Camden Partners, the round also includes participation of existing and new investors. “Over the past three decades, it’s been a personal…

Arm Treasure Data Brings Advanced AI ML-Based Analytics to its CDP

Customer Data Platform landscape has been a busy space with maturing technologies and new innovations breaking the threshold of competitiveness every quarter. Today, it’s time for Arm Treasure Data to make the buzz. Arm Treasure Data is turning a new chapter in its Customer Data Platform with enhanced Artificial Intelligence and Machine Learning capabilities. The CDP provider has announced new product capabilities and features. These include Treasure Boxes and Custom Scripts. The new features would enable accelerate…