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IRIS.TV Hires Daniel Harrison as New Chief Revenue Officer

Daniel Harrison, an Advanced Television Leader, Will Support Growth and Global Demand for Video Personalization and Programming Platform IRIS.TV, an AI video personalization, and programming pioneer announced the appointment of Daniel Harrison as Chief Revenue Officer. Harrison will lead the global sales, marketing, and accounts teams, responsible for driving revenue growth and expanding strategic relationships with digital and advanced TV publishers, as well as deepening engagement with brands and agencies. IRIS.TV’s…

Videa’s TV Advertising Platform Gains Speed Ahead of NAB

Videa Announces New Developments to Address the Evolving Needs of Advertisers and Broadcasters Videa, an online marketplace for automated television advertising, announced new developments for its cloud-based platform, that will further advance broadcast and advertising capabilities across the local TV ecosystem. Videa’s developments and momentum, come just one week before the NAB Show in Las Vegas, where the media, entertainment and technology community will gather to discuss breakthrough solutions that are helping to…

DialogTech Deepens Integration with Adobe Experience Cloud

Enhanced Integrations with Adobe Analytics Cloud and Adobe Marketing Cloud Enable Digital Marketers to Use Call Analytics to Personalize Customer Experiences and Grow Revenue DialogTech, the world's leading provider of marketing analytics for inbound calls, announced a deepened integration with Adobe Experience Cloud that enables digital marketers to use deep, real-time insights on offline calls and conversations to drive higher-quality conversions, deliver more personalized customer experiences and grow revenue. The…

6 Effective Ways To Drive ROI On Your Landing Pages

Landing Pages are customized web pages designed for a specific purpose, and their possibilities are endless. Our job as marketers does not end with just bringing a lead to a landing page, but also includes getting them to fill out a form or take another important call-to-action. In fact, most organizations now demand to know which campaigns worked, with multi-touch attribution tools used to show what percentage of opportunities created for the sales teams were actually brought in by a marketing team’s efforts.…

Box Appoints Australia, New Zealand Leader as It Accelerates International Expansion

Former Pegasystems Managing Director, Scott Leader, Joins Box as Regional Vice President of Australia and New Zealand  Box, a leader in cloud content management, announced it has appointed a regional leader for Australia and New Zealand (ANZ). Following the launch of Box Zones and Box KeySafe Box is better placed than ever to expand into ANZ and accelerate its international growth. Also Read: Fincons Group to Showcase Cutting Edge Launches at NAB 2018 “We are on a fast trajectory and we’ve seen great…

Otavamedia Seeks Greater Control on Media Buying with New PubMatic Deal

The Subscription Deal Provides Otavamedia with Increased Transparency and Control PubMatic, the publisher-focused SSP for an open digital media future, has announced that Otavamedia, one of Finland’s largest media companies, has signed a contract to license PubMatic’s platform on a subscription basis. By licensing the technology rather than paying a percentage of revenue, Otavamedia is able to gain greater control over how it operates and could streamline its approach to doing business. Currently, Otavamedia is a leading…

Amplero to Showcase How AI Lets Brands Be Human Again at 2018 Adobe Summit

Amplero Releases Enhanced Capability to Find the Signal in the Noise of Customer Data and Provide Transparency in AI Amplero, a leader in AI Marketing (AIM), announced its newly enhanced capability to automatically discover hidden, actionable signals at a scale not humanly possible. Unveiled during this year's Adobe Summit in Las Vegas, Amplero is showcasing how its latest AIM release makes brands human again. Amplero AIM provides a transparent, unified, longitudinal view of each customer and discovers dynamic…

TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Bridget Bidlack SVP Product, Movable Ink Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, "Vendor Landscape: Personalization Solution Providers, Q3 2017", 78 percent of US online adults have chosen, recommended or paid more for a brand that has personalized an experience or service. To enable marketers with intelligent content, Movable Ink provides personalized email content solution that drives performance, increases productivity and…

Interview with Adam Blitzer, EVP And GM Sales Cloud, Salesforce

"To truly benefit from attending the ABM Innovation Summit, executives should plan to attend as many sessions as possible and take advantage of the networking opportunities."Tell us about your role and how you got here? Both during college and after I graduated, I spent time in Japan where I co-founded my first company, an early Japanese social network. I later moved on to work for a Japanese ad agency where I had great opportunities as one of the only fluent English speakers at the firm. By 2005, I moved to Atlanta where…

Kibo Appoints David Post as CEO

As the New Executive David Post to Fuel the Next Phase of Growth and Development for Omnichannel Commerce Technology Leader Kibo, the world’s leading cloud-based omnichannel commerce platform, announced David Post as its new Chief Executive Officer. He brings two decades of experience in the high technology and software space across a number of vertical industries, including transportation and logistics, real estate, and healthcare. Kibo is transforming the commerce industry through a single, omnichannel platform that…

Remesh Secures $10 Million in Series A Funding Led by General Catalyst

Remesh to Accelerate Growth and Drive New Approach to the Multi-Billion Dollar Research Industry Remesh, the software company utilizing artificial intelligence (AI) to reinvent the way organizations conduct research, announced a $10 million Series A funding round led by General Catalyst with participation from Seed Round lead investor, LionBird Ventures. A graduate of the 2015 Barclays Accelerator powered by Techstars and a member of the 2014 FlashStarts Class, Remesh is at the forefront of the next frontier of insight…

SnapLogic Announces Integration with Adobe Cloud Platform to Close the Customer Experience Gap

New Intelligent Connectors from SnapLogic Bring All Marketing Data Together in Adobe Cloud Platform for 360-Degree View of the Customer Customers are in charge when it comes to buying goods and services, and if their experience with a brand or vendor falls short, they will go elsewhere to do business. Modern marketers are keenly aware of this and require solutions that support data-driven decisions and drive engaging end-to-end customer experiences. To achieve this is imperative, organizations have acquired dozens of…

TiVo and Tru Optik Ink New Deal to Make Linear TV Viewership Data Available for OTT Targeting

Linear TV Data Across 210 National DMAs and More Than 2 Million Households Now Available Through Tru Optik's OTT Marketing Cloud TiVo Corporation, a global leader in entertainment technology,  announced a newly inked deal with Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, that will now extend TiVo’s deterministic, linear TV viewership data to the brands, agencies, and publishers that leverage Tru Optik to build audience-based campaigns across OTT…

Azuqua Unveils New Connectors for Adobe Experience Cloud at Adobe Summit 2018

Azuqua Unveils First of Many App Connectors That Enable Teams to Automate and Streamline Exceptional Digital Experiences Between Adobe Solutions and SaaS Applications Azuqua, a leader in cloud-based business automation, has announced the availability of new Azuqua connectors for Adobe Experience Cloud. The latest announcement from Adobe Summit would empower business users to create powerful integrations and workflow automation between Adobe and their other business-critical SaaS tools. Read More: Salesforce Einstein…

Ads on Top Unveils “Dynamix” Playlist Automation via API

New Integration Tools to Launch at Digital Signage Expo 2018 Dynamic, automated and responsive digital-out-of-home (DOOH) ad management can now be incorporated into any content management system, thanks to Ads on Top, the Los Angeles-based firm behind the new ad management technology. David Pal,CEO of Ads on Top announced that this new "programmatic content management as a service" API, called Dynamix by Ads on Top, will debut at the 2018 Digital Signage Expo. Also Read: AI Evolves … and Organizations that Manage…

BloomReach Extends Board to Support Global Go-To-Market Scaling

Hilarie Koplow-McAdams Joins BloomReach Board to Help Company Build on 100%+ Bookings Growth in Its Digital Experience Platform Business BloomReach, a global leader in personalized digital experiences, announced that Hilarie Koplow-McAdams has joined its board of directors. Hilarie is an enterprise software veteran who brings over three decades of operating experience at growth-stage technology companies like Salesforce, Intuit, Oracle and New Relic. BloomReach achieved significant growth in 2017, increasing…

Digital Asset Management Company, Widen, Celebrates 70 Years in Business 

Family-Owned Widen Has Reinvented Itself from a Pre-Press Services Business into a Global Tech Company that Provides Digital Asset Management Software to Leading Customers Widen, a provider of digital asset management (DAM) software, is celebrating seventy years in business. Founded in 1948, Widen is an anomaly in the software space: a family-owned plate engraving business that reinvented itself into a global technology company. Widen’s history demonstrates how companies can adapt and thrive through technological…

Bazaarvoice Launches New Solution to Deliver Powerful Personalized Shopping Experiences

Bazaarvoice Unveiled Their Latest Innovation That Delivers Highly Relevant Product Recommendations Based on Unique Shopping Data Leading network analytics provider for retailers and advertisers, Bazaarvoice, has announced its latest e-commerce innovation to help brands and retailers deliver personalized shopping experiences for their customers. Effective personalization is essential for brands and retailers to delight and convert shoppers. Bazaarvoice is making personalization solutions smarter and more powerful with…

OneTrust Announces Adobe Cloud Platform Launch Extension

New Extension Helps Simplify Consent Management for Marketers OneTrust, a global leader in enterprise privacy management software that supports compliance with data privacy regulations, today announces a new extension for Adobe Cloud Platform Launch to help simplify the European Union General Data Protection Regulation (GDPR) and ePrivacy compliance for marketers. The GDPR and ePrivacy laws define specific requirements for marketers around consent, handling cookies and other technologies, electronic communications, and…

Seismic and Eagle Investment Systems Form Strategic Alliance

Mutual Clients Will Be Able to Access Highly-Personalized and Compliant Client Content through Seismic's Leading Sales Enablement Solution Seismic, the leading global sales and marketing enablement solution for financial services, and Eagle Investment Systems LLC, a BNY Mellon company and leading provider of financial services technology, announced a strategic alliance to offer Seismic's sales enablement and content automation tools to Eagle clients. As the client experience increasingly becomes the main differentiator…