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Arm Treasure Data Brings Advanced AI ML-Based Analytics to its CDP

Customer Data Platform landscape has been a busy space with maturing technologies and new innovations breaking the threshold of competitiveness every quarter. Today, it’s time for Arm Treasure Data to make the buzz. Arm Treasure Data is turning a new chapter in its Customer Data Platform with enhanced Artificial Intelligence and Machine Learning capabilities. The CDP provider has announced new product capabilities and features. These include Treasure Boxes and Custom Scripts. The new features would enable accelerate…

Vonage Research Reveals IVR Horror Costs Businesses £130 Per Customer Each Year

54 percent of consumers believe that reaching an IVR menu when calling a business makes for a poor customer experience, leading more than half to abandon the company altogether Vonage, a global business cloud communications leader, published new research which reveals that more than half (51%) of consumers have abandoned a business altogether because they’ve reached an automated menu of options, known as Interactive Voice Response (IVR) – losing that company £130 per customer every year. The 2019 Vonage IVR survey,…

Acoustic Recognized as a Leader in Cross-Channel Campaign Management by Prominent Independent Research Firm

Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced that the company has been named as one of two Leaders in the recent evaluation, The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules), Q3 2019. Acoustic was among the seven Cross-Channel Campaign Management (CCCM) providers invited to participate in the Q3 2019 Forrester Wave™ report, which used 40 criterion to assess each company’s current offering and strategy for marketers across industries. The rigorous…

Acxiom, Dun & Bradstreet Partner to Enable Marketers to Better Understand Where Consumers’ Business and Personal Data Intersect

State-of-the-Art Work-Life Audiences provides unprecedented customer insights and expanded data points across accounts and devices Acxiom, the data and technology foundation for the world’s best marketers, and Dun & Bradstreet (D&B), the global leader in commercial data and analytics, announced Work-Life Audiences, an innovative, omnichannel solution that addresses marketers’ desire to reach and engage people in more personalized ways. Unveiled at Advertising Week New York, this innovative offering provides…

PubMatic Drives Extended Reality Advertising Through Partnership with Admix

Premium digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix. Admix aggregates inventory across games and Virtual Reality (VR)/Augmented Reality (AR) titles, making it available to buyers through PubMatic. This partnership will help marketers to take advantage of the brand advertising opportunities offered by AR and VR. Marketing Technology News: Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated…

Three More Years: Sports Interactive Extends Partnership with Bidstack Until 2022

Bidstack, the in-game advertising platform, and Sports Interactive, Sega’s world leading developer of football management simulations, have extended their multi-year partnership by a further three years; giving Bidstack exclusive rights to serve native in-game ads to the advertising inventory within Football Manager. The extension follows the success of serving relevant native in-game ads in Sports Interactive’s Football Manager 2018 and Football Manager 2019 titles, in a non intrusive, fully immersive way that does not…

Wirecard Announces New Salesforce Commerce Cloud Integration

Salesforce Commerce Cloud customers worldwide have access to the Wirecard digital Financial Commerce Platform Wirecard, a global innovation leader for digital financial technology, is driving unified commerce worldwide with a new Salesforce Commerce Cloud integration. This will enable merchants to integrate their shops with Wirecard's digital Financial Commerce Platform and provide both business customers and consumers with an optimal payment experience. Marketing Technology News: Airship Announces New EU Cloud Site…

XRHealth Partners with Allscripts to Provide Integrated Virtual Reality/Augmented Reality Platforms

Partnership Enables Medical Professionals to Prescribe and Monitor the Progress of VR/AR Therapies on Patient Health XRHealth, formerly known as VRHealth, the leader in extended reality and therapeutic applications, announced a partnership with Allscripts to provide an integrated VR/AR platform, leveraging Allscripts Open APIs. The Allscripts Developer Program partnership enables medical professionals to prescribe and monitor the progress of VR/AR therapies on patient health. XRHealth offers virtual reality and augmented…

Loyalty Programs Have Little Impact on Influencing Next Leisure Travel Booking, According to New SmarterHQ Survey

Marriott, Hilton and Southwest Airlines Lead in Having Most Loyalty Among Consumers Across the Travel and Hospitality Industry What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them. The latest consumer survey results from SmarterHQ showed that loyalty programs have only a small impact on helping travelers decide their next…

Salesforce Expands Financial Services Cloud with New Insurance Innovation–Bringing Policyholders, Insurers and Agents Together

New insurance capabilities enable insurers to reach policyholders on the channels of their choice, intelligently prioritize tasks, and build deeper relationships through more personalized customer engagement Salesforce, the global leader in CRM, announced new insurance-focused enhancements to Financial Services Cloud that enable insurers to build stronger, more personalized relationships with policyholders. As an extension to Financial Services Cloud, insurers now have a unified, 360-degree view of their…

Traackr Unveils New Influencer Discovery Capabilities to Evaluate Audience Quality and Brand Value Alignment

Influencer marketing platform debuts Audience Quality and Brand Values Match tools to help brands identify and assess influencers for campaigns that drive higher ROI Influencer fraud cost brands an estimated $1.3 billion in 2019, and the additional rise in influencer scandals has put pressure on marketers to ensure brand value alignment before collaborating. Today Traackr, a leading influencer marketing platform, announced the launch of two new discovery tools, Audience Quality and Brand Values Match, for marketers to…

Helsinki-based Apps and User Feedback Management Service AppFollow.io Secures $1.1 Million in Funding Led by Vendep Capital & RTP…

AppFollow, a Helsinki-based startup that helps businesses manage mobile apps and user feedback from all major app stores, has secured an investment of $1.1 Million The round was led by the company’s current investors — Vendep Capital and RTP Global, who have previously invested in AlphaSence, Delivery Hero, Inside Secure, Leadfeeder, Xolo and Yandex. The deal followed last year's round of $930k from Vendep Capital and continuous company growth in 2018 &  2019. This year, AppFollow doubled its ARR crossing €1M mark…

CloutHub Breaks the Mold of Social Media, Again

CloutHub just did what no other social media platform has ever done by adding a Blue Room for Democrats and a Red Room for conservatives to discuss issues with like-minded people. Meanwhile, Facebook, Google, YouTube, Twitter, and Instagram continue to face accusations of manipulating content by filtering trends, shadow banning users and de-platforming content creators. Marketing Technology News: CoreMedia Appoints Ben Mooney as New Vice President of Partner Ecosystems & Corporate Development CloutHub's original…

OneLogin Announces Winners of Customer Awards at Connect 19 Conference

Awards Recognize Companies for Business Transformation, Cloud Deployment, Collaboration and Innovation OneLogin, the leader in Unified Access Management which delivers simple and secure application access and identity management to enterprises, announced the winners of its annual customer awards during a special presentation at the company's big annual Connect 19 customer event. The awards recognize customers that excel in using OneLogin's platform for business transformation, cloud deployment, collaboration and…

Bold Retail Offers A “Marketplace Makeover” To Amazon Vendors

Bold Retail, Inc. launched Marketplace Makeover, a new service built to help Amazon 1st party sellers effectively harness the power of Amazon's rapidly growing 3rd party eCommerce marketplace. "Today's fastest growing brands use Marketplace selling to win and, as a result, the Marketplace now represents the majority of Amazon's sales," according to Bold Retail CEO Allan Peretz. "We've helped companies of all sizes navigate how to win in this space – our new service combines everything we've learned into a streamlined,…

eBay Inc. Announces Leadership Transition

Scott Schenkel Appointed Interim Chief Executive Officer eBay Inc. announced that the Company's Board of Directors has appointed Scott Schenkel, most recently eBay's Senior Vice President, Chief Financial Officer, as interim Chief Executive Officer. This appointment follows Devin Wenig stepping down as President and CEO, and a director of the Company. The eBay Board will undertake a search to identify the Company's next CEO, and will consider internal and external candidates. Thomas Tierney, Chairman of the eBay Inc.…

TIBCO Brings Integration and Advanced Analytics Solutions to Amazon Web Services

Latest Features for Connecting, Unifying, and Augmenting Intelligence Now Available to AWS Customers TIBCO Software Inc., a global leader in integration, API management, and analytics, announced a collaboration with Amazon Web Services (AWS) to connect and intelligently deploy more than 20 TIBCO products on AWS, with full 24/7 support. As an Advanced Technology Partner in the AWS Partner Network (APN), TIBCO has achieved both AWS Machine Learning Competency and AWS Data and Analytics Competency status. TIBCO provides…

Amazon Is Moving Aggressively to Expand Alexa Beyond the Home, Says GlobalData

Following Amazon’s 2019 hardware launch event on Wednesday 25th September; Anisha Bhatia, Senior Technology Analyst at GlobalData, a leading data and analytics company, offers her view on Amazon’s expanding product range: “The buzzword at Amazon’s event was, predictably, Alexa. Amazon is moving aggressively to expand Alexa beyond the home, where the popular voice assistant has so far had the most impact. Amazon wants Alexa to become an integral part of its customers’ lives everywhere, within reach, including when they’re…

App Annie Unites Mobile Market Data and Advertising Analytics with Acquisition of Analytics Provider

App Annie, the leader in mobile market data and analytics, announced that it has acquired mobile analytics company Libring. With this acquisition, App Annie will be first to present market data and advertising analytics side by side, making it easier for mobile publishers and brands to create winning mobile experiences. The company also revealed a major redesign of its brand to mark the first step in its expanded strategic vision and reflect its commitment to be the mobile performance standard. Publishers and brands have…

Amazon Introduces 8 New Echo Devices

There Are Now Even More Ways to Access Alexa at Home with the All-New Echo, Echo Flex, Echo Dot with Clock, and Echo Show 8 Amazon introduced an all-new line-up of Echo devices that give you even more ways to add Alexa to your daily life—whether at home or on-the-go. Amazon also announced new Alexa features, smart home experiences, developer tools, and devices and services from eero, Ring, and other Alexa device makers. New Echo devices include: All-new Echo: Featuring an updated fabric design and even better…