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JBarrows Partners with LevelJump to Deliver Sales Training Inside Salesforce Sales Cloud

JBarrows Clients Can Now Access His Popular Sales Training Programs Within Salesforce Sales Cloud and Align Sales Training to Business Outcomes JBarrows LLC. announced LevelJump Software Corp. as a "Certified JB Learning Platform" and the first to deliver their content and training directly within Salesforce Sales Cloud.  For the first time, JBarrows Sales Training's Filling The Funnel and Driving To Close courses will be available inside a CRM, where content is served in context and training programs can be directly…

Mobile Marketing Company Drips Raises Seed Funding, Adds to Executive Team

Akron mobile-marketing firm Drips announced its first external seed funding, along with several additions to the executive team that will position the company for strong future growth. "Our company has been profitable since very beginning," said Drips founder, Aaron Christopher (AC) Evans. "To date, we have chosen to bootstrap, but this market is growing extremely fast. Under these conditions, it makes sense to bring in outside capital to better match our resources against this massive opportunity." Drips has built a…

KT’s AR Market Wins OVUM’s Best Innovation of the Month

KT AR Market Won First of 92 Global Innovative Services Rated by Ovum A new mobile shopping service using Augmented Reality (AR) developed by KT Corp. , South Korea's largest telecommunications company, has earned global recognition for its innovative approach to the user experience. KT's AR Market, an AR-powered mobile shopping service first launched in South Korea, was recently selected for Ovum's Innovative Service of the Month. Ovum is an independent analyst and consultancy firm based in London. The British…

Nearly Half of Businesses Spend More Than $500,000 on Digital Marketing

Businesses Today Prioritize Their Online Presence, Devoting More Resources to Digital Channels That Get Them in Front of Customers, According to Data from a Recent Survey Almost half of businesses invest at least $500,000 in digital marketing every year, according to a new survey from The Manifest, a business news and how-to website. Forty-one percent (41%) of businesses spend at least $500,000 on digital marketing annually, and 81% spend at least $50,000. Investment in digital marketing is likely to…

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors Kochava is an industry leader when it comes to measuring solutions for Smartphones and connected devices. The company recently announced the release of its brand new ‘Audience Insights’ tool which facilitates visualizing key audience characteristics within Kochava Collective, which is the company’s independent mobile data marketplace. Reaching the correct set of the audience is the…

Snappy Kraken Named WealthManagement.com 2018 Industry Awards Winner

Adviser Lead-Gen Innovation Recognized for "Social Media Leadership" (Technology Providers) Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, was selected as a winner of the WealthManagement.com 2018 Industry Awards, the only awards program of its kind to honor outstanding achievements by companies and organizations that support financial advisor success. The awards were announced last night at a black-tie gala event at the Ziegfeld Ballroom in New…

Webgility Expands Operations in the US with Additional Office in Scottsdale, AZ

Leader in Ecommerce Automation Expands To New Location to Support Business Growth Webgility, the leader in ecommerce automation software for multichannel sellers has officially announced its US expansion in Scottsdale, Arizona. Headquartered in San Franciscowith an international office in India, this important milestone indicates significant growth for Webgility, a pioneer in automating back-office ecommerce operations since 2007. Trusted by thousands of ecommerce businesses to process millions of orders each…

World’s First AR, VR & MR Marketing Conference Announces Speakers and Agenda

Mixed Reality Marketing Summit takes place on Nov. 5 in New York City Mixed Reality Marketing Summit, the world’s first AR, VR, MR conference completely focused on educating marketers, entrepreneurs and business owners on how to successfully enter the augmented reality and virtual reality space, will take place at the PlayStation Theater in New York City Nov. 5th. The groundbreaking, one-day summit will equip marketers on how to successfully enter the immersive space or continue experimenting with AR, VR or MR in their…

Resolving the Ecommerce Identity Crisis

By requiring logins for purchases, ecommerce platforms gain access to some of the most valuable first-party data in the ecosystem. Even after a single purchase, ecommerce platforms know a lot about an individual, from where they live to what kinds of products they prefer to what brands they prefer and general inferences on the socioeconomics of households and individuals. This knowledge enables a great deal of effective loyalty and retention marketing, particularly via email and direct mail. But as it relates to a person’s…

SpotX Announces 100% ads.txt Compliance

Spotx Releases Infographic Tracking Adoption of IAB Initiative SpotX, the leading global video advertising and monetization platform, announced the launch of a new infographic that highlights its 100% compliance with the IAB's ads.txt specification version 1.0.1. Since June 2017, SpotX has advocated for ads.txt adoption and helped educate publishers on the benefits of the Authorized Digital Sellers initiative, which is designed to empower publishers and distributors to declare who is allowed to sell their inventory.…

Have We Lost Sight of Viewability?

Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what good is an ad if it can’t be seen by the consumer. Ads that are served “below the fold,” or that fail to load sufficient pixels to be read and understood, have no chance to influence consumers purchasing decisions. In 2015 wave-making CMOs like P&G’s Marc Pritchard and Unilever’s Keith Weed dominated the conversation with public calls for digital to clean up its act and provide guarantees that…

Interview with Matthew Wasserlauf, CEO and Founder, Torrential

"While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video across devices."Tell us about your role and journey into technology. What inspired you to find Torrential? My role in the tech industry was born out of an epiphany I had in 1998 at the Warner Bros. lot in Burbank, CA. Jeff Weiner (now CEO of LinkedIn) was walking us through CityWeb; a digital product merging the worlds of Warner Bros. with Time Inc. in a never-seen-before, internet…

New Research from GumGum Shows a Resurgence in Contextual Targeting in Advertising, but Highlights Room for Industry to Grow

Use of Contextual Advertising on the Rise but Still Not Mainstream Despite New Technologies, Brand Safety and Data Protection Concerns Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released and commissioned by GumGum, an artificial intelligence company with deep expertise in computer vision, explores the current state of…

Acceleration Partners Establishes Asia – Pacific Headquarters in Singapore

Acceleration Partners, the largest global affiliate marketing agency, has established a regional headquarters in Singapore and hired Janice Tan-David as Managing Director for their Asia-Pacific region. “We are thrilled to be officially launching Acceleration Partners in APAC and to have found an incredible leader in Janice,” said Robert Glazer, founder and CEO of Acceleration Partners. “Our ‘Global Strategy, Local Context’ approach to affiliate marketing and program management has allowed our global teams to address the…

Buzzvil Charts Rising Interest in Mobile Lockscreen Advertising

US Marketers Discovering Lockscreen Campaigns that Avoid Ad Clutter and Deliver Fivefold Increases in Consumer Engagement Mobile lockscreen advertising is emerging as a successful element of US marketing campaigns as once-skeptical businesses reap impactful consumer engagement, according to a new white paper by Buzzvil, a lockscreen advertising platform. The report, ‘The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,’ documents a growth spurt in the nascent use…

The Benioffs Acquire the TIME Media Brand for $190 Million

Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff Will this be the world's biggest Marketing Technology-Print merger? As the print versus digital divide widens, America woke up to the exciting news from the marketing technology landscape. Meredith’s TIME magazine, one of America’s most iconic news magazines, will now be a part of Marc Benioff’s stable. Just days ahead of the biggest and the most trailblazing marketing technology event on the planet – Dreamforce, Salesforce owner…

Zoomdata Launches Global Reseller Partner Program Based on Customer Demand

With 3x Channel Growth, Zoomdata Launches ZAP! - the Zoomdata Application Partner Program - to Provide Channel Partners with Resources for Enterprise-Wide Deployments Zoomdata, the company reinventing BI, announced that it has launched ZAP! - the Zoomdata Application Partner program. Over the past year, Zoomdata has witnessed 3X growth in sales via channel partners. Much of this growth has been international, with an emphasis in Europe and the Asia Pacific regions. As customers across the globe increasingly seek the help…

Location Marketing Platform HYP3R Raises $17 Million in Series A Funding

HYP3R, the leading innovator in location-based marketing, announced its Series A financing of $17 million with participation from Structure Capital, Rokk3r Fuel, Thayer Ventures, Silicon Valley Bank and other strategic investors. Earlier this year, HYP3R graduated from Salesforce Accelerate and was named one of the World’s Most Innovative Companies by Fast Company. “Travel and retail are multi-trillion dollar industries experiencing significant disruption,” says Jillian Manus, managing partner at Structure Capital. “HYP3R…

Sprinklr and Snaps Drive Human-Robot Collaboration for a New Era of Customer Care

Sprinklr, the world’s #1 social media management platform, announced its integration with Snaps, the leading conversational marketing platform. The companies are launching the Sprinklr and Snaps Agent Handoff, which helps brands easily manage the transition between an automated chatbot and a human agent for complex customer care questions in Facebook Messenger, Twitter and SMS. Now, brands can provide a personalized experience on messaging platforms while reducing customer care costs. The Challenge: Improving the Chatbot…

Clari Names Cornelius Willis as Chief Marketing Officer

Clari, the leading provider of AI solutions for sales, announced the appointment of Cornelius Willis as Chief Marketing Officer (CMO). With more than 25 years of industry experience, Cornelius joins Clari at a time of record growth and market momentum. As CMO, Cornelius will be responsible for telling the Clari story, creating and executing an integrated marketing strategy and increasing awareness. Cornelius’ experience spans 10 years at Microsoft and a decade spent in the startup trenches as an employee, founder,…