Banner Before Header

Seven Tech Data Executives Named 2019 CRN “Women of the Channel”

Tech Data announced that CRN, a brand of The Channel Company, has named seven of the company’s executives to the prestigious 2019 Women of the Channel list. The leaders recognized on this annual list represent technology suppliers, distributors, solution providers and other IT organizations. Each is recognized for significant contributions to channel advocacy, channel growth and visionary leadership. Chosen for their exemplary leadership and tireless work to support the channel, this year’s list of Tech Data’s Women of…

Zendesk Unveils Next Generation of Conversational Messaging Experiences

Company Acquires Smooch to Expand Zendesk's Omnichannel Leadership; Launches New Whatsapp and Slack Integrations Zendesk, Inc. announced it acquired Smooch Technologies Holdings ULC, the Montreal-based company behind Smooch, a platform connecting businesses with customers to power more personalized and human conversations. The acquisition marks Zendesk's next step in delivering the best omnichannel experiences by connecting conversations between businesses and customers on any messaging channel--from websites and mobile…

Sauce Labs Named Gold Stevie Award Winner for Best Software Development Solution in 2019 American Business Awards

Sauce Labs Inc., provider of the world’s most comprehensive and trusted continuous testing cloud, announced it has won a Gold Stevie Award in the Software Development Solution category in The 17th Annual American Business Awards. The awards will be presented to the winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 11. The American Business Awards are the nation’s premier business awards program. This year, more than 3,800 nominations from organizations of all sizes and in virtually every…

revital U International Unveils New Sales App with VERB’s Interactive Video Features

VERB Technology Company, Inc., a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales Intelligence software, announced that its customer revital U International LLC (“revital U”), a direct-to-consumer health and wellness company, has launched its business in the United Kingdom with their new revital U mobile app that now includes VERB’s interactive tagg video features and functionality. The custom designed mobile app and digital platform adopted by revital U direct…

How Digital Can Save Brick-And-Mortar Retail with Customer Experience Objectives

"Omnichannel Retail: How to Build Winning Stores in a Digital World," Is an Insider's Guide to Digitalizing the Modern Customer Experience for Profitable Growth  Tim Mason, CEO of digital marketing technology company, Eagle Eye and former deputy CEO of Tesco, has released a new book, Omnichannel Retail: How to build winning stores in a digital world as a guide to bringing the best of online to bear on the survival of the physical store. This trailblazing book is written specifically for consumer-facing businesses and…

AdColony Selects Pixalate as Fraud Prevention Partner

Mobile Advertising Company Creates an Additional Layer of Protection, Transparency and Measurement AdColony, the mobile performance marketplace, announced that after an extensive vetting process, it has chosen Pixalate as its partner for prevention of digital ad fraud, specifically in mobile app environments. AdColony already provides multiple layers of protection against ad fraud, including TAG certification and full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT. “We’ve…

IDG Communications Names Gene Bishop Global CIO

IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – announces the appointment of Gene Bishop as Global CIO, focusing on overall strategy, architecture, delivery, and use of technology and IT infrastructure to drive business forward. In this role, Bishop will partner with global divisions of IDG Communications to ensure business objectives align with a world-class technology infrastructure. Based in New York, Bishop will be an internal resource for the executive leadership team…

Instagram Stories and Video Ads Become Branding Staples in Social

Instagram Stories and Video Ads Become Branding Staples in Social; Investment in Apple Search Ads Accelerates Kenshoo, a global leader in marketing technology, released The Kenshoo Q1 2019 Quarterly Trends Report, and accompanying infographic, detailing Q1 spending growth in social (27%), paid search (11%) and Ecommerce Channel Ads (ECA) (83%) on a year-over-year (YoY) basis. As Kenshoo continues to expand its support for myriad ad types within key publishers, more trends emerge that highlight the value of each stage in…

IBI Group Launches TravellQ Traveller Information Software

Global Design and Technology Firm Develops Cloud-Hosted Web and Mobile Solution for Public and Private Sector IBI Group, a global design and technology firm, launched TravelIQ, a cloud-hosted, white-label web and mobile traveller information solution designed for public- and private-sector clients to provide real-time, multimodal trip planning to the public. A turnkey, value-driven product for regional transportation authorities as well as private-sector clients, TravelIQ’s customizable interface can be quickly and…

Neustar and JCDecaux North America Partner to Bring Mobile Location Intelligence to Digital and Analog Out-of-Home Advertisers

Partnership Allows Brands, Publishers and Agencies to Plan, Target, Visualize and Segment Consumer Audiences Outside the Home Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and JCDecaux North America, Inc., the number one outdoor advertising company worldwide, announced a partnership to bring advanced mobile location intelligence to modern digital and analog Out-of-Home advertisers. Neustar’s…

Index Exchange Introduces Adaptive Timeout, Incorporating Machine Learning into Header Bidding

New Product Makes Publisher Page Speeds Smarter by Adapting to Each User, Creating More Opportunities for Bidders and Revenue for Publishers Index Exchange, the world’s largest independent ad exchange, introduced Adaptive Timeout, an innovative product that will boost publisher revenue through advanced machine learning, while optimizing page speed. By measuring device and network conditions, the Adaptive Timeout feature leverages an algorithm that determines a custom, intelligent timeout for each individual user on each…

Usabilla Named a Strong Performer in 2019

Independent Report Recognizes Usabilla’s Strong Client Relationships and Easy-To-Use Technology Usabilla, a SurveyMonkey company, announces that it has been named a Strong Performer in The Forrester Wave: Digital Voice-Of-The-Customer Specialist Platforms, Q2 2019. “always willing to pitch in and go the extra mile if called upon.” Forrester, one of the most influential independent research and advisory firms in the world, has evaluated various platforms in the Digital Voice of the Customer industry and recognized the…

MicroStrategy Scores Highest in Four Use Cases in Gartner’s Critical Capabilities for Analytics and Business Intelligence Platforms Report

MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, announced that Gartner, Inc., the leading provider of research and analysis on the global information technology industry, has recognized the MicroStrategy platform, MicroStrategy 2019, with the highest product scores across four uses cases in the “Critical Capabilities for Analytics and Business Intelligence Platforms” report. “Critical Capabilities for Analytics and Business Intelligence Platforms” According to…

Zebra Technologies to Acquire Profitect Inc.

Acquisition Extends Intelligent Edge Solutions Portfolio and Advances Enterprise Asset Intelligence Vision Zebra Technologies Corporation, an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, announced it intends to acquire Profitect Inc., a privately-held, leading provider of prescriptive analytics for the retail and consumer packaged goods (CPG) industries. Zebra Technologies Corporation today announced it intends to acquire Profitect Inc., a…

MarTech Interview with Andrew Field, Founder and CEO, PFL

"We are going to see more and more marketers turn away from ‘batch and blast’ digital marketing and focus on personalized touches that are far more meaningful." Tell us about your role and journey into Marketing technology. What inspired you to start PFL? My journey is not the typical Founder's story. I started PFL the old-fashioned way: a six person print shop in Livingston, Montana in 1996. At the time, I didn’t have any grand visions of e-commerce or tactile marketing. I launched the shop because there weren’t any in…

Relativity Showcases a New Way to Analyze Short Message and Mobile Data

With More Than 600 Legal Tech Professionals Attending, Relativity Fest London Is Now Emea's Largest Legal Technology Conference Relativity announced new short message and mobile analysis features available in RelativityOne—the SaaS product now used around the globe for legal discovery and digital investigations—alongside news that Anexsys, KPMG Ireland, and IT Group UK can now offer RelativityOne for their e-discovery matters. The news came from Relativity's founder and CEO, Andrew Sieja, and chief product officer…

Batterii Unveils New Co-Creation App to Eliminate All Traditional Focus Groups

Startup Debuts App to Make Qualitative Research Faster & Easier Batterii debuted a mobile app to replace traditional consumer research. The new app gives major corporations an intimate look into the lives of consumers, helping brands to internally disrupt instead of being disrupted by competition. This breakthrough app features include: deploying TV copy to consumers via mobile for reactions, capturing photos as inspiration, and quick survey tools. Consumers record video responses to company questions, and respond…

Information Builders’ WebFOCUS Named a FrontRunner in Business Intelligence in Fourth Consecutive Report

End Users Identify Company as Industry Leader Based on Functionality and Customer Support Information Builders, a leader in business intelligence (BI), analytics and data management solutions, announced that its WebFOCUS BI and analytics platform was named a FrontRunner for Business Intelligence by Software Advice, based on end-user reviews and product data published across Gartner-owned digital properties Software Advice, Capterra, and GetApp. Designed to help organizations evaluate software products, Software Advice…

Phillips Edison Reveals Top Retail Shopping Center Trends of 2019

The Company’s National Accounts and Emerging Trends Team Provides Industry Insight at Icsc’s Recon in Las Vegas Phillips Edison & Company (“PECO” or the “Company”), an internally-managed real estate investment trust (“REIT”) and one of the nation’s largest owners and operators of grocery-anchored shopping centers, released its industry insights on trending themes as part of ICSC’s RECon event in Las Vegas. The insights were produced by PECO’s National Accounts and Emerging Trends team, which consists of a group of…

AI-Driven Weather Data: New to Some, But It Has Been Driving CustomWeather’s Success for Years

The buzz surrounding Artificial Intelligence (AI)-Driven Weather is relatively new. But at CustomWeather, a quiet trailblazer in the development of hyper-accurate precision weather data for almost 20 years, AI has played a fundamental role for years in the development of its numerous weather products, which it provides to a boutique list of clients. Geoff Flint, Co-Founder and CEO of CustomWeather comments: “The first question that I am asked when I show up at a conference is almost always: 'Is your system AI-driven?' The…