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Addressing a Significant Business Challenge, Tru Measure Introduces Customized Goals and KPI Reporting

Meaningful Metrics Prove True ROI of Digital Marketing Campaigns In a survey conducted by Advertiser Perceptions earlier this year, 40 percent of chief financial officers surveyed said “vanity metrics,” data points that present no real connection to their business, were one of the biggest concerns about investing more resources into digital marketing. Tru Measure, a digital marketing services platform, has created a solution to address this challenge with its new goals and key performance indicator (KPI) reporting…

Dynamic Yield Scoops $32 Million in Series D Funding to Head into First Personalization-Anywhere Space

Dynamic Yield Recently Named Leader by Gartner 2018 Magic Quadrant for Personalization Engines Dynamic Yield, the AI-powered omnichannel personalization engine, today announced it raised $32 Million in Series D funding led by Viola Growth, with participation from Union Tech Ventures. The funding will enable Dynamic Yield to power individualized experiences beyond web -- across kiosks, call centers, POS systems, IoT devices and more as the company sets its sight on becoming the industry’s first personalization anywhere…

Interview with Jason VandeBoom, Founder and CEO, ActiveCampaign

"As marketers prepare for this ever evolving landscape where the customer’s experience comes first, it’s critical they understand the entire customer lifecycle and think about how to best communicate with a customer." Tell us about your role at ActiveCampaign and how you got here. What prompted you to launch a marketing automation company? I’m the founder and CEO of ActiveCampaign. I started consulting when I was a teenager, building websites and backend processes, so I’ve always been interested in creating solutions to…

CSU-Global Teams with Analytics Leader SAS to Offer Joint Certificate

Students Earning Applied Data Analytics Certificate Will Get a Leg up in Booming Analytics Economy Students at Colorado State University-Global Campus (CSU-Global) can earn a powerful joint certificate, verifying their skills in the high-demand field of data analytics. CSU-Global and SAS are collaborating on the Applied Data Analytics certificate, which will be available to students who complete a series of four graduate-level data analytics courses. “SAS skills can open many doors in the workforce,” said Jerry Oglesby,…

Megola, Inc.Announces Launch of Social Mobile App for TheShare.TV Network

Megola, Inc. The Company has announced that it has launched a Social Mobile Video App to showcase proprietary health and entertainment content while driving advertising revenues. The announcement was made by John Stippick, CEO of Megola, Inc. John stated, “TheShare.TV Network app will revolutionize the way we engage our viewers, customers, and advertisers by combining the most popular social media features of Facebook, Netflix, and YouTube all on one platform. The app is powered by artificial intelligence technology enabling…

InsightSquared Announces Expansion Into Marketing Analytics at Annual Ramp Conference

New Marketing Dashboards Will Help Marketers Better Measure, Understand, and Optimize Marketing's Impact on Revenue InsightSquared, the leading provider of revenue intelligence solutions, announced that it has expanded its product to include marketing analytics with a new suite of dashboards aimed at helping marketers better measure, understand, and optimize marketing performance and its alignment with sales goals. Unlike other marketing analytics solutions, InsightSquared designed its marketing analytics for the business…

Hootsuite Adds New Features, Partnerships and Integrations to Help Enterprises Succeed With Social

New Boost Feature Enables Customers to Promote Top Performing Content; Pinterest Integration Helps Retail, CPG and Hospitality & Tourism Clients Thrive on Social; And Hootsuite Amplify Integration with Workplace by Facebook Deepens Value for Enterprises Hootsuite fortified its position as the leader in social media management by adding new features, strategic partnerships, and integrations that help enterprise organizations strategically grow their brands, businesses, and customer relationships with social. “The…

Information Security – a Major Concern for Mid-Market Leaders: Deloitte Survey

Deloitte, in Its Sixth Annual Report, Explores Technology Trends That Drive Mid-Market and Private Companies in the Us Economy In a recent survey of mid-market companies, conducted by OnResearch, Deloitte examined trends that would determine how technology influences business decisions in this market. Titled ‘Technology in the mid-market: Embracing technology’, the survey tackles the talent dimensions of IT investments. This is the sixth annual report by Deloitte Private, for which the company surveyed 500 executives…

It’s Not Just What You Say, It’s When You Say It – Timing is Everything When it Comes to Social Media Marketing Success

Social media marketing has become overwhelming and confusing for many marketers. As social platforms like Facebook have changed their algorithms, many brands, companies and small businesses have struggled to adapt. It’s left them with one really big question: Is social media marketing still a good investment of time and money for your small business brand? The short answer is “Yes, but…” Yes, social media marketing still works. It’s one of the most efficient and authentic ways to find customers and engage them as fans.…

Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data

Program Driving Measurable Sales Lift from Influencer Marketing Carusele, a leading influencer marketing agency, announced a new optimization strategy for influencer marketing: Conversion Optimization. Carusele programs for e-commerce brands can now be optimized in real time based on constant feedback of real-time sales data. This is the latest step Carusele is taking to drive measurable, predictable business results from influencer marketing. "For too long, influencer marketing has been about faith that the branded…

Nielsen Launches Local Media Impact, A New Cross-Platform Media Planning Solution

Nielsen Media Impact Enables Advanced Audience Buying & Optimization in the 25 LPM DMAs Nielsen announced the launch of Local Nielsen Media Impact, a solution that makes local media planning and cross-channel optimization streamlined and efficient across local TV and Radio. Nielsen Media Impact is a powerful planning system that allows users to understand cross-media reach, frequency, and duplication on a local scale using advanced audience segments from Nielsen Scarborough. In addition, this new offering enables…

PubMatic Announces Tech Veteran Thomas Chow As New General Counsel

AdTech Legal Veteran from Snap Inc. To Further Support PubMatic’s Success PubMatic , the publisher-focused sell-side platform (SSP) for an open digital media future, announced the appointment of Thomas Chow as the general counsel and secretary, brought on to oversee the company’s global corporate, commercial, intellectual property and legal affairs. Chow joins the leadership team during a period of growth for PubMatic as the company has plans to add 40 new employees globally in the second half of 2018, with the majority of…

Panopto Named a Leader in the 2018 Aragon Research Globe for Enterprise Video

Video Platform Vendor Is Recognized Two Years in a Row Based on Completeness of Business Strategy, Performance, and Global Reach Panopto, a leading enterprise video platform provider, announced that it has been named a Leader by Aragon Research in its 2018 Research Globe for Enterprise Video. Panopto was evaluated as a Leader based on its business strategy, performance, and global reach of its video platform. "In the last year, Panopto has substantially expanded its partner network and the core capabilities of its…

5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers

The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry about, it’s no wonder that digital advertising professionals ranked brand safety as the most important media quality metric to measure in 2018. Over two-thirds of US marketers say they’ve suffered from brand safety issues, and more than half of them say it has happened more than once. So marketers are fighting back the best way they know how: with their budgets. Companies such as Unilever and Procter…

Salsify Raises $43 Million in Series D Funding Round Led by Greenspring Associates

Continued Customer Growth Drives Latest Investment for Accelerating R&D and Continued Global Expansion Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, announces it has secured $43 million in Series D financing. This latest round of funding was led by Greenspring Associates, with participation from existing investors Matrix Partners, Venrock, Underscore VC and North Bridge Venture Partners. The new investment will…

New York Website Design Company, Lounge Lizard, Talks About Designing an Engaging User Experience

Lounge Lizard is globally recognized as a New York website design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998." How do you craft the type of website that captures the user's attention and keeps them engaged? Crafting an engaging user experience isn't accidental; it takes planning and…

Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency

"The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following."Tell us about your role at The Goat Agency and how you got there. What inspired you to start the company? I am one of the co-founders of Goat and the Chief Storyteller here. My two co-founders and I founded Goat after working together to promote an app, we had spent thousands and thousands of pounds on every marketing channel imaginable. From sponsorships to celeb endorsements,…

Limitless Unveils AI-Based LimitlessLiveMessenger™ to Provide World-Class Customer Service

The New Product Allows Customers to Route Their Queries to Crowd Service Ambassadors and Improve Customer Service Limitless, the UK-based inventor and provider of a SaaS platform offering crowdsourced customer service, has announced its latest product – LimitlessLiveMessenger™. LimitlessLiveMessenger is an asynchronous messaging product that can be easily deployed on any website and provides businesses with direct access to Limitless’ on-demand Crowd Service® platform. LimitlessLiveMessenger Could Cut the Typical…

Narrative Science Instantly Explains Tableau Dashboards as Written Stories to Enhance Analysis and Communication

Clients Can Now Leverage the Integration of Narrative Science and Tableau to Translate Enterprise Data into Plain English, Statistics into Stories and Numbers into Knowledge Narrative Science, the leader in natural language generation (NLG) for the enterprise, announces Narratives for Tableau, a new extension built with the recently released Tableau Extension API and powered by Narrative Science. Narratives for Tableau instantly provides plain-English explanations of charts and graphs, giving analysts a quick and easy…

Outside TV Features Boosts Distribution Gains by Adding Top Cable, Satellite and vMVPD Providers

Comcast’s Xfinity TV, DISH and Sling TV Now Offer Rapidly Growing SVOD service Outside TV’s online subscription video on demand (SVOD) offering has expanded significantly and is now available over the internet on Comcast’s Xfinity X1 platform, DISH Network and Sling TV this summer. Known as Outside TV Features, the SVOD service is the premier collection of adventure sports films and series from around the world offered commercial free and on-demand on several leading platforms for $4.99 per month. Outside TV Features’ …