Mobile App Optimization Techniques That Work

With the latest developments in mobile connectivity, the number of people using mobile apps and the number of uses for smartphones is increasing every day. Other than through word of mouth and promotions, people mostly discover new mobile applications directly on app stores, specifically on Google Play and App Store. As a result, the need to optimize new applications for higher rankings in these stores becomes increasingly important. The application store algorithms take into account several criteria for classifying and…

Conversion Logic Announces New Marketing Mix Modeling Offering and Strengthens Executive Team with Industry Veterans

Trey MacLeod and Dr. Sanjog Misra Join The Conversion Logic Team As Chief Commercial Officer And Chief Academic Advisor Respectively While The Company Continues To Innovate Its Unified Marketing Measurement Platform Conversion Logic, the industry's most innovative marketing intelligence platform, announced its continued growth with two new leadership appointments, new advanced capabilities as part of its unified marketing measurement offering, and the addition of several new marquee clients to their portfolio. With the…

The B2B Salesman Isn’t Dead: Only 30 Percent Of Business Buyers Prefer To Conduct Research On Their Own

Showpad’s “The New B2B Buyer Experience” Study Finds That a Skilled Salesperson Armed with Engaging, Interactive Content Experiences Is Best Positioned to Succeed in Increasingly Digital B2B Buyer Journeys The world of B2B sales has evolved. The average path to purchase is increasing in length, buyers are more informed than ever, and more stakeholders are involved in every purchase. However, according to the New B2B Buyer Experience report by Showpad, the leading sales enablement platform for modern sellers, this evolution…

Linius Launches Commercial SaaS Platform

Linius Unveils Public Self-Service Cloud Platform, Linius Video Services (LVS), Which Enables Developer, System Integrator and Business Communities Worldwide to Use Its Patented Video Virtualization Technology to Solve Challenges in the Multi-Billion-Dollar Video Industry Linius Technologies Limited  - the only cloud-based solution that transforms static video into interactive intelligent content with its world-first Video Virtualization Engine (VVE) -- has launched Linius Video Services (LVS); a Software-as-a-Service…

Nick Caldwell Joins Looker as Chief Product Officer

Looker, a leading data platform company, announced that Nick Caldwell, formerly VP of Engineering at Reddit, has joined the company as its Chief Product Officer to lead the company’s Engineering and Product Management and Design teams. Nick brings over 15 years of engineering and product management experience to Looker. In two years as VP of Engineering at Reddit he grew the engineering team from 35 to 170 and led the major initiative to redesign and re-architect the 13-year-old site. Prior to Reddit, Nick worked at…

Wrike Delivers Unified Digital Workplace with New Business Intelligence Connector and Integration Engine for Automating Workflows Across the…

Connector to Tableau, Resource Management Tool, and Security Features Expand Offering for the Enterprise Wrike Collaborate Conference - Wrike, the collaborative work management platform for high-performance teams, is unifying the enterprise with a single digital workplace that ensures work aligns with the most important business objectives. The company announced today at the Wrike Collaborate conference the following add-on options: a Business Intelligence (BI) connector to Tableau, the leading analytics platform; Wrike…

Paytronix Delivers 3X Profitability Lift with New Messaging Tools

Thorntons Refreshing Rewards Program Sees 3x Lift in Campaign Profitability with New Click-To-Load Feature Paytronix Systems, Inc., the most advanced digital guest experience platform, announced upgrades to its messaging feature set, which enables users to run loyalty and campaigns from one system. According to Paytronix client, Thorntons, the new click-to-load feature results in more visits and spend than campaigns that do not use click to load. Visit Paytronix Systems, Inc., at booth #6441 at the NACS Expo, October…

TechBytes with Katie Ford, Chief Client Officer, Amobee

Katie Ford Chief Client Officer at Amobee Marketers are constantly under pressure to do more with less, across channels and devices. We spoke to Katie Ford, Chief Client Officer at Amobee, to understand the biggest challenges for technology platforms in meeting the needs of customers.Tell us about your role at Amobee and the team/technology you handle. In my role as Chief Client Officer, I oversee Amobee’s strategic agency and brand solutions, helping solve challenges for marketers who are under increased pressure…

Video on Demand Services Are Driving Tremendous Growth

The popularity of Video on Demand (VOD) streaming services is driving tremendous growth and the space just keeps getting hotter. Digital advertisers can learn a lot from how VOD providers have managed to scale their audience with varying degrees of success. A recent ONS survey shows that close to half of all adults said they had watched Netflix, Now TV, Amazon Prime Video or a similar internet-based service over the past three months. It’s clear that more people are moving away from traditional TV services, preferring to…

Top Twelve Women CMOs to Follow on Twitter

As Influencers, Women Have Garnered Appreciation on Multiple Platforms, Thus Increasing the Scope of Productivity and Broadening Horizons News of women progressing within tech has gained more attention than ever before. The importance of women in fields such as science, technology, engineering, and math (STEM) has been growing steadily because of the progressive education delivered in the past 10-15 years. Apart from the STEM fields, other professional roles have come up in Artificial Intelligence, IoT (Internet of…

Impartner Lays Foundation for Prescriptive, Predictive Engine to Optimize Channel Performance

New Release Mirrors Transactional Data into Separate Data Lake Optimized for Analytics: Provides Prescriptive/Predictive Recommendations to Maximize Every Partner Interaction Engineers in Impartner's global Channel Innovation Labs have set the stage for a new era of data-assisted decision making in the Partner Relationship Management (PRM) industry with the company's Fall '18 release. With the new release, Impartner technology will mirror transactional data into a data lake optimized for analytics, which, as it learns,…

Leaders from Microsoft Search Advertising, Bing, and Cortana to Speak at Yext’s ONWARD18 Conference

David Pann, Christi Olson, and Ed Doran Will Share Insights with ONWARD18 Attendees Yext, Inc., the leader in Digital Knowledge Management (DKM), announced that David Pann, General Manager, Microsoft Search Advertising, Christi Olson, Chief Evangelist, Search for Bing, and Dr. Ed Doran, Co-Founder of Cortana and Director of  Program Management for MSR Artificial Intelligence at Microsoft, will speak at Yext's ONWARD18 annual conference Oct. 23-25, 2018 at Jazz at Lincoln Center's Frederick P. Rose Hall in New York City.…

How to Turn Your Instagram Page into a Revenue Channel

In the era of social media, every marketer understands the brand value of a strong online presence, particularly on the most popular platforms such as Instagram. From what began as a simple photo-sharing platform, Instagram has developed into an essential tool for businesses, especially B2C. Consider the value proposition of Instagram — a highly visual platform, with millions of highly engaged users, in large, thanks to the thousands of influencers with mass appeal and the ability of brands and individuals to influence…

Engagement Labs Issues Statement in Response to the Forrester Wave Social Listening Report

New Forrester Wave Social Listening Report Makes Business Case for Engagement Labs' TotalSocial Engagement Labs Inc. releases its response to the Forrester Wave "Q3 2018 Global Social Listening Platforms" report that assesses the state of the social listening space and evaluates social media listening platforms. The highly regarded biannual report identified major deficiencies in the industry that one industry reporter says are addressed by Engagement Labs' innovative TotalSocial solution. Reporter Barry Levine of…

AI-Driven Marketing Planning Solution InfiniGrow Launches to Solve Key Marketer Challenge – Optimizing Channel Budget Allocation to Achieve…

Companies like ContentSquare Are Uncovering Better Performing Channels and Gaining Insights and Optimization Suggestions to Improve Marketing Planning and Budget Allocation Without Hiring Data Scientists Thanks to Infinigrow’s AI-Based Marketing Planning Platform The growing number of marketing channels and the ensuing trove of data has resulted in marketing teams spending most of their time trying to understand and act on their data to improve marketing performance and KPIs. Despite the data, John Wanamaker’s 100 year…

SendGrid Taps Carrie Palin as Chief Marketing Officer

Former Box CMO with 20+ Years Experience to Lead Marketing Function SendGrid has announced that Carrie Palin has joined the company as Chief Marketing Officer. At the time of this announcement, Sameer Dholakia, CEO, SendGrid, said, “Carrie brings incredible tech marketing leadership experience to SendGrid. She is deeply passionate about MarTech and its role in transforming the way marketers work and, importantly, she embodies our 4H culture of being Happy, Humble, Hungry and Honest to the highest degree." Read More: …

Copper Unveils SMB Productivity Stack with Four Best-of-Breed Integrations

Copper adds Hubspot, Zendesk Quickbooks and Xero to new partner integration program aimed at connecting tools to the applications users need to be more productive and love their jobs Copper, the Google-recommended CRM for today's digital workplace, today announced four new integrations to help small and midsized businesses (SMBs) be more productive and get the same leverage from technology investments as mid- and large-sized organizations. The four new integration partners, HubSpot, Zendesk, QuickBooks and Xero provides…

The 5 Crucial Skills of Marketing Operations Leaders

It’s undeniable! The marketing profession has seen an incredible rise in marketing operations. The advent of sophisticated marketing technology and the steady progression toward a “digital-first” marketing mix has forced businesses to elevate their level of talent and spend. According to McKinsey and Co, companies that invest in marketing operations can experience a 25% increase in overall marketing effectiveness. The rapidly growing role of marketing operations attracts hybrid workers — people who can think strategically…

Dreamforce Interview with Nipul Chokshi, VP Marketing at Lattice Engines

"We’ll see AI become a part of the general fabric or infrastructure that underlies all B2B sales and marketing operations." Since the last time we spoke at MarTech Series, how has the martech landscape around ABM changed? Companies are realizing that if you want to do ABM properly and at scale, you need the ability to really think “audience-first.” First, you identify the right accounts and contacts, then assess what part of the buyer journey they are in, develop the proper messages for each buyer (based on who they…

Simpleview Selects AudioEye for Accessibility Partnership

Destination CMS/CRM platform formalizes digital inclusion roll-out strategy AudioEye, Inc. (NASDAQ: AEYE) ("AudioEye" or the "Company"), the leader in cloud-based software-as-a-service (SaaS) digital content accessibility solutions, and the only web accessibility company leading with technology for sustainable compliance with ADA-related requirements and enhanced user experience, today announced a new partnership with Simpleview, the travel and tourism industry's leading provider of CRM, CMS, website design, digital…