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New Survey Reveals Americans Choose Dentists Based on Online Reviews, Proximity and Rank in the Search Results

A new survey highlights the average American's selection process during a Google search A new survey of 1,500 Americans between the ages of 18 and 65+ examines how people choose a dentist or dental clinic when doing a Google search for a dentist in their city. The study was commissioned by IronMonk, a renowned New York based digital marketing agency. Survey Question & Findings The survey asked 1,500 Americans the following question: You are searching for a new dentist near you on Google, and you get…

Adjust Taps Mobile Growth Executive Moshi Blum To Oversee Expansion in Israel

Blum to become the company’s General Manager Israel Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv. Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.” Currently, 9% of Israelis work in…

M-Files Extends Google G Suite with Enterprise Content Management and Compliance Support

M-Files makes Google G Suite the single point of access to email, documents and other business data from multiple repositories across the enterprise M-Files Corporation, the intelligent information management company, announced M-Files for Google G Suite. The solution enriches the strengths of Google G Suite in collaboration and content creation with AI-assisted document management, workflow automation and rich metadata capabilities to provide enhanced security, governance and compliance. By combining the strengths of the…

Adobe (Magento) Named a Leader in 2019 Gartner Magic Quadrant for Digital Commerce Platforms

Adobe (Magento) Named a Leader for Third Consecutive Year for Completeness of Vision and Ability to Execute Adobe announced that it has been positioned by Gartner, Inc. as a Leader in the 2019 “Magic Quadrant for Digital Commerce Platforms" research report. Adobe (Magento) has been evaluated as a Leader in the report following its acquisition of the Magento platform in June 2018. This is the third consecutive year that Magento Commerce has been named a Leader. The report evaluated 13 vendors based on their ability to…

Building Your Tech Stack: 3 Reasons Marketers Should Select the ESP Committed to Email

The exploration process of building a Marketing Technology stack, whether you’re starting from scratch or replacing outdated services, can be overwhelming. For every software need, there are a plethora of options to choose from. And with so many options, it can be challenging to narrow down which technologies will benefit your strategy, while also considering your budget and other factors. When it comes to deciding on software to meet your business’s Email Marketing needs, there are two main categories to choose from:…

Over 53% of Social Media Logins are Fraud! Can Customer Data Be Trusted?

Social media sites have become lucrative targets for criminals looking for quick monetization. More than half of logins (53%) on social media sites are fraudulent and 25% of all new account applications on social media are fraud, according to the Q3 Fraud and Abuse Report today released by Arkose Labs, the platform that bankrupts the business model of fraud and abuse. By 2021, it is estimated that cybercrime will cost the global economy more than $6 trillion in damages, surpassing the annual costs for natural disasters…

SocketLabs High-Volume Email Delivery Solution Now Live on SAP App Center

SAP Partneredge Build Partner Provides Smooth and Highly Scalable Email Delivery Performance to Businesses That Use Sap Solutions Worldwide with Integration to SAP Marketing Cloud SocketLabs announced that its industry-leading email delivery platform offered in both cloud and on-premise deployment models is now available on SAP® App Center, the digital marketplace for SAP partner offerings. The SocketLabs platform integrates with SAP Marketing Cloud and delivers a comprehensive solution that improves the way users create,…

fishbat Finds the Relation Between Social Media and Brand Visibility

Social media is an excellent way to promote your business. Each day, more and more brands are turning to the different media platforms to expand their company. The important thing to remember when attempting to grow your audience, is to stick to your brand guidelines and values. Without having an established brand and brand values, it will be difficult to create a target audience and promote your content effectively. Whichever market your brand is in, following these tips will help you increase your followers. Produce…

Leading Live Festival Event Experience Platform Acquires Event Genius

Today’s hot start-up announcement involves a leading live music experience platform and its latest acquisition. Festicket, the world’s largest music festival experience platform, has announced the deal leading to the acquisition of Event Genius platform. Event Genius is an award-winning British ticket and point of sale (POS) cashless platform. According to the official press release, this transaction also includes the brand aimed at users, Ticket Arena. Founded in 2013 by Jerome Elfassy, Jonathan Younes, and Zack Sabban,…

Engagement Labs Report Reveals Sharp Differences Between Social Media and Real-Life Conversations About Brands

Most Brands' Online and Offline Conversations Are Very Different and Require Distinctive Marketing Strategies Engagement Labs, an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released a new report, "360° Social Analytics: Going Beyond Social Media to Grow Brands," that reveals the surprising degree to which online and offline conversations operate independently from each other; in fact, there is virtually no correlation between online and offline sentiment.…

Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience Platform

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences  Customer engagement company Airship announced that it has acquired Apptimize, the most adopted solution for testing and innovating user experiences across mobile apps and other digital channels. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables…

HPE Brings Hybrid Cloud as a Service to VMware Customers

HPE and VMware Partner to Integrate HPE GreenLake and HPE Synergy with VMware Cloud Foundation, Providing Customers a Cloud Experience in their Data Centers VMworld – Hewlett Packard Enterprise (HPE) announced the expansion of its partnership with VMware to offer VMware Cloud Foundation as a Service. Through the integration of HPE GreenLake and HPE Synergy with VMware Cloud Foundation, the two companies allow mutual customers to keep all their applications, tools and data in-place, while achieving the benefits of cloud and…

Box Sets New Standard for Intelligent Content Security in the Enterprise With Box Shield

New Intelligent Threat Detection and Prevention Controls Built Natively into Box Box, Inc. a leader in Cloud Content Management, announced Box Shield, a set of new content security controls and intelligent threat detection capabilities that enables enterprises to power secure collaboration and workflows around their most valuable content in the cloud. Built natively into Box, Box Shield helps prevent accidental data leakage, detects potential access misuse, and proactively identifies relevant threats. “Box Shield brings…

MultiView Announces New CEO, Executive Team

MultiView Inc., the leader in digital publishing solutions for associations and digital marketing solutions for B2B marketers, announced that it has named Andy Keith as the company's Chief Executive Officer. Keith, who's been with MultiView since 2007 and most recently served as its Chief Revenue Officer, is the second CEO to lead the organization in its 19-year history. Keith is a proven leader with a strong track record of success. He has held numerous leadership roles within MultiView and has a full understanding of…

Druva Announces Availability of its Data Protection Platform on VMware Cloud Marketplace

Providing Customers with Scalable, Simple and Cost-Effective Data Protection: Designed for the Cloud Era and Certified for VMware Environments Druva, Inc., the leader in Cloud Data Protection and Management, announced it is the first SaaS-based data protection and management solution to be both certified for VMware Cloud on AWS and available on VMware Cloud Marketplace. “Validated technologies, such as Druva, enable IT teams to reduce cost, increase efficiency, and create operational consistency across cloud…

NewBlue Targets Larger Market with Innovative Update of Pioneering Video Titling Solution

NewBlue, a leader in video and broadcast graphics tools, has revamped its pioneering post-production titling software with a new release designed to help customers elevate the value of their work and speed overall production time. Titler Pro 7, available this week, has a re-tooled engine to fuel improvements in both speed and performance, and a suite of time-saving features to help users more quickly create graphics that enhance, explain, or otherwise support a video's content. It also comes with over 500 new…

Inefficiency in Contract Management Leaves Money on the Table, Finds DocuSign Report

Survey of >800 Companies Shows Manual Processes Block Contract Management Success--As Do Approval, Clause Management and Workflow Issues To offer companies insight into the latest trends and best practices for handling contracts in the modern workplace—and to help them optimize their processes as a result—DocuSign released the fifth annual "State of Contract Management" report. The report—previously published by SpringCM (the company acquired by DocuSign in September 2018)—analyzes the benefits and pain points of…

Brainshark Recognized in Gartner’s Market Guide for Sales Engagement Platforms

Brainshark Provides Comprehensive Solutions for Sales Enablement and Readiness Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced its inclusion as a Representative Vendor in Gartner’s Market Guide for Sales Engagement Platforms (report available to Gartner subscribers). Gartner defines sales engagement platforms as “sales tools that unite disparate sales enablement functions to enable sellers and other customer-facing resources to engage with buyers and provide a better customer…

Cut the Lines! Billfold Enhances the Guest Experience with Innovative Cashless Payments — So Partygoers Have More Fun

No matter the format, live events and festivals often have one thing in common: Want a drink? Get in line. The slow march to the bar or food stands, followed by the minutes required to order and pay, is commonplace at festivals, venues, and other well-attended happenings, detracting from the customer experience. Billfold, an RFID point-of-sale for high-volume service, is designed specifically for these moments, making waiting a thing of the past. At over 400 events, Billfold has boosted patron spending up to 67%.…

Auckland Transport Selects Infor for Standards Compliance and Asset Optimisation to Deliver A Better Customer Experience

New Zealand's Regional Transportation Authority Centralises Assets in the Cloud on Infor CloudSuite EAM Infor, a global leader in business cloud software specialised by industry, announced that Auckland Transport (AT), New Zealand's largest regional people mover on land, by rail and over waters, has chosen to partner with Infor to standardise and manage its assets on Infor CloudSuite EAM.  The multi-year software-as-a-service (SaaS) project will help optimise AT's multi-billion-dollar assets across the organisation to…