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It’s Time to Expand Social Media as a Business Value Beyond Marketing

Hootsuite Reveals Social Media Marketing's Value Across the Organization: 90% for Brand Building; 71% for Community Engagement; 61% for Lead Conversion and Sales; 50% for Market Insights; 47% for Client Support Many B2B companies are raising their brand value with social media marketing. Ignoring the most dynamic aspect of online marketing could actually result in diminishing brand-value and lost opportunities in sales. According to Hootsuite, social is mission critical for now and the months to come. In their recent report…

New Study Spotlights Divide Between Businesses and Consumers Over Definition of “Good” Customer Experience

LogMeIn’s 2018 AI Customer Experience Study Shows Average Time to Resolution is Nearly 3X Higher Than Customers Find Acceptable LogMeIn, Inc. released a new study designed to analyze the business impact and consumer attitudes of today’s customer journey.  The LogMeIn 2018 AI Customer Experience Study surveyed over 5,000 respondents made up of both business leaders and consumers around the globe.  The research found that over one-third of consumers were not impressed with their customer journey, citing an average or poor…

Interview with Jeff Ray, CEO, Brightcove

"As a video company, we need to make it easy for our customers to make great experiences for their end customers."Tell us about your role at Brightcove and how you got here. What’s the most fascinating aspect of leading a technology company? It was a unique path that brought me to this leadership role at Brightcove. After successfully transitioning my prior company, Ellucian, from a combination of multiple premise-based software companies to a cloud-based SaaS leader of solutions designed to enable colleges and…

Freshworks Appoints David Thompson, Visionary Branding and Marketing Executive, as CMO

Acclaimed SaaS Expert Joins Customer Engagement Leader, Launches Bold Branding Campaign Freshworks, a global leader in customer engagement software, announced the appointment of veteran Software as a Service (SaaS) executive David Thompson as chief marketing officer. As one of his first initiatives, Thompson has launched an aggressive brand advertising campaign that positions Freshworks as the smart, friendly alternative in a bloated SaaS market. Recognized as a pioneer in SaaS marketing and sales, Thompson comes to…

CoreMedia Announces Strategic Partnership with Elastic Path

Best-Of-Breed Content Experience and Commerce Platforms Align so Companies Can Monetize Amazing Customer Experiences CoreMedia, global provider of best-of-breed content management platform, CoreMedia Content Cloud, announced at DMEXCO a strategic global partnership with Elastic Path, a pioneer of API-first headless commerce for enterprises. A seamless integration of their products now enables global enterprises to successfully meet customer expectations in a rapidly evolving digital economy. "We're excited about the…

Facing Extinction, the Power of Influence Offers Local Media a Lifeline

Global Survey Breaks Down How Consolidation, Digitization and Changing Consumer Habits Are Blurring Definitions Across Media Lines Ogilvy announced the findings of the second half of the 2018 Global Media Influence survey.  The survey found that nearly 60% of respondents worldwide believe that local media must adapt to the changing environment or face extinction.  Similar to global media outlets, local journalism has been significantly disrupted by the advent of new digital technologies and behaviors. Consumers have…

DO Global Showcases New, Intelligent DSP at DMEXCO 2018

DU Ad Platform - the mobile ad platform from internet company DO Global - officially introduced its intelligent demand side platform (DSP) at the 2018 DMEXCO digital marketing expo in Cologne, Germany. The upgraded DSP leverages Baidu's PaddlePaddle in conjunction with image and semantic segmentation and other deep learning technologies. This, together with algorithms for generating ad creatives and predicting ad performance with deep neural networks, have increased DU Ad Platform's ROI for advertisers by 150 percent.…

Salesforce Predicts That, More Purchases Will Be Made with Mobile Phones During the Holiday Season

Phones Will Account for 68 Percent of All Ecommerce Visits Salesforce, the global leader in CRM, released its new consumer insights and predictions for the 2018 holiday shopping season. Mobile will dominate the 2018 holiday season, with more orders and visits to ecommerce sites on phones than any other devices. 2018 holiday season revenue will grow 13 percent over last year, with AI-based product recommendations driving 35 percent of all revenue. Salesforce combined insights on the activity of 500 million global…

Animoto and Getty Images Partnership Addresses the Growing Video Needs of Businesses

Over 1 Million Creative Images and Video Clips from Getty Images Are Now Available Within Animoto's Marketing Video Maker Animoto, the company that makes it easy for anyone to create professional marketing videos, launched an integration with Getty Images, a world leader in visual communications. Now fortified with a robust, searchable library of Getty Images content, Animoto is making video marketing accessible to businesses of all sizes regardless of the volume or quality of the assets they may have on hand.…

Sisense Announces Closing of $80 Million Investment, Continues Hyper Growth to Help Businesses Instantly Mashup Data

Investment to Accelerate Aggressive Hiring, Global Growth and Adoption of Sisense's Single-Stack Analytics Platform, Which Simplifies Complex Data and Empowers Everyone Sisense, disrupting the business intelligence (BI) market by simplifying business analytics for complex data, announced the closing of an $80 million investment, bringing the total amount invested to approximately $200 million. The latest round was led by New-York based Insight Venture Partners, a global venture capital and private equity firm. Insight…

Affinio Joins Adobe and Episerver in Microsoft’s New Intelligent Customer Journey

Affinio Selected as Part of Microsoft's Intelligent Customer Journey for Retail, Providing a New Level of Customer Intelligence to Retailers Affinio, Inc., the AI-Powered Consumer Intelligence Platform, announced it has been selected as part of Microsoft's Intelligent Customer Journey for Retail alongside Adobe and Episerver. The Intelligent Customer Journey for Retail provides Microsoft's retail customers with a seamless, personalized shopping experience across every step of their shopping journey. In April 2018,…

SpotX and JW Player Team Up at IBC 2018

Video Experts on Hand to Discuss the Value of Implementing Video Player Bidding SpotX, the global video advertising and monetisation platform, and JW Player, the world's largest network-independent video platform, are teaming up at IBC 2018 for joint strategy sessions and demonstrations in Hall 14 Booth G16. The SpotX and JW Player teams will demonstrate the monetisation potential of Video Player Bidding, a market-changing header bidding solution built directly into JW Player and powered by SpotX. Launched in February…

Executives Arrange Managed Buyout of Mediasmith

Veteran Digital Agency Maintains Internal Ownership, Names John Cate CEO Mediasmith, a leading independent media agency, announced a management buyout of agency co-founders David L. Smith and Karen McFee. Mediasmith has long been a self-sustaining force in the media strategy, planning, and buying world and is known for promoting programmatic buying and championing transparency for a roster of loyal clients. This will continue, and Mediasmith’s clients and employees will be unaffected by the buyout while benefiting from…

Only 1 in 2 B2B Professionals Confident in Data Quality, According to Annual Dun & Bradstreet Report

Still, 89 Percent Believe Data Quality Drives Sales and Marketing Dun & Bradstreet released the company's annual B2B Marketing Data Report, which finds that half of B2B professionals express a lack of confidence in the quality of their data, amid growing consensus that data is increasingly critical to the success of sales and marketing programs. The study surveyed 250 B2B sales and marketing professionals with titles at the Director level and above. The percentage of those stating that data quality is important to…

Liveperson’s LiveEngage Platform Enables T-Mobile Customers to Connect with Their Team of Experts Through Messaging

LivePerson, Inc., a leading provider of conversational commerce solutions, announced that its LiveEngage platform enables messaging for T-Mobile's vaunted Team of Experts approach to customer care. LiveEngage connects T-Mobile Team of Experts to the different messaging platforms that customers prefer, providing the automation and operational capabilities necessary to run a customer care experience over messaging, at scale. "LivePerson works with the most innovative brands in the world so that they can have one-to-one…

Google Announces New Capabilities for Advertisers to Test AMP Performance

The Announcement Is a Part of Google’s Initiative to Help Brands Better Assess Ad Performance Google is progressively changing its technology to benefit advertisers. The advertising community has been receiving periodic updates about the changes that Google is making in their platforms. The search engine giant recently announced that now, advertisers, globally, will have advanced capabilities to test AMP performance. What is AMP? Accelerated Mobile Pages (AMP) are pages that load quickly on Mobile phones. Launched by…

SAP Intelligent Services for Marketing Deliver Deep Learning to Win New Customers and Reduce Churn

SAP SE announced plans to enhance the SAP Marketing Cloud solution, introducing new "smart" capabilities to help companies focus on the best sales leads and increase customer retention. Plans for SAP Intelligent Services for Marketing were launched at the DMEXCO annual conference being held in Cologne, Germany. The new services use SAP Leonardo Machine Learning capabilities to add artificial intelligence (AI) to the cloud-based marketing suite from SAP. Using deep learning techniques, the new software analyzes the…

Why Millennials Gravitate Towards Minimalistic Branding

While doing business, the design of your website is a key factor that you ought to look into. This is mainly because if the business lacks its website design, many people may just decide not to carry out business with you. research has revealed that a large percentage of the people in business rely on the website design to determine the credibility of the particular business. The research has also revealed that the manipulation of a simple website is better compared to the use of complex websites. There are several…

The New Rules: Establishing Consumer Trust in a Post-GDPR World

Ask any marketer about the biggest events of 2018 so far and you’re not likely to hear about the results of an election, the passing of an iconic celebrity, or even the outcome of The World Cup. For marketers, the year’s defining moment arrived on May 25th when the European Union officially rolled out The General Data Protection Regulation commonly known as GDPR. The regulation is designed to protect consumer privacy and give individuals more control of their online footprint. GDPR places new limitations on how customer…

Sizmek Unveils Solution for Advanced TV

Marketers Empowered with AI-Driven Insights Across Linear, Addressable, and Connected TV Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced the launch of a new Advanced TV initiative with plans to roll-out a fully integrated solution across linear, addressable, and connected TV later this year. Today, Sizmek is already a one-stop-shop for linear, addressable and connected TV inventory. Soon, advertisers and media agencies will be able to apply AI-driven…