Two Ways Brand Safety is Affecting Demand-Side Platforms

According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation has been tarnished by the accidental placement of ads alongside controversial content. In the wake of recent brand safety worries, transparency has become a major issue for advertisers. Now, we’re witnessing the effect these concerns have on how advertisers buy and the demand-side platforms they use. To take a closer look at this phenomenon, my company, MediaRadar,…

Interview with Matthieu Vaxelaire, CEO, Mention

"Customer voices are becoming an even bigger part of brands' content strategies, and vice versa."Tell us about your role and how you got here. What inspired you to be part of a social media monitoring company? I'm the CEO at Mention. My main focus is to enable our team to work happily and safely and to try to make the right decisions for company growth. I started out studying finance in Belgium (I'm from Brussels). From there I went to work in banking in London and Paris, before realizing that I really wanted to be an…

Zoom.ai Integrates Its Automated AI Solution With Microsoft Teams and Office 365

This Strategic Integration Will Increase Productivity and Collaboration for Employees Using Microsoft's Office365 Suite Zoom.ai announces the integration of Zoom's AI-driven automation platform with Microsoft Teams and Office 365. Users now have access to AI-powered productivity tools, in-depth insights, and data stored in the cloud all in a single interface. Rob Howard, director, Microsoft Office 365 Ecosystem at Microsoft Corp. added, "Both natural language processing and machine-learning are major strategic…

Insite Software Delivers Greater Configurability, Enhanced B2B User Interface

Release 4.4 for InsiteCommerce Provides New Capabilities For Product, List Management, Search and Guest Checkout Insite Software, the leading B2B commerce platform, announces major new capabilities with the launch of Release 4.4. With Release 4.4, B2B customers have more configuration capability than ever before, reducing the reliance on developers for functionality and delivering an unparalleled user experience for manufacturers and distributors. "Our customers consistently ask for more configurability at the…

comScore Grows TV Measurement Footprint to More Than 69 Million TVs in Over 31 Million U.S. Homes

comSscore's Massive and Passive Television Measurement Services Now Report from Nearly One in Every Four U.S. Tv Households, More Than a 40 Percent Increase comScore announced that it has grown its massive and passive television measurement footprint by more than 40 percent to include more than 69 million televisions in more than 31 million U.S. homes. With the expanded footprint, comScore is now measuring one in every two TV households in 52 of the 210 local U.S. television markets including Los Angeles (#2) and…

Brandzooka Announces First Fully Self Service Ad Platform for Connected TV

Ad Tech Start-Up Brandzooka Democratizes the Most Coveted, Expensive Platform: TV Brandzooka, the widely known platform for automating media planning and buying and democratizing online advertising for millions of users worldwide, has now added the first fully self-service ad platform for Connected TV. Brandzooka has removed the exorbitant minimums for TV advertising, often running into the hundreds of thousands of dollars for premium buys, in favor of targeted programmatic buys for the same placements starting at an…

Qualcomm Artificial Intelligence Engine Powers AI Capabilities of Snapdragon Mobile Platform

Artificial Intelligence Engine Supported by Leading OEMs, Developers and Cloud Providers Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, introduced its Qualcomm Artificial Intelligence (AI) Engine, which is comprised of several hardware and software components to accelerate on-device AI-enabled user experiences on select Qualcomm Snapdragon mobile platforms. The AI Engine will be supported on Snapdragon 845, 835, 820 and 660 mobile platforms, with cutting-edge on-device AI processing found in the…

Harmonic Announces VOS SW Cluster for Fast Origination and Delivery of OTT and IPTV Services

The VOS SW Cluster Solution Has Already Been Successfully Deployed by a Leading Telecommunications Service Provider in the Asia-Pacific Region Harmonic, the worldwide leader in video delivery technology and services, announced the next evolution of its award-winning VOS offerings, addressing the need for increased agility, adaptability and state-of-the-art technology for OTT and IPTV deployments. VOS SW Cluster is a comprehensive software application that embeds market-leading media processing, including ingest, playout,…

Extreme Reach Wins Super Bowl LII, Handling Ad Delivery for over 70% of Ads in the Big Game and Ensuring Commercial Talent Gets Paid

Extreme Reach Was Responsible for the Successful Airing of the Vast Majority of Paid Commercials Appearing During Super Bowl Video advertising technology provider Extreme Reach, announced that Super Bowl LII was record-breaking for the company, which played a bigger behind-the-scenes role in the big game than ever before. The company, whose services simplify video ad asset management across the entire lifecycle for brands and agencies, was responsible for the successful airing of the vast majority of paid commercials…

Oracle Data Cloud Launches Data Marketing Program to Help Savvy Auto Dealer Agencies Better Use Digital Data

Nine Leading Retail Automotive Marketing Agencies Are First to Complete Comprehensive Program, Receive Oracle Data Cloud's Auto Elite Data Marketer (EDM) Designation Oracle Data Cloud launched an advanced data training and marketing program to help savvy auto dealer agencies better use digital data. Oracle also announced the first nine leading Tier 3 auto marketing agencies to qualify for the rigorous program and receive Oracle Data Cloud's Auto Elite Data Marketer (EDM) designation. Those companies included: C-4…

ParallelM Launches First Machine Learning Operationalization Solution – ParallelM MLOps

ParallelM MLOps Accelerates and Streamlines Delivery of Machine Learning Across the Enterprise to Maximize the Business Value of AI ParallelM, one of the fastest growing new companies in machine learning management, today announced ParallelM MLOps, the first software solution for operationalizing machine learning (ML) and deep learning across the enterprise. Operationalizing machine learning poses a significant challenge, as current techniques have limited ability to tackle the unique intricacies of ML behavior…

Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation

It’s only February, and 2018 has presented marketers with new opportunities as well as tasked them with an array of challenges. Advancements in innovative technologies, including Virtual Reality (VR) and Machine Learning (ML) have offered a new set of tools for developing digital strategies and campaigns. As a result, there is an expectation to not only consider the systems experiences are built on, but to also design sleek, integrated systems that deliver personalized experiences customized to each unique users’ needs. A…

SAP Unveils GDPR-Centric Solutions to Help Companies Protect Customer Data

SAP Hybris Identity, SAP Hybris Consent, and SAP Hybris Profile Would Offer A Better Grip on Customer Transparency and Digital Customer Experiences In a major announcement for Data Management Platforms leading up to GDPR coming into force in May, SAP has introduced three new solutions supporting organizations that have a need to collect customer data in compliance with the EU General Data Protection Regulation (GDPR) while delivering personalized experiences. The three new products are available now and can be deployed…

New Reltio Cloud Release Delivers Continuous Data Organization and Self-Learning to Global 2000 Companies

Reltio Cloud Self-Learning Data Platform Integrates Enterprise Data Organization, Advanced Analytics, Machine Learning, and Intelligent Data-Driven Business Applications at Petabyte-Scale Reltio, innovators of the Self-Learning Data Platform, announced Reltio Cloud 2018.1, the newest version of the native cloud platform that organizes enterprise data for continuous self-learning. The release includes the next evolution of Reltio IQ (formerly Reltio Insights) which takes advantage of advanced analytics and machine learning…

Patron Raises 10 Million USD, Launches Pre-TGE to Capture the Global Influencer Market

Patron, a Japan-based blockchain platform for influencer marketing, officially launched its pre-TGE on February 14, 2018, after successfully raising $10 million (USD) in its private round. The pre-TGE will include a 50 % bonus on all contributions and will run through February 28, 2018. The pre-TGE will be capped at $20 million and lead to a public TGE on March 1, 2018. As one of the most successful projects out of Japan, Patron has gained an international community of fans and followers that support its vision to create…

Netskope Report Reveals User-Led HR, Marketing, and Collaboration Applications are Most-Used, Despite Pending GDPR

Over Ninety Percent of Organizational Cloud Services Not Enterprise-Ready Netskope, the leader in cloud security, announced the release of the February 2018 Netskope Cloud Report on enterprise cloud service usage and trends. A key finding of the report was that the HR and marketing categories had the highest number of services per organization, with an average of 139 services and 121 services, respectively. The report also saw growth in the number of cloud services used in the enterprise compared to last…

HubSpot Announces Strategic Partnership with Google Cloud, Further Fueling the Growth of the HubSpot CRM

Deeper Collaboration Will Benefit Customers Through Hubspot's New International Cloud Infrastructure and Expanded Google Cloud Integrations HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that it has expanded its long-standing partnership with Google by adopting Google Cloud to expand its international cloud infrastructure. In addition to providing increased data security for HubSpot customers, the new partnership will also allow the company to invest more in its current Google Cloud…

TVPage Launches Video Commerce Cloud 3.0 at eTail West 2018

The Platform's New Features and Functionalities Will Be Debuted at the Show on February 27, 2018 TVPage, the leading provider of cloud-based interactive video commerce technology, announced the launch of its new Video Commerce Cloud (VCC) 3.0, a video commerce platform that enables users to deploy interactive video commerce experiences across various marketing channels. VCC enables brands and retailers to a better source, moderate and publish video content through new features and functionality. The platform will be…

Webinar World TechBytes with Matt Heinz, President, Heinz Marketing

Matt Heinz President, Heinz Marketing Webinar World'18 is almost upon us. On the agenda is the question that is foremost on every marketer's mind -'How to put the personal back in marketing,' - with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. Matt Heinz, President, Heinz Marketing is one of them! And, Matt spoke to us…

MarketStar Outlines Strategies for AdTech, Digital Media Companies

Industry Leader's New E-Book Offers Advice for Businesses to Stay Competitive in the Crowded Market MarketStar, the industry leader in outsourced sales and marketing, announced that it is publishing a guide to help AdTech and digital media businesses sell their solutions in the current booming market. The e-book is titled How Businesses Can Stay Competitive in the Crowded AdTech Space, and is available for free download on the company's website. Digital advertising opportunities abound in today's marketplace. Each time…