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4-Tell Personalization Achieves “Built for NetSuite” Status

New 4-Tell SuiteApp Meets the NetSuite SuiteCloud Platform Development Standards and Documented Best Practices 4-Tell, a data-driven personalization and predictive analytics company, announced that its 4-Tell Personalization SuiteApp has achieved "Built for NetSuite" status. The new SuiteApp, built using the Oracle NetSuite SuiteCloud Computing Platform, helps organizations build customer loyalty and increase revenue by quickly implementing product recommendations and conducting a predictive search on any NetSuite…

Artificial Solutions to Deliver Conversational AI to Retail Giant Circle K

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced that Circle K is using Teneo to develop conversational applications to support customers of its convenience retail outlets in Scandinavia and the Baltic States. Circle K is one of the world's leading convenience and fuel retail businesses. The company offers a wide range of products to people on the go in approximately 16,000 stores worldwide. Teneo is Artificial Solutions award-winning conversational AI development platform…

Qatar Innovation Week: Celebrating the Value of Future Technologies This November

Go on a 3-Day Networking Spree and Explore Opportunities in AI and 5G Technologies at Qatar Innovation Week That Will Host World Leaders of the Global Tech Space. Reiterating what the CEO of Google, Sundar Pichai had said, “AI may become more profound than fire or electricity.” Artificial Intelligence, in all probabilities, is becoming an economic arsenal for most countries around the world today, including the West Asian country that sits on the Arabian Peninsula. Yes, we’re talking about Qatar, the country with one of…

Nitro Circus Launches New Channel on OTT Platform, Joins New Generation of Companies Bringing TV to AVOD

Joining the new wave of companies bringing their content to OTT platforms, Nitro Circus is using Unreel to launch their new brandchannel, Epic Makes Misses & Mayhem, as an AVOD streaming service Nitro Circus, one of the world’s largest action sports brands global sports entertainment leader, has just launched its new brand channel, Epic Makes Misses & Mayhem, onto OTT as an AVOD streaming service with Unreel.me, a leading top platform for networks and publishers launching over-the-top (OTT) streaming services. The…

ActiveCampaign Announces Integration on Salesforce AppExchange

ActiveCampaign and Salesforce customers can now better align sales and marketing teams while automating unique customer experiences ActiveCampaign, the Customer Experience Automation company, today announced it has launched an integration on Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in new ways. By connecting ActiveCampaign and Salesforce, businesses can align and automate marketing and sales teams while improving customer experiences at scale. Marketing…

Jonathan Bartlett Joins Monetate as Chief Product Officer

Monetate, a worldwide leader in personalization, announced that the company has added Jonathan Bartlett to the leadership team as Chief Product Officer. Monetate, recently named a Leader for a second year in a row in Gartner’s Magic Quadrant for Personalization Engines, has a history of delivering best-in-class products to brands and publishers. Bartlett’s charter is to lead the creation of innovative products for customers that further define Monetate as the clear market leader in personalization. He will have…

SurveyMonkey Audience Now Has Expanded Support Capabilities to Help Customers Act on Deep Market Insights at Speed

SurveyMonkey, a leading global survey software company, announced that SurveyMonkey Audience, the company’s “do it yourself” market research solution, launched a new premium services bundle, SurveyMonkey Audience Premium, to help customers scale agile market research programs. Marketing Technology News: BitGo Appoints Pete Najarian as Chief Revenue Officer Insights professionals that already use SurveyMonkey Audience as their go-to solution for fast, global, cost-effective market research can now gather deeper insights…

MarTech Interview with Tom Aitchison, CEO at Swrve

"SaaS has evolved from a technology delivery option to the most powerful platform for a lasting value-based relationship with customers." Tell us about your role and journey into Technology. What inspired you to start at Swrve? Throughout my 25 year career I have scaled successful global GTM organizations that have delivered strong revenue results and increased growth by up to 10X. It’s extremely exciting to join an organization that has an important technology and one that delivers real meaningful business value and that…

Mintegral’s Ad Platform now Available on ironSource’s Mediation Platform

The programmatic and interactive advertising platform Mintegral announced the integration of its SDK into ironSource's ad mediation platform, with the aim of helping global publishers and developers monetize their mobile apps through Mintegral's Ad Platform on a large scale, especially within the APAC region. Once publishers and developers have integrated with Mintegral's SDK through the ironSource mediation platform, they will gain access to Mintegral's high-quality demand-side…

Chocolate Launches Premium: World’s First Video SSP With 100% Server-Side Auctions

Chocolate Premium Is an Invite-Only Platform Connecting Premium Brands with Premium Video Supply in a Fraud-Free Ecosystem with 80%+ Viewability Rate Chocolate, a global leader in programmatic video advertising technology, announced the launch of Chocolate Premium, the worlds’ first video SSP with 100% server-side auctions. This new platform combines unique server-side only inventory from leading publishers (1 billion+ monthly video ad requests) with an intelligent bidding mechanism (Bid Enrichment) enabling improved bid…

Ansley Atlanta Real Estate Begins Custom Ad Campaign With Adwerx Enterprise

Automated Ad Service Provides Property Listings with Additional Exposure Across Digital Platforms Luxury real estate brokerage firm Ansley Atlanta Real Estate has partnered with Adwerx to promote their property listings using integrated marketing automation. The Adwerx Enterprise Automated Listing Advertising Program creates personalized ads directly from the firm's listing feed. When a property is listed with Ansley Atlanta Real Estate, an ad campaign featuring the property, agent, and Ansley Atlanta branding will begin…

How Facebook Advertising Increases Your Customer Retention

The rise of social media made it much easier for brands to build and maintain relationships with customers. With about 79% of the US population being on Facebook, advertising on this platform can effectively expose your brand to a variety of audiences. But, before diving right into advertising, it's important to properly define your target audience. If you've been wondering how to increase customer loyalty and retention for your business, take some time to read through these tips. Facebook Dynamic Advertisements. With…

TripAdvisor Offers New Custom Wi-Fi Service to Help Restaurants Add Value to Their Customers, Market Their Business and Collect More Reviews

Businesses Using New Service See Up to 70% More TripAdvisor Reviews TripAdvisor, the world's largest travel platform, announced the availability of TripAdvisor Wi-Fi Plus, a new subscription service for restaurants that offers a valuable benefit to their customers, will help restaurateurs build better relationships with them and collect more TripAdvisor reviews, which in turn can drive more business. TripAdvisor Wi-Fi Plus is custom-branded for each business subscriber and works by automatically collecting contact…

Experian A/NZ Acquires Australian Fintech Look Who’s Charging to Bolster Open Data Offering

Experian Australia & New Zealand announces its acquisition of Look Who's Charging, the Australian fintech startup which has solved the everyday frustrating problem of unrecognised bank transactions by providing instant clarification on the merchant behind a transaction. Look Who's Charging is integrated with a number of Australian banks, with their data available to millions of Australians directly within existing digital banking applications. The move will combine Experian's global open data solutions with Look…

Ivalua Expands Executive Team with Addition of Pascal Bensoussan as Chief Product Officer

Newly Created Role to Accelerate Innovation and Growth Ivalua, a global leader in spend management, announced that Pascal Bensoussan has joined its Executive team as Chief Product Officer. In this newly created role, Bensoussan will focus on leading the overall vision, strategy, roadmap, and go-to-market plans for Ivalua's cloud-based platform. The creation of the CPO role reinforces significant recent investments by Ivalua to further accelerate innovation and ensure customer success. Bensoussan brings 23…

The Internet of Things Consortium (IoTC) is Launching a Connected Home Virtual Conference Series in August

The Conference Series Brings Together Industry Experts and Focuses on Emerging Trends in Smart Home Technology The Internet of Things Consortium (IoTC) is launching its second four-part, live Virtual Conference Series on the topic of the Connected Home. Industry experts will facilitate webinars with the goal of educating industry leaders, consumers and IoT enthusiasts on security and health elements of smart home technology. This free conference series starts on Aug. 28 and continues for three consecutive Wednesdays…

Global CMO Club Study Reveals That Marketers Are Re-Examining Measurement Methods In Quest For Growth

The CMO Club and Catalina Marketing Issue Call for Holistic Approach to Multi-Touch Attribution The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the country to create a CMO Club Solution Guide addressing "The REAL Drivers of Brand Growth in a Digital World." The guide offers insights into the importance of marketers establishing a unified approach to measuring the efficiency and effectiveness of their multi-touch digital and traditional media…

Next Generation Video Codec Standard Proposed: MPEG Video Coding for Machines (VCM)

Gyrfalcon Technology Inc., Patrick Dong, to co-chair the new Ad Hoc "Video Coding for Machines" Group Research on machine-oriented video processing and coding technology is becoming a hot topic within the industry. There is a growing awareness that the majority of video traffic will be used by machines. A robust discussion was had at the 127th MPEG Conference in Gothenburg, Sweden, in July of 2019, regarding the need for standardization. According to recent information published by Cisco in 2018, Machine-to-Machine…

PhotoShelter Launches FileFlow App, Empowering Photographers, Their Clients and Creative Teams to Access and Share Visual Content Instantly

New app helps photographers and brands browse, search and share files directly from their iPhones PhotoShelter, the leading digital asset management platform for visual storytellers, announced the launch of FileFlow, an app for users across its cloud-based platforms including PhotoShelter for photographers and Libris for brands. The app grants PhotoShelter and Libris stakeholders the ability to search, download and share photos instantly from their iPhones. FileFlow provides users with permission-based access to all content…

H2O.ai Raises $72.5 Million Led by Goldman Sachs and Ping An to Democratize AI

Investment Powers H2O.ai to Transform Every Company to be an AI Company H2O.ai, the open source leader in artificial intelligence and automatic machine learning for the enterprise, announced it has secured $72.5 million in a Series D round, bringing the total funding to $147 million. The round was led by Goldman Sachs and the Ping An Global Voyager Fund with continued investments from Wells Fargo, NVIDIA and Nexus Venture Partners. Jade Mandel from Goldman Sachs will be joining the H2O.ai Board of Directors. Since the…