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Oracle OpenWorld 2019, Breakthrough Starts Here

Oracle Cloud: The First and Only Autonomous Cloud Oracle OpenWorld -- Oracle welcomes our customers and partners to Oracle OpenWorld 2019 in San Francisco, the world's largest and most prominent business and technology conference. The annual event takes place September 16-19 at The Moscone Center and throughout the South of Market district. Oracle's unique partnerships with the City of San Francisco, the San Francisco Giants and the Golden State Warriors allow it to offer this year's attendees unique events with…

Bitauto Announces Receipt of Preliminary Non-Binding “Going Private” Proposal

Bitauto Holdings Limited, a leading provider of internet content & marketing services, and transaction services for China's fast-growing automotive industry, announced that its Board of Directors (the "Board") has received a preliminary non-binding proposal letter, dated September 12, 2019, from Tencent Holdings Limited and Hammer Capital (together, the "Buyer Group"), proposing to acquire all of the outstanding ordinary shares of Bitauto not already owned by the Buyer Group or their affiliates for US$16 in cash per…

LATV Network Launches “History by Us” in Celebration of Hispanic Heritage Month

LATV, the premier destination for the Latinx millennial, celebrates Hispanic Heritage Month by launching their "History By Us" campaign with cross-platform content honoring members of the Latinx community currently making history. While Hispanic Heritage Month traditionally focuses on the past, LATV wants to shine a light on the history that is being made by this generation of Latinos that will shape the future of American culture as a whole. LATV's groundbreaking multi-channel series, History By Us, will profile today's…

Dynamic Yield Launches Affinity-Based Personalization

This new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery Dynamic Yield, the AI-Powered Personalization Anywhere platform, today announced the release of Affinity-Based Personalization – a new capability allowing brands to leverage automatically generated user affinity profiles to easily build a new class of user segments and deliver highly-targeted experiences across channels. While retailers track purchases, they’ve missed out on a…

DoubleVerify Partners with Snapchat to Authenticate Media Quality

DV offers global brands media quality authentication across social media platforms – including Snapchat, Facebook, Instagram, YouTube, and Twitter DoubleVerify ("DV"), the leading independent platform for digital media measurement software and analytics, announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). Marketing Technology News: NetWise Data Launches SmartIntent Now, brands can authenticate the quality of Snapchat campaigns…

Primerica Taps IBM to Modernize Applications in a Hybrid Cloud Environment

Implements hybrid cloud strategy that leverages containers, microservices to drive digital transformation while keeping data secured in a private cloud IBM announced that Primerica, Inc., a leading insurance and financial services company, has turned to IBM to help accelerate innovation and modernize their internal and customer-facing application development in a hybrid cloud environment. Insurance providers are increasingly turning to the cloud to accelerate expansion into untapped markets and deliver innovative…

Evergent integrates its AI-driven Offer Management solution with Microsoft Azure AI to Maximize Subscriber Retention

Evergent, a market-leading provider of solutions for Revenue and Customer Lifecycle Management, announced how its Artificial-Intelligence (AI) Service using Microsoft Azure AI can help Digital Service Providers reduce churn and manage ROI spend. Marketing Technology News: PubMatic Releases Industry-First Independent Omni-Channel Wrapper Solution The Evergent platform is now integrated with Microsoft Azure AI to enable premium-entertainment service providers to:  Reduce churn by continuously understanding the consumer…

Showpad Brings TRANSFORM 2019, the World’s Largest Sales Enablement Conference to London and Chicago

Join hundreds of marketing, sales and sales enablement professionals at TRANSFORM to uncover the latest trends and best practices for driving engaging buyer experiences Showpad announces details for TRANSFORM 2019, the world's largest sales enablement conference. TRANSFORM is the only conference to bring together hundreds of sales and marketing professionals with two Trans-Atlantic events to share best practices, build meaningful connections, and inspire each other for success. TRANSFORM will take place in London on October…

Tata Elxsi to Demonstrate Streaming Services on Microsoft Azure at IBC 2019

Tata Elxsi, a global design and technology services company, announced its video streaming services offering on Microsoft Azure. Tata Elxsi has integrated its OTT platform SaaS, TEPlay, with Azure Media Services to deliver OTT content from the cloud. TEPlay includes pre-integrated components required by an OTT service such as Content Management System (CMS), Subscription Management System (SMS), DRM, UI Composer, OTT Middleware, Ad Platform, Content Discovery Platform, Usage Analytics and White-labeled Apps. Tata Elxsi…

Renowned Leaders of Evolving Tech Industry Join Act-On Executive Team

David Greenberg and Aaron Johnson Each Bring 20+ Years of Experience in Helping Shape and Drive Growth for Marketing Technologies Leading Marketing Automation provider Act-On Software announces leadership appointments of two high-growth technology veterans as the Portland-based company advances in the space. Senior Vice President of Marketing, David Greenberg, and Chief Product Officer, Aaron Johnson, each bring more than 20 years of proven experience to the Act-On executive team. As the Portland tech market matures…

Macmillan Learning Launches a Search Engine Designed for Supplemental OER

Macmillan Learning announced the availability of Intellus Search, a new search engine designed to make it simpler for instructors to discover free and relevant supplemental materials. While nearly three quarters of professors require textbooks for their courses, a recent study from the Babson Group found many also require supplemental materials like articles/case studies (47%) and videos (28%). Intellus Search offers hundreds of educator-selected OER (Open Educational Resources) per course. "Discovering open resources is…

Infosys Announces the Launch of the Live Enterprise Suite

Helps Incumbent Enterprises to Accelerate Their Digital Innovation Journey Infosys, a global leader in next-generation digital services and consulting, unveiled the Infosys Live Enterprise Suite, a comprehensive set of platforms, solutions and digital services that help incumbent enterprises to accelerate their digital innovation journey. The Live Enterprise Suite enables organizations to drive process agility, deliver customer delight and enhance ecosystem value – all in real time. The Infosys Live Enterprise Suite…

SocialFlow Announces Close of $3.5 Million Funding Round

The leading Social Media Distribution Platform for Publishers and Media Continues to innovate SocialFlow, the leading social media distribution and monetization platform, announced the close of a $3.5 million funding round. The company continues to be profitable and will use the new capital to retire debt and fund continued product development and marketing. SocialFlow's technology enables the world's most successful publishers to more effectively distribute engaging social content across Facebook, Twitter, Instagram,…

BTI Studios And IYUNO Media Group Merge To Create A New Global Leader In Content Localization

IYUNO Media Group Joins BTI Studios, Providing Clients Worldwide Coverage, Supported by Powerful Investment Backers, Industry Leading TechnologyMerger Creates One Company under IYUNO Media Group Brand, Spanning the US, Europe and Asia Leading media localization providers IYUNO Media Group and BTI Studios, announced a merger designed to meet the rapidly growing demand for localized content by enabling worldwide dubbing and subtitling capabilities for streaming, film and television. The two companies, who are both among the…

For the First Time 3.4 Billion Social Media Users Globally Can Now Earn Income from Their Videos, Photos and Comments with TippyTV

The TippyTV app allows content creators and social media users to make money on their terms. Social media sites make big money while content creators and general users make little to no income. Today that changes. Content creators big and small who meet our criteria will have ownership in the company, revenue share and have input into the direction of the TippyTV. Facebook and YouTube get more than 12 Billion views per day and there are billions of more views on other websites. Imagine how many comments are generated with…

A Nation of Sustainable Fashion Followers; 9 in 10 Brits Seek Upcycled Garments

With Fashion Week looming this Friday, Oxfam is encouraging fans of fast fashion to forgo their frivolous shopping sprees and instead get their fix by buying second hand this September.  Research from product information management company inRiver reveals consumer attitudes to sustainable fashion lie around cost and quality – proving that brands and retailers must make it a priority to effectively communicate eco-values and appeal to what is important to their eco-conscious consumers. Marketing Technology News: NetWise…

Leading Independent Research Firm Cites Druva as a Strong Performer for Data Resiliency Solutions

Druva Receives the Highest Score Possible in the Product Strategy, Customer Service and Security Criteria Druva, Inc., the leader in Cloud Data Protection and Management, announced it has been recognized as a Strong Performer in the Forrester Research, Inc. September 2019 report, The Forrester Wave™: Data Resiliency Solutions, Q3 2019. A 100 percent SaaS provider, this inclusion is a testament to Druva’s industry-leading solution and a growing demand for a new approach aligned with enterprise digital transformation goals.…

Premium Owners with Branded Audio Have Higher Vehicle Satisfaction, J.D. Power Finds

Branded audio is positively impacting owner satisfaction with in-car multimedia technology, as well as the vehicle, according to the J.D. Power 2019 Multimedia Quality and Satisfaction Study,SM. The overall number of reported problems with audio, communication, entertainment and navigation (ACEN) technologies has also decreased for a fourth consecutive year. "Although there's a premium cost associated with opting for branded audio systems, we're finding that the cost is worth the high level of value that it brings to both…

How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush

Studies Show That Just 3 Percent of Marketers Are Truly Familiar with Native Advertising DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising content that fosters business growth. The top 5 native advertising tips that drive results in 2019 include: 1. Properly Label Native Ads Businesses should not mislead consumers by engaging in native ads but not identifying them as such. Instead, they need to build trust by honestly labeling native ads as…

MarTech Interview with Chris Johnston, Founder and CEO at Adoreboard

"The development of AI and NLP starting to understand more how people think and act is really exciting." Tell us about your interaction with smart technologies like AI and Cloud-based computing platforms. As a consumer of technology, I see how smart technologies and Cloud-based computing platforms are being used every day. When I see predictive suggestions on email or simple courtesies coming through on the next actions such as our CRM or other tools that we're using I can see the real power and I think there are three key…