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MERIDIUN and Sitch Ai Partner to Bring Intelligent Omnichannel Platforms to Mobile World Congress Americas

Leading Augmented Reality (AR+) and IoT Platforms Present New Tech Collaborations MERIDIUN, an intelligent augmented reality (AR+) platform, and Sitch Ai, developer of geospatial and situational awareness technologies, are pleased to announce that the companies will attend and exhibit in partnership at Mobile World Congress Americas (MWCA), the world’s premier event where business leaders come to evolve and advance in the sphere of mobile technology. Held Sept. 12 to 14, 2018, at the Los Angeles Convention Center in Los…

IPONWEB Appoints Barry Adams as General Manager for BidSwitch

IPONWEB  an industry pioneer in the development of advanced advertising platforms and technologies, announced the appointment of Barry Adams to the role of General Manager of BidSwitch  a wholly owned subsidiary that provides smart, integrated infrastructure for the global programmatic ecosystem. For the past two years, Adams served as VP Commercial Development, where he led all customer-facing teams and drove expanded adoption of BidSwitch technology and services with major DSP, SSP, and agency partners. In his new role,…

Unmasking the State of Influence in Men’s Grooming

Friday, August 17 this year was National Men’s Grooming Day - a day when men can focus on their appearance and when salons, hairdressers and beauty parlors can cater to men with various offers. What better time to look behind the beard, if you will, to understand the brands that are favorites in men’s grooming among influencers, and how marketers can learn from these brands to scale their own influencer marketing programs. Traackr gathered data from the top beauty influencers to find out which men’s grooming brands were…

Microsoft Teams with OnePlaceMail for Outlook to Deliver More Effective Modern Workplace Collaboration

Move Conversations from Microsoft Outlook Email to Microsoft Teams in Office 365 OnePlace Solutions announced the launch of Microsoft Teams integration with the OnePlaceMail for Outlook App, allowing the mobile workforce to conveniently move content from Microsoft Outlook to a Microsoft Teams channel. Enabling content to easily flow from Outlook to a Teams environment drives greater organizational productivity. For organizations this means unlocking business critical data traditionally stored in personal mailboxes and…

Tailor Brands Launches AI Social Media Manager, Tailor Social

Launching out of Beta, Tailor Social Uses Machine Learning to Generate and Curate Content While Optimizing Posts for Maximum Viewership Tailor Brands, the AI branding startup democratizing the creative industry, today launched Tailor Social out of beta. The new launch is aimed at bringing creative AI to social media management. The first of its kind, Tailor Social uses machine learning to create and schedule content, as well as optimize posts on social media channels. Companies of all sizes can reap the benefits of Tailor…

Fastbase Becomes #1 Business Analytics Software, Analyzing an Incredible 1.33 Billion Website Visitors Weekly

Fastbase, the prominent web analytics leader, has surpassed Hubspot and Clearbit in the number of website visitors being analyzed. In just two years, Fastbase has achieved massive success with almost one million top brands using its software to identify important website visitor data. Fastbase's success has been propelled by its popular add-on to Google Analytics that can identify website visitors in real-time providing businesses with powerful insights into their website users' behavior. The Fastbase Webleads software…

Vimeo Stock Unveiled to Empower Video Creators to Tell Exceptional Stories

Vimeo Launches Global Stock Marketplace as New Royalty-Free Collection Offers Exclusive Footage from Vimeo Creators at a Disruptive Price Today, Vimeo announced the launch of Vimeo Stock, a new global, royalty-free stock marketplace featuring an exclusive collection of high-quality video footage sourced directly from Vimeo’s community of iconic creators. Vimeo Stock shakes up the traditional stock industry by unlocking content from Vimeo’s world-renowned community of storytellers, redefining what stock footage can and…

DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns

 S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the exhibitionists and attendees at DMEXCO 2018. Reason -- the leading mobile programmatic platform would be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. DMEXCO, a globally-recognized tradeshow that brings together key players in the digital business, marketing technology, and innovation, will be taking place on 12-13 September 2018, in Cologne, Germany. S4M is committed to…

Criteo Names Ryan Damon as General Counsel

Former Riverbed Executive to Lead Legal, Data Privacy and Government Relations Functions Criteo S.A., the advertising platform for the open Internet, announced the appointment of Ryan Damon as General Counsel. In his new role, Damon will oversee the legal, data privacy and government relations functions as part of Criteo's continued commitment to global growth and innovation. Damon's appointment is an important step for Criteo as it expands its business, supplying more products and solutions. Leveraging…

Marketing Vetaran and Brand-Builder Sarah Hofstetter to Join comScore as President

Sarah Hofstetter Has Advised Marketing Executives From Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard Today, comScore announced that Sarah Hofstetter, former CEO of the award-winning marketing agency 360i from 2013 to 2018 and Chairwoman since May, will join the company as President, effective 4 October. Reporting to CEO Bryan Wiener, Sarah Hofstetter will be responsible for the company's commercial strategy, including marketing and sales, as well as the continued advancement of its…

TechBytes with Matt Harada, GM Data, Sovrn Holdings

Matt Harada GM Data, Sovrn  AI is a potent tool to combat the Fake News menace. Publishers are looking for Marketing Technologies that can solve this challenge. The recent Sovrn-Factmata partnership is seen as a credible technology integration to develop an advanced machine learning platform that can tackle fake-news. Matt Harada, GM Data, Sovrn reveals the fascinating aspects of their partnership with Factmata, using AI to combat Fake News and the growing role of Audience Data and CDPs.Tell us about your role at Sovrn…

Rumors of Instagram Testing Shopping App Stir Frenzy; And It’s Totally Worth the Attention!!!

The Instagram Shopping App Could Become An Uber-Cool Visual Storefront in One Tap, If It Comes Alive Following the success of IGTV, Instagram is now taking digital customer experience to an all-time high with its speculated shopping app. With Instagram’s standalone shopping app, customers can experience seamless shopping while finding better and more relevant products on their mobile screens. Unmatched photo quality, better content discovery and chat assistance could be some really interesting features that stores and…

The AI-Powered Shift in the Food and Beverage Industry

Manufacturing in the F&B Sector Happens in Vast and Extremely Complex Factories. Predictive Quality Analytics Is a Branch of Core AI That Is Helping Manufacturers Attain Control over Their Costly Machinery Production Processes The Food & Beverage (F&B) industry has been thriving since the 19th Century. The industry truly took form when Nicholas Appert and Louis Pasteur developed canning and pasteurization respectively. Today, this industry is a juggernaut that has the potential to cater to the entire human…

Interview with Barbara Bates, CEO, Hotwire

"As a business leader who fully embraces technology advancements such as AI, I can't forget about the human element that is vital to keep the business of public relations and integrated communication alive."Tell us about your journey into PR tech. What galvanized you to join Hotwire as a CEO? I founded Eastwick Communications in Silicon Valley more than 27 years ago, and in 2016 it was acquired by Hotwire. I was initially appointed as the CEO of North America, but I became Global CEO shortly thereafter. I was intrigued by…

TapClicks Becomes a HubSpot Integrator Providing Unified Reporting Across 193 Martech Platforms

TapClicks announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect Integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. HubSpot’s Connect Program is an ecosystem of valuable third-party integrations. Certified Partners comply with a set of…

OneTrust Announces New Collaboration Features into Assessment Automation Module for GDPR, CCPA and Global Privacy Compliance

Features Enhance Collaboration, Workflow, Automation and Usability to Simplify Compliance Recordkeeping OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, today released new collaboration features integrated into the industry-leading privacy management technology. The new features make collaboration, workflow, integrations and usability simpler and more intuitive within the OneTrust Assessment Automation module for General Data Protection…

Study: Holiday Marketing Emails Generate, on Average, Higher Conversions Than Business-As-Usual Emails

Themed Campaigns That Reference Specific Holidays See Lower Open Rates, but Generate More Conversions Than BAU Messages Holiday emails sent in Q4 of last year often drove higher conversion rates than business-as-usual (BAU) emails, despite generating 16.8 percent lower open rates, indicating the importance of message theme, type of offer and time of deployment when it comes to capturing subscriber attention and maximizing share of wallet. In its 2018 Holiday Marketing Guide, Yes Lifecycle Marketing analyzed almost 8…

Conversational Marketing Platform Drift Acquires Email Marketing Automatikon Tool Siftrock

Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers now, not later, at HYPERGROWTH 2018. The company announced Conversational Advertising, Drift Assistant, the acquisition of Siftrock and partnerships with Marketo, Demandbase and Outreach. “The last decade in B2B sales and marketing was all about the business following up later,” said David Cancel, Drift Founder & CEO. “But today, B2B sales and marketing has to be…

Overcoming Perceptual Vigilance & Harnessing Disruption to Capture Attention

Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are especially conscious of the damage that irrelevant messages can do - to both brands and publishers. At video intelligence we firmly believe that context is the key to capturing and keeping a consumer’s attention. By delivering content…

SEMrush Announces Release of Its Competitive Intelligence Toolkit 2.0 on Its 10th Anniversary

SEMrush, an online visibility management and content marketing SaaS platform, announced, on its 10th anniversary, the release of its Competitive Intelligence 2.0 toolkit. With the product upgrade, marketers will now receive a full stack of marketing insights in all areas of competitors' digital marketing strategy including SEO, SEM, Paid Advertising, Content, SMM and PR. SEMrush Competitive Intelligence 2.0 is also tailored to needs of business development managers, sales teams and affiliate managers, who will be able to…