What Good is Personalization Without Identity?

By now it’s widely understood that personalization has become a hot topic for marketers. It’s been covered by countless industry thought leaders and the revenue benefits that it yields gets touted by major brands on a daily basis. That is no secret. You’ve heard and seen the headlines before... Personalization is the future of marketing These 10 brands are taking personalization to the next level X% of marketers say it’s important to create 1:1 messaging and seamless customer journeys The cookie is dying,…

[24]7.ai Releases the Only Virtual Agent with Integrated Conversational and Informational Capabilities

Reaches New Milestone with More Than 150 Patents and Patent Applications, and More than 200 Million Virtual Agent Interactions Annually 7.ai, a global leader in intent-driven customer experience solutions, announced its Winter 2018 Release, which enhances the company's flagship product 7 AIVA, to support both informational and conversational journeys in a single solution. This enables enterprises to handle everything from simple queries to complex interactions. The company also announced that it has more than 150 patents…

TechBytes with Clair Carter-Ginn, Partner at Forecast Agency

Clair Carter-Ginn, Partner at Forecast Agency The Retail Engagement Summit 2018 will take place at New York on 22 February and at London on 6 March. The Amplience team together with selected industry experts will be showcasing new tools and processes which help retailers deliver more contextual and persuasive content. Clair Carter-Ginn, Partner at Forecast, tells us about how content marketers are coping with the challenges of dealing with Dynamic Content.Tell us about your role at Forecast and the team you handle?  …

Interview with Nick Mangiapane, Chief Marketing Officer, Commerce Signals

"Make sure you understand and can explain what data and methodology are being used to calculate sales lift."Tell us about your role and how you got here. What inspired you to be a part of Commerce Signals? For 17 years, prior to Commerce Signals, I led marketing for great consumer products including Folgers, Rubbermaid, and Trane. The bigger my title became the more pitches and cold calls I received. I felt like many marketing technology providers were out of touch with what marketers really need, namely help growing…

MarTech Conference 2018 Comes to the West Coast This April

The Much-Awaited Martech Conference 2018 Will Be Held in San Jose on 23-25 April  Get ready for the marketing conference of the year, West Coast! Between 23 and 25 April, the heart of Silicon Valley - the San Jose Convention Centre will be abuzz with all things marketing technology, and you’d want to be there. The MarTech Conference combines material on technology and marketing to help marketers navigate new technologies and provide marketing strategy and insight to technology experts. MarTech is the only conference…

Tubular Lab Names Buzzfeed, UNILAD, and 9GAG Named Among VideoAces of 2017

Tubular Labs Honors Top Online Media Companies, Creators, and Brand Partners on Facebook in 2017 Tubular Labs, the leading global video measurement and analytics platform, announced its second annual global VideoAces Awards, honoring 2017’s top 52 media companies and creators in online video as well as the top brand partners on Facebook.  As part of the VideoAces Awards, the media company and brand partner winners will each receive a trophy. There will also be a customized deck of cards featuring illustrations of each…

Huddle Rooms and Open Office Spaces May Expand Audio Conferencing Endpoints

In a Latest Frost & Sullivan Report, the Audio Conferencing Endpoint Vendors Are Adapting Their Solutions Functionality, Pricing, and Packaging to Cater to New Customer Requirements for Huddle Rooms Culture Frost & Sullivan's recent analysis, Global Audio Conferencing Endpoints Market, Forecast to 2021, finds that tight IT budgets, coupled with tough economic environments in different regions, deterred the demand for traditional audio conferencing endpoints. However, new ways of working and widespread the usage of…

Salesforce Is #1 in Fortune’s List Of ‘100 Best Companies to Work For’

Salesforce Takes First Place in the 2018 Fortune 100 Best Companies by Creating a Great Place to Work For All and Recognizing Workplace Culture Focused on Maximizing Human Potential In a survey carried out by research firm Great Place to Work and Fortune, Salesforce emerged as the best company to work for. Salesforce has been on the list for the last entire decade, and for the first time topped the list titled ‘FORTUNE 100 Best Companies to Work For’. Listing its reasons for the Numero Uno position for Salesforce,…

Conversica Customer CenturyLink to Present at B2B Marketing Exchange Conference

Award-Winning Marketing Leader Kate Cindric Federhar to Share How Conversica’s AI Sales Assistant Engages Prospects and Turns Them into Sales Opportunities Conversica, the leader in conversational AI for business, announced that Kate Cindric Federhar, manager of marketing operations at CenturyLink, will be presenting at the B2B Marketing Exchange conference taking place this week in Scottsdale. Federhar, a recent DemandGen B2B Innovator Award recipient, says that CenturyLink is using true conversational AI today to…

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

Marketing Technology Leader Tapad Shifts to Identity-Driven Model Launching New Vertical-specific Customer Data Platform Tapad, the company reinventing personalization for the modern marketer, announced a global rebrand to focus its resources on creating best-in-class identity solutions for marketers. This rebrand includes the renaming of the company's proprietary device graph technology to The Tapad Graph, and the introduction of the Tapad Customer Data Platform (CDP), a platform purpose-built to help marketers…

Can Publishers And Agencies Survive In A World Led By The Duopoly?

There were some key buzzwords that drove a lot of the chatter in the advertising community in 2017, and none was more buzz-worthy than “the duopoly” -- a word used to describe mass media platforms Google and Facebook. There is a clear reason why the duopoly became a sensational subject in the trades: The duopoly is expected to rake in a combined 63% of US digital ad investment in 2017 -- up over 15% from the previous year. This investment trend isn’t because buyers want to massively consolidate and concentrate spend…

Faye Business Systems Group to Sponsor SugarCRM Worldwide Sales Kick Off Conference

Faye Business Systems Group heads to Sorrento, Italy as a Sponsor of the SugarCRM Worldwide Sales Kick Off Faye Business Systems Group has announced their sponsorship of the SugarCRM worldwide Sales Kick Off conference in Sorrento, Italy. Also Read: SugarCRM Elite Partner Faye Business Systems Group Acquires Oasis Solutions Sugar Clients The SugarCRM worldwide Sales Kick Off brings together the SugarCRM executive leadership, sales representatives, and customer success managers, with the SugarCRM global partner…

Borderless Access Launches ‘TAPP’ – Key to the World of Consumer Behaviour and Emotions

TAPP Empowers Marketers and Researchers to Target In-Situ and Efficiently Develop Content as per Their Stories Borderless Access, a global Digital MR Solutions Company, brings diverse consumer behaviour, emotions, and micro-moments within easy reach of brands with its new revolutionary product 'TAPP' This launch is in line with its vision to be the global leader in providing digital market research solutions for understanding consumer experiences and behaviours, in growth and developed markets of the world; driven by…

Spearfishing in a Big Net World

How Connected TV Finally Brings Digital Precision to Broadcast Before Jimmy Fallon or even Johnny Carson, there was Milton Berle’s Texaco Star Theatre, which in 1950 captured vast numbers of TV viewers. OK - it was the only thing on. In fact, on any given Tuesday it reached 9% of the US population. Back then, black-and-white TVs ran about $300, while their color counterparts cost $1,000 -- respectively $3,070 and $10,240 in today’s dollars! Additionally, only those located in urban areas could get a signal. Thanks to…

Interview with Nicolette Cieslak, Director, Demand Generation, Showpad

"As the marketing funnel evolves, it has become increasingly important for them to focus their efforts on the bottom of the funnel and help sales bring the deal across the line."Tell us a little bit about your role at Showpad and the team you handle? I lead the demand generation team globally, which includes digital marketing, programs, marketing automation, field marketing and events. My team of 10 demand marketing all-stars is spread across Europe and the US. What draws you to the Revenue Summit 2018? As a demand…

Boost.ai Secures $5 Million Investment to Expand Internationally

Boost.ai, One of the Fastest Growing AI Companies in the Nordics, Receives Series A Funding for International Expansion from Leading VC Firm, Alliance Venture Boost.ai, the provider of some of the world's most robust chatbots and virtual assistants, announced the closing of a new round of financing from Alliance Venture. The terms of the transaction were not disclosed, but the deal will potentially inject up to $5 million into the company. The company ownership will remain firmly in the hands of the founders and…

Are You Ready for The Revenue Summit ’18?

The Revenue Summit Is Known for Empowering B2B Leaders to Accelerate Full Funnel Growth Sales and marketing reps are busy gearing up for this year’s Revenue Summit. Hosted by Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, The Revenue Summit will be held on 1 March, 2018 in San Francisco, California. Also Read: Interview with Jaclyn Klein, Co-Founder, Product Designer, Growlabs Who should attend it? Said to be the only conference in the country that aligns sales,…

Justin Yopp Of Pedowitz Group To Lead Interactive Workshop On Tracking And Optimizing The Right KPIs At B2B Marketing Exchange

TPG CEO Jeff Pedowitz Too Shares Revenue Marketing Insights with Attendees Revenue Marketing consulting firm, The Pedowitz Group (TPG), announced recently that Marketing Strategist Justin Yopp will present an interactive workshop on “Tracking and Optimizing the Right KPIs in 2018 & Beyond” on February 19, 11 am – 2 pm at the B2B Marketing Exchange. This year’s conference is being held at the Fairmont Princess Hotel in Scottsdale, AZ. An award-winning Revenue Marketing Coach, Justin was just voted “Most…

Mobile Marketing Leader Adikteev Expands Sales and Account Management Teams

Former Remerge, Taboola, and Bluestacks Talent Prepare Company for Further Growth Adikteev, a leading mobile marketing platform, announced that its sales and account management teams have grown with the addition of Gary Bartlett, vice president of sales, EMEA, Ela Krief, mobile performance evangelist, Nai Saeturn, vice president of sales, Americas, and Dimitri Souffan, director, business development, West, and Scott Rappaport, head of account management. Barlett and Krief will be based out of the Berlin, Germany office,…

Decoding The State of Programmatic Advertising and Ad Formats in 2018

In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and Solve Industry Problems with Disruptive Technologies In 2018, brands are super-sensitive towards publishing anything that could be labeled as 'extremist' content. As advertising technology companies join together to fight against fraudulent ad inventory, amidst an already acknowledged disruption in the form of GDPR, we are slated to witness another dynamic year. "2017 was the year the entire…