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Sling TV Brings First vMVPD to Oculus Go Virtual Reality Headset

Sling TV Launches First Virtual Multichannel Video Programming Distributor (vMVPD) on All-In-One Oculus Go Virtual Reality (VR) Headset Sling TV became the first virtual multichannel video programming distributor (vMVPD) to launch on Oculus Go, the all-in-one wireless virtual reality (VR) headset. The Sling TV experience on Oculus Go is equivalent to watching on a 180-inch television. For a limited time, customers who purchase and activate a new Oculus Go will receive an $80 credit toward Sling TV subscription services.…

Interview with Allyson Kapin, Co-Founder of Rad Campaign and Founder of Women Who Tech

"The Women Startup Challenge Europe has one core goal — to showcase and fund the best early-stage women-led startups." Tell us about your role and how you got here. What inspired you to be part of the tech landscape? I have two key roles. I’m the co-founder of the social change web agency Rad Campaign and I’m the founder of the non-profit Women Who Tech, which we incubate inside of our web agency Rad Campaign. I co-founded Rad Campaign to work at the intersection of web and app development and digital strategy to…

Top Digital Marketing Strategies for the Holidays

The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the National Retail Federation. As Christmas rapidly approaches, brands are knee-deep in holiday campaigns to drive sales and increase end of year revenue. Although sales are up overall, Black Friday’s in-store sales are down 9% from 2017 and brands are forced to be more creative with their advertisements and how they market to local customers using digital and mobile optimization. As a creature of habit (and…

Fireside Chat with Cameron Church

Cameron Church talks about the importance of video in advertising, the challenges, and the way forward. Know My Team Who is Watching That? Watching That is the world’s first software platform that leverages big data and Machine Learning to ensure businesses get the most views, money and success from online video. With over $145 billion spent annually in digital video advertising, there's a lot at stake. Unlocking only a slice of this pot means millions of dollars in reward — Watching That is the key. What kind of…

Prediction Series 2019: Six Trends Shaking up Customer Care in 2019

As 2018 comes to a close, it’s time to reflect upon this year’s Customer Care industry highlights, and to think about what’s expected to happen next year. To help you plan for 2019, we report on six major trends that are set to shake up the industry. New Messaging Channels The growth of business messaging platforms was part of our predictions last year. In 2019, we expect the use of messaging in Customer Care to increase even further. The growing number of customers using messenger platforms (1.5 billion on WhatsApp and…

Deutsche Telekom and MediaKind Score with World’s First 6K Tiled 360-Degree Live Sports Streaming

MediaKind, a global media technology leader, announces that it has pushed the boundaries of immersive consumer experience of live sport by streaming the world’s first multi-channel 6K 360-degree live sports event in collaboration with Deutsche Telekom, Tiledmedia, and Magnum Film. The multi-camera 360-degree live streaming showed the match between Telekom Baskets Bonn and EWE Baskets Oldenburg from the Telekom Dome in Bonn, Germany, on December 9, 2018. The live streams were delivered to customers of Deustche Telekom’s…

Accountability Program Bolsters Consumer Choice About Persistent ID, Location Use for Targeted Advertising

The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. The companies, Kiip and VRTCAL, updated their privacy disclosures and consumer opt-out tools to ensure that they met the requirements of industry best practices for interest-based advertising. “Making opt-out tools easy to use and ensuring they are clearly described are essential components of the…

Ntooitive Expands Regional Presence to Los Angeles, Appoints Armando Guerrero as Vice President of Strategic Partnerships

Former SVP of Marketing for Entravision Joins Ntooitive to Drive Marketing Efforts Ntooitive, a digital ad agency and resource for publishers within the media industry, announced Armando Guerrero is joining the team as Vice President of Strategic Partnerships. Guerrero will be based in Los Angeles and responsible for managing partnerships for Ntooitive’s advertising technology platforms nationwide. Since its founding in 2015, Ntooitive has experienced triple-digit year-over-year revenue growth and serves as a software…

Interview with Álvaro Verdoy, CEO, Sales Layer

"Better integrations, faster setups, Machine Learning and AI — this distribution model can bring lots of benefits to your daily work."Tell us about your role and journey into technology. What made you join Sales Layer? I was a technology consultant for 10 years, and found the same problem in every company: managing thousands of images, descriptions, specifications… in a growing number of sales channels. How do you see SaaS landscape evolving with better automation and analytics platforms? Better integrations,…

Interview with Kevin Beales, Founder and CEO, Refract.ai

"Assistants and bots will (and already do) have a role in sales conversations, but today more so in transactional sales and helping buyers to research." Tell us about your role and journey into technology. How did you successfully transform yourself through the dot-com era? The (relatively) short answer — I was working at Adidas back in ‘98 when my manager at the time said to me, “You’ve used this internet thing, haven’t you?" Two weeks later I was “New Media Manager” and responsible for launching Adidas’ first sites…

New NVIDIA Research Creates Interactive Worlds with AI

Invention Has Potential to Create Virtual Worlds for Gaming, Automotive, Robotics, VR Conference on Neural Information Processing Systems, NVIDIA introduced groundbreaking AI research that enables developers for the first time to render entirely synthetic, interactive 3D environments using a model trained on real-world videos. Company researchers used a neural network to render synthetic 3D environments in real time. Currently, every object in a virtual world needs to be modeled individually, which is expensive and time…

Domo Recognized as a 2018 Gartner Peer Insights Customers’ Choice for Analytics and Business Intelligence Platforms

Domo, provider of the leading cloud-based operating system for business, announced it has been named a 2018 Gartner Peer Insights Customers’ Choice for Analytics and Business Intelligence Platforms. The Customers’ Choice program is based on recognitions of vendors submitted by verified end-user professionals, and considers both the number of customer reviews and the overall user ratings. With an overall rating of 4.4 out of 5 stars, as of November 2018, some of the 144 verified end-user reviews from business analysts to…

WaveOptics and Goertek Sign Exclusive Waveguide Manufacturing Partnership Agreement

The Partnership Enables the Global Mass Production of Optical Waveguides, the Critical Component in AR Wearables WaveOptics, the leading designer and manufacturer of diffractive waveguides, has signed an exclusive waveguide production partnership with Goertek, a leading global ODM in high-tech consumer electronics design and manufacturing. This partnership will enable high volume manufacturing of WaveOptics’ diffractive waveguides for augmented reality (AR) wearables, such as smart glasses, at a price point to enable…

TechBytes with John Field, Director-Product Marketing, BloomReach

John Field Director-Product Marketing at BloomReach BRX is an open and intelligent platform that businesses and brands use to build, personalize, test and optimize their digital experiences. We spoke to John Field, Director-Product Marketing at BloomReach, to understand the company's technology, their target audience, and how their products integrate with third-party APIs.Tell us about your role at BloomReach and the team/technology you handle. I joined BloomReach as Director of Product Marketing three months ago.…

TechBytes with Jeremy Bondy, Global VP Revenue, Vungle

Jeremy Bondy Global VP Revenue at Vungle Vungle's technology is designed and engineered to help ensure their clients maintain the best user experience and serve the right ad to the right people to help gain high-quality users. We spoke to Jeremy Bondy, Global VP Revenue at Vungle, to understand how their technology stands out in an environment where customers are being overwhelmed by advertising.Tell us about your role at Vungle and the team/technology you handle? As Global VP Revenue at Vungle, I manage the company’s…

Interview with Scott Ferber, Chief Innovation Officer, Amobee

"I would caution that AI isn’t a cure-all solution — it must be backed up by strong products and strong people building those products."Tell us about your role and journey into technology. My journey into technology began at a very young age. I grew up in a house that appreciated technology; it’s hard to believe since this was the 80s, but my brother was a domain master when he was 8 years old! We were always talking about ways that technology would change the world, so even back then, I understood its importance and knew…

Dreamforce Interview with Doug Winter, CEO, Seismic

"Buyers want to be treated as individuals, to have a fully digital experience, and have seamless transitions as they move through their decision to purchase."What is the most exciting aspect of being a part of a cloud tech company? I’m thrilled that we’re seeing the marketplace realize how vital Sales Enablement technologies like ours are to their business and how much value customers are getting out of our product. For example, Guggenheim Partners and Seismic recently won a Gramercy Financial Content Marketing Award for…

ReadyCloud CRM is Now Available on Amazon’s Marketplace Appstore

The ReadyCloud CRM app is now available on Amazon’s Marketplace Appstore. It delivers a cloud-powered Customer Relationship Management solution for businesses that sell on Amazon and on other ecommerce sales channels. “ReadyCloud CRM is an orders-based CRM that was built for ecommerce,” comments Michael Lazar, an Executive at ReadyCloud. “When you connect ReadyCloud CRM to your Amazon seller account, you’ll see something amazing: It will instantly import your orders and create detailed customer profiles based on ecommerce…

2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You

New Engagement Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies. with Vidyard’s Latest Product Updates, Marketing and Sales Reps Can Connect with More Prospects Using Personalized Video Messages at Scale Vidyard, the leading video platform for business, unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo, to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications. The new…

Deloitte Survey: Smartphones Continue to Reign Supreme as Consumers’ Preferred Device

Americans Now View Their Smartphones More Than 14 Billion Times per Day With an estimated 270 million Americans viewing their smartphones about 14 billion times per day, the smartphone continues to reign supreme as consumers' preferred device for online actions, as well as for controlling and monitoring many daily activities, according to Deloitte's US edition of the "2018 Global Mobile Consumer Survey." This year smartphone penetration rose to 85 percent, up 3 percent from 2017, with the strongest growth among US…