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Acoustic Names Dennis Self Chief Executive Officer

Self to drive company growth and innovation at the intersection of marketing, data, and technology Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced that Dennis Self has joined the company as its new Chief Executive Officer. Self brings extensive experience in marketing and related data and technology services to the role. His hiring underscores Acoustic’s commitment to understanding the needs of marketers and delivering solutions that will empower their success. Most…

Scottish Start-up Cortex Rebrands to Forrit, Strengthens Board of Directors and Sees Fivefold Increase in Use of Its Core CMS

Forrit, which recently rebranded from the company's previous name Cortex Worldwide, has developed a cloud-based web content management (WCM) platform that enables clients to create, deploy, analyse and optimise their digital estates. The company secured a management buyout from WPP plc in 2017, counts a number of large UK and international enterprise clients among its customer base and is led by CEO and Founder Peter Proud, formerly a senior executive at Accenture and Microsoft. In addition, Forrit has announced a series…

Orion Acquires Zodiac Systems

Adds established video cloud software platform with significant IP driven revenues;Unveils new global corporate brand Orion Innovation ("Orion"), a global business and technology services firm that provides digital transformation and product development services,  announced the acquisition of Zodiac Systems ("Zodiac"), a New York-based video service delivery software company.  Zodiac provides advanced cloud and device software and engineering services for Tier 1 media and telecom operators globally. Zodiac brings deep…

Commvault Announces Agreement with Starboard

Three New Independent Directors with Experience in Cloud, Software and SaaS to Join Board New Operating Committee to Oversee Budgeting Process and Establish Margin Targets and Balanced Capital Allocation Policy Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, announced that it has entered into an agreement with Starboard Value LP and its affiliates ("Starboard"), an investment firm which owns approximately 9.3% of Commvault's outstanding…

MarTech Interview with Bob Lord, SVP of Cognitive Applications at IBM

"Companies can conduct business as usual remotely because Cloud service data centers manage processing power, connectivity, memory, storage and access to applications and programs." Please tell us about your role and the team/technology at IBM. As Senior Vice President, Cognitive Applications, Blockchain, and Ecosystems at IBM, I’m responsible for delivering market-leading products on our Cloud that create greater value for clients and partners. As we move further into 2020, I am focused on two key strategies to…

AT&T Selects Salesforce to Accelerate its Customer Experience Vision

AT&T and Salesforce announced a multi-year strategic agreement to deliver entirely new connected experiences for AT&T’s millions of customers. AT&T will deploy Salesforce Customer 360 to create a single view of every customer across every touchpoint—whether it happens in person at a storefront, over the phone, in a business setting or on any AT&T digital property. The announcement is part of AT&T’s broader transformation to accelerate momentum in wireless, 5G, fiber-fed broadband and software-delivered…

Bright Pattern Contact Center Deployed by Large Financial Institution to Support Paycheck Protection Program Amid COVID-19 Pandemic

Bright Pattern is helping one of the largest US banks support small business clients navigate this challenging time with the launch of its Paycheck Protection Program Bright Pattern, a leading provider of AI-powered cloud contact center software, announced today that it was chosen by a major financial services institution to support the transition from traditional brick-and-mortar call centers to a virtual contact center with a remote workforce. This US-based financial service institution has always put the safety of…

Stingray Renews Distribution Agreement with Shaw

Agreement Covers Multi-Product Offering including Stingray Music Audio Channels, Mobile App and web player, Music Video TV Channels and Stingray TV app for BlueCurve TV Stingray, a leading music, media and technology company, announced that it has reached an agreement with Shaw Communications Inc. to renew a longstanding relationship. As part of the agreement, Shaw Cable and Shaw Direct customers will have access to Stingray Music Audio Channels and can enjoy the Stingray Music Mobile App and web player for free. Music…

AT&T México Selects MATRIXX Digital Commerce for Prepaid Platform Replacement

MATRIXX Digital Commerce is providing cloud-native, 5G-ready BSS to support AT&T Mexico prepaid customer base Today, the leading provider of the Cloud-native digital commerce platform for 5G customers MATRIXX Software has announced a new feat in the Mexican market. AT&T® México, a subsidiary of AT&T® USA and one of the largest mobile players in the Mexican market, is deploying MATRIXX Software’s cloud-native digital commerce platform for its prepaid customers. Last week, AT&T selected Salesforce Marketing…

Riverbed Technology Appoints Alex George as Country Manager for India & SAARC

The Company’s Sales Team Has Moved to a Partner-Led Model to Align With Market Needs Riverbed recently announced the appointment of Alex George as the Country Manager for India. His role will encompass growing Riverbed’s market share in India, as well as the management of Sales and Channels across SAARC. In addition to this appointment, Riverbed India’s sales team has moved to a partner-led model to align with market needs, ultimately simplifying business processes and maximizing growth potential. Under his…

Limelight Networks Appoints Christine Cross as Senior Vice President and Chief Marketing Officer

Limelight Networks, Inc., a leading provider of edge cloud services, today announced Christine Cross has been appointed SVP, Chief Marketing Officer and will lead the company’s global marketing organization. In this role, she is responsible for all aspects of Limelight’s marketing strategy and execution including product management, demand generation, branding, strategic events and communications. “As we execute our strategy and focus on edge services and video delivery, and to further accelerate our business momentum,…

Sangoma Announces PBXact 15

Sangoma Technologies Corporation, a trusted leader in delivering Communications as a Service solutions for businesses of all sizes, service providers and OEMs, today announced the general availability release of PBXact 15, a commercial phone system based on FreePBX, the most popular open source PBX in the world. FreePBX is driven by the innovation of a very large community of developers and consultants who are committed to delivering the best features for every application. Marketing Technology News: Pega Appoints…

ReadyShipper X Shipping Software Helping E-Tailers Overperform Without Breaking a Sweat

ReadyCloud, the ecommerce suite built for shipping, returns and CRM, has released a major update to its ReadyShipper X shipping software. ReadyShipper is an evolution in shipping software. It supports merchant growth and improves the consumer experience through faster, more efficient shipping and communications at every level of the organization. "Today's consumer is impatient," says Michael Lazar, an Executive at ReadyCloud. "As consumers, we've become accustomed to getting our online order delivered in a few days and…

NWN Named a Top Solution Provider on CRN’s 2020 SP500 List

Leading Technology-Enabled Service Provider Accelerates Solution-as-a-Service Portfolio, Expands Team to Support Customer Base NWN Corporation, a leading technology-enabled service provider focused on transforming the customer experience, announced that CRN, a brand of The Channel Company, has named the company to its 2020 Solution Provider 500 list. Each year, CRN releases its list of top 500 solution providers, a ranking of the leading IT channel partner organizations across North America by revenue. CRN's Solution…

Getty Images Selects Digital Asset Management Platform Brandfolder to Power its Media Manager

Getty Images, a world leader in visual communications, and Brandfolder, the world's most intuitive digital asset management (DAM) platform, have  announced the launch of Getty Images Media Manager Powered by Brandfolder, providing customers with an industry-leading product to store, manage, and share digital assets. With roughly 375 million photographs, videos, vectors, and illustrations available across both gettyimages.com and istock.com, Getty Images' customers often need a centralized cloud-based solution that is…

What Salesforce Does Best-“It Instills Confidence”: Salesforce Q1 Earning Update

Today, the leading CRM maker Salesforce has declared its Q1 Fiscal 2021 results. It earned $4.87 billion revenue– 30% higher YoY and reported first-quarter operating cash flow of $1.86 billion. This Salesforce Q1 earning update was never going to be just the monies. But, it’s much more beyond doing merely business… And, Salesforce demonstrated its leadership stance even as various businesses are struggling to maintain stability with their pace, people and projections. COVID-19 was always going to be the talking point of…

MarTech Interview with Jen Grant, CEO at Turbo Systems

"We believe that great people can live anywhere in the world. So we have made it a part of our DNA to hire in multiple parts of the world." Hi Jen, tell us about your journey into technology and how you arrived at Turbo Systems. I spent the last 20 years building Enterprise Software companies from the ground-up and taking multiple companies to over a billion-dollar valuation. As CMO, I led Looker’s Marketing until the $2.6B acquisition by Google in 2019, led the rebrand of Elastic and built the team that took the…

Vonage Contact Center Helps Onecom Avoid Disruption in Customer Experience During COVID-19

Vonage, a global business cloud communications leader, today announced that Onecom has maintained its commitment to outstanding customer service with the Vonage Contact Center by transitioning all employees from working at the office to their homes overnight in response to the COVID-19 pandemic. Onecom, an independent business telecommunications provider, chose Vonage Contact Center to provide sales and customer service functions to customers. With ‘business as usual’ disrupted, Vonage was one of Onecom’s key technology…

CDP Market Crowding: Why Marketers Should Take Note

Customer expectations are rising each and every day and brands are feeling the pressure to meet these demands. Compounding this challenge is the fact that the amount of customer data available to marketers is constantly increasing while the work they must do to acquire, engage, and retain customers is becoming more difficult. The need to leverage data to meet rising customer expectations for real-time, personalized communication is one of the main reasons why more brands are adopting Customer Data Platforms (CDPs). As a…

Avtex Acquires CPI Assets

Avtex, a customer experience (CX) consulting and technology company, announced the acquisition of assets of Communications Products, Inc. (CPI), an Indiana-based provider of contact center and communication solutions. Specifically, Avtex has entered into agreement to purchase CPI’s portfolio of Genesys customers. CPI has been successfully implementing and integrating advanced, mission-critical interaction and data analytics solutions for over three decades. As a long-term partner of Genesys, the global leader in cloud…