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Interview with David Fortino, SVP of Audience and Product – NetLine Corporation

David Fortino SVP of Audience and Product - NetLine Corporation "Be yourself. Never doubt the importance of staying true to your gut. The mind wavers."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I currently head-up Audience & Product for NetLine. This encompasses all client facing and publisher facing products. Content Strategy for the business is also running out of my team. So yes, lots of great work being put out by some amazing people. We’re a small but crafty…

Interview with Robert Oberhofer, VP Technical Sales & Marketing – ItsOn Inc.

Robert Oberhofer VP Technical Sales & Marketing - ItsOn Inc. "Asking the right question can be a much more powerful tool to influence someone vs. trying to teach and preach."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I joined ItsOn early 2015. Having worked over the last decade and a half in both the telecoms industry and having brought to market mobile apps, I knew how big a gap was between how consumers now interact with business and how mobile carriers approach…

PacketZoom Unveils Retail App Performance Index for Better Customer Engagement

PacketZoom CEO talks to MTS to explain factors that affect app performance and help marketers identify CDNs to bring excellent CX without disruptions. CMOs are increasingly leveraging the power of mobile app to drive customer engagement in a more meaningful manner. For marketers who are yet to acknowledge the power of mobile app messaging and advertising, 2017 could turn out to be a major tearjerker for them. Despite advancements in predictive and customer behavior analytics, not many martech companies can help CMOs…

Interview with Sean Burke, CEO, KiteDesk

"Technology today is being built for marketing OR sales, and the way we see it in future, is that it is going to be built for marketing AND sales."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I joined KiteDesk in 2013. At that time, the co-founders Jack Kennedy and Jared Rodriguez, whom I met through an investor group, had just started writing the code for a Sales Engagement Platform that connected cloud applications together.…

Interview with Lewis Gersh, Co-Founder & CEO – PebblePost

On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m PebblePost’s co-founder and CEO, but prefer to be known as the "Chief Stamp Licker". And by the way, you mean another martech company. I’ve been at this for more than 15 years, starting way back when I was on the venture side and I put together the largest portfolio of re-targeters. It’s funny — when I bring that up in presentations today, people groan and say, “Oh, you’re the…

Jeff Marcoux of Microsoft – Lead Prioritization, Predictive Lead Generation and The Rise of Customer Experience

STACK & FLOW: The Sales & Marketing Technology Cast MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert - Infer’s Sean Zinsmeister and EventHero’s John Wall. Featuring Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft. In this episode Jeff talks about Customer Experience being the next big thing and: Data analysis vs. Emotional Intelligence vs. Diversity The components all stacks have in common 3 ways to get the biggest gains from predictive The blind…

Interview with Matt Heinz, President, Heinz Marketing

"All the data in the world isn’t valuable unless you know which of that data can help you."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. This has all been a giant mistake! I studied journalism and political science at the University of Washington (Go Huskies!) and after a brief stint at a suburban newspaper ended up at a PR agency, then Microsoft, then running marketing for a couple start-ups, and eventually with my own shingle. I’m a B2B marketing guy which inherently means…

Interview with Scott Severson, President – Brandpoint

"The average non-Fortune 500 company uses 16+ different software vendors to manage their data and marketing programs, and the biggest challenge for CMOs today is figuring out how to integrate their veritable technology fleet efficiently."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m the president of Brandpoint, a content marketing services and software company based in the Twin Cities. I came from sales but always had a passion and knack for marketing. We were…

Interview with Cyrus Gilbert-Rolfe, CEO – Movvo

"Be the change you want to see. I didn’t actually receive that advice directly, Gandhi died 20 years before I was born, but I do think that’s right."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As CEO at Movvo, I am accountable for all aspects of the business: owning the vision; enabling growth; delivering customer success; and building a culture of employee happiness. I have been in technology for about 20 years, and have been in the auto ID space for about 10. The…

Interview with Matt Reid, VP Marketing – Velocify

"When something can be done in less than 5 minutes, get it done. Don’t add to the list, just get it done."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the VP of Marketing at Velocify, where I’m responsible for the company’s overall global marketing efforts. I lead corporate marketing, product marketing, marketing research, and demand generation functions. My path to marketing leader was a bit unconventional - I actually…

Interview with Tim Deluca-Smith, VP Marketing – Huddle

"I occasionally worry that creativity is being marginalized, and I see this in the skills of graduates coming into the sector."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As VP of Marketing for a growth company like Huddle, my role has to be fluid enough to tackle a range of challenges. Marketing is one of the most “in-demand” functions of the business – spanning the usual areas, such as demand generation and influencer marketing etc., all the way through to pricing…

B2B Marketers: Stop Solely Targeting the C-Suite

IT’S 2017, AND EVERY CMO IS PROMISING THEIR CEO MOUNTAINS OF GLENGARRY LEADS FOR THEIR SALES ORGANIZATION TO CLOSE. We’re not talking about normal, old Glengarry leads, we’re talking crème de la crème leads … the elusive C-suite leads that every marketer this side of Mars is longing for. Sound about right? Anything wrong with this picture? I see you nodding your head yes (well done). Everything is wrong with this picture. The complexity of the b-to-b sale and its continued fragmentation has been documented ad nauseam…

Interview with Rohit Prabhakar, Head of Digital Marketing & Technology – McKesson

"AI, for me, is still very premature. Even the best products in the market, most AI vendors are unable to answer my questions."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I started my career in IT as a software engineer, I’ve been a web developer, an architect, a team lead to program manager. I then moved to doing sales for a Fortune 500 firm for 2 years in the Bay area which I really enjoyed. I then moved to product management where I was introduced to marketing, and now…

Interview with Joe Quinn, Section Manager ABM – National Instruments

"I get folks to talk through their ways to solve challenges, take the first step, approach a project before I give them my take."On Marketing Technology MTS: What topic are you speaking on at Revenue Summit 2017? I have been asked to speak as an expert managing an ABM program at a large enterprise company. National Instruments was founded in 1976, operates in over 60 countries with more than 7,000 employees with 2016 revenues exceeding $1.2 billion. NI provides powerful, flexible hardware and software technology…

Interview with Paras Chopra, Founder & CEO – Wingify

"Marketing does not exist in a silo. It shares a symbiotic relationship with other functions like Customer Success, Sales and so on."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I founded Wingify back in 2009 with an aim to build tools that simplified decision-making processes for marketers. During my college days, I dabbled in a few start-up ventures. All of them leaned towards the B2C side of things and all of them failed to…

Interview with Ross Andrew Paquette, Founder & CEO – Maropost

"Secret to success is to never stop understanding your own business. When things go wrong, you know how to fix it. My original plan was to have a lifestyle business, with a few clients I could manage on the side."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I had quite a unique journey getting to my current role. I started in the SaaS and email industry and I quickly noticed an opportunity in the lack of an ESP with great…

Interview with Aaron Bird, Founder & CEO – Bizible

"Overall, I believe 100% perfect planning” is grossly overrated."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m the founder and CEO...but also occasionally IT and janitor. Working on ad platforms at Microsoft, Peter (co-founder at CTO) and I saw the complete lack of connection between how marketers paid for online ads and the actual value that they get from it. It was all about impressions and clicks and not about…

Interview with Jeff Finch and Andrew Fischer, Co-Founders, Choozle

"I think we are just scratching the surface on how data can and will impact marketing."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) Andrew Fischer:  I’ve been in digital media my whole career.  As a recent college graduate, I moved to San Francisco to work in finance in 1999.  However, the fledgling Internet industry was exponentially more interesting to me, and I quickly jumped into work with one of the first digital…

Is AI All It’s Cracked up to Be, or Does Email Already Have the Answer?

Artificial intelligence (AI) is generating a huge buzz right now, with promises to do things like answering our emails for us and handling customer service. In fact, a Weber Shandwick survey of CMOs found that they expect AI to transform marketing and communications even more than social media has. And, as consumers, we fully expect artificial intelligence to someday remind us to pick up milk on the way home. AI does have a lot to offer – someday. At present, it’s an intriguing technology that’s being used to inform…

Interview with Danny Wajcman, Co-Founder & COO – Lucky Orange

"No matter where life takes you: Stay Hungry, Stay Humble, and Stay Appreciative."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m Danny Wajcman, Co-founder and COO of Lucky Orange. The inspiration for starting Lucky Orange came down to the basic need of wanting to better understand what visitors were doing on a website. Lucky Orange co-founder and CTO Brian Gruber and I were just two small business owners fed up with the lack…