Monetate Unveils Individual Fit Insights within its Personalization Engine

Individual Fit Insights is a New Capability from Monetate that Arms Brands with AI-Based Automated Segment Discovery Monetate, the worldwide leader in personalization, has announced a major enhancement to the Monetate Intelligent Personalization Engine, which allows marketers to use artificial intelligence to power real-time, cross-channel personalization. The new capability, Individual Fit Insights, provides a highly specialized view into how individualized decisions are made. Last month, Monetate unveiled …

Salesforce to Invest $2 Billion in its Canadian Business Over Five Years

Salesforce Commits to Fueling Company's Growth and Innovation in Canada in Advance of a Meeting with Justin Trudeau, Prime Minister of Canada, at the Company's Headquarters in San Francisco Salesforce, the global leader in CRM, plans to invest $2 billion over the next five years to fuel the growth of its Canadian business, the company announced ahead of a meeting with Canadian Prime Minister Justin Trudeau. Prime Minister Trudeau will visit Salesforce for a roundtable with Salesforce Chairman and CEO Marc Benioff and…

Mobile CDN: What Is It and Why Is It Essential for Mobile Apps?

Mobile apps are turning out to be more popular among users than websites. In 2016, usage of mobile apps exceeded the usage of desktop and mobile web combined. Technically speaking, mobile apps are completely different than websites, but unfortunately, many mobile apps are still using the same content delivery infrastructure that was designed for websites over 30 years ago, thereby diminishing the user experience. Traditional Web CDNs mostly focus on the first mile (the distance between the origin server and closest CDN…

WalkMe Artificial Intelligence Anticipates User Actions in Enterprise Applications

Predictive Analytics Identifies User Needs Before They Arise, Enabling Preemptive Actions to Accelerate Engagement and Adoption WalkMe, the leading digital adoption platform and one of the fastest growing software companies globally, announced that it has launched WalkMe Artificial Intelligence (AI) Predictive Analytics, an enterprise-grade solution that can understand users' behaviors while they're using a system, and predict their next actions in order to drive greater user engagement and adoption. For any enterprise…

Joveo Inc. Acquires Ripple Labs

Programmatic Job Advertising Platform Joveo Acquired Ripple Labs, a Digital Media Buyer Ripple Labs, a digital media buyer which provides programmatic buying expertise to recruitment ad agencies and job boards, announced its recent acquisition by Joveo Inc., a leader in recruitment advertising technology. "Our vision is to build the most democratic online job marketplace by enhancing the reach and targeting of job boards, staffing agencies and media agencies alike. The Ripple team's deep understanding of this…

Episerver Announces a New Visitor Intelligence Product and Releases a Headless API

Episerver Insight™ Provides Deep Customer Journey Analyses. The Headless API™ Makes It Easier to Engage With the Growing Number of Devices in the Internet of Things Leading digital marketing experience company, Episerver, has announced the launch of Episerver Insight and a new Headless API. These new launches would help organizations gain visitor intelligence and deliver more seamless experiences for their customers everywhere they engage. Visitor Intelligence for Personalized Journeys Episerver Insight allows modern…

Scribe Software Announces Scribe Shadow On The Salesforce AppExchange

Scribe’s Customers Can Now Streamline Business Intelligence, Analytics Data, Reporting and Backup Processes Scribe Software, a global data integration leader, announced it has launched Scribe Shadow on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. Scribe Shadow is designed to simplify and streamline the process of replicating data from Salesforce to SQL databases for analytics and archiving purposes. Scribe Shadow is based on Scribe Online,…

TechBytes with JJ Kardwell, CEO and Co-founder, EverString

JJ Kardwell CEO and Co-founder, EverString Data is the new digital currency. Many companies are struggling to clear their data streams and leverage the benefits that DMPs offer. We spoke to JJ Kardwell, CEO, and Co-founder of EverString to understand how marketers can address the issue of data and its uses.Tell us about your role at EverString, and the team and technology that you handle? I am the CEO and Co-founder of EverString, the leading marketing and sales intelligence software company. EverString helps B2B…

Interview with Jake Athey, VP Marketing, Widen

"Machines don’t replace human empathy or creativity – they just uncover more precise ways to exercise both."Tell us about your role and how you got here? What inspired you to be part of a content technology company? I started at Widen as a marketing intern in 2004, moved into digital marketing, and now serve as VP of Marketing. As a kid, I always wanted to build bridges. In high school, I thought about becoming a civil engineer. I also developed a passion for marketing in high school. I loved the concept of “brands”…

Simplaex’s AI Fuels 3X Revenue Growth in 2017

Simplaex’s AI Technology to Classify, Target and Retarget Online Users Has Been Among the First Data Intelligence Companies to Fully Comply with the GDPR Simplaex, the world’s most advanced artificial intelligence-powered user classification technology, saw 2017 revenues increase 3x over 2016, headcount climb to 28, and strong market share worldwide, according to Co-Founder and CEO Jeffry van Ede. Simplaex’s success can be directly attributed to the ongoing development and application of Wallace, it’s artificial…

TechBytes with Chris Cagle, EVP, Technology, Barometric

Chris Cagle EVP, Technology, Barometric In 2018, modern marketers have a keen eye for Unified Measurement across their cross-channel marketing campaigns. In a cross-device, cross-channel marketing ecosystem, multi-touch attribution models may not solve all the complexities involved in measurement. This is where Unified Measurement comes into play. A leading media measurement and attribution solution provider, Barometric, goes beyond the existing standards of unified measurements, providing a simple-to-implement…

Swrve Strengthens Go-to-Market Team with New Appointments to Promote Growth

Leading mobile marketing automation provider, Swrve, has announced the appointment of senior personnel within its go-to-market organization, as it continues to invest in growth for 2018. Swrve added John Whitbeck as its vice president of sales and Lance Standing as its head of worldwide alliances to drive the future of its mobile marketing automation platform and promote organizational expansion. Recommended Read: Swrve Closes $25 Million Series D Funding Round John Whitbeck joins as VP of Sales and is charged with…

Marketing Evolution Raises $20.6 Million in Series B Funding

Marketing Evolution Is Defining a New Category for Customer-Obsessed Marketing by Pioneering “Person-Centric Business Decisioning” Using AI-Based Technologies Marketing Evolution, a leading provider of global AI-based marketing optimization and analytics software, has announced a $20.6 million Series B financing round led by leading global private equity and venture capital firm, Insight Venture Partners, with continued participation from existing investor, Zetta Venture Partners. This round brings the total invested to…

Optimizely Revolutionizes Sales Process and Boosts Productivity Using Skuid

Skuid’s No-Code Platform Ensures Optimizely Captures All Viable Sales Leads in Salesforce CRM Solution Skuid, the leading cloud application platform, announced that Optimizely, the world’s leading experimentation platform, selected Skuid to improve user adoption, efficiency, and value derived from its Salesforce customer relationship management (CRM) software. Using Skuid’s no-code platform, Optimizely eliminated inconsistencies in workflows and processes across the entire organization. Previously, Optimizely’s CRM was…

TechBytes with Amit Sinha, Founder and CCO, WorkSpan

Amit Sinha Founder and CCO, WorkSpan Most businesses continue to struggle with unlocking the true potential of their strategic partnerships. Any successful go-to-market initiative requires a reliable partner engagement across the journey that helps the company better orchestrate their networks. According to WorkSpan, a leading marketing network catalyst, 60% of alliance Go-To-Market relationships fail, mostly due to the lack of coordination to make deal progress, unreliable data, and poor distribution of sales and…

Interview with Aaron Glazer, Co-Founder and CEO, Taplytics

"Brands have to be reactive to the new digital touch points that are emerging in order to be in constant contact with their customers."Tell us about your role and how you got here.  What inspired you to launch a Mobile Customer Experience Cloud? I am the CEO and Co-Founder of Taplytics. We started off building mobile applications and saw an interesting trend developing; the future front door of a business was not going to be a physical store, but a mobile app in the palm of their customers’ hands. From there, we…

SmartAction to Fuel Accelerated Growth with Management Recapitalization by Staley Capital and TVC Capital

As Consumer Adoption of Artificial Intelligence-Powered Devices Reaches an Inflection Point, Smartaction Is Poised to Expand Its Market Leadership in Enterprise AI with Customer Service Solutions SmartAction, the provider of the first omnichannel customer self-service platform powered by AI, announced that it secured investments from two growth equity firms: Boston-based Staley Capital and San-Diego-based TVC Capital. SmartAction's cloud-based platform automates customer service communications in every channel, including…

Wylei Appoints J&J Veteran Denice Torres to Board of Directors

Wylei Inc., an AI Predictive Content technology and marketing automation pioneer, today announced the appointment of Denice Torres to its Board of Directors. Torres is a recent past President for J&J, and an industry thought leader, with a strong background in digital marketing and executive management. “The addition of Denice to the Wylei board is a major milestone for the company. Denice is a well-known and award-winning industry veteran and experienced executive. Her industry knowledge, mentoring and reach will…

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

Using Integral Ad Science's Automated Real-Time Platform, Local Media Consortium Members Can Seamlessly Eliminate Impression Waste, Streamline Workflow, Improve Inventory Quality, and Increase Revenue The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence…

Fishbowl, Inc. Proves That Timing Is Everything For Effective Email Campaigns

Leverage Holidays to Make the Most Impact with Audiences Pick any day of the year and you're sure to land on a holiday, whether it's traditional or quirky. A recent analysis from Fishbowl, Inc., the leading data, marketing and analytics solution provider uniquely serving restaurants, shows that tying into people's desire to celebrate special events is a keen marketing strategy. They examined the successes of their customer's 2017 Valentine's Day promotions to gauge the impact of timing and messaging on email open rates…