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Seal Software Unveils Global Partnership with DocuSign, Announces $30 Million in Growth Capital from Toba

DocuSign and Seal Using Artificial Intelligence to Save Time and Money Discovering Agreements, Contracts and Other Legal Documents Seal Software, the leading provider of content discovery and analytics solutions, unveiled a global partnership with DocuSign in support of DocuSign's broader System of Agreement strategy to automate and connect the entire process of how agreements are prepared, signed, enacted and managed. Concurrent with this announcement, Seal Software also disclosed that it has secured a $30 million…

Aurea Software Appoints Former IBM Executive Dan Beer as General Manager of Aurea SMB Solutions Division and Chief Customer Success Officer

New Executive Dan Beer Brings Proven Business Management Track Record and Deep Customer Success and Support Experience Aurea Software Inc., a leading provider of customer and employee experience solutions, announced that former IBM executive Dan Beer joined the company as chief customer success officer and senior vice president and general manager of Aurea's newly created small and medium business solutions division, Aurea SMB Solutions. In his new role as SVP and general manager of Aurea SMB Solutions, Beer is…

CafeMedia Turns Focus To AdThrive, Commits To Mission Of Empowering Digital Publishers

CafeMedia Receives Investment to Drive Growth of Ad Monetization Platform CafeMedia divested its legacy owned and operated sites, concentrating its efforts completely on the growth and success of its publisher platform: AdThrive. AdThrive is the leading ad monetization platform for high-quality, mid-sized digital publishers, empowering content creators to make a living doing what they love while the company manages the advertising for them. For the five years since AdThrive was founded, it has grown over 100…

Three Ways to Superpower Google Analytics

Google Analytics is the tool most businesses use to monitor their websites. Google keeps improving the platform and they’ve released some great features recently; custom dashboards to name just one. But remember that the platform is always being enhanced, so it’s important to stay up to speed with all the different ways it can work for you. Many of the latest updates are related to customization. That’s no surprise because every website and company is different, so ‘one size fits all’ approaches to platforms and their…

UE.co COO Taryn Lomas a Finalist for San Diego Next Top Business Leaders Under 40

Taryn Lomas Has Also Been Championing UE.co's Corporate Giving Initiative UE.co's Chief Operating Officer, Taryn Lomas, is a finalist in the San Diego Business Journal's "Next Top Business Leaders Under 40" awards. This event recognizes dynamic, young business leaders and role models who have significantly contributed to San Diego's business climate and the community. Lomas co-founded UE.co in 2008. Over the past ten years, she has played a critical role in growing the company and running day-to-day operations.…

Native Advertising and the Rebirth of Creativity

Digital advertising offers a lot of promise. It promises scale on a level few other advertising mediums can possibly imagine. If you want to run an ad campaign targeting Indian teenagers, and a simultaneous campaign targeting Australian grandmothers, you can do this far, far more easily digitally than with other ad formats. It promises accountability that is unparalleled: Advertisers can and do track their ad spend—and the reach this spend generates—down to the very last cent. Advertisers can attribute and measure a return…

Evergage Named a Strong Performer Among Experience Optimization Platforms by Independent Research Firm

1-To-1 Personalization and Customer Data Platform Company Recognized for Strengths in Behavioral Targeting and Recommendations, as Well as High Customer Satisfaction Scores Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage as a Strong Performer in its report "The Forrester Wave: Experience Optimization Platforms, Q2 2018," published recently. This first-ever Wave report on the experience optimization platform space examines the…

Seth Blank Appointed Co-Chair of Key Messaging Group’s Collaboration Committee

Valimail's Director of Industry, Seth Blank, Initiatives Brings Years of Experience and Dedication to Collaborative Solutions to Industry Group Valimail, the world's only provider of fully automated email authentication, announced that the company's director of industry initiatives, Seth Blank, has been named co-chair of the M3AAWG Collaboration Committee. M3AAWG is the Messaging, Malware and Mobile Anti-Abuse Working Group, a technology-neutral, non-political working body founded in 2004 to focus on operational issues…

Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study

Expansive Test Featuring Multiple Formats KPI's, Execution Platforms and Publishers Shows up to 10x Improvement Through Multi-Vendor Supply Path Optimization The optimal programmatic media buying strategy requires multiple partners, shows results of a study released recently by advertising technology provider Visto. With an estimated 80 percent of digital ad placements purchased using programmatic exchanges, per the Interactive Advertising Bureau (IAB), this finding is a valuable insight for advertisers looking to get the…

JJUMPP Announces $3 Million Venture Round to Accelerate Growth of Its Small Business Marketing Platform

Arthur Ventures was also an Investor in Infusionsoft, Where Several JJUMPP Team Members Worked Previously JJUMPP, a SaaS company that offers a powerful digital marketing platform for small businesses, has completed a $3 million venture funding round from Arthur Ventures. JJUMPP's marketing platform gives business owners the ability to automate the management and monitoring of customer feedback and engagement, driving more traffic, referrals, and sales to their business. It also saves time by aggregating all the…

FieldEdge’s Steve Lau and Rameez Ansari Receive Ernst & Young’s 2018 Entrepreneur Of The Year Award

FieldEdge is Now Eligible for Consideration for the EY Entrepreneur Of the Year 2018 National Awards Ernst & Young (EY) announced that FieldEdge's Co-CEOs, Steve Lau and Rameez Ansari, have received the Entrepreneur Of the Year 2018 Award in the Florida region. Regional winners were honored at the awards gala on Thursday, June 7th in Orlando, Florida. Entrepreneur Of The Year is the world's most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages…

Interview with Raj De Datta, CEO and Co-Founder at BloomReach

"Customers are always speaking to us. The question is, are we listening?"Tell us about your role at BloomReach and how you got here. What inspired you to start a Digital Experience Platform (DXP)? I co-founded BloomReach in 2009 together with my business partner Ashutosh Garg who is a former Google Search engineer out of the idea that all online experiences could be so much better if websites would cater to the specific needs and interests of the individual customer, using smart algorithms that gather data from all over…

SaleScout Data Solutions Adds Sales And Marketing Experts To Its Team

Filling Customer Pipelines and Growing the Business Put into Focus SaleScout Data Solutions, a leading B2B sales and marketing data solutions provider used by enterprise companies to accelerate growth and revenue, announced the expansion of its sales and marketing team with four new additions. Alejandra Mesta and Rob Gardner recently joined the SaleScout sales and marketing department as vice presidents of enterprise sales, and Gena Hondrogiannis and Loralin Hanks have been appointed as demand generation…

Aaptiv Closes Series C with $52 Million Raised to Date; Amazon Alexa Fund and Warner Music Group among new investors

This Investment is Largest Round to Date for Aaptiv  Aaptiv Inc., a leading provider of premium digital health and wellness content that has garnered nearly 200,000 paying members in two years, has raised $22 million in its Series C funding. Launched in 2016, Aaptiv's audio-guided fitness classes have been streamed more than 14 million times. Total funding for the company is now over $52 million. The round was led by Millennium Technology Value Partners, a growth equity firm that has previously invested in…

ActiveCampaign Appoints Tony Newcome As Chief Technology Officer

Technology leader brings experience from Salesforce and ExactTarget to ActiveCampaign ActiveCampaign, a leader in intelligence-driven sales and marketing automation, announced Tony Newcome has joined the company as Chief Technology Officer. He brings more than 15 years of engineering experience, with more than 10 years in the martech space. Tony joins ActiveCampaign from his role as an SVP of Engineering at Salesforce, where he spent more than four years leading engineering teams. Prior to his time there, Tony spent…

Viant Launches Next Generation TV Solution

Adds Real-Time TV Retargeting, Significant CTV Scale and Advanced TV Attribution and Conversion Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the launch of its next-generation Viant TV platform. The major advancements include improved addressable household reach and scale through expanded data partnerships; the addition of low latency TV retargeting capability; and increased connected TV (CTV) inventory scale Through Viant’s expanded partnerships with automatic…

RichRelevance Launches Xen AI: The First Open AI for Experience Personalization

New Experience Browser and Key Product Innovations Provide Digital Business Leaders with Unprecedented AI Transparency, Extensibility & Control RichRelevance, the global leader in Experience Personalization, announced RichRelevance Xen AI™, the next generation of open and explainable artificial intelligence (AI) focused on experience personalization. The culmination of more than ten years of AI and machine learning innovation, Xen AI delivers several breakthrough capabilities that allow digital leaders to perfectly…

New Survey Reveals 84 Percent of Marketers Lack Insights into Purchase Behaviors Across eCommerce Marketplaces

Additionally, 73 Percent of Marketers Feel Amazon Has an Unfair Advantage Because They Do Not Share Full Path-To-Purchase Insights Jumpshot, the only company that unlocks walled garden data, revealed results of a survey of more than 300 marketers aimed at uncovering the importance of data insights from within eCommerce marketplaces like Amazon, Target and Walmart.com. The big takeaway: respondents indicate they lack customer behavioral data that eCommerce marketplaces do not provide, giving these marketplaces an…

Adobe Advertising Cloud Set to Transform Digital Audio Ads Targeting on Smart Speakers

Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated Stations In the Americas: Facebook is on a decline. But, radio on smart speakers is on the rise. There has been an astounding rise in the number of the monthly online radio audience, largely driven by the growth in Spotify, Apple Music, and Alexa-powered Amazon Music. According to the latest report, over 180 million Americans are streaming live music, live radio, and podcasts every month.…

Advantage Business Marketing Pivots Business Model to Deliver Greater Customer Value

Advantage Business Media Rebrands to Advantage Business Marketing Unveiling a Powerful Content Channel Mix for Companies to More Rapidly Attract and Convert Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, announced a rebranding and a series of consolidations and restructuring to better reflect the Advantage market direction and vision. Born from 100 years of media, Advantage is changing the face of…