Oracle Buys IT security firm Zenedge To Secure Cloud-Based Infrastructure

Adds Leading Cloud-Based Network and Infrastructure Security Capabilities to Protect Enterprises From Today’s Complex Digital Threats Oracle announced that it has signed an agreement to acquire Zenedge, which helps secure critical IT systems deployed via cloud, on-premise or hybrid hosting environments. Customers leverage Zenedge’s Web Application Firewall (WAF) and Distributed Denial of Service (DDoS) mitigation products to secure their applications, networks, databases, and APIs from malicious Internet traffic.…

EMS Software Offers Google G Suite and Further Microsoft Outlook Integrations

Enterprise Companies Gain Calendar Options, Efficiency While Transforming into Modern, Digital Workplaces EMS Software announced that it has the industry's first enterprise-class workplace connectivity platform to integrate with both Microsoft Outlook and Google's G Suite calendars. In this latest product release, businesses gain the convenience of seamlessly scheduling and managing corporate workspaces, meetings, and events integrated with Google Calendar and Microsoft Outlook, giving them access to more options for…

Oracle Is Integrating Machine Learning Across All Its Platform-As-A-Service Offerings

Will Make Cloud Platform Services 'Self-Driving, Self-Securing and Self-Repairing' Cloud giant Oracle has announced its expanding its AI and machine learning technology from its Autonomous Database across all its platform-as-a-service offerings. Revealing the news at its annual CloudWorld conference in New York, Oracle said the move will make all its Cloud Platform services “self-driving, self-securing and self-repairing”, which in turn will help save on admin labor. “Now Oracle is adding autonomous capabilities to…

Are Marketers Ready for Next-Level Personalization?

It’s almost impossible to find a piece of marketing content online that isn’t personalized to some extent these days. Whether it’s email, social or display, most marketing content is somehow customized based on each target shopper’s demographics, browsing history or device. And that’s for good reason -- 85 percent of online retail shoppers are fully expecting individualization. However, many marketers feel they have only scratched the surface of what personalization can offer. According to a new Resulticks study,…

PageGroup Recruits Thunderhead to Build Effortless Engagement

Worldwide Leaders in Recruitment Select the One Engagement Hub to Drive Effortless Engagement with Candidates and Hiring Clients Thunderhead, the leader in enterprise technology for customer engagement announces that its ONE Engagement Hub (ONE) has been selected by PageGroup to build better relationships with candidates and hiring clients. PageGroup provides specialist recruitment services spanning 25 disciplines, across 36 countries, including businesses ranging from SMEs to global blue-chip organizations.…

Interview with Roland Deal, President, Americas, DWA

"Marketing was once a cost center and now through a series of innovations around attribution, tracking, and usage of data, it is a profit-center where ROMI can be directly captured and gives CMOs and their C-suite associates full transparency into what marketing’s dollars are generating."Tell us about your role and how you got here. What inspired you to be a part of DWA? As President of Americas, I oversee the operations and growth of the region, which is made up of three offices – San Francisco, Boston, and Austin. What…

TechBytes with Dave DeMaria, VP, Corporate Marketing, Synopsys

Dave DeMaria  VP, Corporate Marketing, Synopsys In 2018, amplifying digital presence drives every marketing campaign. However, it's not easy to pull away from the traditional mode of doing business, especially when you have long-lasting customer relationships. So, how do brands leverage marketing technologies for their digital transformation and continue building better customer relationships? Dave DeMaria, VP , Corporate Marketing, Synopsys, reveals the journey they undertook with the Adobe Experience Cloud to expand…

YITU Technology Appoints Former Google Research Scientist Lu Hao as Chief Innovation Officer

In His New Role, Dr Lu Hao Will Help YITU Push Its AI Technologies to an Even Higher Level YITU Technology (YITU), a leading pioneer in Artificial Intelligence (AI) research and innovation today announces that former Google research scientist Dr. Lu Hao has officially joined the company as Chief Innovation Officer (CINO). As CINO, Dr. Lu will oversee YITU's strategies and methods in innovation and will lead the company's effort in creating products and tools using its cutting-edge AI technologies. Driven by disruptive…

Notablist Finds PostUp is the #1 Email Technology for Publishing and Media

Notablist Is a Real-Time Competitive Intelligence Platform Designed Expressly for Sales Teams and Email Marketers PostUp, a leading email and audience development solution company, has been ranked as the world’s number one Email Service Provider (ESP) in terms of campaign frequency by Notablist. The rankings were announced following an analysis by the competitive intelligence service of email marketers. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow At the time of this…

Branch Announces Universal Ads and Mobile Measurement Partnership with Facebook

Branch Universal Ads Offers Mobile Marketers Visibility into Web and App Campaign Performance Across Facebook and Other Top Advertising Networks Branch, the mobile linking infrastructure for the world's leading brands, announced the immediate availability of Universal Ads. With this launch, Branch is also entering into a partnership with Facebook as a Mobile Measurement Partner (MMP). Powered by Branch's People-based Attribution engine, Universal Ads enables mobile advertisers and marketers to gain a unified view of their…

Headway Joins Adjust Coalition Against Ad Fraud (CAAF)

As a Member of CAAF, Headway Will Work Alongside Other Anti-Fraud Innovators to Develop Modern Solutions and Educate on the Dangers and Impact of Ad Fraud Industry leading global media marketing firm Headway announced this week its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF). Headway's dedication to stemming the tide of mobile ad fraud has earned them this position with industry leaders and influencers. Coalition membership is exclusive to companies who have passed a rigorous vetting process…

OpenText Acquires Creative Collaboration and File Sharing Solution Provider Hightail

Creative Collaboration and File Sharing Solutions to Enhance Content Services OpenText, a global leader in Enterprise Information Management (EIM), announced that it has acquired Hightail, Inc., formerly known as YouSendIt, a leading cloud service for file sharing and creative collaboration with approximately 5.5 million customers globally spanning enterprise accounts, paid subscribers, and individual consumers. “The acquisition of Hightail underscores our commitment to delivering differentiated content solutions…

App Annie Announces Annual List of “Top 52” Highest Earning Publishers of 2017

Asian-Pacific Publishers Represent a Majority of Top Earners; Google and Netflix Make Strides in US Rankings App Annie, the most trusted mobile app data and insights company, announced their annual Top 52 Publishers list of 2017, which recognizes the top global earners across Google Play and the iOS App Store. Newcomers to App Annie's Top 52 in 2017 include: Google (United States), NCSoft (South Korea), Giant Interactive Group (China), FunPlus (China), Nintendo (Japan), 37Games (China), Youzu (China), Longtu Game…

Harvard Professor Stefan Thomke Joins Optimizely Advisory Board as Company Momentum Continues

Professor Stefan Thomke Will Serve as a Key Advisor, Ushering in a New Era of Accelerating Experimentation in the Enterprise Optimizely, the world's leader in customer experience optimization, announced that Harvard Professor Stefan Thomke is joining the company as a new member of the Optimizely Advisory Board. Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School and a contributor to Harvard Business Review, will advise the company on a variety of product, strategy and…

The Most Effective Way to Sell, Backed by Science

According to a recent survey by TOPO, it takes at least 18 touches to connect with a single buyer. With call back rates declining and consumers becoming increasingly wary of traditional sales tactics, it’s becoming more and more difficult for businesses to reach customers. Thankfully, there’s one sure-fire way to effectively reach prospects and customers – personal referrals and introductions. From the top of the funnel to the bottom, personal referrals are the golden ticket to success in B2B sales. 1. Customer…

Payfone Raises $23 Million to Continue Expansion of Worldwide Digital Identity Authentication Network

Synchrony Financial and MassMutual Ventures Throw Strength Behind Payfone's Leading-edge Technology; Investment Will Bolster Payfone's Initiatives in the Retail, Insurance, and Healthcare Sectors Payfone, the world's leading digital identity authentication network, announced that it has raised $23 million to expand its user experience-enhancing cybersecurity services in the retail, insurance, and healthcare sectors. The funding round was led by an institutional investor with participation by premier consumer financial…

Four New Partners Join NetSuite Partner Program to Drive Growth, Customer Success

ERA Consulting Group, Smartbridge, Softengine and Vibrant to Build Cloud ERP Practices with NetSuite Oracle NetSuite, one of the world's leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, announced that four new partners have joined the NetSuite Solution Provider Program. ERA Consulting Group, Smartbridge, Softengine, and Vibrant Inc. have teamed with NetSuite to launch new cloud ERP practices to help clients accelerate growth while…

Focus on ‘Data Centricity’ to Achieve Higher Sophistication by 2019

Latest Research from IAB Data Center of Excellence and Data & Marketing Association Shows Talent Gap Remains Significant Obstacle The Interactive Advertising Bureau (IAB), its Data Center of Excellence, and the Data & Marketing Association (DMA) have released “The Data-Centric Organization 2018,” the results of a survey showing that US marketers and publishers remain intensely focused on achieving “data centricity” across their organizations, with 90 percent responding that they either have or are developing an…

Native Ads Generate the Highest Engagement Metrics for Marketers

Though Recommendation Widgets Are the Most Popular Type of Native Ad Units and Generate the Greatest Revenue, Optimal Native Ad Performance on Both the Demand and Supply Side Is Achieved by Running the Range of Native Ad Units The range of native ad units now available has powered native ad spending past all other forms of display advertising in 2017, according to analysis from Poynter. But are all native ads equal for marketers and publishers? To answer this question and gain a greater understanding of the range of…

Smaato Serves Record Mobile In-App and Video Impressions in 2017

Smaato Mobile Platform Delivers 60% Overall Growth Q4 2017 Over Q4 2016 Smaato, a leading global real-time advertising platform for mobile publishers and app developers, has announced that the company delivered record advertising impressions in Q4 2017, posting a 60% increase over Q4 2016. The results were published in Smaato’s quarterly report, which offers key insights into the worldwide landscape based on in-depth analysis of the quarter’s ad impressions on the Smaato platform. The report also notes that Smaato…