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Extreme Reach Names Catherine D’Amato Vice President of Compliance

Former PwC Process Assurance and IT Audit Services Director to Lead Ad Tech and Product Compliance Extreme Reach (ER), the complete creative asset management solution for the ad industry, announced that Catherine D'Amato has been appointed Vice President of Compliance, a new position in the company in which she leads the compliance team and has responsibility for all matters related to current and future compliance functions and planning. Her oversight includes internal reviews, coordination with industry groups and…

System1 Data Shows Worst Year Ever for Cannes Lions Film Winning Ads as Brands Prioritise Short Term Sales over Long-Term Growth

New research from effectiveness prediction agency System1 shows that the 2019 Cannes Lions Film winners were the least effective ads to win at Cannes in the last 10 years, with the majority of winning ads prioritising short term sales boost over long term brand growth. System1 has analysed all Film Grand Prix and Gold Lions winning ads since 2010 using its Ad Ratings platform which uses the emotional response that consumers have ads to predict long- and short-term growth potential on a 1-5 Star scale. Ad Ratings found…

MarketEdge 2019 is Taking Clearwater Beach by Storm in its 3rd Year

The secret to creating a high-converting marketing campaign is this: Incorporate cutting-edge marketing innovations into reliable marketing fundamentals that are proven to work. DirectMail2.0 is proud to announce the return of its 3rd annual event, MarketEdge 2019, which will be held from November 13th to 15th in beautiful Clearwater Beach, FL. This event is created with DirectMail2.0's strategic partners in mind, however it welcomes those who haven't partnered, but are…

Veritone Launches Aiware on Microsoft Azure Government to Further AI Adoption by Government Agencies

Gives both state and federal agencies access to Veritone aiWARE™ and its powerful AI applications for public safety hosted on Microsoft Azure Government Veritone Inc., the creator of the world’s first operating system for artificial intelligence (AI), aiWARE, announced the availability of its aiWARE platform on Microsoft Azure Government. This will allow Veritone customers the additional option to utilize aiWARE on Azure Government, an instance of Azure for federal, state and local government customers and their partners…

Odaseva Announces Triple Year Over Year Growth with One Trillion Documents Supported and Over 10 Million Users

Influx of New Data Protections Laws such as GDPR and CCPA Has Propelled the Growth of the Unified Cloud Data Governance Company Odaseva, the unified cloud data protection, compliance and operations platform for enterprises running Salesforce as a business-critical application, announced that it has seen triple year over year growth, and after only seven years of operation, supports a staggering one trillion Salesforce records, with over 10 million enterprise-level internal Salesforce customers. Odaseva’s explosive…

Joveo Furthers Global Expansion to Meet International Demand for Its Programmatic Job Advertising

Joveo, the leader in programmatic recruitment technology, announced continued global expansion to meet demand for its job advertising solutions, powered by machine-learning. Strengthening its solutions and presence in North America, EMEA, and APAC, Joveo delivers the most relevant talent in the shortest time to recruiters around the world. Effective immediately, Joveo's MOJO™ platform is fully internationalized, enabling: Multi-currency: recruiters using Joveo are now uniquely equipped to use multiple currencies…

Expanded Zoho One Achieves New Heights of Customer Adoption; Continues to Offer Incredible Value with Process Automation, Telephony, Single…

With the Addition of a New App, Orchestly, and New Platform Services in Telephony, Single Sign-On, and Provisioning Through Marketplace, Zoho Continues to Push the Operating System for Business Ahead of the Market Zoho unveiled the next generation of Zoho One, the operating system for businesses that is designed to run an entire organization—from sales and marketing, finance and HR, operations and business intelligence, and more—all on a unified technology platform. Zoho One now boasts a new business workflow management…

IDnow Supports Lottoland with Worldwide Online Identification Solution

The Leading Online Lottery Provider Places Its Trust in Automated and Highly Secure ID Verification IDnow, a leading provider of Identity Verification-as-a-Service solutions serving over 250 customers will support Lottoland with the digital transformation of its identification processes. In order to meet child protection legislation requirements in an even more user-friendly way, in future the gaming provider will use IDnow AutoIdent to directly verify the legal age of its customers during initial registration. Thanks to…

Undertone Launches ‘Synchromatic Marketplace’ to Deliver High Impact Programmatic Ad Formats

Award-Winning Creative Units Which Provide Superior Performance, Engagement and Viewability – Allowing Brands to Create Synchronized User Experiences – Now Available in Buyers’ Demand Side Platforms of Choice Perion Network Ltd. announced that Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, has launched its Synchromatic Marketplace, allowing programmatic access to all of Undertone’s engaging, high-impact digital advertising formats. @AccessUndertone brings the…

PR Newswire’s APAC Survey Reveals Content Quality is the Top Priority for Journalists

As APAC media and PR professionals are getting to grips with rapid technological progress and shifting audience preferences, PR Newswire released its Asia-Pacific Media Survey 2019 report to track how journalists are adapting. This year's report was PR Newswire's largest ever in the region, surveying nearly 1,000 journalists and media professionals across nine key markets - Australia, mainland China, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, South Korea, and Vietnam. To help international businesses…

Akazoo Completes Merger With Modern Media Acquisition Corp., Raises $55 Million and Will Trade on Nasdaq Under Ticker Symbol…

Merger Sets Stage for Rapid Growth of Akazoo Music Streaming Platform in International Markets Akazoo S.A. announced the successful completion of the previously announced merger of Akazoo Ltd. with Modern Media Acquisition Corp., previously trading under the ticker symbol MMDM. Akazoo expects to begin trading today on the Nasdaq Stock Market under the ticker symbol "SONG," having raised around $55 million in new capital. The combined company, Akazoo S.A., is a leading global music streaming platform and technology…

Akeneo Raises $46 Million to Expand Its Leadership in Product Experience Management

Investment to Accelerate R&D and Sales Efforts to Support Unified Commerce Experience Akeneo, a global leader in Product Experience Management (PXM) solutions for corporate brands and retailers, announced it has raised $46 million in funding led by global growth equity investor Summit Partners. Existing investors Alven, Partech, and Salesforce Ventures, as well as Akeneo's board member Stephan Dietrich, also participated in the round. Akeneo Co-Founders Team: (from left to right) Nicolas Dupont,…

ADCOLOR Announces Winners At The 13th Annual ADCOLOR Awards In Los Angeles

Evening Hosted By NYTimes Best-Selling Author, Speaker, And Host Luvvie Ajayi, Honored Unbelievable Entertainment Director Eva Longoria, Among Many Others Presented By Facebook, Google | YouTube, Microsoft And Omnicom Group During the annual celebration of those working to champion diversity and inclusion across the advertising, marketing, PR, media and entertainment industries, ADCOLOR recognized exceptional leaders at the 13th annual ADCOLOR Awards ceremony. The event, hosted by NYTimes best-selling author, speaker and…

Comcast Spotlight Launches TV Ad Planner, a Self-Service TV Ad Buying Platform

Easy-To-Use Interface Allows Advertisers to Purchase TV in a Similar Manner to Buying Digital Media Affordable, One-Stop Solutions Open up TV Advertising to a New Set of Local Advertisers and Small Businesses Comcast Spotlight, the advertising sales division of Comcast Cable, announced the launch of Comcast Spotlight TV Ad Planner, a self-service buying option. This alternative to traditional TV ad buying allows small business owners and local advertisers the independence to plan, design and manage advertising campaigns…

Qumu Announces Major Feature Release for On Premise Enterprise Video Customers

Leading Enterprise Video Provider Releases VCC V10, Adding Self-Service Broadcasting, Hybrid Delivery, Advanced Analytics and Intelligent Distribution to List of Key Upgrades Qumu, the leading provider of best-in-class video technology for the enterprise, has announced the release of Qumu Video Control Center (VCC) version 10—the customer-hosted version of Qumu’s intelligent Enterprise Video platform. This new release provides significant performance and capability upgrades for all Qumu on premise deployments, as well as…

Cleanshelf 2019 SaaS Trends Report: Enterprises Waste Up to 30% of Annual SaaS Spend

New research shows SaaS spend per employee is topping $13K annually. U.S. enterprises with 800 employees spend $15 Million on SaaS to power their business. Of that spend, up to 30% is wasted, in part due to the complexities of SaaS pricing and the lack of control over the growing SaaS stack Cleanshelf, the leading SaaS spend optimization solution just published its annual The State of Business' SaaS Spend infographic which finds that the role of SaaS in organizations continues to rise. SaaS spend per employee has increased…

Aspera’s Cloud Solution Prevents Cost Overruns and Optimizes SaaS Subscriptions

LicenseControl for Cloud includes Adobe Creative Cloud support to manage all essential SaaS vendors Aspera, the industry-leading provider of Software Asset Management solutions, announced the latest release of LicenseControl for Cloud, a powerful platform for managing all SaaS vendors together, knowing their data, and saving on licensing costs. LicenseControl automatically recommends how to control increasing IT costs while finding the best SaaS subscriptions for every user.  The ITAM Review reports,…

Introducing Lotame PDX, The Industry’s Most Transparent, Flexible & Trusted Private Data Exchange

Company launches its new and exclusive, private and secure data exchange, comprised of curated high-quality second-party data and valuable niche third-party data providers at DMEXCO 2019 Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany. Only 20% of marketers who purchase or use…

Simon Data Unveils Transform Initiative to Help Brands Scale Personalization

 Launched at WORLDZ 2019, exclusive program empowers marketers with ability to deliver next-gen customer experiences Simon Data, the market-leading enterprise Customer Data Platform (CDP), debuted its invitation-only program Transform by Simon Data at WORLDZ 2019, the global community and summit connecting most influential business and cultural leaders. The program is designed to accelerate a brand’s ability to scale one-to-one personalized customer experiences. This initiative comes on the heels of Simon Data’s recent…

WPP and InMobi Group Enter Into a Multi-year Strategic Partnership to Co-Build Unique Benefits for Marketers

Partnership to help marketers enhance brand experiences for consumers WPP and InMobi Group have entered into a long-term strategic partnership to build unique benefits for marketers. Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian marketers. The collaboration between WPP and InMobi Group will enable brands to create personalized consumer experiences at scale. Through this partnership, brands will be able to…