KORTX Announces Multiple Promotions and New Hires Amid Continued Growth

Marketing technology company KORTX announced the promotion of four key leaders and the addition of seven new employees across divisions. The announcement comes as KORTX sees continued growth in the marketing technology and programmatic advertising space. The strategic appointments will play a key role supporting the company's rapidly expanding client portfolio. "KORTX was established to provide advanced marketing solutions for modern marketers. We have invested heavily in technology, process and people, and have aligned…

Mobiquity Technologies Expands Sales Organization with Two New Strategic Hires

Gina Doria and Henry Wong Join Mobiquity Sales Team Mobiquity Technologies Inc., a company providing mobile first, next generation programmatic advertising capabilities is pleased to announce Gina Doria and Henry Wong as the newest hires to join an expanding sales organization. Gina joins Mobiquity Technologies' East Coast sales team with a wide range of industry experience. She formerly worked at ValueClick, Conversant, SteelHouse, RocketFuel, and Sizmek. She is also a member of the Forbes Business Development…

Mail Plus Partners with Wibbitz to Produce Video for Amazon Echo Show

Esteemed British Media Newsbrands Implement Automated Video Creation, Pioneering IoT Devices’ Transition from Audio to Visual Wibbitz, the leading automated video creation company, announced that it has partnered with Mail Plus, the digital subscription-based edition of the Daily Mail and The Mail on Sunday, Britain’s most influential daily newspapers. This partnership brings the power of quick and quality video creation into the Mail Plus editorial team’s workflow. “Daily Mail and The Mail on Sunday are undeniably a…

The Next Wave of CX Messaging Trends (From Those Who Know)

As part of Smooch’s recent State of Messaging report, we sat down with a gaggle of (32 to be exact) product, marketing and CX leaders from the world’s most innovative companies that are at the forefront of the conversational revolution. We spoke with experts from across the board; channel gatekeepers, software vendors, brand stewards and startup innovators, including those who are working directly at the CX coal face at the world’s largest organizations such as Google, Uber, and LVMH. We asked them about the state of…

Ignite OPM Expands Reach with Mobile Acquisition

The full-service content and affiliate management agency, Ignite OPM has expanded its service offerings to include full-service mobile app distribution. The Ignite team has been able to identify greater spend efficiency, optimization, mobile diversity and incrementality, with new and existing mobile partnerships. As an experienced agency, Ignite understands how to build a mobile strategy in order to reduce overlapping mobile traffic, lower CPI costs, and increase post-install mobile engagement. Additionally, Ignite has an…

Linius Partners with Hemisphere to Build Hyper-Personalized Advertising Prototype

Zero Development Cost to Linius, with a Revenue Share from Commercial Transactions Back to Hemisphere Linius Technologies Limited- the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine  -- has partnered with video solutions experts, Hemisphere, to launch its Hyper-Personalized Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius Video Services (LVS). Linius has previously stated that one of the…

SAS Fortifies Cybersecurity Solution with ‘White Box’ AI

SAS Cybersecurity Helps Eradicate Data Silos and Drives Efficiency to Stretch Limited Security Resources Last year's ceaseless data breaches involving once-trusted brands underscore the urgent need for organizations to reassess and reinforce their information security. SAS Cybersecurity is a security analytics solution that illuminates network and device behavior and strengthens defenses beyond existing technologies. "With worldwide cybersecurity spending projected to exceed $114 billion last year, the data breach…

Cardinal Health Selects Nielsen as US Retail Analytics Provider

Nielsen announced that Cardinal Health has selected Nielsen as its primary US analytics provider for retail syndicated market and panel data. Nielsen will be the provider of retail market data for Cardinal Health, supporting its strong network of independent retail pharmacy partners. With this announcement, Nielsen will be adding new retail outlets to their retail measurement universe, inclusive of independent and chain drugstores within the US market. The latest Nielsen data shows that consumers have spent $49 billion…

ClickBank Announces Partnership with Konnektive

ClickBank, a leading Global Digital Marketplace that empowers entrepreneurs to build, launch and scale their business has announced a partnership with Konnektive. Konnektive has an extensive base of digital solutions and services that range from lead pages and funnel building to a full-service CRM solution. ClickBank recognizes the importance of speed to market through the ClickBank of intuitive and easy to use digital marketing tools. They are actively developing partnerships to provide clients with integrated solutions.…

Wavecrest Growth Partners Closes Inaugural Fund with $190 Million in Commitments

Firm Is Focused on the Intersection of Capital and Operational Excellence for Growing B2B Technology Companies Wavecrest Growth Partners announced the close of its first fund, with over $190 million in commitments. Investors include public pension funds, endowments and foundations, fund-of-funds, insurance companies, and family offices.  To date, Wavecrest has led investments in three leading B2B software companies. Founded by partners Deepak Sindwani and Vaibhav Nalwaya, Wavecrest is a growth equity firm that helps…

Accenture Acquires UK-Based Innovation Firm ?What If!, Enhancing Ability to Help Clients Reinvent Themselves with Experimentation-Led…

Accenture has acquired ?What If!, a privately owned innovation firm that uses an experimentation-driven approach to help clients incubate new products, services, business models and organizational cultures. The acquisition will further enhance Accenture’s front-end innovation capabilities that help clients rapidly ideate, prototype and scale innovative products and services for the digital economy. The terms of acquisition were not disclosed. Headquartered in London, with additional offices in New York and Shanghai,…

Datix Announces Merger with Clients First

Datix, a software consulting firm based in St. Louis, is announcing its merger with the Epicor practice of Clients First Business Solutions. Both companies are Certified partners of Epicor, a leading ERP vendor for manufacturers and distributors. Together, they will have the largest Epicor consulting employee base of any partner. For Thomas Falteich, President of Clients First, the merger is the ideal opportunity to optimize services for their clients: "Teaming up with Datix was a natural choice since they share our…

Zendesk Chooses Impartner To Power An Efficient, Scalable Channel Growth with Better Partner Experience

Close Collaboration Between the Business Unit Buyer and It Teams Helped the Company Choose Impartner as the Solution Best Suited to Integrate with Existing Technologies and Power Efficient, Scalable Channel Growth When customer service and engagement software leader and long-time investor favorite Zendesk set out to find a new technology solution to power its channel operations, one thing was clear from the beginning: a close collaboration between the business unit buyers and IT would be key to choosing the technology…

Spredfast + Lithium Join Forces as “Khoros” to Offer the Industry’s Best Customer Engagement Platform

Khoros to Provide Enterprise Companies with a Best-In-Class Platform to Help Them Stay All-Ways Connected The combined company of Spredfast and Lithium announced its new name: Khoros, LLC. The coming together of Spredfast and Lithium as Khoros represents over 15 years of market leadership in marketing, care, and communities. Khoros currently serves more than 2,000 of the world’s leading brands including Pizza Hut, Sprint, and HomeAway, and manages more than 500 million consumer touch points every day across social media,…

Pipeliner CRM Mobile App Launched; AI-Based Platform Set to Disrupt CRM for Sales

Pipeliner announced the release of the first ever Artificial Intelligence functionality for Mobile CRM. Powered by Pipeliner's Voyager AI engine, the Pipeliner CRM Mobile App now provides instant intelligent updates, guidance and suggestions to the user helping them to stay on top of their sales while on the go. Leveraging Pipeliner's renowned visualization approach, Voyager AI is brought to life with color-coded icons, graphics, and charts to ensure that the user can instantly observe, comprehend and take action such as the…

Brandcast App Now Available on Salesforce AppExchange; Set to Transform Sales with Contextualized Website Content

Customized Sales Websites Can Now Be Created and Published Directly from Salesforce Sales Cloud Brandcast, a cloud-based technology platform that enables enterprises to create and manage large portfolios of customized websites, announced the availability of Brandcast for Salesforce on Salesforce AppExchange. Sales and business development teams can now transform offline sales collateral and dated online content into personalized websites for prospects, partners and customers; and create and edit those websites directly…

Pub Ocean Partners with Prezna to Provide Revenue Attribution Tool for Publishers

LiveYield’s Ability to Connect Granular, Real-Time Revenue Data to Prezna’s Spend Data Provides a Real-Time Actionable P&L for Every Piece of Content Pub Ocean, a technology company providing revenue-driven solutions for digital publishers, announced a new partnership with native advertising platform Prezna. Pub Ocean’s LiveYield, a real-time revenue analytics platform, will be integrated into Prezna’s content distribution technology. Through this partnership, Prezna’s customers will have direct access to revenue per…

Contactually CRM Report States “Bucket Theory” to Better Manage Contacts

Analysis of User Behavior Provides Guidance on How Agents Can Successfully Manage Their Accounts Contactually, the real estate CRM of choice for many of the country's top real estate brokerages, has released its 2018 CRM Usage Report which details how Contactually users successfully used the platform to manage their networks. "We developed Contactually out of a desire to help people strengthen their business relationships," said Zvi Band, CEO of Contactually. "By looking at 2018 user data and surveying active…

Tray.io Launches Embedded Edition That Enables Software Companies to Dramatically Accelerate Their Data and Application Integration Velocity

Offers Unique Combination of API-Powered Plug-And-Play Design, Drag-And-Drop Builder, and Transparent User Experience Built to Speed Time-To-Market and Delight End Users Tray.io, the General Automation Platform that puts deep software integrations and enterprise-class automation into the hands of everyone, has launched Tray Embedded Edition. Software companies can now rapidly meet market demand by easily, seamlessly, and rapidly upgrading their products so that their customers can instantly activate integrations and…

gyro Taps Kevin Fraser as US Head of Precision

gyro, the leading full-service global B2B powerhouse, has appointed Kevin Fraser to serve as the company's first-ever Head of Precision in the United States, continuing its commitment to deliver business decision-makers with innovative media, search and social solutions across all addressable channels. In this role, Fraser is charged with overseeing the strategic efforts for gyro's clients and fast-growing US media operation, which includes media buying and planning, search, paid social, programmatic, data strategy and…