Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round worth AUD $17 million to expand its Intelligent Marketing Platform globally.…
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Video Is Becoming Increasingly Pivotal in Sales & Marketing Campaigns, Globally. This Is Turning out to Be Especially True in the US Digital Advertisement Market Where Facebook Will Dominate in 2018 Video has taken the center stage…
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Fraudlogix, an ad verification company, has released a new report that finds 12 percent of global digital ad traffic to be fraudulent, with the United States and the United Kingdom having higher percentages. It also found there to be…
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Customers Expected to See Faster Page Load Time and Improved Ad Campaign Performance Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, is helping clients navigate the…
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Pairing Offers a Comprehensive Set of Social Tools to Top Enterprise Brands Worldwide Klear, an influencer marketing technology company, announced a referral partnership with Hootsuite, the world's most popular social media management…
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The New Series a Funding Led by Nielsen and Sonae Im, Will Allow Civalue to Further Accelerate Its Rapid Growth and Global Expansion ciValue, a disruptive provider of cloud-based Precision Marketing and Supplier Advertising Platforms for…
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What if you could easily connect with your closest friends and family and feel like you’re in the same room — even when you’re miles apart? Facebook today announced Portal and Portal+, two new video communication devices for the home that…
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Industry-Leading IP Geolocation Technology Deployed to Boost Targeting Performance Digital Element, the global geolocation data and services provider, has announced that Platform161, a leading programmatic advertising company that…
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Premier Digital Marketing Event to Feature Keynotes from Industry Thought Leaders, Powerful Customer Success Stories, and Previews of New Digital Experience Technology Sitecore, the global leader in digital experience management…
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Three out of four online shoppers worldwide fail to regularly see product recommendations that interest them, according to a global survey sponsored by SAP SE. The findings were part of the SAP Customer Experience organizational unit's…
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Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to me that we’ll all do well to drown out some of the noise, buzz and hype in the space, and remember these rules as…
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Customers That Are Emotionally Connected to a Brand Have a Higher Lifetime Value Than Satisfied Customers Motista – a pioneer in the development of Predictive Emotional Intelligence solutions announced the results of their intensive…
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In a 2017 report by Credit Suisse, they projected that the current distinction between ‘media’ spend (TV, digital, print, radio, outdoor and cinema) and ‘below-the-line’ marketing spend (price promotions, PR, sponsorship, direct mail and…
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Claravine’s Digital Experience Data Management Platform Will Continue to Help Marketers Optimize Performance Through Best-In-Class Campaign Tracking Tracking First announced it has rebranded as Claravine, unveiling a completely new…
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Zaius to Empower B2C Marketers to Engineer Repeat Purchases by Bringing Together Customer Data and Campaign Execution in One Platform Zaius, the CRM built for B2C marketers, announced its inclusion in the Shopify Plus partnership program.…
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Trey MacLeod and Dr. Sanjog Misra Join The Conversion Logic Team As Chief Commercial Officer And Chief Academic Advisor Respectively While The Company Continues To Innovate Its Unified Marketing Measurement Platform Conversion Logic,…
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Showpad’s “The New B2B Buyer Experience” Study Finds That a Skilled Salesperson Armed with Engaging, Interactive Content Experiences Is Best Positioned to Succeed in Increasingly Digital B2B Buyer Journeys The world of B2B sales has…
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New Solution Enables CPG Advertisers and Agencies to Buy Television Advertising with Digital-like Precision Based on In-Store Purchase Behavior Nielsen Catalina Solutions (NCS) announced an expansion of its Advanced TV Suite, which now…
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The PrizmDoc Editor Is Accusoft’s Latest Addition to the Increasingly Popular Line of PrizmDoc Products. The Document Editing Software Is an Embeddable Browser-Based Document Editor. Accusoft released PrizmDoc Editor on 2nd October,…
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Blockchain And Cryptography Solutions Company Brings On Former Comcast And MediaMath Executives To Bolster Team On The Heels Of Omnicom Proof-Of-Concept MadHive and MAD Network, the cross-platform blockchain and cryptography solutions…
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