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AI Discovery Engine Node Recognized in Gartner CRM Sales Report

Node’s AI-Powered Discovery Is Revolutionizing How People and Businesses Discover New Opportunities on the Web Node, the first AI-powered discovery engine, was recently recognized by leading research and advisory firm Gartner in its April 2018 “Cool Vendors in CRM Sales” report. This year’s report notes that “the 2018 Cool Vendors in CRM sales provide new approaches to improving sales.” The report - which names interesting, new and innovative vendors, products and services - suggests that “by 2020, 30% of all companies…

New Azuqua Connect Partner Program Helps SaaS Companies Quickly Deliver Powerful App Integrations

Own Your Customer’s Integration Experience and Accelerate the Time It Takes to Design, Build and Deploy Tailored Application Workflows Azuqua, a leader in cloud-based business automation, announced the Azuqua Connect Partner Program, which is designed to deliver powerful app integration capabilities to SaaS companies and their customers. SaaS vendors and their services partners can now easily tap into the power of the Azuqua platform to streamline integration, orchestration and automation of key business applications…

Bedrock Analytics Closes $7.2 Million Funding; Launches Bedrock 2.0

Bedrock Analytics New Funding to Bring Intelligent Analytics to the Consumer Packaged Goods Industry, Offer Deeper and More Accessible Insights for CPG Brands to Grow Their Sales in Retail Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, has completed a $7.2 million round of financing, led by Cervin Ventures and Illuminate Ventures, with participation from other private and institutional investors. Recommended Read: Contextual Content and AI:…

Accenture, Agencies and the Ad-Buying Battlefield

Accenture’s launch of a programmatic ad-buying unit was more of a ‘when’ not ‘if’.  The company already has its foot firmly in the door of many major brands for which it undertakes other consultancy-related services around technology recommendations, systems integration and optimization; media buying is a natural extension that enables it to leverage its knowledge of and integration with each client’s specific environment. Agencies should be concerned. By the end of February this year, it was speculated that $120 billion…

Location Data and The Growing Role in Marketing and Advertising Campaigns

The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce Let's take a shot at the most enterprising question of 2018 -- How are companies using location data, and what is its impact on digital campaigns? To answer this, Factual, a global leader in location data, surveyed 700 location data buyers in the US. The purpose of the study was focused at understanding the true state of location data marketing and how different companies use…

Coveo Announces Spring 2018 Release

The AI-Powered Search and Relevance Platform Innovates to Speed Digital Transformations with Coveo for Salesforce Spring 2018 Release Coveo, a recognized leader in the Gartner Magic Quadrant for Insight Engines 2017 and in The Forrester Wave™: Cognitive Search and Knowledge Discovery Solutions, 2017, announced the general availability of the Coveo for Salesforce Spring 2018 Release. With this release, Coveo is expanding its support to include Salesforce Sales Cloud. Now, enterprises can enhance customer support and…

Orchestrate and Execute ABM with Predictive Analytics

When big data first became a trendy talking point among sales and marketing teams, it felt like the answer to marketers’ problems. But now, the reality is that marketers do have access to seemingly limitless amounts of data, big data no longer feels like the easy solution. In fact, many marketers struggle with execution. They have access to tons of meaningful data, but they don’t know what to do with it. The ability to utilize that data to orchestrate and operationalize marketing tactics represents a real challenge for many…

TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media

Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in internet and online marketing, content marketing has undergone a massive flux. There is no clear definition of what state content automation would be in 2020. However, the stage is set for tech companies providing audience segmentation and programmatic targeting-based advertising platforms. MNI Targeted Media is leading the pack with data-driven results that help content publishers and…

Interview with Kabir Shahani, CEO, Amperity

"All the content we’re producing right now is geared towards educating the market on the value of CDPs."Tell us about your role at Amperity and how you got there? How does your entrepreneurial experience help you run a tech company? When I first started out, companies had tons of data and knew it was valuable, but lacked the technology to utilize it properly and get real value from it. That’s what inspired my Co-founder Derek Slager and I to launch our first startup, Appature, which focused on helping healthcare…

AcuityAds and Geoscape are Founding Partners of Portada’s Exclusive new Council System of Powerful Marketing, Technology and Media…

Reveals Members of Sports, Travel, Brand, and Agency Boards, as Well as C-Level Executives in Council of the Americas; Introduces Founding Partners Portada, the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas, officially launched its exclusive Council System of senior brand marketing, agency and media executives. AcuityAds and Geoscape are the exclusives founding partners of Portada's brand new…

Zendesk Enterprise Workflow and Collaboration Tools to Help Enterprises Deliver Better Customer Experience at Scale

New Zendesk Enterprise Workflow and Collaboration Part of Support Enterprise Enhancements to Improve Agility and Responsiveness As part of its continued growth in the enterprise market, San Francisco-based Zendesk has launched new enterprise collaboration and workflow tools designed to help large companies respond to customer needs quickly and easily. Zendesk Enterprise Workflow and Collaboration tools help businesses of all sizes manage their digital transformation journey by changing the way they interact with the…

Crossover Media Group Launched To Capitalize On OTT, Podcast Revenue Opportunities

Crossover Media Group Sales to Leverage Longstanding Relationships with Major Personalities, Distributors Veterans of some of the largest companies in terrestrial and satellite radio, television and digital video have formed a new company specifically developed to provide advertising-sales representation across multiple platforms for an array of established and emerging program personalities and formats. Crossover Media Group Sales, with offices in New York City and Los Angeles, launches with an initial…

Donuts Launches BL.INK: Unprecedented Branded Short Link Solution

Embraced by Leading Brands and Digital Marketing Thought Leaders Donuts Inc., the global leader in high-quality, new top-level Internet domains, announced general availability of BL.INK - an exciting new short link solution that uniquely leverages the power of real words - including Donuts' leading portfolio of 240 new top-level domains - for creating branded and custom short links. BL.INK is the evolution of BudURL, a best-in-class link management platform that serves top-tier digital marketers in leading companies…

Smile: You’re on Candid Camera! Facial Recognition Comes of Age

AR, VR, autonomous cars are three technologies that once seemed like futuristic science fiction, yet they are mainstream today. Facial recognition is another amazing technology that has arrived on the scene and is dramatically changing how we conduct our personal and professional lives. Singapore's Changi airport is testing a facial recognition system to expedite travelers. The facility is expanding existing uses of the smart ID system and looking into ways to replace passport checks. Naturally, there are doubters.…

5 Reasons Why Social Media Influencers are the Future of Digital Marketing

Whether you’re scrolling past pop-up advertisements on a smartphone app, clicking through promoted products on your Amazon account, or laughing at cheesy late night infomercials; branded content touches almost every area of your everyday life. In a world where connectivity is a prerequisite for both personal and professional success, marketing is impossible to escape, and modern consumers are bombarded with ads daily. In the face of constant media barrage, people are simply tuning out the noise and focusing on their…

Rockerbox Attribution Platform Arrives to Democratize Access To Attribution Solutions

Rockerbox Attribution Platform has The Wall Street Journal, SquareFoot and Open Listings Among Launch Partners  Rockerbox, the creator of Recency Activation technology, unveiled its latest offering, Rockerbox Attribution Platform. Built on the success of the company’s Recency Activation technology and experience working with marketers of all sizes, Rockerbox Attribution Platform provides advanced multi-touch attribution and modeling that were previously only available to the largest marketers and brands. Recommended…

Key Martech-Focused Takeaways from Mary Meeker Internet Trends 2018

When Consumers Spend More, It Translates to Spending More for Attention to Values, and Digital Engagement and Retail Experience, Finds Mary Meeker Internet Trends 2018 Report Climbing Mount Everest is a tricky journey. Does it look like this? Do you know what this graph actually represents? Well, if you can match the steep slope, it has to do something with the rise of Amazon and ecommerce players. The internet is an exciting place to be, and with martech growing at an explosive rate, how could we miss…

Top Execs from CNN, Casper, Refinery29, Columbia Records, and eBay Join Digital Future Council

Industry Think Tank Connecting Innovators Across Advertising, Marketing, and Emerging Technology Sectors The Digital Future Council, a first-of-its-kind think tank formed with the mission of bridging the gap between the creative and technology industries, has announced a distinguished selection of founding members ahead of its official launch during Cannes Lions Festival in June. Key executives on board include Kate Ward, Senior Vice President & Head of International at Refinery29; Jess Christie, Chief Brand…

TechBytes with Steven ZoBell, Chief Product & Technology Officer, Workfront

Steven ZoBell Chief Product & Technology Officer, Workfront Learning the clear definition of an Ideal Customer is the most critical aspect of understanding any business model. The martech landscape is witnessing a deluge of automation tools for Digital Asset Management (DAM) and Enterprise Content Management (ECM). Therefore, it becomes even more important for marketing teams to understand the Ideal Customer Profile (ICP) of any martech company to gauge if it would fit their budget and tech stack. To better…

Interview with Fayez Mohamood, Co-founder and CEO, Bluecore

"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software."Tell us about your role and how you got here? What galvanized you to start Bluecore? I am an engineer by training through both my undergraduate and graduate degrees. I started out my career in hardware and software design and simulation back in 2006. While that sounds very far from marketing technology, a lot of my training revolved around building solutions that required the need to transform and make…