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Identify And Stop Fraud Before It Infiltrates Advertising Campaigns

Kochava Releases New Fraud Prevention Tools, Expanding Robust Anti-Fraud Toolset Mobile's rapid growth as a premier advertising platform has made it a hotbed for fraud, a costly part of ad campaigns. Kochava, the industry leader providing holistic measurement solutions for connected devices, announced Checksum (a new feature that will validate installs and payloads ahead of attribution) and three new views to the Fraud Console suite of mobile ad fraud visualizations, enhancing their robust anti-fraud toolset.…

TAG Anti-fraud Certification Will Require Publishers to Implement Ads.txt

Expanded Anti-Piracy Program Provides First Path to Certification for Ad Buyers, Publishers The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released updated certification guidelines for its Certified Against Fraud and Certified Against Piracy Seal Programs. The updated Certified Against Fraud Guidelines now require publishers to adopt and implement the ads.txt specification released by the IAB Tech Lab last May,…

The Fight Against Fraud: Are You Throwing Good Traffic Out with the Bad?

You know when you hear those pharmaceutical commercials for drugs with potential side effects that sound worse than the diseases they are trying to cure? Sometimes the fight against ad fraud is reminiscent of that. Digital ad fraud is a real and growing threat. By 2025, global ad fraud will reach an estimated $50 billion, according to the World Federation of Advertisers. Advertisers, agencies and publishers obviously have to take steps to protect against ad fraud, otherwise they will waste a greater number of ad dollars…

How to Survive the COVID-19 Crisis in the Online Ad Industry

New rules and limitations that were imposed in order to fight the proliferation of COVID-19 have disrupted the sustainability of numerous offline businesses. However, the coronavirus crisis's impact on the retail and e-commerce industries is rather mixed.  Some retailers – such as Amazon – have benefited from the outbreak's short-term effects, reporting increased sales figures as consumer trends are shifting from offline to online purchases. However, despite the growth of e-commerce purchases in some areas, the…

Escalated Offers Advanced Warning: ‘Website Publishers Face Greater IVT Volume Amid Increased Internet Usage’

Escalated recently underscored the digital stresses and vulnerabilities that worldwide quarantines and stay-at-home orders are creating due to heavy online volume. With an unprecedented number of people now spending a large portion of their day on the internet, web publishers are experiencing a flood of invalid traffic (IVT), increasing the risk not only to their own business, but also to revenue generated by their advertising partners. Escalated is a trusted provider of real-time ad-fraud protection, geared toward IVT, bots…

KPMG LLP Intelligent Data Privacy Offering Addresses California Consumer Privacy Act (CCPA) using Appian’s Low-code Automation Platform

Leveraging Appian’s advanced automation, the intelligent data privacy offering engages with customers, manages high request volumes, and delivers information in an easy-to-understand and compliant format Through its strategic alliance, Appian and KPMG LLP formally announce a new offering that supports businesses impacted by the California Consumer Privacy Act (CCPA).Built on Appian’s low-code automation platform, the offering helps companies quickly and intelligently respond to data privacy requests, while decreasing manual…

Brian Lin Joins OTT Ad Solutions Company MadHive As Chief Product Officer

Next-Generation Local OTT Reach Extension, Fraud Detection Offerings Attract Former Senior Executive From VideoAmp, Viacom, OpenAP MadHive, the full-stack OTT advertising solutions company, announced that Brian Lin has joined the team as Chief Product Officer. This comes on the heels of MadHive’s local reach extension products gaining significant traction, resulting in explosive growth in revenue and expanded partnerships with broadcast giants. “OTT and local are an integral part of the marketing mix, but the industry…

Tremor Video Strengthens Brand Protection Suite for Advertisers Through Expanded Partnership with DoubleVerify

Tremor Video, the leading programmatic video and advanced TV platform, today announced it has extended its partnership with DoubleVerify in a two-year deal to expand its brand protection solutions. This expansion positions DoubleVerify as the holistic verification partner for all of Tremor’s activity. Research shows that brand safety continues to be a serious concern for 99% of ad industry professionals. Through a combination of DoubleVerify for fraud-filtering and Oracle Data Cloud’s Contextual Intelligence for…

Experian Releases New Version of Its Integrated Digital Identity and Fraud Risk Platform to Help Businesses Quickly Respond to Today’s…

CrossCore® enables self-service orchestration and faster performance The ability to confidently recognize consumers and safeguard their digital transactions is becoming increasingly challenging for businesses. In addition, fraud threats continue to rise across the globe as fraudsters take advantage of the COVID-19 global health crisis and rapidly shifting economic conditions. Experian’s CrossCore® combines risk-based authentication, identity proofing and fraud detection into a single cloud platform, which means…

TAG Analysis of Asia-Pacific Markets Shows Success of Industry Anti-Fraud Programs

Asia-Pacific Fraud Snapshot Conducted by The 614 Group Finds 91 Percent Less IVT in TAG Certified Channels vs. Industry Average The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released a snapshot of ad fraud across a range of Asia-Pacific markets, showing dramatically lower IVT rates in TAG Certified Channels when compared with global industry averages. Trustworthy Accountability Group Conducted…

Kount Adds to Executive Team and Bolsters Product and Solution Momentum With New Vice President

Vikram Dhawan brings depth of fraud prevention and risk management experience to accelerate Kount’s products and solutions in eCommerce fraud and account takeover protection Kount, the leader in identity trust and fraud prevention, announced Vikram Dhawan has been appointed as the Vice President of Product. With 15 years of experience in the fraud and risk management industry, Dhawan has been tapped to advance Kount’s recent innovations in account takeover protection and the Identity Trust Global Network. Dhawan joins…

Imperva Launches General Availability of Advanced Bot Protection Solution

Industry-best solution introduces next-generation code obfuscation Morpheme, making reverse engineering more difficult for sophisticated bot operators Imperva, Inc., the cybersecurity leader championing the fight to secure data and applications wherever they reside, announced the general availability of Advanced Bot Protection, a best-of-breed solution that fully integrates industry-leading bot protection technology into its Cloud Application Security platform, a comprehensive solution for application and website…

ZeroFOX Announces Advanced Security for Zoom and Slack

ZeroFOX, the leading provider of public attack surface protection, announced it has extended its artificial intelligence (AI) powered platform to now include advanced cyberattack protection capabilities for business collaboration platforms. The ZeroFOX Enterprise Remote Workforce Protection solution offers advanced threat protection for both Zoom and Slack, cloud-based applications required by organizations in today’s work from home world. “Continuing a quick pace of innovation and maintaining world-class protection…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from ADLINE, TrafficGuard, MediaKind, Friendable, Vibenomics, and etailz.com. ADLINE – Launches AI Based Digital Marketing Platform to Simplify Advertising and Marketing for Everyday Marketers Oslo based SaaS company ADLINE is a marketing platform that promises to streamline digital marketing and advertising,and eliminates the exhausting task of monitoring several channels separately for…

DataGrail Introduces First-of-its-Kind Smart Verification, Requiring No Additional Personal Information for CCPA Privacy Request…

People can now exercise their CCPA and GDPR rights without submitting additional personal data such as Gov't IDs, Passports to verify their identity DataGrail, a leading privacy management firm, announced its patent-pending "Smart Verification": the industry's first verification solution that does not require an individual to disclose additional personally identifiable information (PII) when submitting a CCPA privacy request. With Smart Verification, organizations can verify an individual's identity by using known data…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from BIGO Ads, Colling Media, SRAX, Jivox, Pixalate, and Tapad. BIGO Ads Partners With Go Mobile and Fistashki to Launch Its Advertising Business in Russia BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global…

More Than 40% of Mobile Gamers Have Paid For Bots To Help Them Win, Says Adjust

New survey finds gamers spend an average of $65 on a bot; Generation Z gamers paid the most, with 12% of them spending more than $200 Growth in mobile gaming is exploding, more so than ever since the outbreak of COVID-19 virus. Data from Adjust suggests that installs in March 2020 have more than doubled from the same time last year. And with apps encompassing 81% of time spent on digital gaming around the globe already, it promises to be an important year of growth for mobile gaming. By 2021, more than one in four people…

Programmatic Advertising in the Age of COVID-19: Mobile App Ad Spend Dips 14%; ‘Sports’ Lose 95% but ‘Parenting’…

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its latest report, Programmatic Ad Spend in the Age of COVID-19: Mobile App Advertising, an analysis of how U.S. programmatic advertisers reallocated investments in March 2020 in response to the crisis. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp Key Findings: Programmatic mobile in-app ad spend drops 14% in March 2020 Mobile ad spend: Mobile in-app ad spend decreased 14% in March…

Adsider LIVE Online Programmatic Conference to Uncover the Latest AdTech Insights in May

Since offline Adsider Conference was postponed to Autumn 2020 amid coronavirus fears, the organizers were looking for alternative ways to host the event. While most of the speakers had been already confirmed, they decided to host alternative online conference Adsider LIVE on May 21. The 8-hour conference will cover the latest trends and challenges that are shaping the adtech industry.  It will be particularly beneficial for advertisers & brands, ad agencies, publishers, adtech vendors (SSP, DSP, AdEx, DMP), app…