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New Services From SAS Help Brands Rapidly Adapt to Marketing Disruption

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customized engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behavior during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds with AI and real-time decisions. To further help marketers as they reimagine customer experience (CX), SAS today announced the…

Fiksu DSP Launches BidMind, a CTV Advertising Platform

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment. Marketing Technology News: Signavio Selects…

How Website Intelligence Increases Search Conversion Rate and Community Engagement

Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, announced Hat Club has boosted their search conversion rate after implementing Searchspring’s Search & Autocomplete and Category Merchandising solutions. As a lifestyle brand, Hat Club has tapped into headwear culture through storytelling and community engagement. Marketing Technology News: Signavio Selects Conga to Optimise the Approval Cycle "Other brands can be quite polished and cold in their imagery. When we do…

Real Madrid CF And Legends Announce Groundbreaking Global Omnichannel Retail Program

Comprehensive Partnership Spans E-Commerce, Retail at Santiago Bernabéu Stadium, and Official Real Madrid Stores -- Real Madrid and Legends will Unveil a New Flagship Megastore at the Transformed Estadio Santiago Bernabéu -- Expanded Retail Experience will Also Include the Launch of a New Official Online Store and the Reopening of Official Real Madrid Stores Real Madrid CF announced an expansive omnichannel retail program, inclusive of an all-new official online store, the relaunch of three official stores in…

Signavio Selects Conga to Optimise the Approval Cycle

SaaS provider Signavio uses Conga to shorten the approval cycle and reduce administrative work to the benefit of the legal department Conga, the leader in digital transformation for commercial operations, announced that business transformation solutions provider, Signavio, implemented Conga solutions – including Conga Composer®, Conga Contracts for Salesforce® including Conga Orchestrate®, and Conga Sign® – to streamline the approval cycle and save time on manual activities. Marketing Technology News: AdTech Partnership:…

PayPro Global Bridges eCommerce and CRM with the New Advanced Salesforce Connector for Slimware Utilities

Leading eCommerce solutions provider PayPro Global creates an eCommerce and CRM bridge with its new advanced Salesforce connector for Slimware Utilities PayPro Global, the leading full-service eCommerce solutions provider, today announced the launch of its next-generation, highly-integrated Salesforce connector. Bridging eCommerce and CRM, the new tool is being implemented first by Slimware Utilities and creates a connected experience between online purchasing and customer relationship management. Marketing Technology…

HERE Platform Enables Hands-Free Driving for Ford Customers

Ford’s Active Drive Assist, a new driver-assist feature that allows for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada, relies on the HERE Workspace to determine the locations of hands-free zones. HERE Technologies, the leading location data and platform company, announced that Ford chose the HERE platform to enable its safe hands-free driving. The HERE platform enables Ford to create an availability map that informs Ford vehicles when it’s possible for Active Drive Assist to…

Independent Study Finds Businesses Achieve 462% ROI with Freshdesk Omnichannel

By automating processes and reducing ticket handling time, Freshworks' customer support platform provides a payback in less than three months Freshworks Inc., the customer engagement software company, announced a new commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting which found Freshworks' customer support offering, Freshdesk Omnichannel, provides a three-year return on investment (ROI) of 462% for midmarket customers. The study shows that Freshdesk Omnichannel meets the needs of…

Talent Agency Nine9 Selects Vonage to Power its Client Communications

 Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced that Nine9, a Michigan-based talent organization for models and actors, has selected Vonage to help stay connected to its applicants, clients and talent during the global health crisis. Priding itself as the "UnAgency", Nine9 is using Vonage to ensure rich, engaging and real-time connections with its client base through simple, reliable multi-channel messaging. Nine9 provides the 99-percent of…

Tremor Video Expands CTV Offering With Data-Driven Creative Solutions

Tremor Video, the leading programmatic video platform, announced it has bolstered its Connected TV (CTV) offering with upgraded data-driven creative solutions to deliver the most dynamic video storytelling that maximizes the timeliness and relevance of brand messaging for audiences. Now with the power of data-driven creative, Tremor Video offers advertisers the most cutting-edge CTV advertising solutions all in one place, including access to exclusive supply sources that reach all platforms, seamless activation across all…

Ray Grady, President and CEO, Conexiom Joins inRiver Board of Directors

Former Salesforce Executive Brings Industry Expertise and Customer Insight inRiver, a leading provider of product information management (PIM) solution that helps customers sell more products, today announced that Ray Grady, president and CEO of Conexiom, a SaaS platform that delivers sales order automation, has joined the inRiver Board of Directors. Grady has more than twenty years of technology leadership experience in scaling high-growth, B2B companies like Acquity Group (Acquired by Accenture), CloudCraze (Acquired by…

Nuvias Announces Zoom Partnership in Europe

Nuvias UC, the Unified Communications Practice of the Nuvias Group, a leading, high-value, solutions-led EMEA Distributor, announces its European partnership with Zoom Video Communications and its appointment to Master Agent for Zoom. Leveraging many years of experience in distributing and supporting video solutions, Nuvias also announces the availability of Zoom Room bundles consisting of Zoom Room compatible video hardware from Poly, Zoom licenses, plus white labelled installation and support services. “Zoom is the…

Airy to Provide Clients with a New Customer Messaging Channel: Google’s Business Messages

Airy, international provider of automated messaging solutions, is one of the first messaging partners on the market to offer Google’s Business Messages Airy, the international provider of automated messaging solutions, announces today the availability of Google’s Business Messages for its global client-base. Airy is part of an initial group of companies to integrate with Google’s Business Messages. Today’s consumers increasingly prefer messaging for customer support, instead of picking up the phone or writing an email.…

Tegrita Announces Strategic Partnership With Fabl

Tegrita, a full-stack marketing technology consulting firm just announced a partnership with Fabl, a leading content marketing, management, and publishing platform. Through this strategic partnership, Tegrita will be the first Fabl service provider! Fabl customers across North America will be able to maximize the value of the technology with customized setup, training designed to match specific business needs, and advanced strategy development. Marketing Technology News: Victory Square Portfolio Company FansUnite Announces…

Kibo Announces Curbside Pickup to Help Retailers Meet Demands of COVID-19

Retailers are able to rapidly deploy an optimized BOPAC process with Kibo Kibo, a leader in cloud commerce, is releasing Curbside Pickup, a new fulfillment offering designed for retailers to meet growing demand for buy online, pick up curbside options (also known as BOPAC) resulting from COVID-19. In order to support retailers through the uncertain future of COVID-19, in Q4 and beyond, Kibo is offering promotional discounts throughout 2020 to help retailers launch curbside pickup operations in 30 days and weave it into…

KDDI America Has Selected Infobip As Its Cloud Communications Platform

Partnership Enables Enterprise-Wide Customers Access to Digital Transformative Communications & Rich Media Experiences KDDI America, a subsidiary of “KDDI Corporation”, a Fortune Global 500 company with three datacenters in the U.S., announced it has partnered with Infobip, a global cloud communications company that provides messaging solutions for advanced customer engagement, identity authentication and security. As the demands for digital customer experiences expand, KDDI America’s strategy is to enable digital…

Jellyfish Brings Innovation to Federal Agencies Through Tech Reseller Partnerships with U.S. GSA

The digital partner is now an approved Google Marketing Platform vendor for the United States government Jellyfish, a digital partner to some of the world's leading brands, has received approval from the U.S. General Services Administration (GSA) to support government departments and public bodies on their digital advertising strategies. As a Google partner, Jellyfish is one of the few selected vendors chosen to support federal agencies on their quest to become more digitally advanced and autonomous. With GSA approval,…

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms with customized ad features…

BigCommerce Launches Page Builder, Simplifying Creation of Differentiated Online Shopping Experiences

Drag-and-drop visual editor enables code-free page design functionality across ecommerce storefront BigCommerce, a leading open SaaS commerce platform for fast-growing and established brands, announced the release of Page Builder, an intuitive, drag-and-drop visual design tool that empowers merchants to quickly build differentiated shopping experiences across their online storefront. Now natively available to BigCommerce merchants across all plan types, Page Builder simplifies a brand’s ability to quickly build new and…

BigCommerce Unveils Page Builder, Empowering Brands to Easily Create Next Generation Shopping Experiences

BigCommerce, a leading open SaaS commerce platform for fast-growing and established brands, today announced the release of Page Builder, an intuitive, drag-and-drop visual design tool that empowers merchants to quickly build differentiated shopping experiences across their online storefront. Now natively available to BigCommerce merchants across all plan types, Page Builder simplifies a brand’s ability to quickly build new and edit existing pages with drag-and-drop blocks of content called widgets—including individual…