How Conversational AI will Boost the 2020s Economy

It’s a question being increasingly explored in classrooms, newsrooms, boardrooms and living rooms. How will Artificial Intelligence impact the future of work and commerce? There is certainly no shortage of statistics or speculation on the subject. But perhaps someone should ask Alexa. Smart speakers and intelligent virtual assistants have already had a significant impact on consumer culture, driving a preference for screenless, more natural interactions with brands. The latest research shows that Voice-driven self-service…

2020 Marketing Predictions – Part 1

What’s next for Marketing is something we talk about A LOT at 6sense. The industry moves at the speed of light (at least, it feels that way) and marketers are expected to stay one step ahead — even when it seems like we’re struggling just to keep up. As a CMO planning for a new year, here are the top five Marketing trends I’m looking at in 2020: 1. Say Hello to Scaling ABM In the last few years, Account-Based Marketing has taken over as a better way to engage with modern B2B buyers — but without the ability to scale…

6sense Launches Dynamic Display Advertising

New Feature Extends 6sense’s Native Display Advertising Capabilities 6sense, the leading Account Based Orchestration Platform, powered by AI, announced that it has expanded its display advertising suite to include dynamic creative capabilities that enable customers to serve personalized content in digital ads based on real-time account information. New dynamic feature extends @6senseInc's native display advertising capabilities. “Display advertising is an essential component of a comprehensive account-based sales and…

Maoyan Launches New Marketing Service to Reach Entertainment Consumers

Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, launched its new marketing service to reach entertainment consumers in a variety of scenarios. Connecting brands with content and leveraging pre-show advertising and other onsite media, Maoyan will provide customized and more targeted marketing solutions for advertisers. Maoyan Vice President Zhang Le introduces the new marketing service The new marketing solution can…

European Mylivn Raises 5.5 Million €, Launches Social Network for Next-Gen Content Creators

MYLIVN, a Munich-based social network, announces the launch of their app, now available for iOS users globally. Mylivn has an endlessly scalable model that allows users to create multiple micro-networks and tailor the platform to their various passions. The company has received a total of 5.5 million euro across three seed rounds and is now entering its Series A financing tour. According to a 2017 YPulse research, 72% of Millennials and Gen Z express a strong preference for personalized products and services. At the same…

WireWheel and Anira Solutions Join Forces to Help Companies Launch and Evolve Data Privacy Operations

Joint solution combines intelligent automation with hands-on privacy guidance WireWheel, a leading provider of data privacy management solutions, announced a partnership with Anira Solutions, Inc., experts in data governance and regulatory compliance. Using WireWheel's comprehensive platform, Anira helps companies build and manage privacy operations to meet increasingly stringent and complex laws. New regulations and escalating customer expectations are demanding greater transparency about data privacy. Namely, legal…

CHEQ Enhances Brand-Safety AI to Cover 200 Granular News Categories

Keyword-Killing AI understands context and 14 languages; Trained on millions of pieces of content Military-grade ad verification company CHEQ has announced that its AI can now understand online content across more than 200 granular categories. The AI is being used by brands and publishers to ensure that ads are not served next to offensive, inappropriate, or hateful content. Unlike outdated keyword-based brand safety, the AI can detect whether online content is discussing anything from alcohol to body modification, fine…

Nimble Named Top 3 Most Popular Small Business CRM in Capterra’s Top 20 CRM Roundup

Over 1,300 Customer Reviews Launch Nimble CRM Into Top 3 Placement For Most Popular Customer Relationship Management Software Category Nimble, the Simple, Smart CRM for Office 365 and G Suite — announced that it has been named a Top 20 CRM software product by Capterra, a free online service that helps organizations find the right software. “We believe that CRM is about making it easy for small business teams and professionals to nurture relationships that grow their businesses, which is why we’re committed to building…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Adventist Risk Management Adopts Insurity’s Policy Decisions Evolution and Digital Services Platform to Streamline and Automate Workflows

Will Leverage Insurity’s Leading API Ecosystem and DigitalXPerience Studio to Create Unique Customer Experience Insurity, Inc., a leading provider of cloud solutions and data analytics for the world’s largest insurers, brokers, and MGAs, announced that Adventist Risk Management (ARM), Inc. will upgrade to Insurity’s Policy Decisions Evolution and its Digital Services Platform to improve operational efficiency and deliver better policyholder experiences. “We are very pleased to continue our long-standing relationship with…

eSign Genie Releases a New User Interface, Experience and Branding

eSign Genie digital signature software announces modernized look in time for the New Year eSign Genie, an eSignature software company, is excited to roll out a modern user interface with a super intuitive and user-friendly experience. "After reviewing customer feedback on the eSign Genie user interface and overall user experience for the past couple of years, our team is releasing the new eSign Genie user interface in multiple phases over the next three months starting with the first release in late December," said CEO…

Vivint Solar Chooses InMoment to Light the Way Through the Customer Journey

Leading full-service residential solar provider collaborates with leading experience intelligence provider to move beyond DIY surveys Vivint Solar, a leading, full-service residential solar company, has chosen InMoment, the leading provider of experience intelligence (XI), as its primary technology platform to expand its Voice of Customer (VoC) program. Vivint Solar customers must go through an important process to begin operating their homes with solar power; alongside this customer journey, InMoment offers the company…

Napster And Super Hi-Fi Announce Partnership To Create Distinctive, Personalized Music Listening Experiences

Cross-platform technology and marketing alliance connects "Powered by Napster" tech service and AI audio innovations from Super Hi-Fi Napster and Super Hi-Fi are now working together to allow music streaming services and leading consumer companies to easily create the next generation of personalized and branded music. The two pioneers in music technology allow companies across a variety of industries, where music is a critical component of their business offerings, to add a critical layer of differentiation and…

5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO

This week, LinkedIn released the third edition of their annual 2020 Emerging Jobs Report for the US. This US emerging trends report makes startling revelations on the unique job avenues and opportunities within the fast-growing 'data economy'. LinkedIn's annual report for 2020 pushes the bar higher for MarTech CMOs who would benefit from this well-examined emerging jobs report, identifying with top 15 jobs in the US that have emerged in the last five years. The emerging workforce trends in the space of Marketing, Sales, …

IEEE Computer Society’s Top 12 Technology Trends for 2020

AI@Edge, Non-Volatile Memory Products, and Digital Twins Lead the Disruptive 2020 Technology Outlook IEEE Computer Society (IEEE CS) tech experts unveil their annual predictions for the future of tech, presenting what they believe will be the most widely adopted technology trends in 2020. Six of the top 12 technology predictions have been developed into peer-reviewed articles published in Computer magazine's December issue, covering topics that include cognitive robotics, practical drone delivery, and digital twins.…

Triblio Launches Smart Pages to Scale 1:1 Buying Experiences

Triblio announced the release of Triblio Smart Pages, the latest product line in the company's award-winning account-based marketing (ABM) platform. A Triblio Smart Page is a unique webpage customized to the needs, interests, and buying profile of a specific account. When marketers use Triblio Smart Pages to curate content, sales reps can deliver a more personalized experience to each of their target accounts. Marketing Technology News: The HOTH Launches New eCommerce Video Product To Help Online Store Owners "We…

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare

Could you tell us what comes to mind when you look back at the decade, which technologies made the most profound impact on your work and career? For me, the biggest impact has been the proliferation and adoption of mobile phones. Back when I first started working in digital technology, the industry players always commented and even joked that this was going to be the “year of mobile,” but year after year that didn’t materialize. The tracking, targeting, and measurement was very fragmented, and no one really cracked what…

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their…

Top 5 Best SEO Service Agencies in Dubai

In today’s internet age it is imperative to hire a good SEO (Search Engine Optimization) service agency to boost your business website’s ranking in popular search engines and derive the utmost mileage from your Digital Marketing efforts. Benefits of Using a Digital Marketing and SEO Service Agency - The agency employs experts who perform deep research on Marketing strategies and implement them in an effective manner to drive results. - These specialists can work on several of your campaigns on multiple channels…

What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare

In the near future, having an appointment with your doctor online will become as normal as making a payment on an app or booking a taxi through Uber. Through a range of new technologies, like Artificial Intelligence (AI), Telehealth, and Robotics, as well as disruptive market entrants, Healthcare is in line for some big changes. Google, Amazon, and Apple are all eyeing up a lucrative market with built-in inefficiencies. These span from the cost of medical insurance to the length of time needed to get an appointment. The…