New partnership allows HubSpot users to track and target prospects based on video usage analytics from Brightcove. Inbound marketing leaders HubSpot, …
Triblio Launches Smart Pages to Scale 1:1 Buying Experiences
Triblio announced the release of Triblio Smart Pages, the latest product line in the company’s award-winning account-based marketing (ABM) platform. …
Clari Adds Silicon Valley Luminaries Jim Goetz and Steve Singh to Board of Directors
Clari, provider of the leading AI-powered revenue operations platform, announced two board appointments. Jim Goetz, Partner at Sequoia Capital, and …
75 Inspiring Martech Leaders Who Are Prepared for 2020
The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding …
MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
"I think that the misperception of AI is that it’s general and not understood that it’s specific." Could you tell …
Why Intrusion-Lite Advertising is the Future of Digital Ads
Over the past few years, the Digital Advertising landscape has vastly changed. In fact, this year for the first time, …
RoboMQ Launches a Major Upgrade to Connect iPaaS With Michelangelo Release
Major enhancement to the way workflows are designed on its no-code API integration platform, in addition to the availability of …
Total Product Marketing Appoints Three New Marketing Leaders
TPM Invests in Content Marketing, Digital Advertising, and Digital Marketing Leadership to Position Itself for Growth in 2020 Total Product …
MarTech Interview with Bruce Buchanan, CEO at Rokt
"Using AI and Machine Learning to optimize your digital presence is useless without having a strong brand for customers to …
SharpSpring Announces Acquisition of Perfect Audience from Marin Software
Combines Powerful SMB-focused Digital Ad Platform with Marketing Automation for First-of-its-kind Product Offering SharpSpring, Inc., a leading cloud-based marketing automation …
WP Engine Is Now Australia’s Largest WordPress Digital Experience Platform Provider
Doubles Number of ANZ Agency Partners While Ramping Investment in Australia’s Local and WordPress Communities WP Engine, the WordPress Digital …
Acquire Raises $5.4 Million Seed to Transform the Rules of Customer Engagement
Acquire, the first enterprise platform to truly modernize and automate customer communication, has raised $5.4 million in seed funding. The …
MarTech Interview with Erez Yereslove, Chief Marketing Officer at Globality
" I think Chatbots will evolve to become tools that truly add value to businesses and their customers." Could you …
Between the Battle of the Spicy Chicken Sandwich and One-Cent Burgers: Here’s How Marketers Need to Adapt to Win Consumer Hearts in the QSR Wars
Consumers are getting busier and old habits have evolved to reflect new lifestyle changes. This is represented across all aspects …
CData Software Partners with Tableau to Expand Cloud Data Connectivity
Partnership Extends Real-Time Analytics and Data Management for more than 200 Enterprise, SaaS, NoSQL, and Big Data Sources CData Software, …
MarTech Interview with Todd Goldman, VP of Marketing at Infoworks
"Volume of data is important, but it is more important to be able to add new analytics use cases quickly" …
5 Effective Writing Styles for Promotional Text Messages
The rapidly growing industry of mobile devices gives more room for mobile marketers to sneak their promotions, thus creating newer …
MarTech Interview with Chris Perrine, VP APAC at G2
"AI makes things easier, but it also automates a lot of what we do on a daily basis. I think …
To TikTok or Not to TikTok, That Is the Question
As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar …
MarTech Interview with Charlie Ungashick, CMO at Validity Inc.
"There’s too much hype around AI in general in my view but if you can see past the hype, AI …