Millions of VIZIO SmartCast® Television Viewers Now Have Access to Ad-Supported On-Demand CoComelon and iFood.tv Channels Future Today, the only full-stack streaming solution that packages branded channels and delivers the…
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Yelp Audiences provides non-location based advertisers a way to reach Yelp’s audience when they are preparing to make a purchase KitchenAid sees success partnering with Yelp in campaign to support women-owned businesses Yelp Inc., the…
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 SmartCast Users Will Soon Be Able to Tune into Funimation for Live and On-Demand Anime Programming Directly on their SmartCast TVs VIZIO today announced that the Funimation app, the premiere destination streaming…
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Total raised to be approximately $403 million including proceeds from ION Acquisition Corp 2 and a PIPE from Fidelity Management and Research Company LLC, Baron Capital Group, funds associated with ION, and others Innovid is going…
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Visionary founders Brock Pierce, James Heckman and David Bailey have been the architects behind some of the world’s most important digital innovations and ecosystems, including global currency, digital media and advertising technology,…
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Celebrating the 35th class of unstoppable entrepreneurs who transform Greater Philadelphia and beyond Ernst & Young LLP (EY US) today announced that President & CEO Justin Wineburgh of Alkemy X was named an Entrepreneur Of The…
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H Code, the leading multicultural digital media company, today announces the launch of B Code, a new entity focused on developing solutions for advertisers and agencies to reach, inform and connect with Black audiences at scale across the…
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Digital Entertainment Leader Maria Consuelo Gonima Joins as Chief Operating Officer and Esports Veteran Bryan Yale Joins as Chief Data Officer Reely, the AI-powered real-time content automation platform, today announced two new executive…
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Partnership extends personalized, interactive advertising and creative formats into the wider CTV/OTT ecosystem Flashtalking, the leading global independent platform for omnichannel ad management, data-driven creative messaging, and…
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When the COVID-19 pandemic struck, video streaming skyrocketed as populations around the globe sheltered at home. The mass consumption of internet-delivered over-the-top (OTT) media wasn’t just a fad, though. As of year-end 2020, video…
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Pixalate, a global ad fraud intelligence and marketing compliance platform, launched the world's first Publisher Trust Index, a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps,…
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MediaKind has announced the appointment of Mark Ramberg as Group Vice President of Products, and Jeff Sherwin, as Executive Vice President, Technology Strategy & Operations. These newly created positions strengthen MediaKind’s…
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Liquid Media Group Ltd.  and Insight.TV (“Insight”) announced the signing of a memorandum of understanding following extensive discussions toward a content partnership, leveraging Insight’s 400M+ household reach in 53 countries.…
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The Future of Streaming Advertising On Display, VIZIO to Showcase Unique Opportunities for Brands to Reach Exclusive Audiences Using Data-Informed Products, TV Ad Inventory Across Hundreds of Free Linear Channels and Engagement…
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First-party data, preparations for a cookie less marketing future, a heavier reliance on video as and video marketing….what else is store in the world of martech and marketing?  This weekly highlight can give you a quick snippet:…
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Gary Burtka, VP U.S. Operations at RTB House shares a few very relevant thoughts on ad buying structures and the impact of AI in ad targeting trends in this chat with MarTech Series while also diving into RTB House’s latest marketing,…
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Streaming services and video technologies are evolving rapidly to meet customer expectations as the rise of video consumption becomes more commonplace, Navdeep Saini, Co-founder and CEO at DistroScale weighs in with a few thoughts:…
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Centro , a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising, which represented 19% of their programmatic budgets. This was a 280%…
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Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. consumers prefer YouTube to all other ad-supported streaming services on CTV, while brand safety and suitability are also top of…
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The Unique Collaboration Will Allow Advertisers to Benefit From Global Entertainment Consumption Insights, Trends and Prediction Intelligence Whip Media, the leading enterprise software platform and data provider to the world’s largest…
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